March, 2022

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Best Ecommerce Platform for Startups (Mar 2022)

Ecommerce Platforms

The best ecommerce platform for startups offers simple, yet intuitive functionality for companies ready to grow and sell. When you’re trying to innovate in your chosen market, you need an ecommerce environment that’s agile, and scalable – just like you. Unfortunately, choosing the ideal ecommerce platform is easier said than done. There are plenty of different options out there all claiming to be the best.

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Marketing Growth Will Accelerate In The Post-Pandemic Era

Forrester eCommerce

Marketing’s shift to digital and its rising importance in a rapidly changing world will lead to an acceleration in marketing investment over the next five years. But growth will vary significantly by industry.

Marketing 370
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5 Top Reasons Ecommerce Carts Are Abandoned and How to Give Shoppers Checkout Confidence

BigCommerce

If there’s one silver lining about living in an era of wild uncertainty, it’s the surge in digital innovations, including…

eCommerce 387
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How the Metaverse can Benefit Physical Retail Stores

Retail TouchPoints

With industries around the world showing interest in the metaverse, retail leaders are facing the exciting opportunity to follow suit and provide customers with the ease of online shopping without compromising the benefits of the physical experience. For example, Forever 21 is getting involved by collaborating with the popular online game Roblox, allowing users to customize virtual fashion stores using Forever 21 products and then purchase the physical equivalents on their website.

Retail 358
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How to Deal With Shipping Delays

lateshipment

Shipping delays are inevitable even with the most efficient carriers. And when they happen, they tend to drive your customers away. That’s not all! The worst part about them is the harsh fact that you do not have control over such events and often feel helpless when they happen. Worry not! Dealing with shipping delays is no rocket science but first, we’ll bust a few delay-related myths along the way to make it easier for you.

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STRIVE Offers Free Resources to Market to the Military

SheerID

In honor of Military Appreciation Month, SheerID and Refuel are providing incentives and support to help brands reward the military community.

Marketing 158

More Trending

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Design Leaders Reveal How To Build Inclusive And Diverse Design Teams — And Why That Matters

Forrester eCommerce

Does your organization want to create inclusive experiences for your customers? Are you following an inclusive design process? If the answer to both questions is “yes,” great! But if you’re like most companies we speak with, you’re missing an essential component for creating inclusive experiences: an inclusive and diverse design team. Having such a team […].

Customer 370
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Make it Big Podcast: Forecasting Content Marketing Trends for 2022 with Ann Handley

BigCommerce

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.

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As Malls Reinvent Themselves, Department Stores Will Need to Rethink and Redesign

Retail TouchPoints

It’s no secret that malls are struggling for relevancy. Once the “it” hangout spot for elderly mall walkers and teenyboppers alike, many malls have been left in the dust by rapid shifts in the way consumers live, work and shop. In mid-2021 Moody’s Analytics predicted that of the roughly 1,000 or so traditional malls left in the U.S., 20% would close or go through a “major repurposing” in the very near future, and other analysts have predicted closure rates closer to 30%.

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Keeping Field Team Reps Invested in Company Success

Wiser

Keeping your field teams invested is one of the most beneficial things you can do for your brand. After all, your reps on the ground do spend the most time interacting with buyers and retailers. Building a lasting relationship with these employees and ensuring they feel connected to their company can raise morale and retention rates, increase customer satisfaction, and even boost overall company sales.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Digital Marketing Trends to Look Out For in 2022

Digital Doughnut

When the world was thrown into chaos with Covid-19, many changes occurred not only to our physical environment but also emotionally. People feared for their lives day after day. The times were terrible, yet it didn't stop the world from progressing either. In fact, it gave rise to newer digital avenues, boosted ecommerce, and allowed people to explore the wonders of digital marketing.

Marketing 135
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Hermes to change its name to Evri

365 Retail

Courier giant Hermes is to change its name and invest millions of pounds in pensions for its employees, the company has announced. The GMB union said it was a “breakthrough” deal which will give couriers proper retirement plans and the right to maternity and paternity leave. Hermes is to rebrand as Evri, with a new logo rolled out across the country.

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Forrester’s Q1 2022 Sales Operations Pulse Survey Results

Forrester eCommerce

The average computer monitor, with 1080p resolution, has a grand total of 2,073,600 pixels. Sure, you can still see the image if you’re missing a few thousand pixels, but the clarity isn’t as sharp. Each pixel matters. Similarly, each data point matters in order to give you the complete picture of a market or a […].

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Announcing BigCommerce + Bolt One-Click Checkout

BigCommerce

Consumer expectations aren’t what they used to be.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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4 Ways Ecommerce Returns Will Change in 2022

Retail TouchPoints

Ask any retailer or consumer and they’ll agree on this point: ecommerce returns are a problem — albeit for diametrically opposed reasons. The cost of returns keeps ecommerce operators awake at night — so much so that some large retailers have adopted a “just keep it” policy towards certain purchases, opting to issue a refund without asking for the merchandise back (a trend that may prove unsustainable for both margins and the environment if consumers come to expect it).

eCommerce 312
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How to Get the Most Out of Your In-Store Data

Wiser

In the world of retail, actionable data collection and analysis are essential to making logical, evidence-based decisions that could improve your products’ health on the shelf. Since you rely heavily on consumer shopping behavior and shelf insights, collecting as much information as possible on what goes on inside stores is crucial. But just collecting the data isn’t enough.

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What Are the Top 5 B2B Marketing Trends for 2022?

Digital Doughnut

The past couple of years have been catastrophic for B2B marketers, especially due to the unprecedented conditions that erupted during the pandemonium. With many of us having navigated an unnatural horror pandemic over the past year, you’d have to be really thick-skinned not to feel excited. For businesses everywhere, we can look forward to a new chapter that is certain to be an exciting time for marketers across all sectors.

B2B 121
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AJ Tack Hands the Reins to ChannelAdvisor for More Effective Multichannel Marketing

ChannelAdvisor

The connection between humans and horses spans millennia. Today’s equestrian gear, styles and accessories keep the tradition modern and fresh. Legacy Creek LLC (doing business as AJ Tack ) has provided both English and Western riders with high-quality tack, apparel and even home décor since 2002. . When father-daughter team Michael Farrell and Maddie Roeber purchased the business in May 2020, they recognized its digital presence could be expanded to fully compete across channels.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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We Need To Understand The Emotions That Drive Customers To Make Sustainable Choices

Forrester eCommerce

(coauthored by Mélissa Chaudet) Many consumers want to act sustainably but struggle to do so, for both intrinsic (lack of motivation) and extrinsic (price, convenience) reasons. Embracing sustainability requires organizations to understand the emotions that drive customers to make sustainable choices and to contextualize sustainability in the customer journey to help customers bridge the gap […].

Customer 370
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Walmart adds free Spotify to Walmart+, gives membership free to staff

RetailDive

As it adds perks, the retailer is giving its free-delivery subscription to associates, in part so they can sell it to customers based on experience.

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Babylist Blends URL and IRL Engagement with Virtual Showroom

Retail TouchPoints

Whether they’re shopping for clothes, toys, books, furniture or electronics, consumers shopping for baby items can easily be overwhelmed by the volume of information available — especially online. For more than a decade, Babylist has helped make researching, registering and buying items more seamless, thanks largely to its robust content strategy. Now, as its users rely more on digital channels and content to make buying decisions, Babylist is reaching a new frontier of engagement with its Cribs

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How to Influence the Customer Path to Purchase

Wiser

The customer path to purchase is very rarely straightforward. Shoppers go through many twists and turns as they decide which product will get them the best bang for their buck. The goal for your brand is to be there to influence consumers at those key moments in the decision-making process and sway them toward your own products. Sometimes, this can alter a customer’s final purchase completely and increase your own profits.

Customer 147
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Social Media Marketing: Drive Your Business With Creativity in 2022

Digital Doughnut

Social media needs both plans and creativity to flourish as a platform. If you want to excel in your business with social media marketing, here's what you need to focus on.

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How can online brands succeed?

365 Retail

The one thing we’ve learned over the last few years is that change is inevitable, and eCommerce is no exception. While the hectic pace of change within the eCommerce world has begun to slow, this is not the time for online brands to rest on their laurels. Instead, now’s the time for them to reflect on past changes and develop strategies to remain viable this year and into the future.

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B2B Sellers Must Reevaluate How They Build Trust With Buyers

Forrester eCommerce

B2B buyers are making decisions on behalf of their employer and must constantly balance not only the risk factors of their organization and the functions they represent but also their own professional risk factors. New Forrester research illustrates how complex this decision-making process can be and shows how risk avoidance and defensive decision-making often dominate […].

B2B 370
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Consumers prefer physical gift cards, despite digital growth

RetailDive

Nearly half of consumers polled by payments processor Fiserv bought more digital gift cards than physical ones amid the COVID-19 pandemic, but a slight majority still favor the hard copy version.

Gifts 120
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Creating Retail Agility Requires a New Way to Think about Data

Retail TouchPoints

Disruptions to the supply chain, shifts in customer behavior, and even unexpected weather events are impacting retail sales across ecommerce and brick-and-mortar — changing where, when, how and why customers purchase. It’s those retailers that can most quickly and accurately react to these turbulent market forces and behaviors that are creating the most innovative and positive customer experiences.

Retail 306
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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. But heavy concentration on one revenue stream alone increases risk over the long term, making it imperative to diversify among channels.

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Top 7 Best Practices for Account-Based Marketing in 2022

Digital Doughnut

Businesses are increasingly opting for account-based marketing (ABM) as they move towards providing a more customer-centric approach. Organizations are moving beyond the traditional marketing models to keep up with changing business conditions, this means adopting new strategies.

Marketing 115
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Sainsbury’s axes 200 in-store cafes

365 Retail

Sainsbury’s has said it will shut 200 cafes in a shake-up of its in-store dining which is set to hit around 2,000 workers. The supermarket said it will also be consulting staff about plans to close less popular hot food counters in 34 stores and changes to how it runs bakeries in 54 branches. It is understood this will affect a small number of employees and is included within the wider 2,000 figure.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an