September, 2019

Q4 Email Deliverability | Finish the Game Strong With These 5 Tips 


Trendline and Webbula The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your. The post Q4 Email Deliverability | Finish the Game Strong With These 5 Tips appeared first on Webbula.

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9 Customer Retention Strategies That Actually Work


Creating a great customer retention strategy is an uneasy yet crucial task for online businesses. One-time buyers and dormant customers have become a headache for most marketers: You have already spent a lot of money on customer acquisition, and now what?

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An In-depth Guide on Creating an Ecommerce Business Plan in 2020

Ecommerce Platforms

Do you need to launch an ultra practical online business? It all starts with a pre-meditated ecommerce business plan. At first glance, this feels like a superficial blueprint for most starters. But here's the deal.

Automation And The Future Of Retail

Retail TouchPoints

By Stefan Midford, Capango Artificial Intelligence (AI) is completely disrupting every major industry, including retail.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Does Brand Awareness Matter for Ecommerce?


The logic is so simple, it’s almost circular: before someone buys from you, they must know about you. Here enters the metric known as “brand awareness,” something marketers everywhere are striving towards and at which every CFO is rolling their eyes.

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The Gateway To Gen Z Consumers (And How It Differs From Millennials)

Retail TouchPoints

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop.

#IRL Mania: The New Value Of A Retail Footprint For DTC Brands

Retail TouchPoints

By Mike Menkes, Analytic Partners While news of legacy retailers shuttering locations dominates the headlines, direct-to-consumer (DTC) brands like Casper, Allbirds and Rent the Runway are launching physical retail locations “In Real Life,” (IRL), and luring consumers with chic storefront design, enthusiastic salespeople and exciting products. Our extensive research and analyses attest to the omnichannel nature of retail. With consumers often being exposed to media in one channel, but buying the product in another, it’s clear that measurement needs to be considered holistically. But given the widespread belief that the direction of omnichannel is away from “bricks” towards “clicks,” why ever would so many brands decide to put out a shingle? Here are a few things to consider: Brick-And-Mortar Presence Boosts Business Each location helps drive incremental sales both offline and online: Our research shows that consumers are more likely to purchase a product or service if they have the opportunity to experience the brand. Brick-and-mortar presence also serves as branding in and of itself, particularly when supported with PR, marketing and promotions. The benefits of having a physical presence can outweigh any potential cannibalization of online sales for many growing brands. Some data even points to brands benefiting from a lift in online sales following the opening of a physical store. A Storefront Provides An In-Built Focus Group Storefronts also help brands to demonstrate and sell complex products : The National Retail Foundation says that using a retail store for customer research is the number one trend of 2019 in retail. The very idea of a “concept store” is about being able to interact with customers and capture every bit of the in-store journey with data to potential optimize in all of your retail channels. With an IRL store, you can more readily demonstrate complex products, more easily assess how merchandising drives sales, and you can talk to consumers about their experience. It’s an ongoing retail focus group that has the benefit of real product interactions — not moderated discussions in a conference room. Inventory Management Gets Connected To AI Inventory management is getting smarter, faster and more accurate: There’s been a lot of discussion about the Amazon Go concept, which uses scanners to create “frictionless commerce” and thus sell more goods because you don’t have to queue up for purchases. Walmart is wiring its store of the future for a different reason: inventory management. One of the great challenges all stores have is determining quickly what you do and don’t have in stock, as customers walk out if they don’t find what they want. Walmart needed data in which to train new AI models and created a lab — named “IRL” — within an existing store. Walmart also is using this real-time inventory functionality to update its web site and app accurately , which helps with quick shipping for e-Commerce orders or in-store pickups (for click and collect). Make #IRL/In Real Life Connections Interacting with consumers in new ways to build brand demand: Despite how virtual our lives may have become — or perhaps because of it — physical retail stores provide a human touch element of the real-world marketplace. Those Amazon bookstores have been theorized as a place where Amazon connects people through their Prime Membership. Amazon also of course bought its way into the eighth-largest grocery chain in America with the Whole Foods Acquisition. Apple stores are all about connecting people to the brand and now offer classes in photography and even serve as places for political gatherings. I was excited to see that Toys ‘R’ Us will be back with two new stores this holiday season. Yes, I will be there letting my kids test out the toys and posting cute pics of their experiences on Instagram, which is one of the retailer’s big goals. How we shop is changing, but people still want experiences away from their digital devices. We do love beautiful and interesting places, and experiencing products and services in real life continues to be a factor in decision making for many brands — in addition to, not instead of, online shopping. As to the future of retail, look to teenagers. They may not hang out in malls as kids did in the past, but they believe in the excitement of Nike, they want to touch and experience Apple products in its latest concept store. DTC brands understand all of this. They will go boldly forward digital first, but offer ways to connect IRL as they build their brands. Mike Menkes is Senior Vice President at Analytic Partners. Located at the New York office, Menkes has spent the past decade helping grow Analytic Partners’ consulting services. Menkes currently focuses on key global clients and corporate initiatives centered on delivering client service excellence. He has a keen interest in identifying breakthrough insights and implementing processes to help clients make use of advanced analytics. Mike Menkes Analytic Partners DTC IRL

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Selling On Amazon Vs Ebay – Which Will Make You More Money?

My Wife Quit Her Job

A common question I often get asked is whether to start your ecommerce business selling on Amazon vs Ebay and which marketplace will make you more money. However, the answer isn’t clear cut and it depends on the nature of the products you sell. Over the years, my wife and I have sold on Amazon, Ebay as well as our own online store. And while we’ve been successful selling on all 3 platforms, there are distinct pros and cons with each.

How to choose an ecommerce chatbot (14 solutions reviewed)


Chatbots are HOT. Gartner predicts chatbots will power 85% of customer service interactions by next year, and 31% of marketers believe that virtual personal assistants will have more impact than any other AI technology.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

5G In The Manufacturing Sector

Forrester eCommerce

5G and Industrie 4.0 are a very powerful combination. Together, they can lift and shift the manufacturing sector to a much higher level of digitization, in particular by maximizing the mobility, flexibility, and versatility of production.

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Pricing psychology: 6 ways to influence perceived value


Value is emotional, largely unconscious and we as consumers can be influenced by surprising things. Today we look at several case studies on value perception that you may consider testing on your own site and promotional campaigns. Try charm pricing — with caution.

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Building an e-commerce platform from scratch

Retail Technology Review

By Ievgen Kustorovskyi, Head of Magento and specialist in eCommerce development, Ciklum. Building a custom e-commerce platform may seem like a daunting task and building one from scratch is not an easy task. These days, it’s increasingly becoming the preferred choice of online retailers who wish to take total control of their customer experience. Internet Retailing Critical Issues

Selling on eBay: A Beginner’s Guide for Online Retailers


In 2011, Justin Dube, a motorcycle enthusiast, lost his job as a convenience store manager and was struggling to make ends meet, so he started a side business dismantling motorcycles and selling the parts on eBay.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Protecting Your Customers From Counterfeits – A Brand Imperative For Retailers In 2020

Retail TouchPoints

By Sanjeev Sularia, Intelligence Node According to the OECD, in 2018 $509 billion worth of counterfeit goods were sold globally. This not only damages brands’ reputations, but also weakens consumer trust and ultimately hurts the e-Commerce industry as a whole.

Marketing Unboxed: Best Of Season 1


After nearly 20 episodes, countless emails, endless targeted ads, and lots of fun unboxings, the first season of Marketing Unboxed has come to an end. It’s been fantastic going on this marketing journey with all of you, examining the marketing of top ecommerce brands.

New CEO Pledge Opens A Big Door For EX Improvement

Forrester eCommerce

Last week, Business Roundtable issued new guidance on the role of corporations, as it has periodically since 1978. This revision was significant for employee experience (EX) improvement efforts because, for the first time, employees are included as “important stakeholders” in the language.

Filter ranges in Tableau with Parameter Action Intervals


Say what? What I am trying to achieve is quite simple: offer the ability to filter a range using parameters, make it easy to use and give it a clean look. Before parameter actions (pre Tableau 2019.2)


Website Homepage Design 101: 9 Homepage Examples to Inspire Your Ecommerce Shop


Fifty milliseconds — that’s how long it takes for website visitors to form an opinion on your online store. For comparison,… Ecommerce Marketing

Vue Storefront Review – Everything You Need To Know

Ecommerce Platforms

The future is here! Ok, drop everything for a moment and listen to this. Imagine a free ecommerce application that could drastically improve your online store’s user experience and SEO ranking as well. A revolutionary system that is so flexible that it can comfortably run on any ecommerce backend.

Are In-Store Restaurants Smart Investments For Experience-Driven Retailers?

Retail TouchPoints

Only two months after opening its first Table at Crate restaurant in a Chicago store , Crate & Barrel could open as many as 15 full-service restaurants within other stores, according to CEO Neela Montgomery.

Quiz: How Customer-Centric is Your Marketing?


You may have seen our video series, Marketing Unboxed , where we buy products from your favorite brands, evaluate their marketing strategy along the way, and rate them on a scale of 0 to 5 praise hands ?? based on how well they nail the customer experience.

The NSW Government Embarks On A Bold Journey To Improve Customer Experience (CX)

Forrester eCommerce

Weak Government CX Harms Mission Performance As customer expectations keep rising, governments around the world struggle to improve customer experience (CX).

Google’s New Link Building Guidelines


In case you missed it, Google has just changed up the rules for link building. It used to be that when people link to you, the link would either be a dofollow link or a nofollow link. Well, that’s now changed. They are now introducing 2 more link types that will affect SEOs.

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Think You’re Not Good Enough To Start A Business? Read This…

My Wife Quit Her Job

I’m probably the last person you’d ever expect to be good at sales and marketing. Growing up, I was shy and I studied a lot. I was a straight A student, captain of the math team and I took the SATs in the 4th grade so I could attend “nerd” camp. Prior to quitting and going all in on my businesses, I was a hardware engineering director where I stared at a computer monitor all day long looking at squiggly green lines like the picture below.

The 2019 Ecommerce Holiday Readiness Checklist: Technical and Marketing Preparedness — from Local to Global


Some might say that the holidays are a goldmine opportunity for businesses that sell online. After all, it isn’t rare… Holiday Ideas & Strategies

Why Retailers Should Dust Off The Old Gift Card Strategy

Retail TouchPoints

By Michael Smallwood, Bitmo We’re all familiar with the classic gift card — those plastic little cards of joy that tend to bulge our wallets, and we often forget are even there. They first came on to the scene back in 1994, when Blockbuster (remember them?) displayed the gift card in stores.

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The Empowered Marketer: Strategic Streetwear With Chip Neff of Legends


How do you know whether performance apparel will hold up? When it’s backed by names like Steve Nash, Baker Mayfield, and Matt Barnes, you can usually assume you’re in good hands, which is exactly why Legends has been a fan favorite since Chip Neff founded the activewear brand in 2018.

The Taming of the SKU: Dynamic Pricing Helps Retailers Reduce Food Waste And Increase Profit Margins

Forrester eCommerce

Although I didn’t know it at the time my visit to the 2015 Expo in Milan was a foreshadowing of my current food tech research.

Ubersuggest 6.0: Track and Improve Your Rankings Without Learning SEO


I’ve been an SEO for roughly 17 years now. And one thing that has remained constant, no matter how much you know about SEO, there is just too much to do. So much so, that most SEOs don’t even optimize their own websites anymore.

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Get Rich Quick Schemes – How To Change Your Mindset And Stop Wasting Money

My Wife Quit Her Job

If your Facebook feed is anything like mine, you probably see a lot of ads for get rich quick schemes that promise massive wealth in a short period of time. Here’s the thing. These ads probably convert! After all, it’s human nature. Whenever you want to learn a new skill or achieve an important goal in your life, your first instinct is to look for the easiest way out and the quickest way to get there.


Why Should Buying a Sofa Be So Hard? How Burrow Changed The DTC Furniture Landscape


In an increasingly digital world, the customer experience has evolved and become more important to a brand’s success. Consumers are… Direct to Consumer