Kissmetrics

DECEMBER 12, 2017

“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard. Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing.

Improvements 491

Improvements Marketing Social Media Blog 491

BigCommerce

DECEMBER 13, 2017

As a former journalist, the plethora of clickbait headlines across the web is nauseating. I’ve had to draw the line plenty of times in my writing career, refusing to call something “definitive,” comprehensive” or “all-inclusive” if it wasn’t that. This piece of content required no such moral delineation. This book’s headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters.

Definition 420

Definition Merchant Services Multi-channel Books 420

RTP blog

DECEMBER 13, 2017

Last week, Toys ‘R’ Us won U.S. bankruptcy court approval to pay its top 17 executives $14 million in incentive bonuses. Judge Keith Phillips of the U.S. Bankruptcy Court in Richmond, Va., signed off on the bonuses following lengthy arguments from attorney Lynn Kohen on behalf of the U.S. Trustee’s office, a bankruptcy watchdog, over the timing of the payments given the big-box retailer’s uncertain future.

Gifts 300

Gifts Toys Retail Payment Services 300

Optimizely

DECEMBER 12, 2017

When your ecommerce product is truly innovative, there is no playbook to follow for marketing it. That’s the experience that QALO has had in marketing their brand of silicone rings. The ecommerce brand was started four years ago by Ted Baker and KC Holiday, who were both newly married and disliked their uncomfortable metal wedding rings. They decided to create a safe and comfortable alternative: the silicone wedding ring.

eCommerce 300

eCommerce Outdoor B2C Social Media 300

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

My Wife Quit Her Job

DECEMBER 5, 2017

Since my wife became pregnant with our first child in 2007, I’ve created 2 different lifestyle businesses, an ecommerce store selling handkerchiefs and a blog about entrepreneurship. And these businesses were created so my wife and I could spend more time with these two. For all of you who are unfamiliar with the terminology, a lifestyle business is a business that you can run on the side to earn extra money so that you don’t feel obligated to work your day job.

Blog 243

Blog eCommerce 243

Omniconvert

DECEMBER 15, 2017

Most of the time, business owners are mostly oriented to track their performance through revenue, conversion rate and by foot traffic. However, these KPIs do not necessarily reflect the success of an online business, if they are not analyzed together with other complementary KPIs. Complementary metrics such as revenue/ visitor and Average Order Value give […].

eCommerce 209

eCommerce Blog Other 209

BigCommerce

DECEMBER 8, 2017

There are five PR specialists for every one journalist. Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. Most of these emails are basically the same: “You should write about my company. It’s really cool. So what do you think?”. Unsurprisingly, response rates are abysmal.

eCommerce 340

eCommerce Social Media Reference Article 340

Ecommerce Platforms

DECEMBER 8, 2017

An online boutique store is one of those niche product ideas that will never get old. Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men. By the end of this guide, you'll know how to start an online boutique- the ins and outs of the business, ways to find good suppliers and dropshippers, while also exploring the supplier vetting process.

Shipping Costs 207

Shipping Costs Clothing Fashion eCommerce Platforms 207

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If some buyers slowly stop opening your emails and others visit your site less and less over time, would you notice immediately? If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly enga

Customer 210

Customer B2C Customer Loyalty Customer Data 210

My Wife Quit Her Job

DECEMBER 7, 2017

Today I’m really happy to have Chelsea Frank on the show. Chelsea is a student in my Create A Profitable Online Store Course. She joined over a year ago and she’s been doing really well with her business LifeAndLimbGel.com. Chelsea sells hot and cold therapy products on both her online store and Amazon. But these are no ordinary hot/cold packs. They are designed to contour to your body for a perfect fit.

Management 215

Management eCommerce 215

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

RTP blog

DECEMBER 1, 2017

By Paul Milner, Displaydata Many of today’s shoppers are extremely conscientious of the food they eat, now more than ever. This is especially true for the 15 million Americans and 17 million Europeans. living with food allergies, and the millions of other shoppers who have implemented dietary changes to alleviate non-allergy health issues or to simply eat healthier and cleaner.

Electronics 170

Electronics Information Technology Consumer 170

Kissmetrics

DECEMBER 11, 2017

KPIs are due EOD. Profit and loss statements need to be generated. Budget status updates have been requested. Juggling multiple marketing campaigns is stressful. But more importantly, it’s also incredibly risky. Soon enough, you’ve depleted your budget to the last few cents, and you have nothing to show for it. Or worse, you didn’t spot the right trends in a successful tactic before spending too much on the underperforming ones.

Management 213

Management Marketing PPC Banking 213

BigCommerce

DECEMBER 19, 2017

Digital commerce continues to be top of mind for online retailers. Consumers shop more and more across a variety of devices and channels. Retailers continually optimize their sales channels to deliver more seamless consumer experiences. But within this focus on digital commerce is also increasing pressure from fraudulent activities. . According to a recent survey of North American digital enablers (e.g., ecommerce platform providers) commissioned by Discover® Global Network, mid-sized merchants

Merchant Services 337

Merchant Services Presentation Payments Payment Services 337

Ecommerce Platforms

DECEMBER 13, 2017

Are you looking for a really good reason to sell jewelry online? How about the fact that 29 million people purchase jewelry on a daily basis? Don't you want a piece of that pie? If you're here to learn how to sell jewelry online, you've come to the right place. Well, like all online business it's not all that simple. However, the jewelry business does have some appetizing advantages, and it all starts with the insane markups.

Jewelry 156

Jewelry Shipping Costs Beauty and Health Shipping 156

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Optimizely

DECEMBER 21, 2017

“Please, not another buzzword,” I hear you cry. “I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.”. But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

My Wife Quit Her Job

DECEMBER 10, 2017

After reading my series of articles on how to save money on your taxes, a buddy of mine decided that he was going to start taking extra tax deductions by turning one of his hobbies into a business. Hey Steve! You know how I love to paint right? And just the other day I sold a painting to someone on Ebay… Why don’t I just call this a business and declare business losses off my tax return?

Hobbies 177

Hobbies Article Other eCommerce 177

SellBrite

DECEMBER 11, 2017

Amazon makes a lot of money. But how? Do they make their money on books, or on merchant sales, or on TV shows? Where does the money come from, and what does the breakdown look like? We dig into Amazon and answer all of these questions for you. Love this infographic? Share it on your site or in a blog post (just copy and paste the text below): Just The Words.

Beauty and Health 156

Beauty and Health eCommerce Merchant Services Shipping Costs 156

Kissmetrics

DECEMBER 7, 2017

Editor’s Note: Jeff Seibert spoke at Stanford University to discuss what he learned by building and selling startups. This post is a summarization of the talk. It finally happened. Your promising little startup finally found its niche, got noticed, and got acquired by a big-name technology company. So what’s next? One need only look at Jeff Seibert , former senior product director at Twitter, to learn valuable lessons about how to proceed when your startup is acquired by a larger brand.

Document 199

Document Technology Hobbies Download 199

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

BigCommerce

DECEMBER 13, 2017

Amazon has made its marketplace welcoming for newcomers. New sellers will find a platform where it takes only minutes to sign up , and a few more minutes beyond that to get product listings live on the site. With Amazon’s intent to attract as much selection as possible to the marketplace, it makes sense that Amazon wants to make it functionally easy for anyone to start listing products on its site.

Shipping Costs 277

Shipping Costs Fulfillment Channel Order Fulfillment 277

Inflow Insights

DECEMBER 20, 2017

When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue. They also knew how hard it is to get it right and get a great return on ad spend (ROAS). Todd Barrs, Skreened’s Vice President of Ecommerce and Marketing, told us “Paid search is a beast.

Apparel 154

Apparel eCommerce Other Management 154

Profitero

DECEMBER 7, 2017

Toys are big business in the run-up to the holidays, second only to Clothing and Accessories when it comes to planned expenditure: Deloitte’s annual holiday survey shows that toys will account for 18 percent of shoppers’ total holiday allocation this year. But while everyone’s talking about Fingerlings and Cozmo robots, our analysis reveals that more than half (58%) of the Top 100 best-selling Toys & Games on Amazon.com are actually priced below $20.

Toys 120

Toys Games Accessories Clothing 120

My Wife Quit Her Job

DECEMBER 17, 2017

I’ve been hung up on. I’ve been cursed out. I’ve been been treated like a minimum wage worker. But I’ve always sucked it up because that’s what it takes to run a successful wedding linens business. Even though we now have a small staff to answer phone calls and run our help line, back in the day my wife and I were the only ones available to handle customer support.

Customer 143

Customer Document 143

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

SellBrite

DECEMBER 20, 2017

Major marketplaces, like Amazon and eBay, come with restrictive seller policies. These venues downplay merchants’ branding to maintain their own homogenous image. Sellers with their own online stores play a different game. They have complete control over their customers’ experiences. Whether it’s rearranging product placement or highlighting a store sale, merchants can use their website to directly connect with their customers and encourage purchases.

Merchant Services 154

Merchant Services Shipping Costs Social Media Payment Services 154

Ecommerce Platforms

DECEMBER 18, 2017

If you're an ecommerce professional and have tried to expand to a retail store or an online marketplace like Etsy or Amazon, you would know how complicated the process can get. A lot of things can go wrong. You end up having miscommunications on inventory between the channels, customers get upset when the inventory isn't available, and the order management isn't exactly as easy as it is with an individual online shop.

Multi-channel 134

Multi-channel Shipping Costs Channel Management 134

BigCommerce

DECEMBER 13, 2017

Too many people are scared to take on, or won’t even look at, selling on Amazon as a new way to do business. It is pretty intimidating if you consider its meteoric rise from bookstore to worldwide sales giant. . Before I go any further, let’s start here: Amazon is not going to steal your items. Amazon buys certain items from me, and their employees pick it up at the factory in China.

Shipping Costs 277

Shipping Costs Merchant Services Fulfillment Drop Ship 277

GetElastic

DECEMBER 12, 2017

By 2020, 30% of searches will be carried out without a keyboard or screen 1. Customers will talk to their devices, skipping the “tedious” process of typing or scrolling through information. Empowered by voice technology, data from past interactions, and pre-set commands, the devices understand a handful of phrases to answer questions, make purchases, and even get dinner going so it’s hot by the time they get home.

Customer Experience 144

Customer Experience Technology Customer eCommerce 144

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events

Klaviyo

DECEMBER 5, 2017

2017 is soon to be a thing of the past, crazy right? While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? I reached out to a number of ecommerce pros to see what data backed predictions they had, and wanted to mention one beta product launch I think will shake up ecommerce marketing in the coming year.

eCommerce Marketing 134

eCommerce Marketing eCommerce Marketing Merchant Services 134

Steve Dennis

DECEMBER 2, 2017

When someone we care about fails to admit they have a serious problem and fails to do the work to remedy it, are we shocked when they eventually experience the consequences of their addictive or dysfunctional behavior? Are we surprised one little bit when a brand facing stiff competition and highly disruptive forces finds itself struggling to stay in business because it never bothered to get serious about innovation?

133

133

SellBrite

DECEMBER 29, 2017

Well, you did it. You worked hard to make it through the holiday shopping season, and now we’re just a few days away from entering into the new year. As an ecommerce business owner, you might be taking some time off to reset, but you’re probably also spending some of your down time thinking about what you need to do to really hit the ground running and grow your business in 2018.

eCommerce 149

eCommerce Gifts Shipping Costs Blog 149

Ecommerce Platforms

DECEMBER 11, 2017

One of the things that people don't tell you when building an online store is that it's actually somewhat tricky to set up a site that's made to support multiple languages and currencies. Therefore, you get stuck in a situation where it's difficult to sell to people all over the world. The customers are forced to use currencies or languages that they aren't used to.

eCommerce Platforms 126

eCommerce Platforms eCommerce Shipping Costs Live Chat 126

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS