November, 2022

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How to Grow Your Online Business In 21 Steps – The Complete Checklist

Ecommerce Platforms

Looking for a complete ecommerce checklist that will help you to grow your online business? Look no further. You’ve built your ecommerce store , found customers who enjoy your products, and accelerated operations, until…you hit a plateau. At some point, every small business and large business starts seeing sales slow down. It’s not because you’re doing something wrong, but rather, a natural part of the business process, where you inch closer to claiming your complete portion of the market.

eCommerce 249
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Winners and losers of Black Friday 2022

RetailDive

With inflation looming, consumers waited until the shopping event to get deals on categories like electronics and sought out financing options such as buy now, pay later.

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Top 4 Strategies for AI-Powered Profitability

Retail TouchPoints

Retailers today are faced with mounting pressure to maximize their bottom lines while maintaining cost expectations for consumers. But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Enter artificial intelligence (AI). Many retailers are turning to AI to help boost productivity while keeping costs in check.

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How We Picked The 2022 Top 10 Emerging Technologies

Forrester eCommerce

Since we published The Top 10 Emerging Technologies In 2022, we’ve been getting questions about how these technologies were selected out of the hundreds that Forrester tracks. Clients also ask, “Why are some obvious ones like machine learning, blockchain, the metaverse, or quantum computing missing?” Here are our top 10. Please read our four-part blog […].

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Personalize & Empower: Crafting a Digital-First Retail Experience

Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks

Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.

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35 New Year email subject lines for fun, creative, & engaging emails

Omnisend

Reading Time: 9 minutes. The holidays are here with us and everyone is looking forward to spending quality time with their friends and family. As a business, this is a great time to reach out to your customers and wish them well. You can also use the festivities to launch an email campaign to let customers know about your offers and drive sales. It’s been established that customers spend more during the holidays than any other time of the year.

Marketing 155
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19 Omnichannel Experience Examples from Top Brands

GetElastic

This post was originally published in July 2022 and has been updated for relevancy on Nov 29, 2022. Front and center in any conversation about commerce are the words personalization , omnichannel , customer-centric, and experience-driven. Today’s brands (if they are paying attention) are taking note of how customers interact with their brand, and how the brand makes them feel to optimize the customer journey.

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Lifting Bottom-Line Revenue 50% With Paid Advertising

Groove

Background. The team at Cordova Outdoors specializes in creating tools for outdoor-minded people to use in enjoying their trips outside. Although they had seen limited success through Google and Meta Ads previously, they didn’t feel that they were receiving the maximum return on ad spend possible. As a result, this outdoor retailer challenged Groove Commerce to optimize their existing accounts and to maximize ROAS.

Outdoor 148
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eCommerce Profit Margin: Calculate & Increase it through CLV

Omniconvert

Read on and discover what eCommerce Profit Margins means, how to calculate it, and how to increase it through the wonders of Customer Lifetime Value. . The post eCommerce Profit Margin: Calculate & Increase it through CLV appeared first on Omniconvert Ecommerce Growth Blog.

eCommerce 147
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Predictions 2023: Tech Teams Set Sights On Communication Coordination To Inform Insights Initiatives

Forrester eCommerce

Data and analytics teams are in for a bumpy ride in 2023. Those that can configure their content and communications best will outperform (and outlast) their competitors in the long run.

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Marketing to Generation Z

SheerID

Gen Z marketing is all about brand loyalty, public missions, product quality, and service. Check out how you can reach Gen z where they’re at.

Marketing 158
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Inriver Webinar Featuring Forrester: Are You Ready for the Future of PIM?

Speaker: Brooke Cunningham, CMO at inriver

As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.

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How the D2C Starter Kit can Kickstart Your Digital Commerce Success

GetElastic

Elastic Path adds a D2C Starter Kit for brands to kickstart their Composable Commerce journey with a customizable storefront. What is the D2C Starter Kit? The D2C Starter Kit is an open-sourced toolbox aimed at accelerating the development of a digital commerce storefront that can be easily customized for specific use cases. D2C brands can set up a commerce storefront in a matter of days rather than months, saving up to 15% of implementation costs while preserving the speed and flexibility a Com

Demo 148
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ClickUp Review: What You Need to Know About This Productivity Software

Ecommerce Platforms

All business owners want to improve the efficiency of their systems and marketing, and one of the best ways to achieve this is by using productivity automation software. The truth is that time management is complex. Most of us rely on several platforms to help us manage our time – online calendars, to-do lists, timers, etc., to help us get things done.

Live Chat 205
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Lowe’s Sells Canadian Business to Sycamore Partners for $400 Million

Retail TouchPoints

Lowe’s has entered into a definitive agreement to sell its Canadian retail business to Sycamore Partners for $400 million in cash plus a performance-based deferred consideration. The business, which is based in Boucherville, Quebec, operates approximately 450 corporate and independent affiliate dealer stores under several different formats and banners, including RONA , Lowe’s Canada , Réno-Dépôt and Dick’s Lumber.

Retail 141
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How retailers are connecting the metaverse to the real world and revenue

RetailDive

Brands are diving into virtual environments to connect with young consumers. But are these digital spaces just billboards for brands, or can they have tangible benefits?

Retail 142
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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

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Understand Apple’s Mail Privacy Protection Ahead Of the Holiday Season

Forrester eCommerce

Learn highlights about Apple's Mail Privacy Protection (MPP) ahead of the holiday season to expertly craft your email marketing strategy.

Marketing 368
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11 of the Best Link-Building Strategies to Grow Your SEO

Digital Doughnut

Starting out on your link-building journey can seem daunting at first. In fact, over half (52%) of marketers say link-building is the trickiest SEO tactic, according to data from Ascend2. It’s also one of the most effective SEO strategies behind on-page content and keyword research.

SEO 128
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Is Live Shopping Right for Your Business?

GetElastic

As technology drives shopper experiences , brands must look for new and innovative ways to reach the customer and make a connection. What is live shopping? Live shopping has its origins in Asian markets, and is fast becoming a staple in North America. You may also hear it called live stream shopping, social shopping, streamable shopping, and live commerce.

Apparel 147
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The Best Turnkey Ecommerce Website Providers

Ecommerce Platforms

Let's be honest – ecommerce is the online money-making opportunity of the decade. ecommerce sales reached $5.2 trillion in 2021, and it's set to hit $8.1 trillion in the next few years. . But, many are reluctant to open an online store because they think it's too complicated or expensive. But the truth is, it's not necessarily as hard as you might think.

eCommerce 197
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The B2B Sales Leader's Guide for Any Economic Environment

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

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New Shopping App TRYO Aims to Make AR Try-On More Accessible to Consumers and Brands

Retail TouchPoints

3D and AR design studio QReal is moving deeper into direct commerce with the launch of the new multi-brand, multi-category shopping app TRYO. With more than 500 items at launch — including products from Cartier , Gucci , Adidas , New Era and Rolex — TRYO wants to “revolutionize how people shop online” by making AR try-on experiences more easily accessible to both shoppers and brands.

Consumer 136
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Adidas creates ‘Virtual Gear’ product category as it preps for metaverse future

RetailDive

The athletics brand also released its first collection of NFT wearables as it accelerates a “community-based, member-first, open metaverse strategy.

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Design Do’s and Don’ts for Retailers This Holiday Season

Forrester eCommerce

Retailers can improve their websites and boost customer experience this holiday season by applying these tips.

Retail 368
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50 Top Brands Announce Exclusive Offers For Veterans Day with SheerID

SheerID

50 top brands announce exclusive offers for veterans day with sheerid.

Customer 167
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The Ultimate E-commerce Shipping Report For Small Businesses In 2023

Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.

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Social Media Marketing for Engineering Platforms to Get More Clients

Digital Doughnut

Social networks remain a valuable marketing tool for business development, increasing brand awareness and reaching the target audience. Realizing their importance, technology and engineers platforms should create social media profiles to attract new customers.

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A One-Stop SellKit Review: What You Need to Know

Ecommerce Platforms

If you're looking for a sales optimization tool, you may have stumbled across SellKit. This WordPress plugin is explicitly designed to help WooCommerce store owners boost conversions by automating their checkout process and sales funnels. That's as well as managing their user experience, validating orders, and handling customer payments. . Interested?

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The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

Retail TouchPoints

While the initial consumer and media hype surrounding the metaverse seems to have simmered down from its 2021 highs, the virtual spaces that were the talk of the town last year continue to grow and attract visitors — consumers and brands alike. “ A lot of brands missed Web2 frankly, and those brands are the ones that are going gangbusters into Web3 ,” said Sasha Wallinger, Head of Metaverse and Web3 Strategy at innovation and design consultancy Journey in an interview with Retail TouchPoints.

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Victoria’s Secret will acquire DTC lingerie company Adore Me for $400M

RetailDive

The direct-to-consumer brand is one of many in the space that have challenged the intimates giant thanks to its inclusive sizing and fit technology.

Consumer 143
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How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.

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Predictions 2023: Recession Fears And Talent Constraints Make EX Listening Imperative

Forrester eCommerce

To thrive in what will be a particularly challenging year, companies will need to tune in to their employees.

Customer 370
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Study shows four-day workweek boosts productivity and performance

RetailWire

Thirty-three companies participating in a four-day workweek study found that workers were less stressed and more productive compared to their previous five-day schedules. The companies, most of which were based in the U.S. and Ireland, saw revenues increase 38 percent year-over-year. Jon Leland, chief strategy officer for Kickstarter, which participated in the study, said, “The four-day week has been transformative for our business and our people.

Article 98
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Introducing The Streaming 100

Digital Doughnut

Candyspace's Managing Director, Matt Simpson, introduces The Streaming 100 - In partnership with the experts at VOD Professional, Candyspace evaluated over 200 digital products that each have a significant streaming element to their product from video streaming services to online newspapers and sport team apps.

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Best No Code Website Builder for 2023

Ecommerce Platforms

You have an idea. Customers have money. Somehow, you need to connect these two concepts. For many people, that means taking to web design. Before you can start out with SEO and social media, you need a landing spot—a beautiful website on which potential customers can land. And while you may have a brilliant idea and a wonderful concept of how to attract customers, you’re still running into one little problem.

eCommerce 197
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Why Data Is the Key to Retail Success

Having Data is great, but if you can't or don't use it what is the point of collecting it? Find out how to centralize your data and get it to work for you and transform your data collecting practices. A digital transformation is essential for success in today’s retail environment. Yet even among retail organizations that have invested in digital technologies, it’s still highly common for data from various departments to be housed in disparate software systems that don’t communicate with each oth