April, 2018

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People Matter; Marketing Channels Don’t

Optimizely

This article originally appeared in MediaPost. What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? It may seem like a tough question at first glance, but it isn’t really. The marketing channel is only important because it brought in that new customer. Your customer always will be your number one concern, and you should focus on his or her needs first and foremost.

Channel 327
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The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

BigCommerce

On May 18th, Amazon released its Annual Report for the past fiscal year (2017). The Amazon Annual Report, which is made available to the public through the SEC, recapped the company’s remarkable year of growth. However, it also put a spotlight on some of the challenges and obstacles Amazon will face in the year ahead. From general Amazon growing pains to government regulation, part of the report took a hard look at some of the major issues and potential risks ahead that all ecommerce retailers n

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The Sorry State of Digital Transformation in 2018

Forrester eCommerce

Software eats the world, right? We’ve been saying that for how long now? (1997 in my case, I think.) And we’re still transforming? Yep. That’s taking so long is just an indication of just how hard it is for companies to change how they operate.

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Branding Basics: How Your Branding Strategy Plays a Role in Your Business

Groove

“No one will follow you if you don’t know where you are going,” – Jack Trout. The Importance of a Branding Strategy. Jack Trout was a revolutionary. You’ve probably never heard of him, but you've definitely heard his ideas. Trout was an advertising executive for General Electric who eventually started his own agency and developed the groundbreaking theory of product positioning and branding strategy.

Books 229
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How To Start An Online Store Or Boutique & The Best Shopping Cart To Use On A Budget

My Wife Quit Her Job

If you are currently selling on Ebay, Etsy or Amazon and you want to start your own ecommerce store, you are probably overwhelmed by the vast number of options at your disposal. Should I pay for an all in one shopping cart solution? Which cart is the best? Should I run my store on WordPress with an ecommerce plugin? Which plugin is the best? Should I use a free open source cart and host my own website?

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What is Vero? 9 Things About the New Social Media App

Kissmetrics

Remember Orkut? Or Friendster? How about MySpace and Classmates? Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. For every success like Snapchat, there are plenty of others that failed to gain any serious momentum, even if they were fun and innovative ideas. Are you familiar with Vero? You know Facebook, of course, and Twitter, Pinterest, Instagram, LinkedIn, and WhatsApp.

More Trending

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Investment in BigCommerce, Our Customers and Our Partners

BigCommerce

Today BigCommerce announced that Goldman Sachs has led a $64 million growth equity investment, with backing from current investors General Catalyst, GGV Capital, and Tenaya Capital. The implications for our customers, partners, and industry will be profound, and our entire team is thrilled to partner with Goldman Sachs, a world-class firm and global financial services leader.

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6 Metrics That Matter For B2B Marketers And 6 Bonus Fun Facts

Forrester eCommerce

In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that followed.

B2B 365
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How to Increase Your Reach with Influencer Marketing Strategies

Ecommerce Platforms

Influencer Marketing Strategy – An Introduction. Word of mouth has always been one of the best ways to get people to buy or at least consider buying from a particular business. While it is hard to get everyday people to talk about a particular product, getting a group of say 100 people to mention a product to the 500 or so combined people they interact with frequently is rather easy — it's traditional word of mouth.

Marketing 163
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Importing From China – How To Avoid Common Mistakes And Why You Shouldn’t Be Afraid

My Wife Quit Her Job

Most people who start their own ecommerce stores are often hesitant to import their goods from overseas. And their fear is understandable. After all when you’re dealing with a vendor that is over ten thousand miles away, every little bit of miscommunication is magnified by 10X. And if you factor in the language and cultural barriers, it can be quite intimidating to pay a large sum of cash to someone in a completely different country.

eCommerce 186
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Is Facebook Organic Reach Really Dead? Here’s How to Break Through It for More Social Engagement

Kissmetrics

Every now and then, the overlords of the Internet decide to change things up in the digital marketing world. And with how fast things change, it can sometimes be easy to miss a noteworthy tidbit of news. One such tidbit recently came to light, and it’s definitely worth your attention. Namely, Facebook has started taking steps to change the Organic Reach of pages on their platform.

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The Top 10 Ecommerce Metrics Every Marketer Should Track

Optimizely

Data, data, data. You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you collecting the right information? How are you using it? Are you getting actionable insights that you can use to improve your B2C marketing efforts? And are you doing this in an efficient and effective way, or are you spending all day staring at an Excel spreadsheet wishing you’d paid a bit more attention in math class?

eCommerce 186
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BigCommerce Brings Google AMP to Ecommerce Sites Worldwide

BigCommerce

Today, BigCommerce is excited to announce the first native ecommerce integration for accelerated mobile pages –– i.e. Google AMP. This integration simplifies category and product detail pages, improving mobile site speed and click-through for online sellers. “Mobile has become the primary shopping method for many online consumers, and ecommerce brands are increasingly realizing that their mobile sites need greater prioritization,” said Brian Dhatt, chief technology officer for BigCommerce.

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Automation, AI, And Robotics Are Critical CIO Targets

Forrester eCommerce

We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics. We find that, to stay ahead, CIOs, CTOs, CDOs, and other executives integrating leading-edge technologies into their companies’ operations and business models must turn their attention to automation technologies, including intelligent machines, robotic process automation (RPA) bots, artificial intelligence, and physical […].

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Why I build my own crowdfunding website with Woocommerce instead of using Kickstarter

Ecommerce Platforms

While planning the crowdfunding for my latest project Not A Factory I was faced with a dilemma when I went looking for a good crowdfunding platform. I wanted to I focussed mostly on the European market (I am from the Netherlands myself) so it needed to be in English, but also support multiple payment options. Because what most people don't know is that paying with creditcard isn't very popular at all in the Netherlands and Germany.

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How To Create A Strong Brand, Beat Chinese Sellers On Amazon And Future Proof Your Business

My Wife Quit Her Job

Every year, selling on Amazon continues to get more competitive and I don’t see it getting easier anytime soon. Whenever there’s an opportunity to make money that is simple to understand, the masses always jump in and flood the market. At some point, you have to know what you are doing in order to be successful and we’re pretty close to that point now.

eCommerce 184
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6 Ways to Promote Your E-commerce Products on Social Without Being Salesy

Kissmetrics

The average person spends almost two hours on social every day. This comes out to five years and four months on social apps over the course of a lifetime. While this number may sound astounding, we all know how great social can be for connecting and engaging with friends, family, and brands we love. We can get the news, family updates, and current events we need to feel connected all in one place.

eCommerce 225
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Small Business SEO: How to Implement SEO for Small Businesses

Bootstrapping Ecommerce

Small business SEO can take your website to a whole new level. The most important thing is that you create & implement a strategy that works and never fail to make it better than that of your competitors. In this article, we give you the steps on exactly how to do that. The post Small Business SEO: How to Implement SEO for Small Businesses appeared first on Bootstrapping Ecommerce.

SEO 162
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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The GDPR: Its Impact on Brands and Benefits to Consumers

GetElastic

Online activities generate data that can be collected, stored, and shared. Shopping online, interacting with social media, installing mobile apps – all these actions leave a trail of data. Depending on the consumer’s location, these practices have remained largely unregulated – until now. Starting May 25th, all businesses that engage with European citizens must adhere to new data privacy practices in Europe.

Consumer 155
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Creating The CX-Centric Utility

Forrester eCommerce

Outage management is a defining moment for utilities and thus provides a great way to reimagine the relationship between utilities and their customers. Absent an outage, most consumers don’t give a whole lot of thought to their utility company – flip a switch and the expected happens. The outage – especially prolonged outages – changes […].

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Blackbell Review: A Simple and Affordable Way to Sell Services

Ecommerce Platforms

Selling services online doesn't seem that difficult at first, until you start going through the entire process. You have to manage content, set up pricing, notify users when orders are made, retarget those users, and much more. Some services allow you to sell services online, but it's not too often you stumble upon one that covers every step of the customer lifecycle.

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5 Common Multi-Channel Challenges and How to Overcome Them

SellBrite

Every ecommerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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How to Run an E-Commerce Business As Your Side Hustle With Just 15 Hours a Week

Kissmetrics

44 million Americans reportedly have a side hustle. It seems like just about everyone is looking to get a piece of the gig-economy action. And it’s no surprise why. Running a side-hustle can give you an incredible sense of freedom. You can be your own boss, bring in some extra income, and work on projects you’re genuinely passionate about. Unfortunately, it all takes time.

eCommerce 211
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7 Ecommerce Automation Hacks for Entrepreneurs & Marketers

Bootstrapping Ecommerce

7 ecommerce automation hacks you can use to make your job easier as an ecommerce entrepreneur & make your website experience more streamlined for your customers. The post 7 Ecommerce Automation Hacks for Entrepreneurs & Marketers appeared first on Bootstrapping Ecommerce.

eCommerce 152
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eCommerce Moneyball: How AI is Behind the Next Generation of Retail Success

Bryan Eisenberg

On Demand Webinar : Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. With the right insights, he fought back against teams with far more money and resources to create a winning baseball organization. This won’t be a webinar about baseball though. It will focus on how AI can change the game for retailers to fight back against digital disruptors like Amazon.

Webinar 124
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Innovation Requires A Culture Of Diversity And Inclusion

Forrester eCommerce

Successful organizations innovate and differentiate by boosting diversity and inclusion. Diversity is too often an overused phrase and covers many facets of diversity. We think that diversity above all should be about the ability and the courage to communicate “contrarian” thoughts. This ability and courage allows organizations to create an environment where all employees feel […].

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Retail’s new fork in the road: Understanding ‘buying’ vs. ‘shopping’

Steve Dennis

As I pointed out in my last piece , it is all too easy to be misled by high-level statistics and narratives that paint an incomplete picture of the retail landscape. Similarly, many fail to appreciate the underlying dynamics that (increasingly) separate industry winners from the losers and that which will ultimately determine when online shopping starts to mature.

eCommerce 137
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15 eCommerce SEO Tactics to Implement in Mid-2018 (Research-backed)

Inflow Insights

SEO is an always-changing game. At Inflow, our SEO team is constantly researching cutting-edge tactics to drive organic traffic and conversions to eCommerce websites. What you’re about to read are specific strategies we’ve gathered from some of the top experts in SEO — including several strategies we picked up at the SearchLove Conference : How to rank in YouTube searches.

SEO 137
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Technical SEO: Why It’s Becoming More Important Than Any Other SEO Tactic

Kissmetrics

No website can stand without a strong backbone. And that backbone is technical SEO. Technical SEO is the structure of your website. Without it, everything else falls apart. Imagine you wrote the most amazing content in the world. It’s content that everyone should read. People would pay buckets of money just to read it. Millions are eagerly waiting for the notification that you’ve made it available.

SEO 211
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5 Simple but Smart Conversion Hacks Backed by Proven Case Studies

Bootstrapping Ecommerce

Get more customers and grow your sales with these 5 conversion hacks backed by some amazing case studies that you can use for your business. The post 5 Simple but Smart Conversion Hacks Backed by Proven Case Studies appeared first on Bootstrapping Ecommerce.

eCommerce 147
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an