How to Track the B2B Ecommerce Metrics That Matter
BigCommerce
JUNE 2, 2021
Within the B2B market, there are several metrics you can measure, analyze and compare.
BigCommerce
JUNE 2, 2021
Within the B2B market, there are several metrics you can measure, analyze and compare.
Ecommerce Platforms
JUNE 3, 2021
Suppose you’re looking for the most effective way to sell tickets to an upcoming event. Any event organizer will tell you that offering early bird rates, discount codes, referral codes, and group booking rates is a no-brainer. And they’re right – a well-implemented marketing strategy never fails. But where should you start? . If you’re not planning to use an event management solution, you’re setting yourself up for a big headache and an organizational nightmare.
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RetailDive
JUNE 28, 2021
By making it easy to connect anytime, anywhere, retailers can build better customer loyalty and relationships.
Forrester eCommerce
JUNE 14, 2021
Social, mobile, big data and cloud are mainstream. What is next? These technologies helped startups become multibillion-dollar enterprises and led to an AI revival. Today, however, only about ¼ of efforts gets past pilot phase with AI. Is implementing AI in production going to trigger new waves of change? Will the pattern be similar to […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
My Wife Quit Her Job
JUNE 24, 2021
More than half the battle of starting a successful online store involves finding the right products to sell online. And as a result, I receive between 4-5 emails per day from readers asking me for niche ideas. I am sooo ready to start my own online business but I have no idea what to sell. Can you just give me 2 or 3 good niches and I’ll do all the work from there.
Kissmetrics
JUNE 22, 2021
Link building sucks. It’s time consuming and hard. But as an SEO, you have no choice but to build links… assuming you want to rank on Google. So, today I am announcing a new Ubersuggest feature, that makes link building faster and easier. Here’s how…. What is the easiest way to get links? What if you could only focus your link building efforts on sites that are highly likely to link to you?
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
BigCommerce
JUNE 23, 2021
Data, analytics and business intelligence are common topics in the business world.
Omnisend
JUNE 4, 2021
Reading Time: 4 minutes. Any business owner that operates in the ecommerce space knows that success can depend heavily on a solid marketing strategy. Connecting with customers, generating conversations, and making sales are the foundations of a successful online business. Many traditional marketing efforts center around social and email marketing platforms.
Forrester eCommerce
JUNE 7, 2021
Forrester’s latest research on digital business maturity shows that business leaders now consider accelerating the shift to digital business the most critical priority in 2021. It should come as no surprise that COVID-19 has widened the digital business gap between digitally advanced firms and firms that were caught off guard by the pandemic. Less obvious […].
MakeWebBetter
JUNE 22, 2021
Shopping is one of the many activities that we do online. In fact, in 2021 there were over 2.14 billion people worldwide that bought goods and services online. The overall web can be sloppy content but as an online store owner you cannot afford this, therefore, you need to consider the smallest of the tweaks […]. The post Infinite Scrolling: What Your Ecommerce Page Design Is Lacking?
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Kissmetrics
JUNE 7, 2021
Are you dreaming of getting 1,000 organic clicks a day to your website? How about 10,000, or perhaps even more? These numbers are possible, and plenty of websites achieve it (I’ve grown my site to x visitors per day using these techniques), but if you’re going to reach these numbers, then you’re going to have to rank your blog in Google’s top 10 search results.
Retail TouchPoints
JUNE 2, 2021
Due to the pandemic, the food retail sector has experienced an incomparable boost. Flexibility in both large and small commercial spaces in the food (as well as the non-food) sector is becoming an ever-more important asset. Agile store interiors allow for seasonal events, pop-ups, subletting of certain areas to third-party partners and altering the positioning of interior elements — all ways to create entertaining spaces where customers like to linger.
TalkingRetail
JUNE 23, 2021
Nisa retailers are today (23 June) introducing a new £5 frozen deal. The offer is supported by dedicated in-store POS, as well as activity on Nisa’s consumer-facing website and social media pages. The deal includes a Goodfella’s Stone Baked Pizza 452g, McCain Lightly Spiced Wedges 650g, Co-op Garlic Baguettes 2 pk, Birds Eye Wholegrain Nuggets. This story continues at Nisa retailers introduce new £5 frozen deal.
Omnisend
JUNE 11, 2021
Reading Time: 5 minutes. On June 7, Apple released news of its upcoming updates for iOS 15. These updates are causing quite a stir in the email marketing community since Apple users will now be able to: Turn off open tracking Hide their IP addresses Hide their email addresses. Of course, you can understand the brouhaha that this is causing, since the biggest takeaway is that open rates will most likely be turned off by the users.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
JUNE 3, 2021
Revenge Of The SaaS: Mandiant Dumps FEYE In a cybersecurity divorce that had fewer leading indicators than the dissolution of Kim and Kanye, Mandiant has finally untangled itself from FireEye (FEYE) by selling the product portion of the firm to Symphony Technology Group (STG) for $1.2 billion. FireEye’s history as the most “almost acquired vendor” […].
RetailDive
JUNE 7, 2021
Find out ways you can enhance your customer experience and improve your return on investment, by increasing customer acquisition and creating results-driven digital engagement solutions.
Kissmetrics
JUNE 22, 2021
With over 2.74 billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. How do you capitalize on these opportunities? By devising a Facebook marketing strategy. For beginners, this can all seem a little daunting but don’t worry.
Retail TouchPoints
JUNE 10, 2021
Beauty brand Lancôme has upped its experiential retail game, launching an augmented reality (AR) experience at its flagship store located on the famous Champs-Elysées in Paris. L’Oréal Group , which owns Lancôme, selected the landmark store (which saw 30,000 visitors monthly pre-COVID) for the experiential offering that blends the physical and digital worlds.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
TalkingRetail
JUNE 4, 2021
Nisa has unveiled its latest frozen deal, which offers five branded products for £5, providing a savings of up to £9.28 off the RRP. The deal, which is available now in participating stores until 22 June, comprises Birds Eye Battered Fish Extra Large Fillets 2pk, Birds Eye Crispy Batter Fish Fingers 8pk, McCain Naked Oven. This story continues at Nisa partners introduce new £5 frozen deal.
Omnisend
JUNE 14, 2021
Reading Time: 9 minutes. NFTs, or non-fungible tokens, have garnered a lot of attention this year. With the NFT artwork Everydays: The First 5000 Days selling on legendary auctioneer Christie’s for nearly $70 million , NFTs have caused a great amount of awe, shock, and skepticism. Is it all just a fad, a quick buck for snake oil salesmen? Not at all, says David Menard, CEO and Founder of Real Items , a company that uses NFTs to fight fraud.
Forrester eCommerce
JUNE 28, 2021
The first half of 2021 has been anything but quiet for cyberinsurance! Forrester has seen a steady flow of client inquiries on the topic, with questions coming in not just from the private but also the public sector. Some are trying to navigate acquiring a cyberinsurance policy for the first time, while others are struggling […].
RetailDive
JUNE 3, 2021
The key is adding data into the mix — from all places and in as real time as possible — so retailers can make better, more informed decisions, writes Deloitte's Christina Bieniek.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Kissmetrics
JUNE 28, 2021
Confused about Google’s core web vitals update? Not sure what it means for your SEO? Join my free live webinar on June 29th at 8 a.m. PST to learn more. I’ll cover what core web vitals are, why they matter, and what changes you need to make to your website. Sign up for the core web vitals webinar free here. When Google updates roll out, there are usually a few people who think that SEO is dead and the sky is falling.
Retail TouchPoints
JUNE 9, 2021
According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018. While Amazon states that private label represents less than 1% of its total sales, when drilling down to specific categories, the picture is much different.
TalkingRetail
JUNE 3, 2021
Britvic Soft Drinks has signed a sponsorship deal with Rugby League World Cup 2021 (RLWC2021), a 61-match event kicking off on 23 October. Pepsi Max will become the official soft drinks of the event, with further support from Gatorade as the official sports drink. The brands will receive sales and marketing rights for the tournament, This story continues at Britvic sponsors major rugby tournament.
eCommerce CEO
JUNE 1, 2021
Competition in the ecommerce space is fierce – especially when it comes to Amazon. But that doesn’t mean you can’t be successful with it. I’ve written this guide to help you start your Amazon empire the right way. And, I’ve worked with 22 top Amazon experts to offer real advice – not just the same … How To Sell On Amazon: 7 Step Beginner’s Guide Read More ».
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
Forrester eCommerce
JUNE 30, 2021
The telecommunications sector is at a crucial juncture in its sustainability story. Many organizations are finding their ground in setting the right targets, penetrating the supply chain, and addressing their customers’ questions on sustainability. We spoke with R. Scott Herren, Cisco’s executive vice president and chief financial officer, and Francine (Fran) Katsoudas, executive vice president […].
RetailDive
JUNE 7, 2021
Users can access products they have saved in one place and receive notifications on price changes as part of an overall expansion of shopping features.
Kissmetrics
JUNE 15, 2021
Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Part blog-host, part social platform, Medium provides writers with a unique mode of connection with their audiences.
Retail TouchPoints
JUNE 7, 2021
Traditional retailers across the country have been playing catch-up for decades, trying to meet the changing needs of the consumer. Shoppers increasingly want the convenience of online shopping and anywhere fulfillment. This vast migration of consumers from brick-and-mortar stores to the digital marketplace began at least as early as Amazon opening its doors.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
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