November, 2017

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How to Find Which Sites are Driving Retention

Kissmetrics

I’ve previously written about how to use Kissmetrics to find which backlinks drive signups. I wrote that article because we all know backlinks are great for SEO, which is great for traffic, but what really matters is the quality of traffic you’re getting. So, what that post explained was how you can use a Funnel Report to see who came to your site, and how many of them signed up.

Reference 379
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Kentucky Fried Chicken for Christmas? Why You’ll Eat KFC in Japan

BigCommerce

A group of visitors during the holiday season in the 1970s discovered that finding turkey in Japan was extremely difficult. Instead, they opted for a fried chicken Christmas dinner. KFC capitalized on this opportunity and began serving chicken dinners at Christmas in 1974 under the promotion ‘Kentucky for Christmas.’. The campaign itself was clear, avoiding the traditional hallmarks of Christmas as recognized in the West, and instead delivering a simple message that ‘at Christmas, you eat chicke

Fashion 367
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Practical CRO Prioritization with Johann van Tonder

Omniconvert

Most optimization programs have small results or fail altogether. One of the most important causes of this situation is the lack of a coherent system for prioritization. While it’s not hard to come up with a list of ideas, the challenge is to decide where to start and in what order to execute your tests. […]. The post Practical CRO Prioritization with Johann van Tonder appeared first on Conversion Rate Optimization (CRO) Blog.

Blog 287
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Ethical Ecommerce: On The Menu- Ethical Sustainable Disposables, Please!

Ecommerce Platforms

How do you feel about wasting free lunches, dinners, breakfasts, snacks, beverages, and packed or wrapped delivered fast foods? What about buying something that doesn’t trash the world around you while still offering fast, disposable materials? Can you forget “conventional” plastic? Can you eat ethically sourced food from unethically sourced plates?

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How To Find China Wholesale Suppliers And Import Direct From Chinese Factories

My Wife Quit Her Job

When it comes to finding products to sell online, your profit margins are amplified by how low you can drive your sourcing costs down. For example, the typical retail markup for an online store is 4X. As a result, for every dollar it costs you to source an item, you need to charge 4 dollars! On the flip side if you can shave a dollar off your costs, then you can potentially mark down your prices by 4 dollars or pocket the extra profit!

Retail 240
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2018 Predictions: What B2C Marketers Need To Know

Optimizely

As the year draws to a close, everyone is looking toward 2018 and thinking hard about what’s coming next. The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. So what should you be thinking about as you move into 2018?

B2C 186

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Mr. Potato Head Becomes First Toy Ever Televised

BigCommerce

Photo: Pixar. Wikia. The iconic Mr. Potato Head toy was first manufactured in 1952. Originally conceived and designed as plastic pieces to be inserted into a real potato, complaints over moldy vegetables soon led to the inclusion of a plastic potato body. The toy’s popularity resulted in further members of the Potato Head family being introduced, as well as the character’s appearance in films such as the Toy Story franchise, Burger King advertisements and on children’s television shows.

Toys 309
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Brick and Mortar Retail Must Transform for Customer Experience

Salsify

There are a few brave and innovate companies, that have begun to transform their brick and mortar stores into competitive forces. In the era in which the consumer is in control, it is important that brands and retailers distinguish themselves both online and off. To win online, you need excellent product content and a unique consumer experience. So what do brick and mortar stores need to do to stay profitable?

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How to Find the Best Wholesale Suppliers for Your Online Store

Ecommerce Platforms

Even before deciding on a type of product to sell on your website, it's not a bad idea to understand how the wholesale supplier system works. But here's what: It's not a well-structured system at all. It's a large collection of random suppliers scattered all across the world. Some of them are great, while others not so much. Not too long ago there were hardly any sites organizing lists of suppliers, making it difficult for retailers to locate the best ones.

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Redundancy

Rishi Rawat

On the top half of snapcorrect.com home there are 2 prominent links: Clicking either one takes you to the same result page ( [link] ). But isn’t that a bad idea, you ask? Isn’t homepage real estate prime? Why repeat the same message but word it differently? Actually, what SnapCorrect is doing is clever. The tactic is called redundancy. Having just one link could mean that maybe 15% of homepage visitors would reach [link].

Marketing 140
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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185: The 80/20 Rule Of Sales And Marketing With Perry Marshall

My Wife Quit Her Job

Today, I’ve got an extra special guest on the show. Perry Marshall is one of the world’s most sought after business consultants and is the author of many bestselling books in the PPC advertising industry including the Ultimate Guide To Google Adwords and the Ultimate Guide To Facebook ads. He’s consulted in over 300 industries and he’s known as the godfather of PPC.

PPC 140
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7 Trials and Tribulations Of Email Outreach

Kissmetrics

It’s the grand old way of getting your website noticed online, but despite its long-in-the-tooth reputation, the effectiveness of email outreach is showing no signs of slowing down – despite what some experts might have us believe. An old-fashioned email campaign can seem like the loneliest method of promotion available in the 21st Century.

Article 218
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How Coca-Cola Invented The Father of Christmas (Or did they?)

BigCommerce

Photo: Coca-Cola. History has offered many representations of Father Christmas, who has appeared in a range of clothing and colors over time. Perhaps the most famous portrayal, however, is that of Saint Nicholas of Myra, a 4 th Century bishop depicted in familiar red robes. The popular myth that Father Christmas owes his appearance to Coca-Cola –– the portly stature, bushy beard and red outfit –– is not entirely accurate.

Clothing 304
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Which keywords will improve your product findability this holiday?

Salsify

It’s Cyber Monday. Consumers are doing a final rush of holiday shopping. Like most brands you have likely already identified your most important retail channels and spent the last few months working with them to ensure your product is available in-store and online, scheduled holiday promotions, chosen the relevant drop-ship or free-shipping options, and updated holiday packaging -- all for this moment.

Drop Ship 137
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How to Become a Google Trusted Store- A Step by Step Guide

Ecommerce Platforms

Customers are known to trust each other far more than they do brands. It's the reason online reviews are so popular, but even that's becoming controlled by companies with paid reviews. Therefore, customers are always looking for ways to find credibility in the online world. There's far too much fraud, too many sites that aren't secure, and too many companies that are trying to scam customers out of their money.

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Customized Product Comparison Table

Rishi Rawat

There is one really important aspect of improved conversions: when you let the user drive their own experience they convert at a higher rate. Drip.com understands this. When you go to their comparison page instead of showing a table with 3 pre-selected competitors Drip allows users to select the competitors they want to compare Drip against, thus improving the relevancy of the comparison.

Customer 140
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188: How To Run A 7 Figure Ecommerce Business As A Digital Nomad With Greg Mercer

My Wife Quit Her Job

Today I’m happy to have Greg Mercer back on the show for the second time. If you’ve never heard of Greg, he’s the founder and owner of JungleScout. In addition, Greg makes a killing selling on Amazon. Last time I interviewed him, he was doing 400K per month. Who knows how much he makes now? Anyway, I’ve known the guy for quite a while now and he’s spoken at my conference, Sellers Summit, multiple times.

Travel 139
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How a Structured E-Commerce Testing Plan Leads to Quick & Stable Wins

Kissmetrics

If you were Amazon CEO Jeff Bezos, how would you structure your testing and experimentation process to drive growth? Let’s look at what Bezos says about experimenting (emphasis mine): “One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins.

eCommerce 209
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Campbell’s Soup Speaks to the ’50s Housewife

BigCommerce

Photo: Bamboo Trading. Campbell’s 1948 magazine campaign clearly has one audience in mind: wives and mothers, or female homemakers. The advertisement shows a typical holiday scene, with mother and children carrying bundles of wrapped presents while father is almost unnoticeable in the background. In 1948, it was the woman of a household who would invariably do much of the cooking, childcare and indeed Christmas shopping.

Magazine 274
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Don’t Overcomplicate Your eCommerce Strategy: It’s Actually Pretty Simple

Profitero

In our second annual industry study, we found that companies are setting ever more aggressive online sales targets, but they feel less and less certain about how they will achieve them – citing a lack of clear strategy as their number one challenge in growing eCommerce sales. The Profitero 2017 study, How Brands Are Budgeting and Organizing Around eCommerce , surveyed 134 brands across more than 10 industries between July and September 2017, with the aim of understanding how brand manufacturers

eCommerce 136
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Arcadier Review: The Easy Way to Build a Marketplace for Products, Space or Services

Ecommerce Platforms

On Ecommerce Platforms, we've gone through several ways to make an online marketplace like that of Etsy, ThemeForest, Sharedesk or even something for services like finding contractors or photographers. Some of them work well, but it always seems like something's missing. Sometimes you find that the marketplace template isn't that flexible. Other times the platform doesn't allow for services, bartering, or free plans to try the platform out.

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Sell Smarter on eBay: The Metrics You Need to Be Tracking

SellBrite

eBay merchants offer everything from lightbulbs to vintage war posters on the marketplace. The platform’s niche products, like used items or one-of-a-kind collectibles, typically have fewer competitors than mainstream goods. eBay merchants offering these specialized goods are in smaller markets, so they have less information and examples to inform their own strategies for selling more and attracting customers.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Building a Modern Data Strategy

Bronto

Retail is evolving, and brands that don’t adopt new technological skills and data strategies will not last. But all hope is not lost. The post Building a Modern Data Strategy appeared first on Bronto Blog.

Blog 132
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How Voice Apps will Change E-Commerce Forever

Kissmetrics

Marketers say that in order to anticipate what the customer wants, you have to know what they’re thinking. With voice apps becoming more and more commonplace — now the customer can actually tell you. Perhaps the biggest evidence that shows a marked shift in how customers search is found within the biggest movers and shakers in both e-commerce and search — Amazon and Google.

eCommerce 205
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Macy’s Thanksgiving Day Parade Brings Spectacle to the Season

BigCommerce

In 1924, Macy’s welcomed the world’s largest department store with their first parade in New York City. Although held on the morning of Thanksgiving, it was presented as a Christmas parade with floats featuring favorite nursery-rhyme characters, matching the theme of their window display that year. Macy’s employees dressed up and marched alongside animals borrowed from the Central Park Zoo, leading a giant Santa Claus for 6 miles from Harlem to the store at Herald Square.

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How To Keep Customers Happy & Generate Repeat Customers

FastSpring

How do you keep customers happy? Long-term customer satisfaction and retention begins with knowing your customer. You should understand their wants and needs. You may not know the specific motivations for each customer, but there are some traits that nearly all customers have in common. Here's a tip to help you keep customers happy and coming back for more.

Customer 120
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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How to Boost Ecommerce Revenue With Customer Loyalty Programs

Ecommerce Platforms

What's one of the main problems with selling on places like eBay, Amazon, and even Etsy? Think about how you set up your Amazon store and the way you interact with your customers after a sale. Well, for one thing, Amazon branding is all over the packages sent out, the email exchanges, and of course, the Amazon Prime loyalty program they have had so much success with.

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How to Get Incredible (and Free) PR for your Ecommerce Store

SellBrite

These days, ecommerce companies are having to work harder than ever before to build brand awareness, differentiate from competitors, and attract the right people to their online stores. The internet is noisier, product categories are more competitive, and traditional methods are much less effective than they used to be. As an ecommerce owner, it’s up to you to develop strategies and execute on ideas that help you attract the right attention and carve out a lasting spot in your industry for your

eCommerce 150
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Creating An Early Warning System: 3 Areas To Monitor For eCommerce Success This Holiday

Profitero

A new survey from the National Retail Federation has found that, for the first time, online has topped all brick-and-mortar destinations as the channel where most consumers said they plan to buy holiday items (cited by 59% of consumers). A separate survey from Nielsen reveals that 85% of US consumers plan to buy holiday gifts online this year, with 20% of those saying they plan to spend more online than before.

eCommerce 120
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Will E-Commerce Benefit from Machine Learning or Face a New Threat?

Kissmetrics

The e-commerce revolution was built on the back of digital advances and automation, but is the next generation of machine learning and AI friend or foe? Machine learning is the method today’s systems use to learn about you and the fundamental things that make you who you are. It looks beyond generalizations and characterizations on your age or gender and realizes that you’re a huge fan of cartoon dogs and emojis, but only the ones that have the same hair as you.

eCommerce 198
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an