November, 2019

Retail apocalypse? Maybe it’s time to worry about a disruptor meltdown?

Steve Dennis

As much as “retail apocalypse” continues to show up in the headlines, by now most people that take the time to look at the facts know it’s nonsense. The truth is while much of retail is definitely different–in some cases radically–it’s far from dead.

Mythbusters Ecommerce Edition: Debunking the Misconceptions of Running an Ecommerce Site

BigCommerce

Running a successful ecommerce website isn’t easy, but it’s made harder by a few myths — some of which are deeply… Executive's Corner

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Common click fraud tactics and how to prevent them

GetElastic

We know that click fraud is a costly threat source facing advertisers. The question we’re left to ask, though, is “why?”. What is the motivation behind these fraudsters’ actions? How do they translate clicks into cash?

My 6-Step Content Marketing Formula That Drives 3,549 Visitors

Kissmetrics

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this. and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do?

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

A slightly better version of mediocre is not Macy’s salvation

Steve Dennis

On one level, I get the attention paid to retailers’ quarterly reports.

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Want to improve customer loyalty? Start with inventory visibility

GetElastic

Although much has been made about how Amazon—and ecommerce in general—is reshaping the world of retail, this seismic shift has far wider consequences on both B2C and B2B vendors. Customer expectations have evolved and, in many cases, surpassed what merchants can deliver.

What To Do About Holiday Outages

Retail TouchPoints

By Mahesh Ramachandran, OpsRamp It’s that time of year again. Forget turkey, cranberries and pesky in-laws: it’s time to get your shopping on. For IT organizations at retailers and e-Commerce companies, it’s an exciting time and also one where every detail matters.

WooCommerce Vs Shopify – Which Platform Is Better For You

My Wife Quit Her Job

If you are having problems deciding between WooCommerce vs Shopify, then this post will provide you with clear cut criteria to help you make your decision. Specifically, we’ll dig deep into both of these platforms and answer the following questions… Which shopping cart is easier to use? Which shopping cart offers more flexibility and plugins? Which platform costs more? Which platform offers better support? Which shopping cart is more scalable and easier to maintain?

Stripe vs Square: Summarizing Your Options for 2020

Ecommerce Platforms

Not sure how to choose between Stripe vs Square? You're not alone. At first glance, both Stripe and Square seem pretty similar. Both of these tools are market leaders in the payment industry, with features that have transformed the way that we pay for the things that we need.

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Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Holiday Shoppers Adjust To An Evolving Online Shopping Experience

Retail TouchPoints

By Brian Byer, Blue Fountain Media It’s no question that consumers have embraced online holiday shopping. This year, for the first time, they’re expected to do more shopping online than at the mall and other brick-and-mortar retailers.

Marketing to Gen Z: Your Guide To Converting The Most Politically Active, Environmentally Conscious and Influencer-Driven Generation Yet

BigCommerce

As a younger Millennial, I’ll be honest — I thought I knew everything there was to know about Gen Z.… … Ecommerce Marketing

Improve Conversion by Targeting Loyalty Segments

Zaius

Your customers come in many different shapes and sizes. It’s important to segment your marketing so you can serve up the right content at the right time.

There’s Just One CX Metric That Matters To Your C-Suite – But You’re Not Reporting It

Forrester eCommerce

I’d be doing you a massive disservice if I didn’t tell you that the one CX metric you must report to your CEO and the rest of your C-suite is not NPS. It’s also not Level of Effort, CSAT, or even Forrester’s beloved Customer Experience Index. It’s: $ I feel compelled to point this out […].

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics

Canonicalized

A look behind the scenes at how we helped Chaoly use Tableau to bring data to life. The Goal Clients of Chaoly will be able to get valuable insights into their China e-commerce strategy and make smart decisions. The tool of choice: Tableau. People will be able to log in to their accounts and use […]. The post Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics appeared first on Canonicalized. Case studies Tableau

An Inside Look at Google’s Future Plans

Kissmetrics

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Some of the moves they are making are really going to impact your marketing efforts. So, what are these non-algorithm changes?

A Wrap-Up Of Singles Day 2019

Retail TouchPoints

By Franklin Chu , Azoya USA. Today’s e-Commerce market is oversaturated and many players are losing steam and losing money. Yet Chinese e-Commerce giant Alibaba recorded a whopping $38.4 billion in GMV this year, a 26% jump from last year’s Singles Day.

Don’t Forget Your Current Site When Replatforming

Zmags

Replatforming is a notoriously stressful process that every digital marketer dreads. It’s a massive undertaking that involves RFPs, multiple third parties, and aggressive […]. The post Don’t Forget Your Current Site When Replatforming appeared first on Zmags.

282: Michelle Schroeder Gardner On How To Make 7 Figures With Affiliate Marketing

My Wife Quit Her Job

Today, I’m thrilled to have my friend Michelle Schroeder Gardner on the show. Michelle started out with over $40K in debt and hustled her way to becoming a millionaire by starting her blog MakingSenseOfCents.com at the age of 22.

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The 64 Best Channel Podcasts Of 2019

Forrester eCommerce

By Jay McBain and Rob Spee If you haven’t listened to a podcast yet, you’re now in the minority. According to Podcast Insights, 51% of the US population has listened to at least one podcast. Since the first podcast came on the scene in 2004, there are now over 750,000 podcast shows with […].

Improve WordPress Page Speed in 2019 (w/ Plugin Tips)

BigCommerce

How to Speed Up WordPress Sites: 6 WP Plugins That Help Keeping your WordPress web pages loading at blazing fast… Ecommerce Technology

Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About

Kissmetrics

The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right?

RTP Editors Weigh In On Shoptalk’s All-Female Speaker Lineup

Retail TouchPoints

Last week, Shoptalk made a groundbreaking announcement, revealing that its fifth-annual event will host an all-female speaker lineup in 2020.

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5 tips to improve web UX for maximum conversions

GetElastic

Usability. Efficiency. Accessibility. All these terms converge to give life to UX design. Good UX fully utilizes web elements and offers a clear and intuitive interface, hence encouraging the conversion rates.

Sellerly Review: Free and Simple Amazon A/B Testing

Ecommerce Platforms

Are you selling products on Amazon as a secondary source of income next to your online store? Or, are you strictly an Amazon seller without an ecommerce site? It seems like an Amazon seller account is a must-have if you plan on expanding your reach and locating new customers.

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Retailers, Prepare Wisely: DDoS Remains A Holiday Threat

Forrester eCommerce

A distributed denial of service attack can turn a retailer's holiday season from merry to miserable. Learn how to protect yourself. age of the customer holiday retail security & risk DDoS ecommerce Holiday

Supporting the Rise of Consumer Data Privacy Regulations: The Current and Future State of Ecommerce Security

BigCommerce

Trends come and go in ecommerce. Customer expectations expand as quickly as online stores strive to meet them. However, one… Ecommerce Security

I Need Your Help With Ubersuggest

Kissmetrics

It’s been more than a year since I launched the “new” Ubersuggest. And over the last 12 months, I have made a lot of progress.

SEO 265

Retailers Seeking Private Equity Investment Need Reputational Risk Roadmap

Retail TouchPoints

By Nir Kossovsky, Steel City Re The retail sector is a prime target for private equity firms, as investors provide capital and expertise to both early stage retailers with promising expansion potential and established brands seeking support for new strategies and hoping a new capital structure will enable greater agility and innovation. However, in the wake of disappointing IPOs by Uber and other well-known brands and Chapter 11 filings by several prominent private equity-backed retailers, investors are paying more attention than ever to intangible assets like reputation when considering companies for their portfolios. In Uber’s case, for example, prior to its IPO, its S1 filing disclosed reputational risk issues, warning that “failure to rehabilitate [Uber’s] brand and reputation will cause [the] business to suffer.” The performance of its stock since its IPO has been a wakeup call to private equity investors that what happens pre-IPO, no longer stays pre-IPO. In fact, a new “ Private Equity Roadmap for Assessing Reputational Risk ,” developed and published by Steel City Re, which analyzes and underwrites corporate reputational risk, notes that reputational risks “present themselves across a broad spectrum of companies…and highlight the need to add reputational risk to investment evaluation criteria as well as to governance and oversight practices for board members.” The risk to board members — whether the company is public or private — is particularly significant, both in courts of law and the court of public opinion. Easily accessible sources of corporate information, social media channels, politicization of corporate issues and a societal culture that increasingly tends to demand individual culpability for corporate failures places corporate leaders in the cross hairs. Retailers are often highly visible brands and when reputational issues arise, the media and politicians are bound to be on the hunt for villains. In addition, private equity firms count on their own reputations to add value to their portfolio companies — ultimately realized through enhanced valuations upon exit, through IPO or sale of the company. When a reputational crisis hits one of their assets and stakeholders consider it to be a failure in governance, it can erode confidence in the private equity firm itself, shattering its aura of expertise, and affecting valuations across its portfolio. The much-reported failures in governance at the pre-IPO company WeWork, for example, is casting a long shadow on its investor, Softbank. There are several factors that are now among private equity investors’ considerations, as they seek to translate their management of reputational risk into higher valuations for their portfolio companies. Any business positioning itself to be attractive to these investors should take note. First, investors will be looking at whether the current management team and board truly understand reputational risk. Reputation is based on expectations. Reputational risk is the gap between stakeholder expectations and actual performance. It is not merely the risk of negative media coverage, to be managed by marketing people. Companies need to know their stakeholders, understand their expectations and be prepared to meet them. Marketing and media management, including such things as CSR campaigns and ESG scores, may serve an important purpose, but they don’t address the underlying, fundamental reputational issues. Reputational risk should be managed like every other enterprise-wide risk. It should be handled by risk managers, who understand how to work across silos and bring together myriad company resources to address operational issues that pose risks. Savvy private equity investors are going to appoint board members who understand the risk and have the skills and experience to provide appropriate governance. They are going to require executives to develop ongoing processes to protect reputation, including continual assessment of stakeholder groups and their ever-changing expectations. This ongoing assessment of stakeholder priorities and sensitivities is crucial, as our fast-moving culture continually changes the rules. Reputational tornados like gender pay, gun ownership and the #metoo movement are all examples. The Business Council’s recent admonition that the purpose of a corporation is to serve communities, employees and the environment — “serving all Americans” — as much as shareholders is also part of this phenomenon, placing added pressure on boards to understand the expectations of these disparate stakeholder groups and build systems that protect reputational value. Companies that avoid the reputational land mines in our society are ones with processes that facilitate being alert to the subtle signs of lurking reputational crises. And when a potential crisis does hit, effective boards have protocols already in place to coordinate a response. Investors are going to want to see evidence of a culture that welcomes honest self-assessment, and that is open to engaging objective, outside experts to help the board and leadership determine whether they are truly on top of changing expectations. Additionally, they are going to want to be prepared with a clear and compelling narrative, backed by third-party warranties, demonstrating both good corporate governance and effective enterprise reputation risk management — deterring and mitigating reputational attacks. Private equity firms know it is in their own self-interest to ensure the reputational resilience of companies they invest in. Companies positioning themselves to be attractive to these investors need to be able to provide them with a level of comfort that they understand their reputational risks and are managing them effectively Dr. Nir Kossovsky is CEO of Steel City Re , which analyzes the reputational strength and resilience of companies and provides tools and insurances to protect those companies, their officers and directors against financial losses when reputational crises occur. Nir Kossovsky Steel City Re private equity reputation

5 ways to build better ecommerce customer relationships

GetElastic

Even though the ecommerce growth rate isn’t spiking like it was half a decade ago, it is still steadily growing year-over-year. Competition is fierce and everyone is scrambling to gain reach and increase revenue. .

WordPress Pricing – Is It Really Free And How Much It Costs

My Wife Quit Her Job

WordPress is the most powerful content management system in the world and powers over 30% of the websites on the Internet. But how much does it cost to run a WordPress site? In terms of WordPress pricing, how much should you expect to pay to… Run a small business website or blog in the cheapest way possible. Run a small business website or blog with a reasonably sized budget. Run an ecommerce business on WordPress that is robust and fast.

Enterprise Security Vendors Need An Infusion Of Open Source Culture

Forrester eCommerce

This week, I attended IBM’s fifth annual Security Summit in New York City, an exclusive event for a who’s who of IBM’s security customers.

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