March, 2022

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Best Ecommerce Platform for Startups (Mar 2022)

Ecommerce Platforms

The best ecommerce platform for startups offers simple, yet intuitive functionality for companies ready to grow and sell. When you’re trying to innovate in your chosen market, you need an ecommerce environment that’s agile, and scalable – just like you. Unfortunately, choosing the ideal ecommerce platform is easier said than done. There are plenty of different options out there all claiming to be the best.

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How Pricing Mistakes Could Be Hurting Your Profits

Wiser

Pricing strategy is one of the hottest topics in the retail world, and rightly so. Having the right strategy keeps companies competitive and profitable. But, with so much information on price optimization floating around out there, and countless tips on increasing your profit margins, it can be difficult to know which strategies will actually help your bottom line.

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Marketing Growth Will Accelerate In The Post-Pandemic Era

Forrester eCommerce

Marketing’s shift to digital and its rising importance in a rapidly changing world will lead to an acceleration in marketing investment over the next five years. But growth will vary significantly by industry.

Marketing 370
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How the Metaverse can Benefit Physical Retail Stores

Retail TouchPoints

With industries around the world showing interest in the metaverse, retail leaders are facing the exciting opportunity to follow suit and provide customers with the ease of online shopping without compromising the benefits of the physical experience. For example, Forever 21 is getting involved by collaborating with the popular online game Roblox, allowing users to customize virtual fashion stores using Forever 21 products and then purchase the physical equivalents on their website.

Retail 358
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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5 Top Reasons Ecommerce Carts Are Abandoned and How to Give Shoppers Checkout Confidence

BigCommerce

If there’s one silver lining about living in an era of wild uncertainty, it’s the surge in digital innovations, including…

eCommerce 387
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What Are the Biggest Commerce Challenges for Brands and Retailers? | Salsify

Salsify

The traditional dynamic between brands and retailers has changed. Brands and retailers are struggling to keep up with today’s world of infinite shelf space and consumer-driven search.

Retail 148

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How to Influence the Customer Path to Purchase

Wiser

The customer path to purchase is very rarely straightforward. Shoppers go through many twists and turns as they decide which product will get them the best bang for their buck. The goal for your brand is to be there to influence consumers at those key moments in the decision-making process and sway them toward your own products. Sometimes, this can alter a customer’s final purchase completely and increase your own profits.

Customer 147
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Design Leaders Reveal How To Build Inclusive And Diverse Design Teams — And Why That Matters

Forrester eCommerce

Does your organization want to create inclusive experiences for your customers? Are you following an inclusive design process? If the answer to both questions is “yes,” great! But if you’re like most companies we speak with, you’re missing an essential component for creating inclusive experiences: an inclusive and diverse design team. Having such a team […].

Customer 370
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As Malls Reinvent Themselves, Department Stores Will Need to Rethink and Redesign

Retail TouchPoints

It’s no secret that malls are struggling for relevancy. Once the “it” hangout spot for elderly mall walkers and teenyboppers alike, many malls have been left in the dust by rapid shifts in the way consumers live, work and shop. In mid-2021 Moody’s Analytics predicted that of the roughly 1,000 or so traditional malls left in the U.S., 20% would close or go through a “major repurposing” in the very near future, and other analysts have predicted closure rates closer to 30%.

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Announcing BigCommerce + Bolt One-Click Checkout

BigCommerce

Consumer expectations aren’t what they used to be.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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What Is Ecommerce Personalization — And How Can It Benefit Your Business? | Salsify

Salsify

Ecommerce is undergoing exponential growth. Already on the rise pre-pandemic, the last two years have pushed this buying and selling approach into overdrive: Recent predictions noted by Forbes suggest that global ecommerce sales volumes will soon hit $4.2 trillion.

eCommerce 148
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STRIVE Offers Free Resources to Market to the Military

SheerID

In honor of Military Appreciation Month, SheerID and Refuel are providing incentives and support to help brands reward the military community.

Marketing 159
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How to Get the Most Out of Your In-Store Data

Wiser

In the world of retail, actionable data collection and analysis are essential to making logical, evidence-based decisions that could improve your products’ health on the shelf. Since you rely heavily on consumer shopping behavior and shelf insights, collecting as much information as possible on what goes on inside stores is crucial. But just collecting the data isn’t enough.

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Forrester’s Q1 2022 Sales Operations Pulse Survey Results

Forrester eCommerce

The average computer monitor, with 1080p resolution, has a grand total of 2,073,600 pixels. Sure, you can still see the image if you’re missing a few thousand pixels, but the clarity isn’t as sharp. Each pixel matters. Similarly, each data point matters in order to give you the complete picture of a market or a […].

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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4 Ways Ecommerce Returns Will Change in 2022

Retail TouchPoints

Ask any retailer or consumer and they’ll agree on this point: ecommerce returns are a problem — albeit for diametrically opposed reasons. The cost of returns keeps ecommerce operators awake at night — so much so that some large retailers have adopted a “just keep it” policy towards certain purchases, opting to issue a refund without asking for the merchandise back (a trend that may prove unsustainable for both margins and the environment if consumers come to expect it).

eCommerce 311
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Digital Marketing Trends to Look Out For in 2022

Digital Doughnut

When the world was thrown into chaos with Covid-19, many changes occurred not only to our physical environment but also emotionally. People feared for their lives day after day. The times were terrible, yet it didn't stop the world from progressing either. In fact, it gave rise to newer digital avenues, boosted ecommerce, and allowed people to explore the wonders of digital marketing.

Marketing 135
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3 Top Ecommerce Personalization Trends | Salsify

Salsify

Whenever a customer visits your product page, they’re telling you a story — what they click, when they bounce, how they search — it all reveals a tremendous amount about their shopping habits.

eCommerce 147
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Consumers prefer physical gift cards, despite digital growth

RetailDive

Nearly half of consumers polled by payments processor Fiserv bought more digital gift cards than physical ones amid the COVID-19 pandemic, but a slight majority still favor the hard copy version.

Gifts 122
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Keeping Field Team Reps Invested in Company Success

Wiser

Keeping your field teams invested is one of the most beneficial things you can do for your brand. After all, your reps on the ground do spend the most time interacting with buyers and retailers. Building a lasting relationship with these employees and ensuring they feel connected to their company can raise morale and retention rates, increase customer satisfaction, and even boost overall company sales.

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We Need To Understand The Emotions That Drive Customers To Make Sustainable Choices

Forrester eCommerce

(coauthored by Mélissa Chaudet) Many consumers want to act sustainably but struggle to do so, for both intrinsic (lack of motivation) and extrinsic (price, convenience) reasons. Embracing sustainability requires organizations to understand the emotions that drive customers to make sustainable choices and to contextualize sustainability in the customer journey to help customers bridge the gap […].

Customer 370
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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space. 2020’s lockdowns forced brands to get creative with their digital presence as well as how they service their customers.

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What Are the Top 5 B2B Marketing Trends for 2022?

Digital Doughnut

The past couple of years have been catastrophic for B2B marketers, especially due to the unprecedented conditions that erupted during the pandemonium. With many of us having navigated an unnatural horror pandemic over the past year, you’d have to be really thick-skinned not to feel excited. For businesses everywhere, we can look forward to a new chapter that is certain to be an exciting time for marketers across all sectors.

B2B 121
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Breaking Down Barriers for Brands and Retailers [Download] | Salsify

Salsify

Salsify launches a brand and retailer road map for successfully navigating the continually shifting commerce landscape. Salsify published a new report today, “ Breaking Down the Barriers to Winning Commerce ,” that examines the challenges brands and retailers face when building successful omnichannel shopping experiences.

Download 148
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Hermes to change its name to Evri

365 Retail

Courier giant Hermes is to change its name and invest millions of pounds in pensions for its employees, the company has announced. The GMB union said it was a “breakthrough” deal which will give couriers proper retirement plans and the right to maternity and paternity leave. Hermes is to rebrand as Evri, with a new logo rolled out across the country.

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Walmart adds free Spotify to Walmart+, gives membership free to staff

RetailDive

As it adds perks, the retailer is giving its free-delivery subscription to associates, in part so they can sell it to customers based on experience.

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There Is No Metaverse Today, But Be Prepared

Forrester eCommerce

Look Beyond The Hype To Uncover The Real Opportunities The metaverse has been a source of much promise, confusion, and speculation. Media headlines tout any extended reality (XR) experience as “the metaverse,” but it’s misleading: The metaverse doesn’t exist today; only a few precursors do. And we’re years away from the actualization of the internet’s […].

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Creating Retail Agility Requires a New Way to Think about Data

Retail TouchPoints

Disruptions to the supply chain, shifts in customer behavior, and even unexpected weather events are impacting retail sales across ecommerce and brick-and-mortar — changing where, when, how and why customers purchase. It’s those retailers that can most quickly and accurately react to these turbulent market forces and behaviors that are creating the most innovative and positive customer experiences.

Retail 301
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Social Media Marketing: Drive Your Business With Creativity in 2022

Digital Doughnut

Social media needs both plans and creativity to flourish as a platform. If you want to excel in your business with social media marketing, here's what you need to focus on.

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Why Ecommerce Automation Is Essential for Digital Shelf Success

Salsify

Automation is now an essential part of business operations. As noted by a recent Harris Poll , 92% of businesses say that the use of automation is now critical to meet customer expectations in a post-COVID world.

eCommerce 147
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AJ Tack Hands the Reins to ChannelAdvisor for More Effective Multichannel Marketing

ChannelAdvisor

The connection between humans and horses spans millennia. Today’s equestrian gear, styles and accessories keep the tradition modern and fresh. Legacy Creek LLC (doing business as AJ Tack ) has provided both English and Western riders with high-quality tack, apparel and even home décor since 2002. . When father-daughter team Michael Farrell and Maddie Roeber purchased the business in May 2020, they recognized its digital presence could be expanded to fully compete across channels.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.