June, 2021

article thumbnail

How to Track the B2B Ecommerce Metrics That Matter

BigCommerce

Within the B2B market, there are several metrics you can measure, analyze and compare.

B2B 545
article thumbnail

A Comprehensive Fooevents Review

Ecommerce Platforms

Suppose you’re looking for the most effective way to sell tickets to an upcoming event. Any event organizer will tell you that offering early bird rates, discount codes, referral codes, and group booking rates is a no-brainer. And they’re right – a well-implemented marketing strategy never fails. But where should you start? . If you’re not planning to use an event management solution, you’re setting yourself up for a big headache and an organizational nightmare.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating a digital-first payment strategy for the post-pandemic customer

RetailDive

By making it easy to connect anytime, anywhere, retailers can build better customer loyalty and relationships.

article thumbnail

How To Master Emerging Technologies in the 2020s?

Forrester eCommerce

Social, mobile, big data and cloud are mainstream. What is next? These technologies helped startups become multibillion-dollar enterprises and led to an AI revival. Today, however, only about ¼ of efforts gets past pilot phase with AI. Is implementing AI in production going to trigger new waves of change? Will the pattern be similar to […].

article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

How To Find The Best Products To Sell Online – The Ultimate Step By Step Guide

My Wife Quit Her Job

More than half the battle of starting a successful online store involves finding the right products to sell online. And as a result, I receive between 4-5 emails per day from readers asking me for niche ideas. I am sooo ready to start my own online business but I have no idea what to sell. Can you just give me 2 or 3 good niches and I’ll do all the work from there.

eCommerce 358
article thumbnail

The Easiest Way to Build Links

Kissmetrics

Link building sucks. It’s time consuming and hard. But as an SEO, you have no choice but to build links… assuming you want to rank on Google. So, today I am announcing a new Ubersuggest feature, that makes link building faster and easier. Here’s how…. What is the easiest way to get links? What if you could only focus your link building efforts on sites that are highly likely to link to you?

SEO 363

More Trending

article thumbnail

How to Leverage Technology Solutions for Data-Driven Decision Making

BigCommerce

Data, analytics and business intelligence are common topics in the business world.

article thumbnail

How to Enhance Your SMS Campaigns by Boosting Deliverability

Omnisend

Reading Time: 4 minutes. Any business owner that operates in the ecommerce space knows that success can depend heavily on a solid marketing strategy. Connecting with customers, generating conversations, and making sales are the foundations of a successful online business. Many traditional marketing efforts center around social and email marketing platforms.

article thumbnail

COVID-19 Accelerates Digital Business In 2021

Forrester eCommerce

Forrester’s latest research on digital business maturity shows that business leaders now consider accelerating the shift to digital business the most critical priority in 2021. It should come as no surprise that COVID-19 has widened the digital business gap between digitally advanced firms and firms that were caught off guard by the pandemic. Less obvious […].

Customer 545
article thumbnail

Infinite Scrolling: What Your Ecommerce Page Design Is Lacking?

MakeWebBetter

Shopping is one of the many activities that we do online. In fact, in 2021 there were over 2.14 billion people worldwide that bought goods and services online. The overall web can be sloppy content but as an online store owner you cannot afford this, therefore, you need to consider the smallest of the tweaks […]. The post Infinite Scrolling: What Your Ecommerce Page Design Is Lacking?

eCommerce 173
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

How to Rank a Blog in Google’s Top 10 Search Results

Kissmetrics

Are you dreaming of getting 1,000 organic clicks a day to your website? How about 10,000, or perhaps even more? These numbers are possible, and plenty of websites achieve it (I’ve grown my site to x visitors per day using these techniques), but if you’re going to reach these numbers, then you’re going to have to rank your blog in Google’s top 10 search results.

Blog 363
article thumbnail

The Fusion of Food, Fashion and Gastronomy

Retail TouchPoints

Due to the pandemic, the food retail sector has experienced an incomparable boost. Flexibility in both large and small commercial spaces in the food (as well as the non-food) sector is becoming an ever-more important asset. Agile store interiors allow for seasonal events, pop-ups, subletting of certain areas to third-party partners and altering the positioning of interior elements — all ways to create entertaining spaces where customers like to linger.

Fashion 328
article thumbnail

Nisa retailers introduce new £5 frozen deal

TalkingRetail

Nisa retailers are today (23 June) introducing a new £5 frozen deal. The offer is supported by dedicated in-store POS, as well as activity on Nisa’s consumer-facing website and social media pages. The deal includes a Goodfella’s Stone Baked Pizza 452g, McCain Lightly Spiced Wedges 650g, Co-op Garlic Baguettes 2 pk, Birds Eye Wholegrain Nuggets. This story continues at Nisa retailers introduce new £5 frozen deal.

article thumbnail

How to Adapt to the iOS 15 Updates Affecting Email Marketing

Omnisend

Reading Time: 5 minutes. On June 7, Apple released news of its upcoming updates for iOS 15. These updates are causing quite a stir in the email marketing community since Apple users will now be able to: Turn off open tracking Hide their IP addresses Hide their email addresses. Of course, you can understand the brouhaha that this is causing, since the biggest takeaway is that open rates will most likely be turned off by the users.

Marketing 178
article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Revenge Of The SaaS: Mandiant Uses Services To Escape FireEye

Forrester eCommerce

Revenge Of The SaaS: Mandiant Dumps FEYE In a cybersecurity divorce that had fewer leading indicators than the dissolution of Kim and Kanye, Mandiant has finally untangled itself from FireEye (FEYE) by selling the product portion of the firm to Symphony Technology Group (STG) for $1.2 billion. FireEye’s history as the most “almost acquired vendor” […].

article thumbnail

How to stay competitive in e-commerce with AI-powered CX

RetailDive

Find out ways you can enhance your customer experience and improve your return on investment, by increasing customer acquisition and creating results-driven digital engagement solutions.

eCommerce 137
article thumbnail

Facebook Marketing: A Comprehensive Guide for Beginners

Kissmetrics

With over 2.74 billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. How do you capitalize on these opportunities? By devising a Facebook marketing strategy. For beginners, this can all seem a little daunting but don’t worry.

Marketing 359
article thumbnail

Lancôme Unveils AR Experience at Parisian Flagship

Retail TouchPoints

Beauty brand Lancôme has upped its experiential retail game, launching an augmented reality (AR) experience at its flagship store located on the famous Champs-Elysées in Paris. L’Oréal Group , which owns Lancôme, selected the landmark store (which saw 30,000 visitors monthly pre-COVID) for the experiential offering that blends the physical and digital worlds.

Arts 325
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

Nisa partners introduce new £5 frozen deal

TalkingRetail

Nisa has unveiled its latest frozen deal, which offers five branded products for £5, providing a savings of up to £9.28 off the RRP. The deal, which is available now in participating stores until 22 June, comprises Birds Eye Battered Fish Extra Large Fillets 2pk, Birds Eye Crispy Batter Fish Fingers 8pk, McCain Naked Oven. This story continues at Nisa partners introduce new £5 frozen deal.

Retail 137
article thumbnail

How NFTs Can Fight Fraud and Increase Customer Loyalty

Omnisend

Reading Time: 9 minutes. NFTs, or non-fungible tokens, have garnered a lot of attention this year. With the NFT artwork Everydays: The First 5000 Days selling on legendary auctioneer Christie’s for nearly $70 million , NFTs have caused a great amount of awe, shock, and skepticism. Is it all just a fad, a quick buck for snake oil salesmen? Not at all, says David Menard, CEO and Founder of Real Items , a company that uses NFTs to fight fraud.

article thumbnail

The Cyber Insurance Roller Coaster: As Demand Speeds Up, Some Insurers Disembark

Forrester eCommerce

The first half of 2021 has been anything but quiet for cyberinsurance! Forrester has seen a steady flow of client inquiries on the topic, with questions coming in not just from the private but also the public sector. Some are trying to navigate acquiring a cyberinsurance policy for the first time, while others are struggling […].

Other 534
article thumbnail

The future of retail belongs to those who make the best decisions

RetailDive

The key is adding data into the mix — from all places and in as real time as possible — so retailers can make better, more informed decisions, writes Deloitte's Christina Bieniek.

Retail 135
article thumbnail

The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

article thumbnail

How to Adapt Your SEO to Google’s Core Web Vitals and Core Update [FREE WEBINAR TODAY]

Kissmetrics

Confused about Google’s core web vitals update? Not sure what it means for your SEO? Join my free live webinar on June 29th at 8 a.m. PST to learn more. I’ll cover what core web vitals are, why they matter, and what changes you need to make to your website. Sign up for the core web vitals webinar free here. When Google updates roll out, there are usually a few people who think that SEO is dead and the sky is falling.

Webinar 352
article thumbnail

A Consumer Brands’ Guide to Understanding and Navigating Amazon’s Private Label Business

Retail TouchPoints

According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018. While Amazon states that private label represents less than 1% of its total sales, when drilling down to specific categories, the picture is much different.

article thumbnail

Britvic sponsors major rugby tournament

TalkingRetail

Britvic Soft Drinks has signed a sponsorship deal with Rugby League World Cup 2021 (RLWC2021), a 61-match event kicking off on 23 October. Pepsi Max will become the official soft drinks of the event, with further support from Gatorade as the official sports drink. The brands will receive sales and marketing rights for the tournament, This story continues at Britvic sponsors major rugby tournament.

Events 136
article thumbnail

How To Sell On Amazon: 7 Step Beginner’s Guide

eCommerce CEO

Competition in the ecommerce space is fierce – especially when it comes to Amazon. But that doesn’t mean you can’t be successful with it. I’ve written this guide to help you start your Amazon empire the right way. And, I’ve worked with 22 top Amazon experts to offer real advice – not just the same … How To Sell On Amazon: 7 Step Beginner’s Guide Read More ».

eCommerce 119
article thumbnail

Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

article thumbnail

Forr The Planet: Sustainability Interview Series — Cisco

Forrester eCommerce

The telecommunications sector is at a crucial juncture in its sustainability story. Many organizations are finding their ground in setting the right targets, penetrating the supply chain, and addressing their customers’ questions on sustainability. We spoke with R. Scott Herren, Cisco’s executive vice president and chief financial officer, and Francine (Fran) Katsoudas, executive vice president […].

article thumbnail

Pinterest introduces Shopping List feature

RetailDive

Users can access products they have saved in one place and receive notifications on price changes as part of an overall expansion of shopping features.

145
145
article thumbnail

The Marketer’s Guide To Medium

Kissmetrics

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Part blog-host, part social platform, Medium provides writers with a unique mode of connection with their audiences.

Payments 345
article thumbnail

Every Retail Worker is Now a Supply Chain Worker

Retail TouchPoints

Traditional retailers across the country have been playing catch-up for decades, trying to meet the changing needs of the consumer. Shoppers increasingly want the convenience of online shopping and anywhere fulfillment. This vast migration of consumers from brick-and-mortar stores to the digital marketplace began at least as early as Amazon opening its doors.

Supplies 311
article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.