BigCommerce
APRIL 18, 2017
Checkout optimization is a frequently overlooked area for retailers looking for routes to increase online revenue. Instead, many online business owners and managers focus on optimizing for the front end of the website –– creating beautiful designs , site experiences and merchandising product to push customers down a purchase funnel. That makes sense.
Optimizely
APRIL 3, 2017
Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. Because mobile apps are structured differently than any other channel – even/especially when compared to browsing web via mobile – retailers who have apps can invite customers to interact with products and with branding in ways that can’t be done otherwise.
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RTP blog
APRIL 28, 2017
By Gina Ashe, ThirdChannel In response to declining foot traffic, competition from neighboring stores that carry similar products and other financial pressures among brick-and-mortar stores, many retail companies are closing stores to cut costs. In the first quarter of 2017 alone, Radio Shack , Payless and The Limited have each closed hundreds of locations.
My Wife Quit Her Job
APRIL 5, 2017
Today I‘m lucky to have Bernie Thompson on the show. Bernie runs an 8 figure business called Plugable.com which is a company that sells USB and Bluetooth devices online. Now what’s cool is that his company is global. Plugable sells its products in many different countries all over the world. And what’s also cool is that Bernie built all of his own tools in house to manage his Amazon business named Efficient Era.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Bryan Eisenberg
APRIL 4, 2017
The post Social media are like windows inside your company’s walls… appeared first on Bryan & Jeffrey Eisenberg.
Steve Dennis
APRIL 7, 2017
All too often we can find ourselves ruled by fear, both subtle and profound. Faced with going out on a limb , being vulnerable, trying something entirely new, it’s easy for The Resistance to take over, for the lizard brain to kick in, for us to tell ourselves the time isn’t right or that we aren’t quite ready. For many us, it’s not the least bit difficult to imagine the embarrassment, pain or all manner of calamities that might result from exposing our ideas to the world,
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Optimizely
APRIL 28, 2017
As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. This is a task that’s only made more difficult for brands trying to compete with ecommerce giants like Amazon, who reportedly increased their marketing spend by a whopping 37.6% last year according to Internet Retailer.
RTP blog
APRIL 25, 2017
By Adam Blair, Executive Editor Smartphones influenced 31% of the $3.39 trillion in total (online and offline) U.S. retail sales in 2016, according to Forrester Research. Not bad for a technology that’s little more than a decade old. But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 billion, or approximately 15% of the online sales total of $393.8 billion (and just 1% of total sales).
My Wife Quit Her Job
APRIL 24, 2017
Email marketing generates a substantial portion of my revenue for both my blog and my online store. As a result, I dedicate a significant amount of time building upon these 3 pillars of email success. I make sure that my emails convert into sales. I maximize the rate of email signups. I make sure that my email campaigns don’t end up in spam. (The topic of this post) Now up until this point, I’ve mainly blogged about increasing email conversions and boosting email signups.
Bryan Eisenberg
APRIL 23, 2017
My friend Geraldine DeRuiter ( @everywhereist ) is about to release her first book. The book will be released May 2nd. The reviews have been amazing so far. I am sure you will love her writing like I do. Comment below why you would love a copy of her book for a chance to win. All Over the Place: Adventures in Travel, True Love, and Petty Theft. The post Want a free book that will make you laugh?
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
A Better Lemonade Stand
APRIL 24, 2017
These are the free & premium graphic design resources we use to create stand-out websites that are beautiful, optimized and attractive to our customers. The post 200+ Curated Graphic & Brand Design Resources appeared first on A Better Lemonade Stand.
SellBrite
APRIL 17, 2017
Now that we’ve entered into Q2, it’s a good time to stop and briefly think about the specific actions you’ve taken to drive ecommerce sales so far this year, and what you’re going to do differently in the months ahead. With only a little over 8 months left in the year, you don’t have a lot of time to waste—you have to start compiling and working through a list of growth ideas that you can implement to fuel real growth and profits for your ecommerce business.
Optimizely
APRIL 27, 2017
Internet Retailer recently published an article called “The Knowledge Gap” in their April 2017 issue. The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers. By segmenting their prospects early-on in their shopping journey, these retailers can better identify which prospects are close to making a purchase and are demonstrating signals of actionable
RTP blog
APRIL 24, 2017
By Tom Erskine, One Door The growth of e-Commerce and shifting demographics are requiring every retailer to adapt. Store closings are often the response, but retailers can’t shrink their way to success. Nor can they invest only in e-Commerce silos in an attempt to copy successful online-only models. Retailers must invest in differentiating their stores and fixing the fundamentals of the in-store experience.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
My Wife Quit Her Job
APRIL 12, 2017
Today, I’m really happy to have Noah Kagan back on the show. Now Noah was actually one of my very first guests way back in episode 7 and he took a chance on coming on a podcast that hadn’t even launched yet. Anyway since we last spoke, Noah has gone on to create an 8 figure company in the span of 3 years in Sumo.com and today we’re going to find out exactly how he did it.
Fastr
APRIL 26, 2017
Rich Content Creation is a Priority for Retailers Customers have come to expect rich content that delights. A stale product grid no longer cuts it in an industry reliant upon creative vision and the unexpected. From buying guides, to shop-the-look features, to interactive lookbooks – the future of ecommerce lies in shoppable experiences. In a Zmags 2016.
A Better Lemonade Stand
APRIL 17, 2017
With this comprehensive guide learn to create a logo for your business that's unique & memorable. You can only make a first impression once so make it count. The post How to Create a Unique and Memorable Logo: The Comprehensive Guide appeared first on A Better Lemonade Stand.
SellBrite
APRIL 30, 2017
Accessing valuable resources and information has become easier with smartphones, as well as mobile and desktop apps. One of the best ways to obtain information and learn from others is through podcasts. It’s convenient, easy to access, and can be listened to at your own convenience. Today, you can find plenty of podcasts surrounding the topic of ecommerce on iTunes and other podcast apps.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Optimizely
APRIL 21, 2017
Newsletters are a great way to promote current trends, advertise flash sales, offer advice in the forms of tips and tricks, and more. But sending all your customers the exact same newsletter content isn’t an effective way to engage each shopper, and could even be perceived as irrelevant. For example, a fitness brand we shopped with sent us a newsletter containing tips and tricks for how to “Get Bigger & Stronger” mere days after we’d browsed a series of weight-loss supplements.
RTP blog
APRIL 19, 2017
Walmart recently announced it would introduce an in-store pickup discount for select merchandise purchased online, starting April 19. The discounts will initially appear on approximately 10,000 items and then roll out to more than one million products by the end of June. The retail giant has been busy expanding its e-Commerce footprint as it continues to keep online leader Amazon in its crosshairs.
My Wife Quit Her Job
APRIL 19, 2017
Larry is the founder and CTO of Wordstream which is a service that develops online marketing software and helps companies optimize their PPC ad campaigns. He is considered one of the most influential PPC experts in the world and he’s a frequent blogger for Search Engine Land, MOZ, Search Engine Journal and other top business publications. In this episode, you will learn about how he started Wordstream and how to run profitable PPC campaigns the right way.
Fastr
APRIL 19, 2017
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce content from around the web. Enjoy! Kate Somerville – Kate Can Glow What it is: A multimedia experience featuring real product users Why we love it: A good digital experience should tell a story, and this. The post Interactive Content Spotlight: Kate Somerville, Madewell, Nordstrom + More appeared first on Zmags.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Ecommerce Platforms
APRIL 9, 2017
A drag and drop website builder generally gets a high recommendation from a guy like me. This is because I know that many ecommerce professionals and website designers in general are not all that experienced when it comes to making a site. Therefore, they don't want to touch any code. But drag and drop builders also provide benefits for advanced users, seeing as how you can cut down on time spent developing and pump out more website designs for clients.
SellBrite
APRIL 9, 2017
Gone are the days when you needed a dedicated specialist or agency to handle all of your e-commerce stores’ marketing. With the rapid advancement of social media and email marketing platforms, anyone with an e-commerce store can get ads running and emails sending within a couple of hours. But while it’s easier than ever for stores to hand over their money and advertise their products on multiple channels, a number of factors make it increasingly challenging for stores to personalize their
Optimizely
APRIL 18, 2017
Flash sales are an ideal way to introduce new lines of merchandise, drive purchases in specific product categories, and reach customers with opportunities to shop during the times when they’re most likely to make a purchase. And when done correctly, they’re proven to generate over 2X the conversion rates of standard promotional campaigns. But a poorly-executed flash sale won’t merely result in a lack of sales, it could be the thing that loses you a customer.
RTP blog
APRIL 18, 2017
By Glenn Taylor, Senior Editor Walmart has undertaken quite a shift in its e-Commerce operations over the past year, with the $3.3 billion Jet.com acquisition , bringing aboard new execs and a whole new attitude for the brand. While the Jet.com acquisition would have been considered an implausible idea for the retail giant as recently as two years ago, Walmart is continuing to buck “business as usual” as it prepares to buy another major e-Commerce player: Bonobos.
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
My Wife Quit Her Job
APRIL 17, 2017
When it comes to email marketing, your revenue potential is directly proportional to the number of people on your list. Size matters! And for my online store, the more emails I collect, the more money I make. It’s that simple and email accounts for over 20% of my sales. Email is also one of those mediums that can be tapped over and over again to attract repeat customers, establish your brand, and humanize your business.
Fastr
APRIL 13, 2017
Crafting The Brand Experience Lifestyle brand Dormify made a new investment in shoppable content when they began using Creator by Zmags to quickly publish customer experiences. So she and her team began examining new strategies to bridge the gap between content and shopping. With Creator by Zmags,, Gardner and the rest of the Dormify ecommerce team began.
Talkoot
APRIL 12, 2017
As Colonel “Hannibal” Smith, the cigar-chomping leader of the A-Team used to say, I love it when a plan comes together. Today my team and I crossed a threshold we’ve been working toward since 2010. We can finally say with confidence we’ve made the difficult transition from service to SaaS business model that Basecamp originally pioneered, a transition that has flummoxed so many entrepreneurs.
A Better Lemonade Stand
APRIL 4, 2017
If you’re interested in learning more about what it takes to start up one of these 11 industry-specific businesses then read on for our excerpts. The post Step-by-Step: How to Start 11 Different Types of Ecommerce Businesses appeared first on A Better Lemonade Stand.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
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