June, 2021

How to Track the B2B Ecommerce Metrics That Matter


Within the B2B market, there are several metrics you can measure, analyze and compare. If you don’t want to get… B2B Ecommerce b2b b2b ecommerce data data driven business

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A Comprehensive Fooevents Review

Ecommerce Platforms

Suppose you’re looking for the most effective way to sell tickets to an upcoming event. Any event organizer will tell you that offering early bird rates, discount codes, referral codes, and group booking rates is a no-brainer.


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Creating a digital-first payment strategy for the post-pandemic customer

Retail Dive

By making it easy to connect anytime, anywhere, retailers can build better customer loyalty and relationships

How To Find The Best Products To Sell Online – The Ultimate Step By Step Guide

My Wife Quit Her Job

More than half the battle of starting a successful online store involves finding the right products to sell online. And as a result, I receive between 4-5 emails per day from readers asking me for niche ideas. I am sooo ready to start my own online business but I have no idea what to sell.

This Coming Holiday Season is Shaping Up to Have the Most Spending in History

As for what shoppers want to buy most, you'll have to read the “2021 Holidays Unwrapped” report by Klarna to find out. Download it here!

How to Enhance Your SMS Campaigns by Boosting Deliverability


Reading Time: 4 minutes. Any business owner that operates in the ecommerce space knows that success can depend heavily on a solid marketing strategy. Connecting with customers, generating conversations, and making sales are the foundations of a successful online business.

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How to Leverage Technology Solutions for Data-Driven Decision Making


Data, analytics and business intelligence are common topics in the business world. Businesses across sectors, including ecommerce, are investing heavily… Analysis + Analytics

Shimoku Review: Is This Right for Your Ecommerce Store?

Ecommerce Platforms

Ecommerce marketers and business owners weighed down with growing their business while retaining customers typically turn to AI (Artificial Intelligence) to make demanding eMarketing tasks easier.

Top Payment Gateway Providers


Imagine this: you are shopping online (for business or personal items) for a specific item. After hours (or days or weeks!)

3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. But that’s not always the case.

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The Importance of PCI Compliance and Data Ownership When Issuing Payment Cards

This eBook provides a practical explanation of the different PCI compliance approaches that payment card issuers can adopt, as well as the importance of both protecting user PII and gaining ownership and portability of their sensitive data.

How to Adapt to the iOS 15 Updates Affecting Email Marketing


Reading Time: 5 minutes. On June 7, Apple released news of its upcoming updates for iOS 15. These updates are causing quite a stir in the email marketing community since Apple users will now be able to: Turn off open tracking Hide their IP addresses Hide their email addresses.

ERP Software or Pricing Engine? How to Help You Choose


In the business world, few things can swing so easily from valuable, simple, must-haves to complicated, overwhelming, and confusing like your tech stack. Which tools should you buy? What’s best for your day-to-day? There are countless answers and think pieces pointing you in various directions.

Q&A: Bringing Data Innovation to Merchants with Google BigQuery


Effective decision making starts with data. However, before you can start making decisions, you need the right technology solutions in… Product News

Top 10 BigCommerce Alternatives (June 2021)

Ecommerce Platforms

Considering BigCommerce alternatives? You’re in the right place. Choosing the right eCommerce platform is complicated. With so many options out there, including both open source and hosted services, it’s difficult to know which solution is best.

Make Payment Optimization a Part of Your Core Payment Strategy

Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.

New Release: B2B Account Management


The recent release of Account Management for Elastic Path Commerce Cloud empowers B2B brands with the core functionality needed to support the account structures that their businesses require to perform at scale and the B2B shopping experiences that their buyers expect. Account Management.

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SheerID Is The First Solution To Allow Brands To Verify 100s Of Consumer Communities For Exclusive Offers Based On Their Profession Or Industry


For professionals in specific industries, marketers can offer something extra like discounts, VIP levels of access, or personalized experiences. Press Releases Uncategorized

What an Email Marketing Specialist Is and What They Need to Know


Reading Time: 5 minutes. An email marketing specialist is someone who focuses on email marketing as part of a wider digital marketing strategy. Their focus is on building email lists, creating and optimizing emails for conversion and sales, and keeping leads warm through email marketing.

How to Set Up Amazon PPC: A 2021 Guide


As an Amazon buyer, you’re flooded with product choices. You visit the marketplace looking for a spatula, and a quick search gives you thousands of kitchen tool options — short, long, plastic, colorful.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

EU 2021 VAT Changes for Ecommerce Businesses


This material does not constitute legal, tax, accounting, or other professional advice and is only for general informational purposes. Readers… Ecommerce News Ecommerce business sales tax

The Environmental Impact of NFTs

Ecommerce Platforms

The latest blockchain craze is non-fungible tokens, more commonly known as NFTs, however there’s begun to be some pushback from the artistic community that does many of the NFT designs.

Composable Commerce is Changing the eCommerce Game: A Conversation with Harry Chemko


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How Wiser Solutions Can Help Your Retail Brokerage


Do you work on behalf of dozens of brands to get their products onto retail store shelves? Do you work on establishing quality relationships with retailers and brand manufacturers, upping your knowledge of the retail landscape, and propping up emerging brands with your expertise and connections?

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

How NFTs Can Fight Fraud and Increase Customer Loyalty


Reading Time: 9 minutes. NFTs, or non-fungible tokens, have garnered a lot of attention this year. With the NFT artwork Everydays: The First 5000 Days selling on legendary auctioneer Christie’s for nearly $70 million , NFTs have caused a great amount of awe, shock, and skepticism.

Why Brands Must Win the Ecommerce Algorithm | Salsify


It was in 1944 that British property magnate Lord Harold Samuel first coined what is now the most widely recognized adage about the real estate market: Ecommerce Strategy

Santa Monica Seafood Explores a Sea of Opportunities by Expanding to Direct-to-Consumer


Santa Monica Seafood was officially founded back in 1939 on the Santa Monica Pier. One or two things have changed… Direct to Consumer

Zoho Forms Review (Jul 2021) – Everything You Need to Know

Ecommerce Platforms

Zoho CRM was founded in 1996, over time they have created a management tool that covers the complete customer journey. This includes sales & marketing, customer support, and an integrated inventory management system.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.