February, 2019

10 Tips On Importing Alibaba Wholesale Products From China

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If you are looking to import Alibaba wholesale products from Asia, then this post will teach you how to use Alibaba the right way so you don’t get ripped off. But before you begin searching for Chinese suppliers, you need to be prepared.

Use Product Detail Page Views to Fuel Your Email Strategy


As marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted. You might forget the small nuggets of information in your marketing platform can sometimes prove the most useful to your email campaigns. .

B2C 279

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Scaling Google Shopping To Multiple Countries

Store Growers

In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. Unfortunately, it’s not always that easy.

Shopping For AI Talent? Beware Of Unicorns

Forrester eCommerce

At the dawn of big data, data scientists were the unicorn of the hour. Talk to any one of these rarities, and they would say there were only about 100 of them in the world. When executives woke up to the potential of big data, it was also at the same time we were dealing […].

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

6 Insider Hacks to Beat Twitter’s Algorithm For More Retweets and Followers


If you’re a regular Twitter user, there’s a good chance you like to avoid some of the statistics that float… Ecommerce Marketing Social Selling

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Shopify Pricing Plans: How To Save Money And Which Plan To Choose

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When it comes to starting your own online store, Shopify is one of the best platforms out there. But the main problem with Shopify is that it can be hard to decide which Shopify pricing plan to go with or how much it costs when you factor in the cost of 3rd party apps.

Why Every B2C Marketer Must Be an Artist


Creativity is an innate quality in most marketers. It’s what inspires our best ideas and keeps us going when campaigns don’t go as planned. Unfortunately, creativity doesn’t come on command. It has to be cultivated, inspired, and — surprisingly — organized.

B2C 254

Aweber vs Mailchimp: Which is Better for Email Marketing (February 2019)

Ecommerce Platforms

AWeber and Mailchimp are the leading giants in the world of email marketing. AWeber vs Mailchimp which is which? While you can’t go wrong with either, it is likely that one email service provider will serve your needs better.

The Use of Behavioral Science Has Moved Beyond Marketing

Forrester eCommerce

Marketers have been using behavioral economics to understand and exploit the irrationality of consumers long before the Golden Age of Advertising.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

A Beginner’s Guide to Performance Marketing: Everything You Need to Know


Performance Marketing is an online advertising strategy that is making a bigger mark in the digital marketing world year over… Ecommerce Marketing

Why Imagineers, Not Engineers, Will Change Business Today

Retail TouchPoints

By Mark McGregor, Signavio Customer Experience is one of the hottest topics discussed in business right now. Almost every journal you read or web site you visit seems to be full of variants stating, “why it should be important to you” and “how your business will be at risk.”

Arts 195

Resale Certificates | How To Save On Sales Tax For Your Business

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One of the best ways to grow your wealth is to start an online business. And the easiest way to get started in ecommerce is to resell existing products. Basically, you buy products at wholesale prices and then turn around and sell them for profit.

Marketing Unboxed: shopDisney Struggles to Inspire Marketing Magic


When you wish upon a star, your marketing dreams come true. At least, that’s the attitude we had going into this episode of Marketing Unboxed. After all, we were reviewing one of the pillars of American culture, shopDisney. The magic! The fireworks! The iconic stories and characters!

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

SEMrush Pricing Plans: Pro, Guru, Business, Enterprise – Which One is Best for You?

Ecommerce Platforms

If you're looking for tools to help you run an e-commerce store, there's a good chance you've come across SEMrush. As you trawl through their website, it'll make you wonder which (if any) of the SEMrush pricing plans are for you? If this is a question you need answers to, you're in the right place.

SEO 190

Augmented Reality, Virtual Reality, And Mixed Reality Do Bring Value To Industry

Forrester eCommerce

Back in August of last year, I asked for good examples of augmented reality (AR), virtual reality, and mixed reality (MR), all together known as extended reality.

Other 397

How to Do Social Media Customer Service the Right Way


Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.… … Customer Loyalty

Editors Share Their Most Memorable RIC Moments

Retail TouchPoints

The 2019 Retail Innovation Conference , set to take place a little more than two months from now on May 6-8 in NYC, will give retail executives the chance to gain key insights from today’s leading industry innovators, to help them meet and exceed their own business goals.

Events 195

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

243: Marcus Sheridan On How To Get Results With Your Blog

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Today I’m thrilled to have Marcus Sheridan on the show. Marcus runs the Sales Lion where he consults and teaches companies how to do inbound content marketing. Today, he’s known as one of the premier thought leaders in the digital sales and marketing space.

Blog 190

Think Beyond Cart Abandonment Emails


Cart abandonment is one of our favorite things to write about here at Zaius. And really, who can blame us? Not only does this approach work to encourage potential customers to complete their purchase , but it also gives brands’ creativity a chance to shine.

17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%


Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money.

Modern (B2B) Love: Deepen Customer Relationships With Post-Sale Engagement Marketing

Forrester eCommerce

Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships.

B2B 393

The Top 10 SEO Myths: Don’t Fall Into These Often Repeated Traps


Search engine optimization (SEO) is an art where anybody can dabble in the basics. This is why most of the… Ecommerce SEO

SEO 422

Why Global Retailers Are Leaving Tmall And What This Means For Your Business

Retail TouchPoints

By Franklin Chu, Azoya USA International retailers have been quick to flock to large e-Commerce platforms in China, enticed by impressive consumer traffic in the world’s biggest retail market.

244: Tim Schmoyer On How To Create A Successful YouTube Channel

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Today, I’m really happy to have Tim Schmoyer on the show. Tim is someone who came highly recommended to me by Colin Jones who will be a future guest on this podcast. He is a veteran when it comes to audience growth on YouTube. And he specializes in helping YouTube creators spread their message to reach people online. His channel has over 400K subscribers and this interview comes at an opportune time because I’m actively trying to grow my new show, The 5 Minute Pitch.

Are Your Buyers Fast or Slow Decision-Makers?


When a customer visits your online store, they’re on a mission. A mission to browse, a mission to explore, a mission to kill time. Even if it’s not always the mission you want them to be on (“hurry up and buy already!”), you can be sure they’re visiting your site with some kind of intent.

Lulu xPress Review: Extremely Fast and Affordable On-demand Book Printing

Ecommerce Platforms

If you've ever tried to sell books online, you know that it can be difficult to find quality on-demand printing options. Some of them are only in it for the money and don't really help you out with anything else like marketing.

Books 178

The Green New Deal Is Your Solution To Climate Change Risks

Forrester eCommerce

If you are reading this for the snark and jokes, thank you. We are so sorry to disappoint you, because we’re not sure how to make corporate climate risks funny. Instead, let’s have a sober discussion about climate risk, and you can leave the jokes in the comment section.¹ What Is It?

Getting Started Selling on Walmart in 2019: An Insider’s Guide To Success


Walmart describes itself as the largest multi-channel retailer and provides sellers with an opportunity to get their products in front… Multi-Channel Ecommerce

Three Online Retail Trends And Predictions For 2019

Retail TouchPoints

By Monica Eaton-Cardone, Chargebacks911 NRF’s Big Show is the place to be every year for the latest insights and data in the retail sector. It’s always a fascinating experience. NRF attracts tens of thousands of attendees, but each person can interpret the information shared at the event differently.

The 9 Best Small Business Email Marketing Software for 2019


At one point or another, every small business needs a tool to help with email marketing. With a market that’s so saturated, it can be quite difficult to weed through all of the tools to find the best one. But you’re a small business owner, you don’t have time for all that.