November, 2019

Retail apocalypse? Maybe it’s time to worry about a disruptor meltdown?

Steve Dennis

As much as “retail apocalypse” continues to show up in the headlines, by now most people that take the time to look at the facts know it’s nonsense. The truth is while much of retail is definitely different–in some cases radically–it’s far from dead.

Mythbusters Ecommerce Edition: Debunking the Misconceptions of Running an Ecommerce Site

BigCommerce

Running a successful ecommerce website isn’t easy, but it’s made harder by a few myths — some of which are deeply… Executive's Corner

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Common click fraud tactics and how to prevent them

GetElastic

We know that click fraud is a costly threat source facing advertisers. The question we’re left to ask, though, is “why?”. What is the motivation behind these fraudsters’ actions? How do they translate clicks into cash?

My 6-Step Content Marketing Formula That Drives 3,549 Visitors

Kissmetrics

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this. and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do?

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

A slightly better version of mediocre is not Macy’s salvation

Steve Dennis

On one level, I get the attention paid to retailers’ quarterly reports.

More Trending

Want to improve customer loyalty? Start with inventory visibility

GetElastic

Although much has been made about how Amazon—and ecommerce in general—is reshaping the world of retail, this seismic shift has far wider consequences on both B2C and B2B vendors. Customer expectations have evolved and, in many cases, surpassed what merchants can deliver.

What To Do About Holiday Outages

Retail TouchPoints

By Mahesh Ramachandran, OpsRamp It’s that time of year again. Forget turkey, cranberries and pesky in-laws: it’s time to get your shopping on. For IT organizations at retailers and e-Commerce companies, it’s an exciting time and also one where every detail matters.

WooCommerce Vs Shopify – Which Platform Is Better For You

My Wife Quit Her Job

If you are having problems deciding between WooCommerce vs Shopify, then this post will provide you with clear cut criteria to help you make your decision. Specifically, we’ll dig deep into both of these platforms and answer the following questions… Which shopping cart is easier to use? Which shopping cart offers more flexibility and plugins? Which platform costs more? Which platform offers better support? Which shopping cart is more scalable and easier to maintain?

Stripe vs Square: Summarizing Your Options for 2020

Ecommerce Platforms

Not sure how to choose between Stripe vs Square? You're not alone. At first glance, both Stripe and Square seem pretty similar. Both of these tools are market leaders in the payment industry, with features that have transformed the way that we pay for the things that we need.

ACH 104

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Holiday Shoppers Adjust To An Evolving Online Shopping Experience

Retail TouchPoints

By Brian Byer, Blue Fountain Media It’s no question that consumers have embraced online holiday shopping. This year, for the first time, they’re expected to do more shopping online than at the mall and other brick-and-mortar retailers.

Marketing to Gen Z: Your Guide To Converting The Most Politically Active, Environmentally Conscious and Influencer-Driven Generation Yet

BigCommerce

As a younger Millennial, I’ll be honest — I thought I knew everything there was to know about Gen Z.… … Ecommerce Marketing

Improve Conversion by Targeting Loyalty Segments

Zaius

Your customers come in many different shapes and sizes. It’s important to segment your marketing so you can serve up the right content at the right time.

Yet More DevOps Trends (2020)

Forrester eCommerce

So, we issued our 2020 DevOps predictions. We were limited in number and format and there were a lot of great ideas. Here are some of the additional trends Forrester is tracking in DevOps for 2020: The end of plan/build/run and stage gates.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Don’t Forget Your Current Site When Replatforming

Zmags

Replatforming is a notoriously stressful process that every digital marketer dreads. It’s a massive undertaking that involves RFPs, multiple third parties, and aggressive […]. The post Don’t Forget Your Current Site When Replatforming appeared first on Zmags.

282: Michelle Schroeder Gardner On How To Make 7 Figures With Affiliate Marketing

My Wife Quit Her Job

Today, I’m thrilled to have my friend Michelle Schroeder Gardner on the show. Michelle started out with over $40K in debt and hustled her way to becoming a millionaire by starting her blog MakingSenseOfCents.com at the age of 22.

Books 156

A Wrap-Up Of Singles Day 2019

Retail TouchPoints

By Franklin Chu , Azoya USA. Today’s e-Commerce market is oversaturated and many players are losing steam and losing money. Yet Chinese e-Commerce giant Alibaba recorded a whopping $38.4 billion in GMV this year, a 26% jump from last year’s Singles Day.

Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics

Canonicalized

A look behind the scenes at how we helped Chaoly use Tableau to bring data to life. The Goal Clients of Chaoly will be able to get valuable insights into their China e-commerce strategy and make smart decisions. The tool of choice: Tableau. People will be able to log in to their accounts and use […]. The post Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics appeared first on Canonicalized. Case studies Tableau

An Inside Look at Google’s Future Plans

Kissmetrics

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Some of the moves they are making are really going to impact your marketing efforts. So, what are these non-algorithm changes?

MRM Has A Marketing Problem

Forrester eCommerce

In my four years at Forrester, I’ve crossed paths with a lot of three-letter technologies: CDP, DMP, OTT, ITP, and ETP. the list goes on. But MRM, or marketing resource management, has a unique challenge amid this alphabet soup: Marketers rarely call it by its name.

Improve WordPress Page Speed in 2019 (w/ Plugin Tips)

BigCommerce

How to Speed Up WordPress Sites: 6 WP Plugins That Help Keeping your WordPress web pages loading at blazing fast… Ecommerce Technology

281: Scott Voelker On How To Get Out Of Your Own Head And Take Action

My Wife Quit Her Job

Today I’m thrilled to have my buddy Scott Voelker back on the show. Scott was my partner in crime for the 5 Minute Pitch and I recently spoke at his conference at Brand Accelerator Live. As entrepreneurs, our biggest problem often lies in our own heads.

Books 156

RTP Editors Weigh In On Shoptalk’s All-Female Speaker Lineup

Retail TouchPoints

Last week, Shoptalk made a groundbreaking announcement, revealing that its fifth-annual event will host an all-female speaker lineup in 2020.

Events 195

Sellerly Review: Free and Simple Amazon A/B Testing

Ecommerce Platforms

Are you selling products on Amazon as a secondary source of income next to your online store? Or, are you strictly an Amazon seller without an ecommerce site? It seems like an Amazon seller account is a must-have if you plan on expanding your reach and locating new customers.

Demo 135

5 tips to improve web UX for maximum conversions

GetElastic

Usability. Efficiency. Accessibility. All these terms converge to give life to UX design. Good UX fully utilizes web elements and offers a clear and intuitive interface, hence encouraging the conversion rates.

There’s Just One CX Metric That Matters To Your C-Suite – But You’re Not Reporting It

Forrester eCommerce

I’d be doing you a massive disservice if I didn’t tell you that the one CX metric you must report to your CEO and the rest of your C-suite is not NPS. It’s also not Level of Effort, CSAT, or even Forrester’s beloved Customer Experience Index. It’s: $ I feel compelled to point this out […].

Supporting the Rise of Consumer Data Privacy Regulations: The Current and Future State of Ecommerce Security

BigCommerce

Trends come and go in ecommerce. Customer expectations expand as quickly as online stores strive to meet them. However, one… Ecommerce Security

280: How To Prepare Your Business For Sale And What Multiples To Expect With Thomas Smale

My Wife Quit Her Job

Today, I’m thrilled to have my friend Thomas Smale on the show. Thomas is the founder of FEInternational, one of the largest and most prolific website business brokers on the internet.

Books 156

Retailers Seeking Private Equity Investment Need Reputational Risk Roadmap

Retail TouchPoints