Forrester eCommerce
AUGUST 17, 2021
IBM's research found that when CEOs were asked to identify the most crucial members of the C-Suite, CMOs came in well behind their CFO and COO peers. But it doesn't have to be that way.
BigCommerce
AUGUST 26, 2021
Omnipotent, omniscient, omnipresent… omnichannel. Multiplication, multicellular, multivitamin… multichannel.
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Kissmetrics
AUGUST 26, 2021
If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. That is, if they are written well! A great meta description should compel users to click on your page in the search results to learn more. It should also contain keywords to boost your SEO. Below, we’ll explain the best practices for creating meta descriptions to help you dominate Google search results.
Retail TouchPoints
AUGUST 20, 2021
There’s no doubt that digital innovation is revolutionizing the retail landscape — just imagine that today, the average person produces some 1.7 MB of data every second. Leaving an information footprint everywhere we go in the online world, it’s those that can make sense of this data that get ahead of the competition. Peter Drucker, the father of modern business management, is attributed with an iconic quote: “If you can’t measure it, you can’t improve it.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Omnisend
AUGUST 23, 2021
Reading Time: 22 minutes. SEO is a complicated beast that plagues many an ecommerce marketer. Between navigating industry-specific jargon and the never-ending task of optimization, it can seem like a mammoth of a job for many. However, it doesn’t have to be so complicated. By understanding what Google is trying to achieve, and what its ultimate goals are, you can structure your site and product data to better respond to those goals.
ROI Revolution
AUGUST 5, 2021
Published March 12, 2020. Updated August 5, 2021. On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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BigCommerce
AUGUST 12, 2021
The 2020 holiday season was — to borrow an overused but nevertheless true phrasing — unprecedented.
Kissmetrics
AUGUST 25, 2021
If you want your blog posts to perform well, one simple way is to achieve this is by writing magnetic headlines. By playing around with your title after publishing a post, you may significantly increase the post’s conversion rate. In this article, I’m going to share a step-by-step process to get you producing consistently great headlines. Why Should You Care About Headlines?
Retail TouchPoints
AUGUST 16, 2021
Returns provide brands and retailers the opportunity to delight their customers. But not all brands and retailers are seizing this opportunity. According to the National Retail Federation (NRF), the U.S. market saw over $400B in returns in 2020. If this dollar value were a proxy for revenues, the returns channel would be the second largest global retailer behind Walmart.
Omnisend
AUGUST 26, 2021
Reading Time: 6 minutes. Apple has announced significant privacy changes to their operating system, which will be included in the upcoming iOS 15 release. It’s safe to assume that iPhone users around the world will welcome the improvements. However, to marketers, the updates mean only one thing— the open rate metric is dead. Now it’s time to focus on how to improve email click-through rate.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RetailDive
AUGUST 9, 2021
With the advent of technology and the subsequent changes in the business landscape, warehouse digitalization is becoming a necessity if businesses wish to remain relevant and competitive.
Forrester eCommerce
AUGUST 5, 2021
This just in: Forrester asked 150 US B2C marketing executives (across industries) how challenging the various 2022 priorities will be to achieve. But what will be the most challenging? Proving the value of marketing. Seventy-one percent of B2C marketing execs indicated that demonstrating the value of marketing to the CEO, CFO, and the board will […].
BigCommerce
AUGUST 10, 2021
As one sage (and unknown) person is quoted as saying, “I will not be impressed with technology until I can…
Kissmetrics
AUGUST 5, 2021
If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail TouchPoints
AUGUST 3, 2021
Jurrien Swarts, CEO, Stojo. If you want a tutorial in how to be an environmentally responsible company, not just in one or two areas but end to end, take a look at collapsible cup and container manufacturer/retailer Stojo. The fast-growing company applies circular principles not just to its products but to their component parts, extending even to how those parts are fitted together — because no glue is used, the individual elements can be separated and placed in their own recycling streams.
Omnisend
AUGUST 8, 2021
Reading Time: 6 minutes. Amazon email marketing opens many doors for ecommerce merchants. As a seller on Amazon, you’re able to take advantage of the company’s platform to reach a huge number of potential buyers. . Using a third-party logistics provider has multiple benefits. For example, lower costs and risks by not needing a warehouse for inventory.
RetailDive
AUGUST 10, 2021
Wells Fargo analysts say a delay in the apparel site's "direct buy" option and the exodus of many employees after staffing changes are "red flags.
Forrester eCommerce
AUGUST 3, 2021
Companies buy in to the theory of customer obsession. Does anyone out there think that putting the customer at the center of your leadership, strategy and operations is a bad idea?? See, I didn’t think so. And yet, just 8% of enterprises are actually customer obsessed. When my colleague Rick Parrish and I developed a […].
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
BigCommerce
AUGUST 23, 2021
No matter the size of your online store, product descriptions play a key role in your ecommerce business.
Kissmetrics
AUGUST 16, 2021
Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. Now every once in a while, my ads run a bit before the market opens and even a bit after… but that’s roughly the time the ads air.
Retail TouchPoints
AUGUST 23, 2021
Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run by the fourth and fifth generations of Bissell family executives and is steeped in Americana. The brand’s original carpet sweeper was featured in a Norman Rockwell painting commissioned by co-founder Anna Bissell. Incidentally, she became the country’s first female CEO when she took over after the death of her husband Melville.
TalkingRetail
AUGUST 3, 2021
Kinder Surprise is launching a new range of eggs featuring animals from North America. The Kinder Surprise Natoons range will be available from September in 20g (99p) and 60g (£2.56) packs, featuring 16 different animal toys to collect. Each toy can be scanned to unlock a set of activities for children to complete on the. This story continues at Ferrero expands Kinder Surprise toy range.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
RetailDive
AUGUST 4, 2021
Amazon doubled down on its commitment to expand supply chain capacity on its latest earnings call. And in 2020, its capital expenditures were more than three times greater than those of Walmart.
Forrester eCommerce
AUGUST 12, 2021
5G holds huge promises for digital innovation worldwide, differentiating customer experiences through connected assets and services, transforming operations for efficiency and effectiveness and shaping new business models across industries. Forrester believes that 2021 is the year that China becomes the epicenter of 5G innovations globally. In fact, leading Chinese enterprises in a range of vertical […].
RetailMinded
AUGUST 10, 2021
Online shopping is becoming a popular trend between business to consumers and business to businesses. The coronavirus pandemic also boosted online shopping as people were restricted from going to crowded places like shops. So, with shopping moving online, businesses can take advantage of connecting to more clients online rather than on-premise. . When using your website as your shop, you need to understand that many people will visit your website.
Kissmetrics
AUGUST 23, 2021
Google Analytics (GA) is one of the most powerful tools on the web for website analysis. When properly set up and used, it allows you to break down your website traffic and gather vital information to power your digital marketing strategy. While GA has been around for some time, many people still don’t use it to its maximum potential. They only scratch the surface.
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
Retail TouchPoints
AUGUST 12, 2021
Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. But realizing these benefits has generally required that researchers forfeit the open-ended questions that allow them to truly “hear” the consumer’s voice. It has simply been too time-consuming and resource-intensive to manually process all the raw, unorganized natural language data that is generated through the
TalkingRetail
AUGUST 3, 2021
Confectionery company Perfetti Van Melle (PVM) is set to launch a Halloween campaign to “support sales opportunities ahead of HFSS regulations coming into force next April”. The “All Wrapped Up” campaign will kick-off in September and feature PVM’s Fruittella and Chupa Chups brands, including a series of videos on Pinterest encouraging shoppers to get involved.
RetailDive
AUGUST 25, 2021
From air shipping to ship charters to price increases, industry players are managing chaos at ports and throughout the global production network every way they can.
Forrester eCommerce
AUGUST 3, 2021
What do B2B sellers and athletes such as Michael Phelps (swimming), Naomi Osaka (tennis), and Simone Biles (gymnastics), Kevin Love (basketball) have in common? They are likely to be feeling the effects of stress and mental health challenges such as anxiety and depression.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
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