October, 2014

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Omnichannel Personalization

Dynamic Yield

Omnichannel personalization and experimentation, together in one platform Personalize every interaction to deliver an optimal customer experience at scale across web, mobile, email, and ads Transform static content into personalized experiencesChange any static content element such as hero banners, calls-to-action buttons, promotional areas, and more, and tailor it to each user or segment, optimized for […].

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A Second Chance To Sell At Full Price For Retailers

Retalon

It is the middle of January. Holiday season is over. Spring is around the corner. Current in-store inventory positions are very different from the initial allocation. Some SKUs are completely sold out in certain stores, while inventories for the same SKUs had barely moved at other locations. After holidays merchandise returns are compounding the problem.

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Personalized Landing Pages: A Recipe for Success

Dynamic Yield

To truly succeed as a landing page chef, you need the competitive advantages that will keep you ahead of the curve. The post Personalized Landing Pages: A Recipe for Success appeared first on Dynamic Yield.

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Dynamic Yield Launches a Comprehensive Partnership Certification Program

Dynamic Yield

The team behind Dynamic Yield is excited to announce a new growth opportunity through our Certified Partner Program. We strive to provide a comprehensive personalization and optimization ecosystem for web professionals looking to increase conversion rates and user satisfaction. If your business shares similar goals, we invite you to consider becoming an authorized Dynamic Yield […].

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Target

Dynamic Yield

Omnichannel personalization and experimentation capabilities, together in one platform Personalize every interaction to deliver an optimal customer experience at scale across web, mobile, email, and ads Get a demo Watch a platform demo Transform static content into personalized experiencesChange any static content element such as hero banners, calls-to-action buttons, promotional areas, product listing pages and […] The post Target appeared first on Dynamic Yield.

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A Second Chance To Sell At Full Price

Retalon

It is the middle of January. Holiday season is over. Spring is around the corner. Current in-store inventory positions are very different from the initial allocation. Some SKUs are completely sold out in certain stores, while inventories for the same SKUs had barely moved at other locations. After holidays merchandise returns are compounding the problem.

More Trending

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Shane Co. Increases Sales by 20% While Significantly Reducing Inventory

Retalon

Shane Co. increases sales by 20% while significantly reducing inventory. New York, NY (PRWEB) October 20, 2014. Retalon , a leading provider of retail predictive analytics solutions, announces that Shane Co. , the largest privately owned jewelry retailer in America, has implemented Retalon’s Inventory and Assortment Management solution to maintain product assortment and inventory levels across all channels. “Shane Co.’s business is very complex.

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Liad Agmon Talks to Bloomberg News About the Future of Marketing

Dynamic Yield

Liad Agmon talks to Bloomberg News about website personalization, digital publishing, and the future of online marketing. The post Liad Agmon Talks to Bloomberg News About the Future of Marketing appeared first on Dynamic Yield.

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Liad Agmon Talks to Bloomberg News About the Future of Marketing

Dynamic Yield

Liad Agmon talks to Bloomberg News about website personalization, digital publishing, and the future of online marketing. The post Liad Agmon Talks to Bloomberg News About the Future of Marketing appeared first on Dynamic Yield.

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Personalized Landing Pages: A Recipe for Success

Dynamic Yield

To truly succeed as a landing page chef, you need the competitive advantages that will keep you ahead of the curve. The post Personalized Landing Pages: A Recipe for Success appeared first on Dynamic Yield.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Non-conclusive Results

Dynamic Yield

When running any type of test to help you determine what’s working and what’s not for your Internet marketing campaign, it would be ideal if – after all the data is gathered – you could say “A clearly beat B, let’s stick with A.” However, we don’t all live in an ideal world. Sometimes, the […]. The post Non-conclusive Results appeared first on Dynamic Yield.

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Conclusive Results

Dynamic Yield

Congratulations! You’ve found an aspect of your website that, upon changing, real differences appeared in a test! When you hear that you have a conclusive result, that means that the observed difference is significant enough to draw a conclusion and declare a winning variation. Although some debate exists as to what percentage of probability is […].

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Unique Value Proposition

Dynamic Yield

Successful companies have one thing in common – happy customers. Happy customers are repeat customers, and they keep coming back because they believe they are receiving value-added products or services as promised by the company. As part of a comprehensive business strategy, a value proposition (also known as Unique Selling Proposition) is developed for any […].

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API

Dynamic Yield

API, or “application programming interface,” is a set of routines, programmatic requests, and protocols that enable developers to request services from a program. APIs make it possible to retrieve information, share data and interact between applications. APIs save valuable time by simplifying the ability to interact between different applications. These days, most major web services […].

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Usability

Dynamic Yield

Websites live or die based on their usability and user experience (UX). Since almost all websites are self-serve (some offer live chat for help), users are expected to find what they need without assistance. If users arriving at your website quickly learn what you’re offering and easily discern what step to take next – your […]. The post Usability appeared first on Dynamic Yield.

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Shopping Cart Abandonment

Dynamic Yield

Shopping Cart Abandonment Definition: Shopping cart abandonment refers the process in which a shopper adds an item to the cart but leaves the site without completing checkout. The average shopping cart abandonment rate is around 68%. Recover Abandoned Carts Cart abandonment causes online retailers to lose an average 18 Billion in annual sales revenue according […].

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Social Proof

Dynamic Yield

Social Proof definition: Social Proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. In essence, it’s the notion that, since others are doing it, I should be doing it, too. Social proof is especially prominent in situations where people are unable […]. The post Social Proof appeared first on Dynamic Yield.

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KISS Principle

Dynamic Yield

This well-known acronym reminds us that complexity is not a desirable trait. As in most areas of life and business – the more straightforward and simplified a task, objective or goal – the better. This concept applies to Internet marketing as well. Perhaps the most obvious application is usability on your website. You could decide […]. The post KISS Principle appeared first on Dynamic Yield.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Dynamic Yield Launches a Comprehensive Partnership Certification Program

Dynamic Yield

The team behind Dynamic Yield is excited to announce a new growth opportunity through our Certified Partner Program. We strive to provide a comprehensive personalization and optimization ecosystem for web professionals looking to increase conversion rates and user satisfaction. If your business shares similar goals, we invite you to consider becoming an authorized Dynamic Yield […].

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Dynamic Yield for Media/Publishing

Dynamic Yield

PERSONALIZATION FOR MEDIA Create personalized experiences that drive readership and loyalty Appeal to readers and their individual interests. Deliver the right content at the right time through smart targeting, content recommendations, and messaging. Maintain a 360° view of your reader Unify reader engagement history across different channels, then use it to build deep audiences for […].

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The Marketer’s Guide to Data-driven Conversion Optimization

Dynamic Yield

How to Build a Powerful Conversion Optimization Plan. The post The Marketer’s Guide to Data-driven Conversion Optimization appeared first on Dynamic Yield.

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Download Marketer’s Guide to Data-driven Conversion Optimization Ebook

Dynamic Yield

The post Download Marketer’s Guide to Data-driven Conversion Optimization Ebook appeared first on Dynamic Yield.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Playtech Partners with Dynamic Yield to Deliver Personalization to Global eGamers

Dynamic Yield

Leading Automated Conversion Optimization Platform Implemented to Improve User Funnel and Experience for World’s Largest Online Gaming Software TEL AVIV, Israel (October, 21, 2014) – Dynamic Yield, the automated real-time personalization and optimization solution, has agreed to a long-term partnership with Playtech, the world’s largest online gaming software and services supplier.

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Playtech Partners with Dynamic Yield to Deliver Personalization to Global eGamers

Dynamic Yield

Leading Automated Conversion Optimization Platform Implemented to Improve User Funnel and Experience for World’s Largest Online Gaming Software TEL AVIV, Israel (October, 21, 2014) – Dynamic Yield, the automated real-time personalization and optimization solution, has agreed to a long-term partnership with Playtech, the world’s largest online gaming software and services supplier.