February, 2019

10 Tips On Importing Alibaba Wholesale Products From China

My Wife Quit Her Job

If you are looking to import Alibaba wholesale products from Asia, then this post will teach you how to use Alibaba the right way so you don’t get ripped off. But before you begin searching for Chinese suppliers, you need to be prepared.

Use Product Detail Page Views to Fuel Your Email Strategy


As marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted. You might forget the small nuggets of information in your marketing platform can sometimes prove the most useful to your email campaigns. .

B2C 265

Scaling Google Shopping To Multiple Countries

Store Growers

In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. Unfortunately, it’s not always that easy.

The Use of Behavioral Science Has Moved Beyond Marketing

Forrester eCommerce

Marketers have been using behavioral economics to understand and exploit the irrationality of consumers long before the Golden Age of Advertising.

Cohort Analysis: How to Study Cohorts for Actionable Insights


Why are cohorts useful from a business perspective? How to perform a cohort analysis in a meaningful way? What types of data visualization work well? How to gain cutting-edge insights from studying user behavior?


How to Do Social Media Customer Service the Right Way


Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.… … Customer Loyalty

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INFOGRAPHIC: How Marketers Plan to Analyze, Buy, and Use Tech in 2019


When it comes down to it, our lives as marketers revolve around technology. Building new email flows, optimizing our next campaign across channels, acquiring the next customer—all are dependent on finding the perfect tool that enables us to do our job efficiently.

B2C 244

Growing Sales With Attribution Models in Google Analytics

Store Growers

Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I I know I have.). But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool.

The Green New Deal Is Your Solution To Climate Change Risks

Forrester eCommerce

If you are reading this for the snark and jokes, thank you. We are so sorry to disappoint you, because we’re not sure how to make corporate climate risks funny. Instead, let’s have a sober discussion about climate risk, and you can leave the jokes in the comment section.¹ What Is It?

Why Imagineers, Not Engineers, Will Change Business Today

Retail TouchPoints

By Mark McGregor, Signavio Customer Experience is one of the hottest topics discussed in business right now. Almost every journal you read or web site you visit seems to be full of variants stating, “why it should be important to you” and “how your business will be at risk.”

Arts 195

The Top 10 SEO Myths: Don’t Fall Into These Often Repeated Traps


Search engine optimization (SEO) is an art where anybody can dabble in the basics. This is why most of the… Ecommerce SEO

SEO 303

Resale Certificates | How To Save On Sales Tax For Your Business

My Wife Quit Her Job

One of the best ways to grow your wealth is to start an online business. And the easiest way to get started in ecommerce is to resell existing products. Basically, you buy products at wholesale prices and then turn around and sell them for profit.

Why Every B2C Marketer Must Be an Artist


Creativity is an innate quality in most marketers. It’s what inspires our best ideas and keeps us going when campaigns don’t go as planned. Unfortunately, creativity doesn’t come on command. It has to be cultivated, inspired, and — surprisingly — organized.

B2C 254

Welcome Emails: What You Need To Know To Stand Out


Welcome! You’ve got mail. While email marketing may seem simple to the receiver, every marketer knows how hard it is to create a […]. The post Welcome Emails: What You Need To Know To Stand Out appeared first on Zmags.

Augmented Reality, Virtual Reality, And Mixed Reality Do Bring Value To Industry

Forrester eCommerce

Back in August of last year, I asked for good examples of augmented reality (AR), virtual reality, and mixed reality (MR), all together known as extended reality.

Other 286

Editors Share Their Most Memorable RIC Moments

Retail TouchPoints

The 2019 Retail Innovation Conference , set to take place a little more than two months from now on May 6-8 in NYC, will give retail executives the chance to gain key insights from today’s leading industry innovators, to help them meet and exceed their own business goals.

Events 195

A Beginner’s Guide to Performance Marketing: Everything You Need to Know


Performance Marketing is an online advertising strategy that is making a bigger mark in the digital marketing world year over… Ecommerce Marketing

243: Marcus Sheridan On How To Get Results With Your Blog

My Wife Quit Her Job

Today I’m thrilled to have Marcus Sheridan on the show. Marcus runs the Sales Lion where he consults and teaches companies how to do inbound content marketing. Today, he’s known as one of the premier thought leaders in the digital sales and marketing space.

Blog 190

Marketing Unboxed: shopDisney Struggles to Inspire Marketing Magic


When you wish upon a star, your marketing dreams come true. At least, that’s the attitude we had going into this episode of Marketing Unboxed. After all, we were reviewing one of the pillars of American culture, shopDisney. The magic! The fireworks! The iconic stories and characters!

What’s The Best Relationship On Valentine’s Day?


Answer: it’s your partner relationship! First and foremost, Happy Valentine’s Day. With so much love going around today, let’s not forget to […]. The post What’s The Best Relationship On Valentine’s Day? appeared first on Zmags.

Shopping For AI Talent? Beware Of Unicorns

Forrester eCommerce

At the dawn of big data, data scientists were the unicorn of the hour. Talk to any one of these rarities, and they would say there were only about 100 of them in the world. When executives woke up to the potential of big data, it was also at the same time we were dealing […].

Why Global Retailers Are Leaving Tmall And What This Means For Your Business

Retail TouchPoints

By Franklin Chu, Azoya USA International retailers have been quick to flock to large e-Commerce platforms in China, enticed by impressive consumer traffic in the world’s biggest retail market.

Getting Started Selling on Walmart in 2019: An Insider’s Guide To Success


Walmart describes itself as the largest multi-channel retailer and provides sellers with an opportunity to get their products in front… Multi-Channel Ecommerce

244: Tim Schmoyer On How To Create A Successful YouTube Channel

My Wife Quit Her Job

Today, I’m really happy to have Tim Schmoyer on the show. Tim is someone who came highly recommended to me by Colin Jones who will be a future guest on this podcast. He is a veteran when it comes to audience growth on YouTube. And he specializes in helping YouTube creators spread their message to reach people online. His channel has over 400K subscribers and this interview comes at an opportune time because I’m actively trying to grow my new show, The 5 Minute Pitch.

Think Beyond Cart Abandonment Emails


Cart abandonment is one of our favorite things to write about here at Zaius. And really, who can blame us? Not only does this approach work to encourage potential customers to complete their purchase , but it also gives brands’ creativity a chance to shine.

17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%


Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money.

Top 5 ABM Planning And Execution Pitfalls To Avoid

Forrester eCommerce

Extra, extra! Read all about it! TOPO declares that“86% of account-based organizations report improved close rates and 80% say it is driving increased customer lifetime value!”

Three Online Retail Trends And Predictions For 2019

Retail TouchPoints

By Monica Eaton-Cardone, Chargebacks911 NRF’s Big Show is the place to be every year for the latest insights and data in the retail sector. It’s always a fascinating experience. NRF attracts tens of thousands of attendees, but each person can interpret the information shared at the event differently.

6 Insider Hacks to Beat Twitter’s Algorithm For More Retweets and Followers


If you’re a regular Twitter user, there’s a good chance you like to avoid some of the statistics that float… Ecommerce Marketing Social Selling

Aweber vs Mailchimp: Which is Better for Email Marketing (February 2019)

Ecommerce Platforms

AWeber and Mailchimp are the leading giants in the world of email marketing. AWeber vs Mailchimp which is which? While you can’t go wrong with either, it is likely that one email service provider will serve your needs better.