September, 2019

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Q4 Email Deliverability | Finish the Game Strong With These 5 TipsĀ 

Webbula

Trendline and Webbula The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your. The post Q4 Email Deliverability | Finish the Game Strong With These 5 Tips appeared first on Webbula.

Games 122
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9 Customer Retention Strategies That Actually Work

Omnisend

Creating a great customer retention strategy is an uneasy yet crucial task for online businesses. One-time buyers and dormant customers have become a headache for most marketers: You have already spent a lot of money on customer acquisition, and now what? For months and months, those customers are stuck in the funnel and go nowhere. Read more The post 9 Customer Retention Strategies That Actually Work appeared first on Ecommerce Marketing Automation | Omnisend.

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An In-depth Guide on Creating an Ecommerce Business Plan in 2020

Ecommerce Platforms

Do you need to launch an ultra practical online business? It all starts with a pre-meditated ecommerce business plan. At first glance, this feels like a superficial blueprint for most starters. But here's the deal. You need an executive summary of everything you're about to do in order to convert your objectives into actual results. From the onset, you must put your thoughts on paper.

eCommerce 172
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Does Brand Awareness Matter for Ecommerce?

SellBrite

The logic is so simple, itā€™s almost circular: before someone buys from you, they must know about you. Here enters the metric known as ā€œbrand awareness,ā€ something marketers everywhere are striving towards and at which every CFO is rolling their eyes. In ecommerce, where it is often difficult to truly differentiate purely on product features, we often have to fight for mind share and an emotional connection.

eCommerce 117
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. Weā€™ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Selling On Amazon Vs Ebay ā€“ Which Will Make You More Money?

My Wife Quit Her Job

A common question I often get asked is whether to start your ecommerce business selling on Amazon vs Ebay and which marketplace will make you more money. However, the answer isn’t clear cut and it depends on the nature of the products you sell. Over the years, my wife and I have sold on Amazon, Ebay as well as our own online store. And while we’ve been successful selling on all 3 platforms, there are distinct pros and cons with each.

eCommerce 150
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How to choose an ecommerce chatbot (14 solutions reviewed)

GetElastic

Chatbots are HOT. Gartner predicts chatbots will power 85% of customer service interactions by next year, and 31% of marketers believe that virtual personal assistants will have more impact than any other AI technology. Analyzing over 20 years of live chat transcripts, LivePerson found 69% of chats and calls could be handled quickly by bots, and Nielsen found 56% of online shoppers say they prefer to resolve issues through messaging apps than call customer service.

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Pricing psychology: 6 ways to influence perceived value

GetElastic

Value is emotional, largely unconscious and we as consumers can be influenced by surprising things. Today we look at several case studies on value perception that you may consider testing on your own site and promotional campaigns. Try charm pricing — with caution. Youā€™re undoubtedly aware of charm pricing — the oldest pricing tactic in the book — where marking a $2 item $19.99 or $20 at $19.99 feels like a lower price.

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Building an e-commerce platform from scratch

Retail Technology Review

By Ievgen Kustorovskyi, Head of Magento and specialist in eCommerce development, Ciklum. Building a custom e-commerce platform may seem like a daunting task and building one from scratch is not an easy task. These days, itā€™s increasingly becoming the preferred choice of online retailers who wish to take total control of their customer experience.

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Selling on eBay: A Beginnerā€™s Guide for Online Retailers

SellBrite

In 2011, Justin Dube, a motorcycle enthusiast, lost his job as a convenience store manager and was struggling to make ends meet, so he started a side business dismantling motorcycles and selling the parts on eBay. He made his first sale on the same day he posted his first listing, and by 2012, he was shipping more than $5,300 worth of parts to people worldwide each month.

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The 2019 Ecommerce Holiday Readiness Checklist: Technical and Marketing Preparedness ā€” from Local to Global

BigCommerce

Some might say that the holidays are a goldmine opportunity for businesses that sell online.

Marketing 395
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether youā€™re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Googleā€™s New Link Building Guidelines

Kissmetrics

In case you missed it, Google has just changed up the rules for link building. It used to be that when people link to you, the link would either be a dofollow link or a nofollow link. Well, thatā€™s now changed. They are now introducing 2 more link types that will affect SEOs. Now before we get into the 2 new link types, make sure you read the whole post.

SEO 278
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The Data Protection Market Is Reforming: Hedvig Is Commvaultā€™s Stake In The Ground

Forrester eCommerce

The world of data protection ā€” once considered a static and back-office service ā€” is changing considerably. Thereā€™s been a lot of momentum in this marketplace over the past few years, especially with new approaches and models that serve enterprise requirements. Multiple business imperatives have affected this industry, including business leaders who expect I&O pros […].

Marketing 330
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Are In-Store Restaurants Smart Investments For Experience-Driven Retailers?

RTP blog

Only two months after opening its first Table at Crate restaurant in a Chicago store , Crate & Barrel could open as many as 15 full-service restaurants within other stores, according to CEO Neela Montgomery. This expansion is yet another example of retailers leveraging restaurants as a part of their overall brand experience. While Montgomery hasnā€™t offered a timeline for the restaurant openings, she revealed that the first concept turned a profit in only its second month of operation.

Retail 199
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Vue Storefront Review ā€“ Everything You Need To Know

Ecommerce Platforms

The future is here! Ok, drop everything for a moment and listen to this. Imagine a free ecommerce application that could drastically improve your online storeā€™s user experience and SEO ranking as well. A revolutionary system that is so flexible that it can comfortably run on any ecommerce backend. A bit of a stretch, you think? Yes, I know how that sounds because Iā€™ve been there too.

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The Personalization Playbook: 2024 Strategies

Did you knowā€”74% of IT leaders are looking to improve their tech stack to offer better personalization? Itā€™s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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BigCommerce Pricing ā€“ How Much It Costs Vs Shopify And The Competition

My Wife Quit Her Job

If you are looking to sign up for BigCommerce, you need to be aware of how BigCommerce pricing compares to other shopping carts on the market. Even though their pricing plans seem straightforward at first glance, there are a few pricing gotchas that you need to be aware of that we’ll cover in this post. You’ll learn… How much BigCommerce costs for your specific ecommerce store based on revenue.

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Website Homepage Design 101: 9 Homepage Examples to Inspire Your Ecommerce Shop

BigCommerce

Fifty milliseconds ā€” thatā€™s how long it takes for website visitors to form an opinion on your online store.

eCommerce 364
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Ubersuggest 6.0: Track and Improve Your Rankings Without Learning SEO

Kissmetrics

Iā€™ve been an SEO for roughly 17 years now. And one thing that has remained constant, no matter how much you know about SEO, there is just too much to do. So much so, that most SEOs donā€™t even optimize their own websites anymore. And if they do, youā€™ll find that their site doesnā€™t rank for many competitive terms. Why? Because it is a lot of work! Thatā€™s why Iā€™m excited to announce Ubersuggest 6.0.

SEO 272
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New CEO Pledge Opens A Big Door For EX Improvement

Forrester eCommerce

Last week, Business Roundtable issued new guidance on the role of corporations, as it has periodically since 1978. This revision was significant for employee experience (EX) improvement efforts because, for the first time, employees are included as ā€œimportant stakeholdersā€ in the language. Each version of that document issued since 1997 has stated that corporations exist […].

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, youā€™ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Mailchimp Pricing Increase 2019: What does it mean for your email marketing strategy?

Omnisend

In May of 2019, Mailchimp launched a huge announcement that they were pivoting from an email marketing platform to an ā€œall-in-one marketing automation platform.ā€ While those in the digital marketing sphere saw this coming a mile away, given their recent rupture with top ecommerce platform, Shopify. However, this news left many Mailchimp customers wondering what Read more The post Mailchimp Pricing Increase 2019: What does it mean for your email marketing strategy?

Marketing 166
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How to Sell Books Online: Everything You Need to Know

Ecommerce Platforms

Whether you love books or you just love selling online, thereā€™s no doubt that selling books online can be a profitable sideline or full-on business. You just need to do your research and work hard at it. The book industry remains quietly successful in the face of enormous competition. Not least because there are tons of different formats we read the written word in.

Books 164
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Think Youā€™re Not Good Enough To Start A Business? Read Thisā€¦

My Wife Quit Her Job

I’m probably the last person you’d ever expect to be good at sales and marketing. Growing up, I was shy and I studied a lot. I was a straight A student, captain of the math team and I took the SATs in the 4th grade so I could attend “nerd” camp. Prior to quitting and going all in on my businesses, I was a hardware engineering director where I stared at a computer monitor all day long looking at squiggly green lines like the picture below.

Marketing 161
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Spotifyā€™s 2017 ā€œ#2018Goalsā€ Campaign Speaks Loudly

BigCommerce

Spotifyā€™s #2018Goals campaign was the largest global campaign at the time, running in 18 markets worldwide ā€” finely blending customer…

Marketing 253
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your companyā€™s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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7 Advanced SEO Strategies Iā€™m Trying to Implement Before 2020

Kissmetrics

Google makes over 3,200 algorithm changes per year. Thatā€™s a lot of changes. Just think about that for a minuteā€¦ and let that sink in. Itā€™s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? Especially when you consider that they generate over $100 billion+ per year in ad revenue? You could follow their advice on how to rank well but that wonā€™t do much for you.

SEO 269
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Are You Ready For AI And Automation?

Forrester eCommerce

The Future of work is a constellation of innovations that address new or accelerating challenges for companies that aim to be customer-obsessed. High on the list of those innovations are what we can broadly term robots: artificial intelligence, automation, blockchain, other intelligent software, and even physical robots play a key role in changing how we […].

Other 313
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30 B2B ecommerce experts to follow

GetElastic

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. We’re following them and we think you should be too.

B2B 163
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Alibaba vs AliExpress: How They Compare for Merchants and Consumers

Ecommerce Platforms

You might call Alibaba the Amazon of China. The reason for this is because both of the ecommerce giants have been battling it out for market share all over the world, especially as Alibaba Group has successfully moved into Amazon's territory with consumer sales through AliExpress. But that's not the comparison we're talking about in this article. It's all about Alibaba vs AliExpress, both of which are managed under the same company and are becoming mainstays in the supplying and manufacturing in

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍ļø Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Get Rich Quick Schemes ā€“ How To Change Your Mindset And Stop Wasting Money

My Wife Quit Her Job

If your Facebook feed is anything like mine, you probably see a lot of ads for get rich quick schemes that promise massive wealth in a short period of time. Here’s the thing. These ads probably convert! After all, it’s human nature. Whenever you want to learn a new skill or achieve an important goal in your life, your first instinct is to look for the easiest way out and the quickest way to get there.

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Achieving 2019 Holiday Success: Shipping, Packaging, and Fulfillment Guidelines for Ecommerce Brands

BigCommerce

Every year, one resounding piece of advice echoes through the ears of every retail brand across the world: At the…

Shipping 266
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How I Ranked For 636,363 Keywords Using This Simple Hack

Kissmetrics

When I started doing SEO on NeilPatel.com I used this advanced formula. to rank for 477,000 keywords. Over time, my traffic started to flatline and I wasnā€™t ranking for many more keywords, even though I was continually creating more content. But then I figured out a simple hack that took me from 477,000 keywords to 636,363 keywords as you can see in the image above.

SEO 264
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The NSW Government Embarks On A Bold Journey To Improve Customer Experience (CX)

Forrester eCommerce

Weak Government CX Harms Mission Performance As customer expectations keep rising, governments around the world struggle to improve customer experience (CX). In 2018, Australian government customer experience was weak compared to the private sector ā€” mirroring what we see in the US, where most federal agencies had scores that were poor or very poor.

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Mapping Digital Transformation: Retailā€™s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting taskā€¦ but thatā€™s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib