August, 2019

Abandoned Cart Email Subject Lines (27 Strategies + Examples)

BigCommerce

When was the last time you thought to yourself, “Oh look, I only have a few emails today! Let me… Ecommerce Marketing Email Marketing

Personalization As The Digital Strategy For Beauty Commerce

Retail TouchPoints

By Sampo Parkkinen, Revieve Beauty is one of the most personal verticals of all of retail, if not the most personal. After all, in beauty, we are talking about products that you as the consumer put on your face, quite literally.

Marie Kondo and Consumer Minimalism: Are Changing Attitudes Changing eCommerce?

Scalefast

Unless you’ve been living under a bridge, you’ve probably come across the terms “KonMari” and “consumer minimalism” more than once. But you may not know what they mean. Ironically, if you have been living under a bridge, you probably understand both terms better than anyone else.

Instagram Influencer Marketing: The Organic Superfood You Need To Fuel Your Ecommerce Store

BigCommerce

When we are looking for recommendations, who do we go to? Many times it’s someone we know or follow online… Content Marketing Ecommerce Marketing

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Smaller e-retail businesses should emulate larger ones – but sooner

Retail Technology Review

By Alex Mills, Sales & Marketing Director, ProSKU. If you’re running a growing e-retail businesses your main priority is to market your products, win customers and satisfy their orders. So until order volumes hit a certain point you probably don’t need to worry about a great deal else, except of course your bank overdraft! And for most growing e-retail businesses getting orders out of the door isn’t usually the biggest problem.

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Revlon’s Cautionary Tale: The Changing Nature Of Influencer Marketing

Forrester eCommerce

A Giant In Trouble: Revlon Considers A Sale Cosmetic giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion.

What Organizations Need To Know Before Jumping On The AI Bandwagon

Retail TouchPoints

By Gary Saarenvirta, Daisy Intelligence Today, offering WiFi access is so ubiquitous that seeing an ad for it seems odd. But check out the window of your local coffee shop and you might still see an old, fading sign that says, “WE OFFER FREE WiFi!” Exclamation point and everything.

Rated H For Headless (Is Headless CMS For Mature Audiences Only?)

Forrester eCommerce

My colleague Joe Cicman just published a new report (“The New Commerce Revolution: Off With Their Heads (Or Not!“) “) to help de-hype headless commerce.

How to Generate More Traffic with Google’s New Features

Kissmetrics

You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Demystifying text message marketing

GetElastic

Every marketing professional knows that an email open rate over 20% is above-average and click rates of over 3% are reserved for the most-engaged customers (sports fans, hobbies, etc). However, these metrics pale in comparison to SMS/text message engagement performance.

Become An Adaptive Thinker: Flex Between Divergence And Convergence

Forrester eCommerce

Every business runs on thinking, mostly in two modes: divergent and convergent. I’ve been researching this and I just published my findings in a new report to help individuals, teams, and organizations tap both modes. Divergent thinking helps you create — generating many alternatives.

10 ways to drive organic ecommerce traffic

GetElastic

Publishing relevant and quality content is the easiest way to increase your website’s organic traffic. Also, enlisting effective search enginge optimization (SEO) techniques will influence ranking on various search engines. Websites that have higher rankings (i.e.

269: How My Student Makes 60K/Month Selling Party Supplies With Amanda Wittenborn

My Wife Quit Her Job

Today I’m really happy to have Amanda Wittenborn on the show. Not only is Amanda a student in my Create A Profitable Online Store Course but she was also a finalist in the 5 Minute Pitch, my Shark Tank like show, where she competed to win $50,000.

The Empowered Marketer: Demystifying Liquid Diets With Mark Olivieri of OWYN

Zaius

The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes.

Mobile Retail Technology – Too Fast, Too Furious?

Retail TouchPoints

By Ross Homans, Stratix If you think of technological advancement for retailers as a highway, there seem to be two distinct lanes with very different speeds The first lane is where “traditional” technology such as monitors, laptops and desktops live.

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What a Decade of Experience Has Taught Me About Affiliate Marketing

BigCommerce

Have you ever purchased an item by clicking on a link in an influencer’s blog post? Do you use a… Ecommerce Marketing

Blog 273

Embed AI in your digital supply chain to win, serve, and retain customers

Forrester eCommerce

It’s now just over 12 months since we first published research on Digital Supply Chain. Some Forrester clients have made progress with Integrated Business Planning and with Control Towers. And they are on the lookout for Blockchain opportunities.

7 Things to Tune TODAY to Prepare Your Mobile Experience for Holiday ’19

GetElastic

2018 was unequivocally the “year of mobile holiday shopping.”. 51% of traffic came through mobile, driving 31% of revenue, up 55% YOY. 48% of orders were processed through mobile, up 19% YOY. Mobile drove 68% of traffic and 54% of orders on Thanksgiving, up 15% YOY.

Mobile 168

268: How To Rank An Ecommerce Store In Search With Dan Shure

My Wife Quit Her Job

Today, I’m excited to have Dan Shure on the show. Dan is the founder of a boutique SEO consultancy called Evolving SEO and he is an SEO expert with a fantastic reputation.

The Empowered Marketer: Nurturing a Baby Brand With Michael Wieder of Lalo

Zaius

If you’ve ever experienced what it’s like prepping for parenthood, then you also know the word “overwhelming” doesn’t even begin to cover it. Lalo is the modern baby and toddler company that’s simplifying the process for millennial parents-to-be.

Why Aren’t Mid-Market Retailers Offering BOPIS?

Retail TouchPoints

By Derek O’Carroll, Brightpearl If you Google “buy online pick up in store” (BOPIS), you’ll be struck by how popular in-store pickup has become with consumers — but only with the big box retailers like Macy’s, Old Navy, Kohl’s, JCPenney, Target and Walmart.

A Decade of Growth, Strategy, and Innovation: Celebrating 10 Years of BigCommerce

BigCommerce

After meeting in a chatroom six years prior, Eddie Machalaani and Mitch Harper founded a company in 2009 with one… Ecommerce News

Infrastructure Automation Platforms: Coopetition At Its Fiercest

Forrester eCommerce

Why Infrastructure Automation? I used to kid around with my research director, Glenn O’Donnell, that my previous Forrester Wave™ evaluation on configuration management was the “Wave no vendor wanted to be in.” ” The term, while valid, is old.

How to Sell on Instagram with Shopify – The Ultimate Guide

Ecommerce Platforms

Have you been swindled by the errands to churn out the easy peasy hacks to sell on Instagram with your Shopify store ? Believe me, I know what it takes, and how demanding it is, to make your brand or whatever niche you're into known to the most precise audience.

270: How To Build A Facebook Messenger Bot That Sells With Natasha Takahashi

My Wife Quit Her Job

Today I’m thrilled to have Natasha Takahashi on the show. Natasha is someone who I met at Social Media Marketing World and she’s an expert when it comes to Facebook Chatbots.

The ABC’s of eTail East 2019 Takeaways: AI, Bankruptcy, Channels, and Data

Zaius

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . So what did we learn?

Financial Insecurity Plagues Retail Workers: Is There A Cure?

Retail TouchPoints

A recent study from MetLife revealed the alarming depth of money worries among retail employees. Just 54% of these workers are confident about their finances, with retail employees showing more stress than those in IT ( 79% ), construction ( 79% ), manufacturing ( 68% ) and the public sector ( 63% ).

BOPIS: How Buy Online, Pick-Up in Store is Catering to Consumer’s Needs and Boosting Retailer’s Bottom Line

BigCommerce

Retailers today are adopting the BOPIS model to meet customer expectations. And no, we’re not talking about the delicious Filipino… Ecommerce Marketing

The Importance Of Defining Event ROI In The B2B Marketing Mix

Forrester eCommerce

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” ” This question, first attributed to philosopher George Berkeley in 1710, raises questions about observation and perception.*

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Ubersuggest 5.0: Generate 1 Million Keyword Suggestions in 7 Seconds (Seriously)

Kissmetrics

Ubersuggest started out as a tool that provided suggestions through Google Suggest. And although that’s great, everyone these days is using Google Suggest to come up with keyword ideas. There have to be more keyword ideas out there that get more search volume and aren’t competitive, right?

What Is UPC And Where To Buy Cheap UPC Codes For Amazon

My Wife Quit Her Job

Do you want to sell on Amazon but are confused about which barcodes to use? Are you unclear about what is UPC and where to buy cheap UPC codes for your Amazon listings?

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How Zaius Retained Its Culture Growing From Employee No. 1 to 100

Zaius

Built In Boston. The post How Zaius Retained Its Culture Growing From Employee No. 1 to 100 appeared first on Zaius. Press

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