BigCommerce

JUNE 16, 2022

Needless to say, ecommerce is an industry of endless change.

eCommerce 419

eCommerce Mobile BigCommerce 419

Ecommerce Platforms

JUNE 29, 2022

Ecommerce funding often starts by reaching into your finances, then maybe contacting friends and family, maybe crowdfunding, regular banks, or venture capitalists. It’s a seemingly endless process of pleading for support, when all you want to do is run your business. Luckily, we’ve discovered a way to obtain continuous cashflow for your online store, without all the hassles.

eCommerce 211

eCommerce eCommerce Platforms Shopify Supplies 211

Forrester eCommerce

JUNE 30, 2022

As artificial intelligence charges forward on many fronts, computer vision continues to be one of, if not the most, critical method of connecting the real and digital worlds. Computer vision is now well out of niche implementations and use-cases and has mass-market appeal across industries and applications. Despite its usefulness, computer vision is hamstrung by […].

Marketing 370

Marketing Customer 370

UpSellIt

JUNE 29, 2022

UpSellit won the award for Best Use of Data-Driven Marketing at the 19th annual Golden Link Awards! This is our second consecutive year accepting this award, and we’re honored to be recognized by Rakuten Advertising. About the Golden Link Awards. The Golden Link Awards are presented by Rakuten Advertising to recognize top publishers, advertisers, and agencies in the United States.

Marketing 148

Marketing Recommendation Technology Presentation 148

Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks

Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.

Retail

Groove

JUNE 28, 2022

The Challenge: Prior to working with Groove Commerce, this Athleisure client was in the midst of internal transitions when their full-time email resource left the company. This client was looking for partner who could not only replace this now-gone resource, but provide the value of a complete email marketing team. The client specifically required a partner who could manage email design, strategy and marketing execution on Klaviyo.

Customer Loyalty 148

Customer Loyalty Channel SEO eCommerce 148

FastSpring

JUNE 22, 2022

The following article is a guest post written by Tony Minh Do, Marketing Manager at HubSpot. One of the most important parts of your store is the checkout page. Working with a website checkout page that will convert more visitors will help you increase sales. Knowing what to track and how to meet your guests’ concerns proactively is even better.

Shopping Carts 148

Shopping Carts Customer Information Mobile 148

Ecommerce Platforms

JUNE 20, 2022

From Birchbox to Dollar Shave Club, and Kiwi Crate to Netflix, we seem to live in a world of subscriptions, whether it be for software, movies, clothing, food, or whatever else you don't mind paying for with a monthly subscription. There's a reason so many subscription-based business models seem to be popping up. It's tough to break through with a successful product, but the rewards are enormous, with cash flow benefits, brand loyalty, and clear revenue projections on a regular basis.

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Subscription Shopify eCommerce Customer 220

Forrester eCommerce

JUNE 26, 2022

I recently had the honor of taking on an exciting stretch project at Forrester, helping to create and launch our inaugural coverage of the spacetech sector. On paper this appeared to be quite a shift away from my regular day job covering Account-based marketing (ABM) in the B2B marketing practice. However, Space was my gateway […].

B2B 370

B2B Marketing 370

GetElastic

JUNE 29, 2022

Imagine you’re shopping for new kitchen appliances for a renovation. You’ve been browsing for months both online and in-store; you’ve even checked in with friends for recommendations on features. You find the perfect model front and center online at a big box retailer, and it’s even the right color: modern French doors, fresh filtered water and ice, LED controls, and full-width access drawers.

Retail 147

Retail eCommerce Consumer Online Retail 147

SheerID

JUNE 6, 2022

Learn about the challenges of data deprecation and how you can overcome them by finding privacy-friendly ways of collecting and using data.

Marketing 158

Marketing Blog 158

Speaker: Brooke Cunningham, CMO at inriver

As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.

Webinar

FastSpring

JUNE 22, 2022

We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. In fact, it’s telling that the number of publicly-traded PLG-led companies nearly quadrupled between 2015 and 2020.

B2C 148

B2C B2B Subscription Consumer 148

BigCommerce

JUNE 22, 2022

Technological advances, a fading pandemic and returning confidence in the supply chain stand to make 2022 a banner year for…

Apparel 379

Apparel Fashion eCommerce Supplies 379

Ecommerce Platforms

JUNE 6, 2022

Suppose you’re looking for the best website and ecommerce solution for your online business this year. In that case, you're practically spoiled for choice. Dozens of contestants are vying to be dubbed the best of the best, yet the ideal solution for one might not be the same for the next. So, in this article, we're looking at three of the most popular website builders and ecommerce platforms on the market: Shopify , Wix , and WordPress.

Shopify 211

Shopify eCommerce SEO WooCommerce 211

Forrester eCommerce

JUNE 24, 2022

Enticing plot, captivating characters, and spellbinding world-building are all examples of what may come to mind when thinking about what we love most in a good television show. These elements are carefully crafted by screenwriters in the writer’s room, who meet and brainstorm how to deliver the most engaging experience. B2B marketers could learn a thing or two from these writers, especially when it comes to building and enabling effective messaging.

B2B 370

B2B Marketing 370

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

Retail

Retail TouchPoints

JUNE 9, 2022

With supply chain challenges rampant worldwide, many brands and retailers are focusing on consistent, even proactive, communication to address the demand side of the equation. But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges.

Supplies 145

Supplies Social Media Retail Consumer 145

SheerID

JUNE 8, 2022

Check out some of our favorite ways companies use military discount programs to quickly get discounts and benefits to our troops.

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Digital Doughnut

JUNE 14, 2022

The doors of opportunity for anyone who is eager to improve business performance with digital marketing have been flung wide open. This is a great time because even if you’ve always wanted your foot in those lush baby steps but might not have had a chance before now - there's an entire industry eager and waiting just on tiptoes behind their shiny new frontiers!

Marketing 127

Marketing Improvements Search Marketing Social Media 127

RetailDive

JUNE 13, 2022

If passed, the Fashion Act will apply to global apparel and footwear companies with more than $100 million in revenue that do business in New York. In short, almost every big global brand.

Apparel 124

Apparel Fashion 124

Advertiser: ZoomInfo

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

B2B

Ecommerce Platforms

JUNE 13, 2022

Sometimes it feels like Shopify store owners have to wear a hundred different hats. At times, you have to be a salesperson; at other points, an SEO specialist, but to get things up and running, you need to be a web designer. Your store design is vitally important to the success of your online business, as it it's is one of the most powerful tools in your belt to stand out from the crowd and deliver a branded, unique user experience.

Shopify 208

Shopify Web Design eCommerce eCommerce Platforms 208

Forrester eCommerce

JUNE 22, 2022

Importance Of Channel Sales Metrics Today, actionable insights are the backbone of channel sales organizations. Collecting the right data and transforming it into actionable insights enables channel sales leaders to spot risks, find opportunities for growth, and make smarter decisions. In other words, tracking the right metrics could mean the difference between hitting your channel […].

Channel 370

Channel Other 370

Retail TouchPoints

JUNE 23, 2022

Employee training and communications software provider Axonify has acquired Nudge , an employee communication and execution platform. This combined company will aim to simplify frontline team enablement and offer best-in-class tools for frontline-devoted organizations. Financial terms of the deal were not disclosed. Axonify and Nudge will work together to deliver an integrated approach to learning, engagement and execution that leverages Axonify’s adaptive microlearning methodology with Nudge’s

Retail 141

Retail Customer Experience Operations Improvements 141

RetailMinded

JUNE 7, 2022

When an SME merchant experiences rapid growth its profit margins might go up – but its back office operations often go into meltdown. Spreadsheets get used to plug gaps between systems; mistakes and delays become commonplace, resulting in poor customer feedback; tedious manual workflows take up the time and energy of team members; and a lack of visibility hampers decision making.

Retail 110

Retail BigCommerce Shopify Operations 110

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Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.

Shipping

Digital Doughnut

JUNE 17, 2022

With these digital marketing and social media techniques, you may learn more about how to advertise your product or if you are an advertising company then it might encourage you to leverage the modern trends.

Social Media 111

Social Media Marketing 111

RetailDive

JUNE 9, 2022

The new mobile feature, currently only available on iOS, allows customers to try on thousands of shoe styles from brands like Puma and Reebok.

Mobile 138

Mobile Customer 138

Ecommerce Platforms

JUNE 21, 2022

It's no exaggeration to say that SaaS or ‘software as a service', has become an everyday essential for doing business. From sales and marketing to accounting and finance, it’s hard not to join the SaaS bandwagon. With the incredible growth of these platforms, there's an increasing need for businesses to adopt these technologies. Yet little is mentioned about how teams can learn and implement this software to work best for their business. .

Live Chat 206

Live Chat Shopify eCommerce Platforms Books 206

Forrester eCommerce

JUNE 24, 2022

Summer is here, and you deserve a vacation. Whether you’re camping by the lake or snorkeling off the coast, you (likely) won’t be thinking about data, but this summer can still be a good opportunity to build your insights capabilities. In this edition of the Insights Beat, we will cannonball into the business insights team’s […].

Customer 370

Customer 370

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Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.

eCommerce

Retail TouchPoints

JUNE 13, 2022

Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the first quarter of this year was consumed with existential questioning — What exactly is the metaverse? Do we need to be a part of it? — Q2 appears to be the moment of action, when companies that answered “yes” to the second question have started to make their moves.

Fashion 136

Fashion Games Retail Jewelry 136

Canadian Special Events

JUNE 3, 2022

Congratulations to the nominees for the 25th Annual Canadian Event Awards. Thank you to our esteemed panel of judges for their time and efforts in scoring hundreds of submissions. Over the coming months, we’ll be featuring every one of our nominees, shining a light on their creativity and celebrating their success, so stay tuned to our feeds. .

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Events Outdoor Automotive Marketing 105

Digital Doughnut

JUNE 13, 2022

Customer experience has become a decisive factor in choosing between available products and their alternatives and companies are well aware of that. Therefore, marketers have to find new and unconventional ways to improve their customer experience. Below, we will have a look at the biggest customer experience trends for 2022 that can bring a competitive edge to your business and get customers talking about your brand.

Customer Experience 105

Customer Experience Customer Improvements Marketing 105

RetailDive

JUNE 17, 2022

The former J.C. Penney CEO has built out a fleet of mobile stores to bring the shopping experience to homes. Its losses are mounting, though, and cash is running out.

Retail 128

Retail Technology Mobile 128

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Having Data is great, but if you can't or don't use it what is the point of collecting it? Find out how to centralize your data and get it to work for you and transform your data collecting practices. A digital transformation is essential for success in today’s retail environment. Yet even among retail organizations that have invested in digital technologies, it’s still highly common for data from various departments to be housed in disparate software systems that don’t communicate with each oth

Retail