July, 2019

How To Optimize Your Ecommerce Sales Funnel for More Revenue

Zaius

Ecommerce is growing incredibly fast — up more than 15% year over year in 2018, and on track for even more growth this year. But because of that growth, the competition is incredibly fierce.

Do Ecommerce Niches Really Lead To Riches? How To Identify Overlooked Product Opportunities To Increase Revenue

BigCommerce

According to Similarweb, Amazon.com gets around 2 billion visits a month and eBay gets about 1 billion visits a month. … How to Sell Online

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Negative Keywords: The Definitive Guide

Store Growers

Many advertisers waste money on inefficient Google Ads campaigns. Amongst the biggest budget wasters are campaigns triggering searchers queries that are not relevant. These wasted clicks drive up the total cost and make it a lot harder to get profitability.

4 inbound marketing hacks to boost engagement and conversions

GetElastic

When it comes to navigating the digital noise in today’s competitive ecommerce landscape, many businesses are finding frustrations with their current digital marketing tactics to convert prospects.

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The Rising Tide Of Ransomware Requires A Commitment To Best Practices

Forrester's Customer Insights

Last week, the United States Conference of Mayors adopted a resolution against paying ransoms. What’s interesting about this is by creating what is essentially a vertical front of communities against ransomware. It may well disincentivize attackers from targeting US towns and cities.

How Dynamic Personalization Powers Great Marketing

Zaius

Your customers don’t just want personalization, they expect it. In fact, almost half of consumers get annoyed when marketing from a brand isn’t personalized.

More Trending

Secrets of the sci-fi shopper [Infographic]

GetElastic

As 2020 approaches, digital and physical shopping is becoming more and more of a sci-fi experience. The rise of voice-enabled transactions, augmented and virtual reality, robots in retail and disruptive fulfillment is forever changing the way we buy — and sell.

Retention Marketing: Why You Should Shift Your Focus From Customer Acquisition

BigCommerce

Did you know that repeat customers are responsible for 40% of a store’s revenue? And what’s even more mind blowing,… Ecommerce Marketing

Should Amazon’s Unconventional Grocery Plans Shake Up Supermarkets?

Retail TouchPoints

Amazon’s grocery ambitions have been a major talking point within the industry since the e-Commerce giant acquired Whole Foods two years ago. Most recently, there were reports in March 2019 that the company was planning dozens of its own branded U.S. grocery stores , beginning in Los Angeles.

Travel 195

263: How To Outsource Your Amazon Business For Less With Omer Riaz

My Wife Quit Her Job

Today, I’m really happy to have Omer Riaz on the show. Omer and I just hung out for 3 straight days at my annual event the Sellers Summit. He’s been an Amazon and Ebay seller for many years and now he helps others manage their own businesses.

Events 263

Think Tank: Changing Marketing Tactics When Temps Rise

Zaius

Women’s Wear Daily. The post Think Tank: Changing Marketing Tactics When Temps Rise appeared first on Zaius. Press

The Best POS (Point of Sale) Systems for 2019: The Ultimate Guide

Ecommerce Platforms

Store management and payment processing – the two functions that pretty sum up what you should expect from a POS system. In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. But, here’s the thing.

IP Warming: How to Use It to Improve Your Email Deliverability

Omnisend

Email deliverability is one of the keystones in the overall email marketing foundation. Without proper email delivery into your subscribers’ inboxes, you won’t be able to measure the effectiveness of your marketing strategy as well as return on investment.

10 Tips For Marketing To Baby Boomers: Selling To The Boomer Generation in 2019

BigCommerce

74 million. That’s how many baby boomers are currently living in the United States, according to Pew Research Center. Although… Ecommerce Marketing

Omnichannel Experiences: How Retailers Can Bridge The Digital-To-Physical Divide

Retail TouchPoints

By John Federman, JRNI “You will never see eye-to-eye if you never meet face-to-face.” So are the words of Warren Buffett, chairman and CEO of Berkshire Hathaway. He emphasizes the importance of human interaction despite today’s environment where relationships often exist behind email, text or phone.

How To Buy From Alibaba Safely (Without Getting Ripped Off)

My Wife Quit Her Job

If you’ve been following my blog and podcast, you know that I do a lot of my sourcing from China. In fact, I travel to the Canton Fair in GuangZhou, China every other year to look for suppliers and figure out how to get the most bang for my buck.

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The Empowered Marketer: From Content to Commerce With Olivia Landau of The Clear Cut

Zaius

As a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds — they are a girl’s best friend after all. But growing up, she was warned that the business was dying. The reality, however, was that it was just changing.

How to Create a Fantastic Online Shop with WooCommerce, Divi and SiteGround (July 2019)

Ecommerce Platforms

Over 74 million sites depend on the WordPress platform to host their blogs, sell their products or just write their daily musings for the world to see. When you get started building your ecommerce website you certainly have lots of choices to make, and WordPress ties into this.

IP Warming: How to Use It to Improve Your Email Deliverability

Omnisend

Email deliverability is one of the keystones in the overall email marketing foundation. Without proper email delivery into your subscribers’ inboxes, you won’t be able to measure the effectiveness of your marketing strategy as well as return on investment.

What is Digital Transformation? A Practical Beyond-the-Buzz Look at How to Adapt in a Digital World

BigCommerce

It’s hard to read much about modern business strategies (or attend any panel discussion for that matter) without coming head… Ecommerce Research

Benefits Of A Cash Discount Program

Retail TouchPoints

By Samir Kadi, MTech Distributors Cash, check, credit card, debit card, mobile and online. Today there are a multitude of ways to pay — which is convenient for the younger, tech-savvy generations.

264: What Amazon Strategies Are Working Today With Brad Moss

My Wife Quit Her Job

Today I’m thrilled to have Brad Moss back on the show. Brad is the former head of Seller Central at Amazon and he’s also the founder of ProductLabs.net where he helps Amazon sellers blow up their businesses. As a result, he has intimate knowledge of how Amazon works from the inside.

The Empowered Marketer: Maurice Tebele and Martin Hoffstein of JAJA Tequila

Zaius

When Maurice Tebele and Martin Hoffstein were out for a drink, they noticed the same thing when looking at the bar — all of the bottles were bland, boring, and not very colorful. So they decided to do something about it.

Ecwid Review 2019: Is it the Best Free Ecommerce Solution for Any Website?

Ecommerce Platforms

Ecwid, for starters, is not like most of the other ecommerce platforms we’ve reviewed before. But then again, it turns out Ecwid is not that different when it comes to online selling functionalities. Very contradicting when you come to think of it.

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Email Safe Fonts vs. Custom Fonts: What You Need To Know About Them

Omnisend

The typeface of the text is one of the most important elements for all marketing communication materials: brochures, articles on the web, emails, etc. The right text font helps to reflect your brand identity, contributes to the design and aesthetic feeling, text readability and reader’s perception.

Are PWAs The Way? Everything You Need To Know About Progressive Web Apps For Ecommerce

BigCommerce

Since the introduction of Progressive Web Apps in 2015, many companies have taken great advantage of this technology. They are… Ecommerce Technology

Will Walmart’s Executive Reshuffling Produce A Smoother Supply Chain?

Retail TouchPoints

Walmart is making major changes to its organizational structure, adapting to evolving shopper needs by integrating various store and digital operations positions, most notably within the supply chain.

9 Clever Ways to Use FOMO Marketing to Boost Your Ecommerce Sales

Bootstrapping Ecommerce

Find out how you can take FOMO feelings and turn them into a marketing strategy! Use FOMO Marketing to increase the sales of your ecommerce store. The post 9 Clever Ways to Use FOMO Marketing to Boost Your Ecommerce Sales appeared first on Bootstrapping Ecommerce. Conversion Optimization

Marketing Unboxed: Joybird’s Perfectly Designed Marketing

Zaius

Custom furniture for your home is more accessible than you might imagine thanks to Joybird. The California-based brand is known for mid-century modern furniture that you can customize in a variety of colors and fabrics.

Siteground Review: Is It The Best Hosting Platform?

Ecommerce Platforms

This SiteGround review evaluates all the critical stuff you’d like to know – from its main features to the pricing schedule, and notable weaknesses. Some praise it for its excellent support and security. Others love it for its exemplary performance and uptime.

6 Tips for Choosing Marketing Automation Software for Ecommerce

Omnisend

Embracing automation of ecommerce processes is no longer a matter of choice – it is the way forward for businesses looking to accomplish sustained growth.

Is WooCommerce The Right Choice? WooCommerce Features, Pricing, Security and More (Compared To BigCommerce for WordPress)

BigCommerce

From its launch in 2003, WordPress has risen from an obscure content management platform to the power behind 33% of… Ecommerce Technology

How To Make Your E-Commerce Web Site Voice Search Ready

Retail TouchPoints

By Marc Purtell, DFO “Alexa, what percent of web searches are performed via voice?” Given the meteoric rise of smart speakers and mobile voice assistants, it shouldn’t surprise you that by next year, half of all web searches will be voice-activated (according to a study by comScore ).

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What is Shopify Shipping and How Does it Work?

SellBrite

Shipping is one of the most time-consuming and frustrating parts of running an ecommerce business. If you’re just starting out, you might use more than one platform to process orders, calculate shipping, create and print labels, and ship products.