July, 2019

How To Optimize Your Ecommerce Sales Funnel for More Revenue


Ecommerce is growing incredibly fast — up more than 15% year over year in 2018, and on track for even more growth this year. But because of that growth, the competition is incredibly fierce. There are hundreds of thousands of ecommerce businesses vying for the consumer’s short attention span, and we’re not even talking titans like Amazon.

Do Ecommerce Niches Really Lead To Riches? How To Identify Overlooked Product Opportunities To Increase Revenue


According to Similarweb, Amazon.com gets around 2 billion visits a month and eBay gets about 1 billion visits a month. … How to Sell Online


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Negative Keywords: The Definitive Guide

Store Growers

Many advertisers waste money on inefficient Google Ads campaigns. Amongst the biggest budget wasters are campaigns triggering searchers queries that are not relevant. These wasted clicks drive up the total cost and make it a lot harder to get profitability. The good news is that you can easily fix this issue by using negative keywords in Google Ads. What are negative keywords? Negative keywords prevent your ads from showing up for specific search queries. Here’s a quick example.

4 inbound marketing hacks to boost engagement and conversions


When it comes to navigating the digital noise in today’s competitive ecommerce landscape, many businesses are finding frustrations with their current digital marketing tactics to convert prospects. Now is the time to focus on inbound marketing strategies and we’ve curated a list of the top four hacks to boost your brand’s engagement and conversions. Harness the power of SEO. For every business looking to increase sales and reach more prospects, SEO is one of the best bets.

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Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

The Rising Tide Of Ransomware Requires A Commitment To Best Practices

Forrester's Customer Insights

Last week, the United States Conference of Mayors adopted a resolution against paying ransoms. What’s interesting about this is by creating what is essentially a vertical front of communities against ransomware. It may well disincentivize attackers from targeting US towns and cities. I’m hopeful and encouraged by this action, but I worry that this resolution […]. age of the customer

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What Are Micro-Influencers and How Are They Changing Ecommerce?


In the past few years, influencer marketing has become big business. Top influencers are banking millions of dollars with their campaigns and Instagram photos, but is this coming to an end? Recent news points to just how manipulative these larger influencers can be, and how things might not be as they seem. Cue micro-influencers, which might be the marketing world’s solution to the influencer problem.

Secrets of the sci-fi shopper [Infographic]


As 2020 approaches, digital and physical shopping is becoming more and more of a sci-fi experience. The rise of voice-enabled transactions, augmented and virtual reality, robots in retail and disruptive fulfillment is forever changing the way we buy — and sell. Our latest infographic illustrates the state of future-shopping. Email subscribers: can’t see infographic? View this post on GetElastic.

Retention Marketing: Why You Should Shift Your Focus From Customer Acquisition


Did you know that repeat customers are responsible for 40% of a store’s revenue? And what’s even more mind blowing,… Ecommerce Marketing

Should Amazon’s Unconventional Grocery Plans Shake Up Supermarkets?

Retail TouchPoints

Amazon’s grocery ambitions have been a major talking point within the industry since the e-Commerce giant acquired Whole Foods two years ago. Most recently, there were reports in March 2019 that the company was planning dozens of its own branded U.S. grocery stores , beginning in Los Angeles. Although Amazon never officially confirmed these plans, a recent New York Times report provided insight into the experience these stores would potentially deliver to the consumer.

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Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

263: How To Outsource Your Amazon Business For Less With Omer Riaz

My Wife Quit Her Job

Today, I’m really happy to have Omer Riaz on the show. Omer and I just hung out for 3 straight days at my annual event the Sellers Summit. He’s been an Amazon and Ebay seller for many years and now he helps others manage their own businesses. Today, he runs the popular Amazon VA service URTasker.com and in this episode we are going to talk about how to outsource and scale your Amazon business even if you are a one man show. What You’ll Learn. Common mistakes Amazon sellers make.

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Think Tank: Changing Marketing Tactics When Temps Rise


Women’s Wear Daily. The post Think Tank: Changing Marketing Tactics When Temps Rise appeared first on Zaius. Press

Ecwid Review 2019: Is it the Best Free Ecommerce Solution for Any Website?

Ecommerce Platforms

Ecwid, for starters, is not like most of the other ecommerce platforms we’ve reviewed before. But then again, it turns out Ecwid is not that different when it comes to online selling functionalities. Very contradicting when you come to think of it. So, what is Ecwid, and what’s the difference between Ecwid and other ecommerce platforms? Now, before we look into Ecwid’s system , allow me to ask this…Have you ever wondered if you’re using the right ecommerce platform for your ecommerce business?

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IP Warming: How to Use It to Improve Your Email Deliverability


Email deliverability is one of the keystones in the overall email marketing foundation. Without proper email delivery into your subscribers’ inboxes, you won’t be able to measure the effectiveness of your marketing strategy as well as return on investment. A great rate of email deliverability depends on a complex of elements, such as service provider, Read more The post IP Warming: How to Use It to Improve Your Email Deliverability appeared first on Ecommerce Marketing Automation | Omnisend.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

10 Tips For Marketing To Baby Boomers: Selling To The Boomer Generation in 2019


74 million. That’s how many baby boomers are currently living in the United States, according to Pew Research Center. Although… Ecommerce Marketing

Omnichannel Experiences: How Retailers Can Bridge The Digital-To-Physical Divide

Retail TouchPoints

By John Federman, JRNI “You will never see eye-to-eye if you never meet face-to-face.” So are the words of Warren Buffett, chairman and CEO of Berkshire Hathaway. He emphasizes the importance of human interaction despite today’s environment where relationships often exist behind email, text or phone. We’ve spent the last several years building new ways to interact — chat, click-to-call, FaceTime — yet none build the intimacy, or effectiveness, of face-to-face conversations.

How To Buy From Alibaba Safely (Without Getting Ripped Off)

My Wife Quit Her Job

If you’ve been following my blog and podcast, you know that I do a lot of my sourcing from China. In fact, I travel to the Canton Fair in GuangZhou, China every other year to look for suppliers and figure out how to get the most bang for my buck. But for many starting online entrepreneurs, traveling to China isn’t always feasible. So what can you do?

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The Empowered Marketer: From Content to Commerce With Olivia Landau of The Clear Cut


As a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds — they are a girl’s best friend after all. But growing up, she was warned that the business was dying. The reality, however, was that it was just changing. The way we buy things today is different, and younger generations that are comfortable buying online are also the ones starting to get married.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

The Best POS (Point of Sale) Systems for 2019: The Ultimate Guide

Ecommerce Platforms

Store management and payment processing – the two functions that pretty sum up what you should expect from a POS system. In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. But, here’s the thing. Choosing the best POS system, sadly, is not that easy. Today’s commerce environment has a wide range of solutions for brick-and-mortar stores, most of which are essentially multifaceted point of sale systems.

Email Safe Fonts vs. Custom Fonts: What You Need To Know About Them


The typeface of the text is one of the most important elements for all marketing communication materials: brochures, articles on the web, emails, etc. The right text font helps to reflect your brand identity, contributes to the design and aesthetic feeling, text readability and reader’s perception.

Is WooCommerce The Right Choice? WooCommerce Features, Pricing, Security and More (Compared To BigCommerce for WordPress)


From its launch in 2003, WordPress has risen from an obscure content management platform to the power behind 33% of… Ecommerce Technology

Benefits Of A Cash Discount Program

Retail TouchPoints

By Samir Kadi, MTech Distributors Cash, check, credit card, debit card, mobile and online. Today there are a multitude of ways to pay — which is convenient for the younger, tech-savvy generations. However, one of the most common complaints of small retailers like convenience stores, bars and single location restaurants is the high cost of accepting credit and debit cards.

The Google Ads Strategy of Glossier (Case study)

Store Growers

Glossier is one of the direct to consumer beauty brands that are challenging the established beauty conglomerates. Their millennial customers can’t resist the minimalist look and close interaction. They have a very carefully crafted image which makes it seem that customers emerge out of thin air. But below the surface, a lot more is happening, including a good bit of Google Ads. Let’s dig in! The Glossier Origin Story.

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The Empowered Marketer: Maurice Tebele and Martin Hoffstein of JAJA Tequila


When Maurice Tebele and Martin Hoffstein were out for a drink, they noticed the same thing when looking at the bar — all of the bottles were bland, boring, and not very colorful. So they decided to do something about it. The duo crafted JAJA (pronounced ha-ha), a tequila brand inspired by their trip to Jalisco, Mexico that doesn’t take itself too seriously. But with strict regulations in the spirit industry and a crowded liquor market, not just anyone can create a breakthrough tequila.

How to Create a Fantastic Online Shop with WooCommerce, Divi and SiteGround (July 2019)

Ecommerce Platforms

Over 74 million sites depend on the WordPress platform to host their blogs, sell their products or just write their daily musings for the world to see. When you get started building your ecommerce website you certainly have lots of choices to make, and WordPress ties into this. Which of the standout ecommerce platforms will you choose? Are you planning on grabbing a theme to sell your products or is there someone you can pay to build the site from scratch?

IP Warming: How to Use It to Improve Your Email Deliverability


Email deliverability is one of the keystones in the overall email marketing foundation. Without proper email delivery into your subscribers’ inboxes, you won’t be able to measure the effectiveness of your marketing strategy as well as return on investment. A great rate of email deliverability depends on a complex of elements, such as service provider, Read more The post IP Warming: How to Use It to Improve Your Email Deliverability appeared first on Ecommerce Marketing Automation | Omnisend.

What is Digital Transformation? A Practical Beyond-the-Buzz Look at How to Adapt in a Digital World


It’s hard to read much about modern business strategies (or attend any panel discussion for that matter) without coming head… Ecommerce Research

Will Walmart’s Executive Reshuffling Produce A Smoother Supply Chain?

Retail TouchPoints

Walmart is making major changes to its organizational structure, adapting to evolving shopper needs by integrating various store and digital operations positions, most notably within the supply chain. The timing of the integration is interesting, especially given the recent report that the retail giant is projecting $1 billion in e-Commerce losses.