April, 2021

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Adaptive Firms Outperform The Competition

Forrester eCommerce

We have heard it again and again: the pace of change has never been faster, and it is not going to slow down. To win, the most successful organizations will those who are able to capitalize on this market dynamism. Forrester finds that firms with a future fit strategy succeed in this new reality by […].

Marketing 545
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18 Common Ecommerce Mistakes to Avoid: How Many Are You Making?

BigCommerce

So you want to make your ecommerce store the best it can be, minimize cart abandonment and deliver a great…

eCommerce 545
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The Ultimate Guide to Social Media for E-Commerce

Kissmetrics

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. Ninety-one percent check out the brand’s website or app, 89 percent make a purchase, and 85 percent recommend the brand to someone they know.

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How (and Why) Amazon is Sharing its Tech with Retailers Around the World

Retail TouchPoints

Amazon is well known for being one of the largest retailers in the world. What’s less well-known is that thousands of other retailers are using Amazon technology to power their businesses. That’s right, this quintessential ecommerce disruptor, often blamed for the troubles of brick-and-mortar retail, is taking some of the very innovations that have set it apart and offering them up for other retailers to use.

Retail 331
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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5 Strategies to Convert Price Sensitive Shoppers

UpSellIt

Are you wondering how you can win over shoppers with tight purse strings? You’re not alone! Price sensitivity is a complex phenomenon that varies from person to person and is influenced by a variety of factors. Luckily, there are some excellent strategies that you can employ to convert price sensitive shoppers. Let’s take a closer look at what price sensitivity is and which strategies are right for you.

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Nearly a third of small retailers still can't pay their rent

RetailDive

More than half of minority-owned small businesses couldn't cover April rent, but these are improvements from March's highs, referral network Alignable found.

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How CPG Brands Can Build Authentic Engagement Strategies

BigCommerce

In 2020, nearly 55% of consumers used DTC channels to purchase CPG products or nonperishable items they use on a…

Channel 428
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The Definitive Guide to Online Reputation Management

Kissmetrics

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image.

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Retail TouchPoints and design:retail Reveal the 40 Under 40 Class of 2021

Retail TouchPoints

Retail TouchPoints and design:retail have selected the next class of the 40 Under 40 — the top 40 professionals in the retail industry under the age of 40 who are paving the way for the next era of retail. This year, the publications expanded nominations to include all roles and job functions in the retail ecosystem — from ecommerce and marketing to innovation and store design.

Retail 325
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The Do as Raj would do campaign raises over £20,000 for charity

TalkingRetail

The Do as Raj would do campaign, in memory of Spar retailer Raj Aggarwal, has so far raised more than £24,000 for two local NHS charities. The initiative, which ran from 19-26 April, urged retailers to donate goods, supplies or products to charities, organisations or individuals most in need in their local communities. Aggarwal, who. This story continues at The Do as Raj would do campaign raises over £20,000 for charity.

Supplies 132
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The husk of Sears Holdings is still in bankruptcy — and $81M in the hole

RetailDive

After a massively expensive Ch. 11, what's left of the company doesn't have enough cash to pay its professionals and outstanding vendor claims.

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Degree Requirements Are Poisoning Your Cybersecurity Talent Pool

Forrester eCommerce

There’s no shortage of obstacles holding back folks from finding meaningful employment in the cybersecurity sector. Some of these obstacles are imposed by human resources policies and the software used to automatically scan through resumes in a game of electronic buzzword bingo. One of the most insidious of these being the requirement of a college […].

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CES: Tech show to return to Las Vegas in 2022, organisers say

365 Retail

CES, the annual technology convention which draws more than 150,000 visitors, will return to its in-person format in Las Vegas next year, organisers have said. The Consumer Technology Association (CTA) said more than 1,000 companies had committed to returning to a physical version of the trade show in January 2022. The industry trade show is regarded as one of the biggest dates in the technology calendar, with big brands such as Samsung, Sony, Google and others using the week-long event to annou

Events 121
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Blog Posts That Get 1000 Visits or More Target 76 Keywords

Kissmetrics

Blogging is a pain. Not because content is hard to write (worse case you can just hire a writer or agency ), but due to the fact that no one can guarantee that your blog post gets read or not. Just think about it… you spend all this time writing content, but no one can guarantee that it gets seen, shared, or even linked to. So, I thought it would be fun to analyze popular blog posts and see what common characteristics that they have.

Blog 358
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Amazon Fulfillment Center Workers in Alabama Reject Unionization

Retail TouchPoints

In a surprisingly lopsided outcome, workers at BHM1, the Amazon fulfillment center in Bessemer, Ala., rejected the opportunity to join the Retail, Wholesale and Department Store ( RWDSU ) union. Amazon had vigorously opposed the prospect of unionization, and its victory deals a major setback to organizing efforts at the company, which employs 1.3 million people worldwide with more than 950,000 workers in the U.S. alone.

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Covid-19 increases interest in ‘conscious consumption’, research finds

TalkingRetail

The pandemic has intensified interest in ‘conscious consumption’ — defined as those who seriously consider the environmental and societal impacts of their shopping choices, new research reveals. The research by Accenture suggests that more consumers are focusing on: limiting food waste (72%), shopping more health-consciously (68%), and making more sustainable choices when shopping and will.

Consumer 132
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Retail in a post-COVID world: We need to go back to the way we were

RetailDive

While it's easy to blame the pandemic for its toll on retail, it merely accelerated changes that were already happening, writes Carl Marks Advisors' Howard Meitiner.

Retail 131
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Building A Private Bank For The Next Generation

Forrester eCommerce

Significant gaps continue to exist in private banking, forcing firms to rethink pricing and organizational models. As a result, high-net-worth clients are not fully benefiting from some of the digital innovations that are changing how customers interact with their private banks. To identify “The Top Global Private Banking Trends In 2021,” we interviewed senior executives […].

Banking 539
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Poundland owner Pepco picks Warsaw over London for stock market float

365 Retail

The owner of Poundland has announced plans to list its shares in Warsaw instead of London, in its multibillion-pound stock market float. Pepco, which also runs the Pep&Co and Dealz brands, had previously said that it was considering stock exchanges in the UK and Poland. Poundland owner Pepco has announced stock market float plans (Pepco/PA). The move comes despite a jump in London listings in 2021, including the likes of Deliveroo, Dr Martens and Moonpig, as the UK economy recovers from the

Marketing 121
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Marketing Funnel: What They Are, Why They Matter, and How to Create One

Kissmetrics

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. Understanding them provides useful insight into why some customers convert — and some don’t.

Marketing 354
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‘Designed to Explore the Future of Retail’: DICK’S Sporting Goods Debuts House of Sport Concept

Retail TouchPoints

A 17,000-square-foot outdoor turf field and running track, a rock-climbing wall, batting cages and golf hitting bays — these are just a handful of the features adding excitement to the new experiential retail concept — House of Sport from DICK’S Sporting Goods. The first-ever DICK’S House of Sport opened its doors on April 9 in the Rochester suburb of Victor, N.Y.

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Convenience retailers need to improve their use of data

TalkingRetail

The convenience sector needs to improve its use of data in order to compete with Amazon, which could be the 6th largest supermarket if current shoppers swapped just one grocery shop per month, new research indicates. The TWC Trends Spring 2021 Report, from intelligence and technology consultancy TWC, highlights that the online delivery trend is. This story continues at Convenience retailers need to improve their use of data.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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How 5 companies are tackling issues with sustainable packaging this year

RetailDive

From changing how products are shipped to what containers they're sold in and the product packaging itself, here's how retailers are tackling a myriad of issues.

Shipping 130
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The 100 Best Channel Podcasts Of 2021

Forrester eCommerce

Since posting our top 64 channel podcasts in 2019, there has been explosive growth in podcast adoption. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower. Responding to this initial success, leading social media companies such as […].

Channel 535
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Covid restrictions: what is changing in England this week?

365 Retail

Lockdown restrictions in England are lifting further this week, allowing non-essential retail, hairdressers, gyms and pub beer gardens to reopen. What is changing in England from today? From April 12 non-essential shops, hairdressers, nail salons, libraries and community centres and outdoor hospitality venues such as beer gardens will be allowed to reopen across England.

Leisure 121
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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

Kissmetrics

Selling can be challenging because it involves s a complex process of human behavior and cognition. More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips.

SEO 339
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Pinterest and Shopify Deepen Relationship, Bringing Marketing Tools to 27 New Countries

Retail TouchPoints

Pinterest is expanding its partnership with Shopify to 27 new countries, including Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland and the UK. The Shopify Pinterest Channel is now home to more than 1.7 million merchants. The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest.

Shopify 321
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Ban on ‘harmful’ paper receipts suggested

TalkingRetail

Paper receipts should be banned to stop them from heading to landfill, waste collection company BusineseWaste.co.uk suggests. More than 11.2 billion paper till receipts are printed each year by retailers in the UK and consumers are “overwhelmingly” unaware that they are not only non-recyclable in most cases, they’re also potentially harmful.

Consumer 130
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Algorithms vs. humans: Who's better at predicting fashion trends?

RetailDive

These days data is plentiful, useful and fast. But some in the industry warn that old fashioned merchants are undervalued at a crucial time.

Fashion 145
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Are You Ready To Step Up To B2B Marketing’s New Destiny?

Forrester eCommerce

As forces converge to drive B2B marketing to a higher purpose, marketing leaders must evolve from brand stewards, lead generation machines, and sales supporters in order to fulfill it.

B2B 516
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.