December, 2016

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CEOs, Remember These Things when Reviewing Marketing Metrics

Groove

When I search for “marketing metric recommendations,” I found 26 million different articles. With another search of “marketing metrics examples,” I found 968,000 articles. The frustrating part of this is that I could not find any one article in the first three pages of results that I completely agreed with from start to finish!

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144: How To Make 6 Figures Teaching People About Rideshare Services With Harry Campbell

My Wife Quit Her Job

Today I’m thrilled to have Harry Campbell on the show. Harry is someone who I just met at the financial blogging conference in San Diego and we actually met playing basketball. A few conversations later and I knew that I wanted to have him on the podcast. Harry has an interesting story. He started his site TheRideShareGuy.com in 2014 when he was a full time aerospace engineer and part time Uber and Lyft driver.

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When Retailers Wreck Relationships Because Of Pricing Errors

Bryan Eisenberg

CyberMonday is becoming one of the most critical days for retailers today. According to IBM, Cyber Monday retailers saw online sales increase by 16.7 percent over last year. Retailers are using email and social offers to get the attention of their customers. In fact, according to IBM’s research : On Cyber Monday alone, IBM clients sent nearly 500M email notifications to consumers around the world – a one-day record high.

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Woocommerce SEO Optimization – Everything you need to do now!

Canonicalized

Everything you will read in this article about WooCommerce SEO and beyond it's tested under sweat and tears. It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform. The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity. The post Woocommerce SEO Optimization – Everything you need to do now!

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How To Skyrocket Sales With Google Shopping

Store Growers

Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads. 2. High Purchase Intent.

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How to Start an Online Business When You’re Not Ready to Start an Online Business

A Better Lemonade Stand

In this post you'll learn what you can do with no experience or connections, and very little money and time, to build your own audience that you can eventually sell your product to whenever you’re ready to do that. The post How to Start an Online Business When You’re Not Ready to Start an Online Business appeared first on A Better Lemonade Stand.

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Growth Hacking for New Ecommerce Stores

Bootstrapping Ecommerce

This is a guest post by Matt Janaway. Gary Vaynerchuk describes growth hacking with this simple quote: “Growth hacking is just: GET USERS!” It’s a simple statement pulled from his Twitter account, and it works as a nice introduction to this term we call “growth hacking.” I’m not a huge fan of the movement, considering […]. The post Growth Hacking for New Ecommerce Stores appeared first on Bootstrapping Ecommerce.

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How to credit online marketing to off-site sales

Jumpshot

We recently showed you how attribution based on clickstream data (aka clickstream attribution) can provide you with practical, actionable insights. Today, we’re going to show you one of the biggest advantages of clickstream attribution , which is the ability to credit online marketing campaigns to off-site sales. Clickstream attribution shows a bigger picture.

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OneWest Events Gets Freaky For Winsport

Canadian Special Events

Calgary’s OneWest Events produced their version of a ‘Cirque’ show for Winsport’s Annual Legacy Gala. To give guests a one of a kind experience, the OneWest team took them back in time and recreated a vintage ‘freakshow’ circus enviroscape. On arrival, guests entered the Winsport’s International Arena into ‘Clown Alley’, where costumed Grinders led them through a cloud of dry ice smoke, past empty shipping crates, broken marquee signs an everything else you’d find when sneaking bac

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How To Skyrocket Sales With Google Shopping

Store Growers

Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads. 2. High Purchase Intent.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Carrd Review: Beautiful and Easy Landing Pages

A Better Lemonade Stand

Finding a service that can help you make a landing page for your online business that’s inexpensive, functional and beautiful isn’t as easy as it should be. At least it wasn’t, until Carrd came along. The post Carrd Review: Beautiful and Easy Landing Pages appeared first on A Better Lemonade Stand.

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Blueprint for a Perfect Welcome Email

UpSellIt

Whether they filled out a landing page or subscribed to your blog and newsletter, a stranger coming to your website and sharing their contact info is worthy of celebration! This first-time digital handshake is ultimately where the online relationship begins, so if you’re running a business, a non-profit or a community for ideas, you should take this opportunity to send a welcome email with a warm message of thanks.

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Release 2.20

Talkoot

With the holiday season fast approaching we wanted to get a release out the door that represented improvements without committing to anything big and new. We'll save that goodness for early 2017! Features. Multi-Image Viewer part 2. For 2.19 we released a brand new multi-image viewer and gathered feedback which we've now incorporated. The enhancements include: Resizing so you can move the viewer around Reduced background opacity so you can still read the work behind the image viewer Switched the

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Trends Shaping the Customer Service Experience of 2017

SheerID

Over the past year, consumers have demanded an even better. The post Trends Shaping the Customer Service Experience of 2017 appeared first on SheerID.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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It’s a Wonderful Life for Vancouver Event & Meeting Pros

Canadian Special Events

International Live Events Association (ILEA) Vancouver joined together with the BC Chapter of Meeting Professionals Intl (MPI) for a holiday event of epic proportions. “It’s a Wonderful Life” was held on December 20, 2016 at the Rocky Mountaineer Station, and the soiree marks the first time the two local groups have collaborated for their annual holiday events.

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Dynamic Yield Raises $22 Million to Advance Personalization

Dynamic Yield

Dynamic Yield announces a $22 million Series C round to further develop the world's first personalization technology stack. The post Dynamic Yield Raises $22 Million to Advance Personalization appeared first on Dynamic Yield.

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Building Your 1P Brand on Amazon, Part 2: Advertising

ChannelAdvisor

In my last post, I discussed how brands selling via Amazon 1P can start to build a successful presence on the marketplace by investing in quality content, making sure they’re utilizing Amazon’s new brand gating feature correctly and using the power of good reviews to bring in the right consumers. Today, we’re moving on to another critical building block of a successful 1P brand: Advertising.

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Get Personal & Increase Conversions

UpSellIt

Marketing in a digital environment offers a world of head spinning choices. The ability to choose is appealing to consumers, psychology studies have found that humans equate choice with power and control. Our instinctual need for control demands the right to choose, whether it’s between picking breakfast cereals, new computers or the right insurance company.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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The Goldilocks Method of Discounting

eCommerceFuel

New post from eCommerceFuel : This episode of eCommerceFuel is really a two-for-one, as Drew Sanocki stops by to play us an episode of his Nerd Marketing podcast about how to implement discount ladders in your eCommerce business. Drew also answers some of my questions about the nuance of discounts, and how to time them best to keep your customers engaged.

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3 Must Have Marketing Goals for 2017

SheerID

As an ever-evolving industry, marketers know the importance of adapting. The post 3 Must Have Marketing Goals for 2017 appeared first on SheerID.

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Presidential Gourmet Previews Exclusive New Menu at the ROM

Canadian Special Events

On November 23, Rick Rowe, President of Toronto based catering firm Presidential Gourmet hosted a client celebration featuring an exclusive preview of new signature creations from executive chef Jay Suppiah. The event was held within the dinosaur exhibit of the Royal Ontario Museum and guests were treated to a decadent selection of gourmet food and wine pairings, along with a private tour of the current Chihuli Exhibit.

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Real-Time Personalization: The Gift That Helps Gift Giving

Dynamic Yield

Here's how real-time personalization can help shoppers find gifts for friends and family during the holiday shopping season. The post Real-Time Personalization: The Gift That Helps Gift Giving appeared first on Dynamic Yield.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Multichannels: Not Just for TV

ChannelAdvisor

You know that old saying about not putting all of your eggs in one basket? This also applies to your marketing strategy. It’s almost inconceivable that in 2016, almost 2017, there are some businesses out there that only focus on one marketing channel. Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea.

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Google Analytics Spam Removal Guide

Store Growers

If you run your business by the numbers, you need to be able to trust them 100%. But one look at your Google Analytics reports will show you that that’s easier said than done. On any given day you’ll see tens to hundreds of visits from all kinds of strange places. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years.

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The Art of Reaching Your Full Potential

eCommerceFuel

New post from eCommerceFuel : I wanted to have Taylor Pearson back on the podcast this week because of a particularly fascinating post from his blog, titled The Subtle Art of Reaching Your Potential. Taylor and I cover a lot of ground, including how to allocate your time to maximize your potential and how he manages to read so many books. Taylor is a longtime entrepreneur, writer, and author of The End of Jobs.

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5 Companies Giving Back This Holiday Season

SheerID

While many of us are focused on shopping for loved. The post 5 Companies Giving Back This Holiday Season appeared first on SheerID.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Greco-Roman Wedding by Boom Goes the Drum

Canadian Special Events

Event planners can pull off just about anything. Alberta based Boom Goes The Drum is a shining example of how when the rain comes down the planners get busy, as they clearly proved when they produced a spectacular wedding for Sean Godfrey and Jillian Wyne, at The Foundry in Edmonton, despite pouring rain, tornados and thunderous chilly skies. . The goals for the creative wedding design was a mix of laid back, understated style- a nod to the ‘cabaret’- with touches of highbrow, Grecian aesthe

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A Satisfied Customer is the Best Advertisement

Dynamic Yield

Dynamic Yield hosted its first "Rise & Dine" in Europe and the customers were the stars of the show. The post A Satisfied Customer is the Best Advertisement appeared first on Dynamic Yield.

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Building Your 1P Brand on Amazon, Part 1: Brand Reputation

ChannelAdvisor

There are two primary methods to selling on Amazon.com — first-party (1P) and third-party (3P). Selling via 1P on Amazon means that you’re selling wholesale to Amazon, which then sells your products to consumers on the marketplace, as opposed to being a 3P seller and selling direct to consumers. In this post, we’ll only be discussing 1P. Specifically, we’ll only be discussing selling 1P for brands.

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Google Analytics Spam Removal Guide

Store Growers

If you run your business by the numbers, you need to be able to trust them 100%. But one look at your Google Analytics reports will show you that that’s easier said than done. On any given day you’ll see tens to hundreds of visits from all kinds of strange places. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an