BigCommerce

AUGUST 27, 2019

When was the last time you thought to yourself, “Oh look, I only have a few emails today!

eCommerce Marketing 322

eCommerce Marketing Marketing eCommerce 322

ESW

AUGUST 12, 2019

Unless you’ve been living under a bridge, you’ve probably come across the terms “KonMari” and “consumer minimalism” more than once. But you may not know what they mean. Ironically, if you have been living under a bridge, you probably understand both terms better than anyone else. KonMari and the wider consumer minimalism trend are changing the way that a significant portion of the western world thinks about shopping and consumerism in general.

Consumer 99

Consumer eCommerce Books Clothing 99

BigCommerce

AUGUST 13, 2019

When we are looking for recommendations, who do we go to?

Marketing 309

Marketing eCommerce Recommendation eCommerce Marketing 309

Forrester eCommerce

AUGUST 23, 2019

Social media has created customer groups that coalesce around a brand — in effect, a union. They collectively can and will change your corporate policy. With collective bargaining, business as usual is no longer acceptable. Are you ready for the empowered, technically savvy, and motivated customer? It’s the age of the customer: What are you […].

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Customer Social Media Management 388

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

AUGUST 16, 2019

A Giant In Trouble: Revlon Considers A Sale Cosmetic giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion. The iconic company’s 2016 acquisition of brand Elizabeth Arden apparently isn’t rescuing it from the Sephora and DTCs of the world. Revlon’s tale […].

Marketing 347

Marketing B2C Customer 347

Forrester eCommerce

AUGUST 13, 2019

My colleague Joe Cicman just published a new report (“The New Commerce Revolution: Off With Their Heads (Or Not!“) to help de-hype headless commerce. Much of that work is also very relevant to headless content management systems (CMSes), which we started covering over three years ago (“The Rise Of The Headless Content Management System“).

Management 339

Management Customer 339

GetElastic

AUGUST 12, 2019

Every marketing professional knows that an email open rate over 20% is above-average and click rates of over 3% are reserved for the most-engaged customers (sports fans, hobbies, etc). However, these metrics pale in comparison to SMS/text message engagement performance. Year-over-year for the past 10 years, SMS open rates have been over 97% within two minutes of receipt; and near 100% read over the course of 24 hours (though this might often be a user clearing their text messages out).

Marketing 148

Marketing Mobile Hobbies Article 148

Forrester eCommerce

AUGUST 22, 2019

Every business runs on thinking, mostly in two modes: divergent and convergent. I’ve been researching this and I just published my findings in a new report to help individuals, teams, and organizations tap both modes. Divergent thinking helps you create — generating many alternatives. Convergent thinking helps you decide — choosing among alternatives.

Customer 347

Customer 347

GetElastic

AUGUST 22, 2019

Publishing relevant and quality content is the easiest way to increase your website’s organic traffic. Also, enlisting effective search enginge optimization (SEO) techniques will influence ranking on various search engines. Websites that have higher rankings (i.e. presented higher in the search results) are identified to a larger number of people who will then visit those sites.

eCommerce 153

eCommerce Social Media SEO Presentation 153

BigCommerce

AUGUST 29, 2019

Companies in the cannabis and hemp space that don’t take out CBD insurance coverage could face serious financial and legal…

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Optimizely

AUGUST 28, 2019

The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes. OWYN stands for Only What You Need, and the brand goes the extra mile to create new processes and levels of transparency to validate that they are the cleanest beverage brand on the market.

Marketing 186

Marketing Information Social Media Consumer 186

Kissmetrics

AUGUST 27, 2019

Ubersuggest started out as a tool that provided suggestions through Google Suggest. And although that’s great, everyone these days is using Google Suggest to come up with keyword ideas. There have to be more keyword ideas out there that get more search volume and aren’t competitive, right? Well, there are, and now with the new Ubersuggest , you’ll get access to them.

SEO 279

SEO Recommendation Blog Marketing 279

My Wife Quit Her Job

AUGUST 21, 2019

Today I’m really happy to have Amanda Wittenborn on the show. Not only is Amanda a student in my Create A Profitable Online Store Course but she was also a finalist in the 5 Minute Pitch, my Shark Tank like show, where she competed to win $50,000. Amanda started AmandaCreation.com where she makes over 60K/month selling children’s party supplies online.

Supplies 199

Supplies Books eCommerce Marketing 199

Forrester eCommerce

AUGUST 23, 2019

A lot has changed in the 25+ years I have spent in the technology channel. New technologies, partner business models, shifting demographics, expanding communication vehicles, and most recently, new technology buyers with different psychology, behavior, and journey have created a whirlwind of change for vendors, distributors, and partners alike. The one constant is the […].

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Channel Marketing Technology Multichannel 419

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

GetElastic

AUGUST 20, 2019

Statistics show 48% of shoppers abandon a brand’s website and move on to the competitor due to poor customer experience (CX). And 89% of consumers quit shopping from ecommerce sites after experiencing poor CX. The best way to solve this problem of high abandonment rate is to develop an effective customer journey map against your brand’s story that features desired CX.

eCommerce 153

eCommerce Customer Customer Retention Information 153

BigCommerce

AUGUST 14, 2019

After meeting in a chatroom six years prior, Eddie Machalaani and Mitch Harper founded a company in 2009 with one…

BigCommerce 272

BigCommerce eCommerce 272

Ecommerce Platforms

AUGUST 8, 2019

Do you run your own business? Or are you considering launching a brand? If so, you'll need to find and use a top-notch payment platform. Cue, Dwolla. This solution helps to simplify automated clearing house payments (ACH) and white label bank transfers for businesses. It’s especially handy for companies who want to use bank transfers as a cheaper, easier way to make payments.

Payment Services 134

Payment Services ACH Merchant Services Payments 134

Kissmetrics

AUGUST 6, 2019

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year.

SEO 276

SEO Mobile Information Magazine 276

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

My Wife Quit Her Job

AUGUST 14, 2019

Today, I’m excited to have Dan Shure on the show. Dan is the founder of a boutique SEO consultancy called Evolving SEO and he is an SEO expert with a fantastic reputation. He’s helped entrepreneurs like Nathan Chan of Foundr Magazine and Noah Kagan of Sumo.com with their SEO in addition to popular startups like Ring, and Hint Water. He also runs a popular podcast called Experts on The Wire.

Magazine 175

Magazine SEO eCommerce Books 175

Forrester eCommerce

AUGUST 7, 2019

Why Infrastructure Automation? I used to kid around with my research director, Glenn O’Donnell, that my previous Forrester Wave™ evaluation on configuration management was the “Wave no vendor wanted to be in.” The term, while valid, is old. Further, configuration management is one part of a larger infrastructure automation story. This led to an interesting […].

Management 415

Management Operations 415

GetElastic

AUGUST 14, 2019

Usually, user experience (UX) of the design aspect gets overlooked until something goes awry. Understanding the value of UX and proffering it the consideration it deserves when developing or planning a site can help prevent problems in the future – and save businesses and brands trouble, money and time. Fifty-two percent of users who shop online said that page speed affects their commitment to the online store.

eCommerce 152

eCommerce Web Design Point of Sale Improvements 152

BigCommerce

AUGUST 6, 2019

Drupal is among the most widely used open source content management systems around, hanging out with the likes of WordPress…

eCommerce 237

eCommerce Management eCommerce Technology Technology 237

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Omnisend

AUGUST 26, 2019

In 2019, email marketing remains the most effective marketing channel. A promising ROI of $40 per $1 spent keeps marketers head over heels for this channel. Furthermore, it’s the most personal and flexible way you can approach your customers. Sending emails is not rocket science, and you will definitely manage to integrate this marketing channel Read more The post 5 Tips for BigCommerce Email Marketing Beginners appeared first on Ecommerce Marketing Automation | Omnisend.

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BigCommerce Marketing Definition eCommerce Marketing 140

Kissmetrics

AUGUST 20, 2019

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year , their goal isn’t to make a website wait a year or two before they are able to achieve a top spot. Instead, they want to show the user the right site as quick as possible.

SEO 265

SEO Games Blog Other 265

My Wife Quit Her Job

AUGUST 26, 2019

Every week, I get at least 2 or 3 requests to write more online tutorials about Ebay dropshipping. And I can certainly understand why. On the surface, the Ebay dropshipping model is attractive because… You don’t need any money to begin. There is practically no upfront risk. You don’t need to worry about inventory. But if you peel back the onion, you’ll quickly realize that dropshipping on Ebay might make you a few bucks here and there but it is definitely not a good, sust

Definition 150

Definition Article eCommerce 150

Forrester eCommerce

AUGUST 13, 2019

It’s now just over 12 months since we first published research on Digital Supply Chain. Some Forrester clients have made progress with Integrated Business Planning and with Control Towers. And they are on the lookout for Blockchain opportunities. But the most common question we hear, is about the role of AI in Supply Chain. The […].

Supplies 415

Supplies Customer Consumer Management 415

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events

GetElastic

AUGUST 1, 2019

At the end of 2018, ecommerce sales accounted for more than 14% of all retail sales across the globe. That number is slated to grow even more this year. There’s a wealth of opportunity to tap into this growing trend. But as an ecommerce merchant, there is a lot of nuance to running a successful online store that brings in revenue. The most important thing?

Payment Services 150

Payment Services Merchant Services Payments Small Business Retail 150

BigCommerce

AUGUST 29, 2019

Have you ever purchased an item by clicking on a link in an influencer’s blog post?

Marketing 255

Marketing Blog eCommerce Marketing eCommerce 255

Ecommerce Platforms

AUGUST 22, 2019

So you want to make your business go live? . Here’s the deal. It all starts with an action-packed website builder. Apparently, both Weebly and WordPress have remarkably shown their proficiency in the market. While trying to make intense steps to run your site, using the most engaging tool ultimately goes a long way. Having a website alone isn't good enough anymore.

eCommerce 123

eCommerce Payment Services Shipping Costs SEO 123

Kissmetrics

AUGUST 12, 2019

O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Se você tem esse tipo de negócio e seu planejamento de marketing ainda deixa a desejar, siga com a leitura deste artigo. Implementar ações de marketing B2B é uma tarefa desafiadora, já que vender para outras organizações envolve muitos desafios.

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B2B B2C Marketing Vend 204

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS