BigCommerce

MAY 9, 2018

The commonly accepted view of why the traditional brick and mortar retail business is imploding is that Amazon is out-executing and simply eating everyone’s lunch. While it is true that Amazon has built an incredible business around a number of significant competitive advantages and the consumer product discovery process has profoundly changed due to consumers’ adoption of mobile and social media — that doesn’t tell us the entire story.

Retail 406

Retail BigCommerce Consumer Fulfillment 406

Optimizely

MAY 10, 2018

You may have noticed something strange happening on Facebook lately. (And I’m not talking about your high school classmate’s obsession with their cat.). It’s the ads. The weird ones. Facebook is suddenly full of sponsored ad campaigns for ecommerce brands that are, to put it mildly, a bit odd. These aren’t your standard promotions offering 20% off the newest product line, featuring a gorgeous model and perfect styling.

eCommerce 353

eCommerce Definition B2C Social Media 353

Forrester eCommerce

MAY 30, 2018

What is the right top-line CX metric? I lead the CX measurement research at Forrester and get this question a lot. Usually clients ask whether Net Promoter Score (NPS)* is best, or whether customer satisfaction or effort make more sense, or whether there is something new and exciting coming up. So I thought I’d share […].

Customer 379

Customer Customer Experience 379

Groove

MAY 3, 2018

BigCommerce's robust functionality helps eCommerce brands sell and market themselves online. However as an Elite BigCommerce Partner Agency , we're constantly evaluating marketing technologies to help our clients push beyond baseline functionality to drive more sales. From customer reviews to email automation, we've outlined a list of our favorite BigCommerce marketing apps to help you supercharge your site.

BigCommerce 285

BigCommerce Marketing eCommerce Social Media 285

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Kissmetrics

MAY 30, 2018

When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO, then you’ve missed out on the greater picture.

SEO 264

SEO Improvements Mobile Information 264

My Wife Quit Her Job

MAY 21, 2018

A good number of phone calls we get for our ecommerce business are from customers asking for wholesale pricing on our products. And because we have no desire to be in the wholesale business, my default answer is always no. Instead, I offer them attractive discounts if they purchase above a certain quantity threshold. Now what’s funny is that when customers hear the words “no wholesale”, they almost always hang up without asking for pricing.

eCommerce 178

eCommerce Customer 178

Optimizely

MAY 15, 2018

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Forrester eCommerce

MAY 16, 2018

“To survive in a world of ‘killer competition,’ you can either distinguish yourself from your competitors or offer the lowest price.” That’s the opinion of Jack Trout, co-author of Positioning, late president of Trout & Partners, father of the positioning concept In this month’s conversation with Johannesburg-based author Mark Eardley, we discuss why differentiation seriously […].

Customer Experience 339

Customer Experience B2B Customer Marketing 339

Ecommerce Platforms

MAY 2, 2018

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. There's an immense amount of information all over the internet, but not all of this information is useful or actionable. You could always read hundreds of blog posts, but a better approach is to switch to podcasts for easy listening.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Kissmetrics

MAY 17, 2018

You might be wondering: “Why is my website showing up as an unsecured site in Google Chrome?”. The answer is because you don’t have an SSL certificate that converts your pages into secure, encrypted HTTPS pages. Some people may think that there’s no need for an SSL certificate if your website isn’t used to store or process sensitive information, or that an HTTP protocol is enough.

Payment Services 246

Payment Services SEO eCommerce Other 246

Advertisement

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

My Wife Quit Her Job

MAY 29, 2018

There’s been a lot of fud going around regarding GDPR compliance for ecommerce stores so I decided to take the time to concisely summarize the actions that I’ve taken towards becoming compliant myself. Now there are literally hundreds of GDPR posts out there that can be found on Google but none of them tell you flat out what needs to be done.

eCommerce 148

eCommerce Document Article Information 148

BigCommerce

MAY 31, 2018

When you’re a B2B company in a traditional industry and you don’t sell the world’s most intriguing products, the very idea of selling online is often met with resistance. In many cases, internal stakeholders don’t believe customers even want to buy from them online, so the time, expense, and complexity of launching an ecommerce site can seem both daunting and a waste of resources.

B2B 320

B2B B2C eCommerce eCommerce Platforms 320

Optimizely

MAY 29, 2018

This article originally appeared in MarketingProfs. In a crowded market, it’s tougher than ever to grab your customers’ fleeting attention. Why would they pay attention to your B2C brand when there are thousands of Instagram stories, Facebook photos, and Youtube videos to see? Luckily, everyone enjoys talking about themselves. That’s partly why user-generated content (UGC) is so powerful.

eCommerce 321

eCommerce Fashion Events B2C 321

Forrester eCommerce

MAY 29, 2018

To fuel digital transformations, enterprises are increasingly turning to public cloud services to improve their customer experience, operational excellence, and the broader ecosystem. CIOs have to select from a diverse and changing set of vendors that vary by size, functionality, geography, and vertical market focus. My recent report, Now Tech: Public Cloud Development Platforms In […].

Customer Experience 337

Customer Experience Operations Improvements Customer 337

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Ecommerce Platforms

MAY 7, 2018

The Shopify Lite plan is not only inexpensive, but it allows you to create a simple ecommerce store within minutes. That sounds like a pretty great deal, right? Well, it depends on the situation. For most online stores I'd recommend some of the regular Shopify pricing plans , considering you receive a full online store and shopping cart, and the features are far more robust for scaling up.

Shopify 158

Shopify Shopping Carts Payment Services Live Chat 158

Kissmetrics

MAY 2, 2018

We are super excited to introduce Sherlock – a new product from Space Pencil (the folks that brought you Kissmetrics) – to the market this week. Sherlock is a user engagement scoring application built specifically for SaaS businesses – for whom user engagement is…well…pretty much the whole point. We built Sherlock to help SaaS businesses finally wrap their arms around the elusive beast that is user engagement – to make it tangible and accessible.

Events 236

Events Shipping Costs Operations Shipping 236

SellBrite

MAY 28, 2018

More and more people prefer shopping online rather than in stores in their towns, but that definitely doesn’t mean online shop owners can’t learn a thing or two from their brick-and-mortar companions. Here are just seven things that you can take from malls, shopping centers, and local mom-and-pop shops to use in your online storefront from immense success. 1.

Shipping Costs 161

Shipping Costs Fulfillment Shipping Clothing 161

Bootstrapping Ecommerce

MAY 29, 2018

In this guide we’ll discuss the pros and cons of Retail Arbitrage, the benefits, how to build a profitable business that scales well, the best products to build a business around and where you can source your inventory from. The post Everything You Need To Know About Retail Arbitrage: 2018 Edition appeared first on Bootstrapping Ecommerce.

Retail 156

Retail eCommerce 156

Advertisement

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Inflow Insights

MAY 22, 2018

Each year, we analyze the websites of leading eCommerce sites across dozens of categories to see which features best-in-class brands are using. In this piece, we take a critical look at how three best-in-class brands —Adidas, Crate and Barrel, and Nixon—are promoting their brands and products while retargeting customers using Facebook’s extensive marketing platform, including Pages, Messenger, and Instagram.

eCommerce 140

eCommerce Social Media Events Marketing 140

Forrester eCommerce

MAY 10, 2018

Despite all the monumental changes to technology and media which afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals. But don’t blame the tools. It’s because marketing functions are mired in minutia while prioritizing internal tasks and artificial organizational constraints over solving […].

Marketing 328

Marketing Customer Technology 328

Ecommerce Platforms

MAY 11, 2018

If you've been in the printing business for more than, say, a month, you know how difficult it can be to find a printer that provides quality prints, delivers on time, and answers the questions to your customer support. There's a large collection of printing and fulfillment companies out there, and Printful is one of them. In fact, Printful also falls into the category of dropshipper, or a supplier that stores the products for you, packages them, and ships them out to your customers after a purc

Shipping Costs 132

Shipping Costs Merchant Services eCommerce Platforms Shipping 132

Kissmetrics

MAY 9, 2018

E-commerce seems to be eating up the retail world right now. We’re seeing longtime brick-and-mortar retail brands closing or going bankrupt that we never would have expected to see disappear ten years ago. Take Toys”R”Us for example. After more than 60 years in business, they are liquidating and closing all of their remaining U.S. stores. On the other hand, the digital world is an exciting place to be, with business owners starting their very own digital brands and competing in the digital marke

eCommerce 234

eCommerce Shipping Costs Social Media SEO 234

Advertisement

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

SellBrite

MAY 18, 2018

In April of 2018, the world learned for the first time how many Prime users Amazon actually has. The number was staggering: Over 100 million global users. Amazon continues to expand their reach by offering Prime and Prime Now services to new countries around the world each year—like Mexico, Singapore, the Netherlands, and Luxembourg. Unsurprisingly, this steady growth has created huge opportunities and interests among small business owners and aspiring ecommerce entrepreneurs.

Shipping Costs 141

Shipping Costs Reference Information eCommerce 141

Bootstrapping Ecommerce

MAY 8, 2018

Sometimes, the best way to get product inspiration is to check out dropshipping suppliers’ sites to see what they have on offer, and in this article we’ve done exactly that to curate the top 10 best dropshipping products you can sell with Printful. The post The Top 10 Best Dropshipping Products You Can Sell with Printful appeared first on Bootstrapping Ecommerce.

Article 152

Article eCommerce 152

Webbula

MAY 8, 2018

There are few phrases that can cause an email marketer as much trepidation as “spam trap”. These hidden, invisible, lurking threats can be hard to understand and suddenly derail even. The post Spam Traps: Assorted Flavors appeared first on Webbula.

Marketing 133

Marketing Information 133

Forrester eCommerce

MAY 1, 2018

Forrester Launches New Survey On AI Adoption There’s no doubt that artificial intelligence (AI) is top of mind for executives. AI adoption started in earnest in 2016, and Forrester anticipates AI investments to continue to increase. Leaders are quickly waking up to AI’s disruptive characteristics and the need to embrace this emerging technology to remain […].

Technology 316

Technology 316

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events

A Better Lemonade Stand

MAY 25, 2018

The world of small business accounting can be overwhelming, but once you understand what’s required of you and get a good system in place, it’s much easier. This guide will help you better understand small business accounting for your ecommerce business. The post Small Business Accounting & Bookkeeping: A Guide For Ecommerce Entrepreneurs appeared first on A Better Lemonade Stand.

eCommerce 134

eCommerce 134

Kissmetrics

MAY 24, 2018

Do you work hard to earn great reviews for your business? If so, you’re not alone. Most businesses strive to get as many five-star reviews as possible. And it’s not hard to imagine why. Before you buy something online, drive across town to a restaurant you’ve never tried, or download an app, what’s the first thing you do? You probably check the reviews.

Games 230

Games Improvements Social Media Customer 230

Ecommerce Platforms

MAY 23, 2018

When customers are waiting on your website, they shouldn't have to find your contact page to get the information they need. Live chat boxes are so beneficial to both ecommerce companies and customers that you'd be leaving money on the table if you didn't have one. LiveChat is a powerful solution for getting a live chat module on your website, with lead generation tools, agent rating options, and more.

Live Chat 116

Live Chat Document Article Mobile 116

Bootstrapping Ecommerce

MAY 21, 2018

If you’re ready to build an affiliate marketing program, working with coupon affiliate sites will get you started in a big way. Keep reading to learn more about how coupon sites work and how to set your ecommerce brand up with them. The post The Beginner’s Guide to Working With Coupon Affiliate Sites appeared first on Bootstrapping Ecommerce.

eCommerce 122

eCommerce Marketing 122

Advertisement

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS