December, 2019

How Suppliers Can Use AI To Immunize Against The Retail Apocalypse

Retail TouchPoints

By Pijush Gupta, HighRadius More than 3,800 stores are expected to shutter their brick-and-mortar retail operations this year, most notably and recently the bankruptcies of Toys ‘R’ Us and Sears Holdings. But it’s not only stockholders and employees that are feeling the fallout.

Toys 195

2020: The Year Of Digital Products

Forrester eCommerce

Is your firm ready for the roaring twenties? Nigel Fenwick predicts the winners in the next decade will be the businesses that master digital product management.

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The Ecommerce Guide for Marketing to Millennials: Stats, Tips, and Case Study

BigCommerce

Despite being a generation that is often stereotyped as ‘lazy, entitled, and narcissistic,’ numerous corporations recognize that millennials have tremendous buying power.… … Ecommerce Marketing

Google Ads Quality Score: Overhyped Metric or Holy Grail?

Store Growers

Many advertisers look at the quality score as the Holy Grail to making Google Ads work. As a result, they spend too much time obsessing over trying to optimize it. Others are skeptical and take everything they hear about it with a pinch of salt. So who is right? Today, we’re going to find out.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Nearly four-fifths of commerce leaders excited and “ready” for the future of commerce

Retail Technology Review

Amidst an uncertain and challenging landscape, commerce chiefs across the board are presenting a positive front; nearly four-fifths (79%) of digital commerce leaders feel ready to take advantage of the opportunities digital commerce has to offer, according to a study from Wunderman Thompson Commerce. Internet Retailing Critical Issues

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The Retailer’s Guide to Selling on eBay in 2020: Tactics, Tests, and Stories From The Experts

BigCommerce

Often seen as one of the cornerstone platforms for online selling, eBay found its roots in 1995. The first item… Sellling on eBay

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Shift happens: 7 factors that defined a decade of retail disruption

Steve Dennis

As far as I can tell, retail has always been pretty darn dynamic. Certainly the past 50 or 60 years brought some big changes: the rise of the suburban regional shopping center, the emergence of discount mass merchants and category killers, the advent of home shopping and warehouse clubs and so on.

6 industries about to get disrupted by the Amazon-effect

GetElastic

Only a few organizations have had a significant impact on other sectors as Amazon. From entertainment to consumer products, cloud computing, ecommerce and media, Amazon has hands in nearly every facet of the economy.

How to Start an Ecommerce Business

SellBrite

In 2019, 1.92 billion people shopped online, and today, with the variety of marketplaces and free tools available, it’s easier than ever to start your own ecommerce business and get in on the online shopping action.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

How To Prove That Fixing Customer Experience Problems Cuts Costs

Forrester eCommerce

There’s an alternative approach to proving the economic value of CX, and it has some advantages: The math is simple and it’s hard to argue against. What’s more, you’ll be measuring something that executives like in good times and love in bad times: cost savings. age of the customer

283: How To Segment Your Email List The Right Way With Alexandra Edelstein

My Wife Quit Her Job

Today, I’m thrilled to have Alexandra Edelstein on the show. Alexandra is a senior product manager at Klaviyo and she was also a speaker at my annual ecommerce conference The Sellers Summit. At Klaviyo, she’s known as the resident expert when it comes to email list segmentation.

Books 246

Ecommerce Customer Experience: Creating a Truly Great Experience for Users in 2020

BigCommerce

When Exxel Outdoors’ mobile traffic started really taking off, they noticed that the revenue wasn’t following. The amount of effort it… Ecommerce Marketing

How to Create Your Own Shopify Store in Less than 15 Minutes

Ecommerce Platforms

Are you ready to learn how to create your own Shopify store ? Maybe you just came up with a wonderful product idea and now you'd like to see if people are willing to buy it.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

6 Success Factors For Marketing Measurement

Retail TouchPoints

By Nick Mangiapane, Commerce Signals The stakes are high for marketers in proving their ROI. More data, approaches and vendors exist than ever, but it’s difficult for even people working full time in marketing tech to keep up with the changing landscape.

Point Line Trend on… Top Products

Zaius

The foundation of the relationship between brand and shopper is product. Sure, great brands connect emotionally with customers, but the relationship is sealed with product. Brands are truly matchmakers that connect shoppers with product. . Knowing your products is essential to success.

Make Edge Computing A Key Investment for 2020

Forrester eCommerce

Traditional technologies are no longer addressing the growing needs of modern business, that’s why a massive quantity of tech and telecom vendors, and now a significant amount of enterprises & government agencies are all expanding their investments in Edge Computing for 2020.

Postcard Marketing – Does Direct Mail Work And What’s The ROI?

My Wife Quit Her Job

Does postcard marketing work? Can direct mail generate sales at a positive ROI? I recently conducted a case study with my own ecommerce store that answers both of these questions. First off, I want to start out by saying that prior to this experiment, I was a huge postcard marketing skeptic. Whenever I receive promotional postcards in the mail, they always go straight into the trash. But I decided to try postcard marketing for 2 reasons.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Using BigCommerce and eBay Integration for Cross-Channel Management

BigCommerce

The eBay marketplace has been changing; no longer is it an auction-only site for consumer-to-consumer trading. Here’s the new normal… Sellling on eBay Ebay multichannel

The Top Ecommerce Trends You Need to Know About for 2020

SellBrite

40% of the world’s internet users have purchased products online, which amounts to more than 1 billion online buyers. And ecommerce sales in the United States alone accounted for more than 11% of all retails sales in the third quarter of 2019.

Three Reasons To Take Your Contact Center Into The Cloud

Retail TouchPoints

By Anand Janefalkar, UJET In order to stay ahead in today’s highly competitive environment, the realization is that businesses must prioritize digital transformation or be passed by.

Customer-Centricity is Here to Stay

Zaius

eCommerce Brands are in a Battle for the Customer Profile. Whether they know it or not. Centralizing your entire organization (in-store, marketing, service, & merchandising) around a single customer profile opens up a world of possibilities for delivering a beautiful and relevant experience.

A Deeper Dive Into Forrester’s Sales Enablement 2020 Predictions: A Conversation With Caroline Robertson (CR) And Mary Shea (MS)

Forrester eCommerce

In October 2019, our team published its Predictions 2020: B2B Marketing And Sales, and in late December we recorded Webinar: B2B Marketing And Sales Predictions 2020: A Conversation With The Analysts Who Made Them.

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How To Start A TShirt Business For Under 3 Dollars (And Make Sales Immediately)

My Wife Quit Her Job

In this post, you will learn how to start a tshirt business from complete scratch for less than $3 with a viable marketing strategy that requires no upfront costs.

CPG Ecommerce: How Companies are Selling Consumer Packaged Goods Online in 2020

BigCommerce

Digital disruptors like Amazon have forced more traditional brick-and-mortar businesses to rise up and adapt in a variety of ways. Last… Ecommerce Marketing

ShopBase Review: A Newfangled Cross-Border ECommerce Store Builder

Ecommerce Platforms

So far, it's a verifiable fact that drop shipping never comes along with newbies pretty easily. Not even with a mere blueprint of how ShopBase works.

How Grocers Are Using Social To Elevate Digital Circular Experiences

Retail TouchPoints

By Adam McGilvray, StitcherAds Question: Who goes to the newspaper to check for movie times, or waits for a Christmas catalog in the mail to make their wish list? Sad as it may be to some, these institutions have moved on.

Point Line Trend on… Best Customers

Zaius

Forget the pareto principle of 80/20, here’s some real shopper math for you: 1.2% = 80%. While your very best customers — those that have bought twice or more from you in the past year — contribute only 1.2% of your visits, they account for 80% of your revenue.

Decade Retrospective: Cybersecurity From 2010 To 2019

Forrester eCommerce

The Decade Cyber Went Mainstream Yes, technically, decades begin in years that end in one, but it’s easier to say the 2010s than the 2011s. Prior to 2010, cybersecurity was an insular domain. No one really cared, until something they were using didn’t work.

285: Linda Bustos On The Latest Trends In Ecommerce

My Wife Quit Her Job

Today I have an extra special guest on the show, Linda Bustos. When I first got started in ecommerce way back in 2007, Linda’s articles were what got me through the dark periods of my business.

Understanding the Rise of PWAs in Ecommerce: How Brands Can Benefit from a Progressive Frontend

BigCommerce

Up until a few years ago, it was hard to imagine when any technology could replicate the experience of a… Ecommerce Technology