Salsify
JULY 25, 2024
Black Friday originated in the U.S. and has since spread to other countries, including the U.K., Australia, Canada, and Germany. Black Friday trends and success also spurred the creation of other holiday shopping events, notably Cyber Monday and Cyber Week.
Forrester eCommerce
JULY 3, 2024
I’m pleased to announce the publication of the second of my two APAC generative AI (genAI) B2C marketing reports, Generative AI Marketing Use Cases In APAC (client-only access).
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Practical eCommerce
JULY 23, 2024
Chanel, Macy's, and H&M are example brands that have left X. Yet the platform remains popular, with high engagement. The post Most Retail Brands Ignore X, per Study appeared first on Practical Ecommerce.
Retail TouchPoints
JULY 25, 2024
Everyone’s been there — you try your mightiest to get the machine on the other end of the phone to understand what you need, until you give in to frustration and just begin to scream “representative.” Generative AI was supposed to change all that — with this magical new technology, automated voice agents were going to be smarter, more responsive and, most importantly, more accurate.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
RetailDive
JULY 3, 2024
John Boyd, president of the National Black Farmers Association, a Tractor Supply shareholder and fourth-generation farmer, said he has tried to reach out to the company’s top executive.
Groove
JULY 26, 2024
eCommerce is constantly evolving and your strategy should be too. If not, the competition will eat you for breakfast (num num). The first step in your eCommerce strategy moving forward should be a thorough eCommerce site analysis. Your site needs to be firing on all cylinders before you focus on increasing traffic. This means it should be optimized using current industry best practices and converting visitors to customers.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
JULY 15, 2024
As one of the Forrester analysts in attendance this spring at the ServiceNow Knowledge 2024 and Atlassian Team 24 conferences, I noticed a palpable change.
Forrester eCommerce
JULY 19, 2024
What We Know – And What To Do Now Technology leaders woke up to find that a software update by cybersecurity vendor CrowdStrike had gone badly wrong and disrupted major systems at organizations across both countries.
Forrester eCommerce
JULY 16, 2024
Creating our generative AI tool, Izola, taught us some very valuable lessons. Here are five that may help you on your own genAI journey.
Forrester eCommerce
JULY 31, 2024
We’ve tried Agile, DevSecOps and LowCode, Now What? Past and future technologies and paradigms shifts like Agile, DevOps, low-code, and even AI have been reshaping the software development world. Now, generative AI is disrupting it. The software development lifecycle (SDLC), is being accelerated and reimagined as a process happening in real-time.
Speaker: Becky Parisotto and John Vurdelja
Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever
Forrester eCommerce
JULY 22, 2024
Google announced today it’s finally doing what everyone suspected and reversing its decision to deprecate third-party cookies in Chrome. After repeated delays in a four-year-long saga, marketers and advertisers grew increasingly skeptical. In Forrester’s Marketing Survey 2024, 61% of B2C marketers said they do not believe that Google will deprecate the third-party cookie.
Forrester eCommerce
JULY 1, 2024
Many of us remember the old days of enterprise business intelligence (BI) delivery where all requests for new or changed queries, reports, and dashboards had to go through a centralized IT team of BI and data professionals.
Forrester eCommerce
JULY 11, 2024
Let’s face it: A lot of what developers do is routine. I’m pretty sure I’ve never heard a developer declare, “Hooray, I get to set up a SQL database!” (Well… maybe I’ve heard that once or twice — I know a lot of developers who are connoisseurs of sarcasm).
Forrester eCommerce
JULY 8, 2024
Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic and then inflation impacted their plans. To help leaders better understand this dynamic landscape, Forrester’s Q1 2024 State Of B2B Events Survey gathered responses from over 200 event decision-makers to identify and analyze the key trends.
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Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.
Forrester eCommerce
JULY 15, 2024
Digital marketers like digital marketing much more than consumers do. A new report explores in greater depth how consumers’ behaviors contradict marketers’ investments.
Forrester eCommerce
JULY 1, 2024
Synthetic data is not a new phenomena but generative AI-based synthetic data is rapidly becoming the unsung hero of AI development. Find out why in this preview of the upcoming Technology & Innovation Summit North America.
Forrester eCommerce
JULY 18, 2024
Our latest report highlights how these linear asset intensive industries, although relatively late to public cloud, are now eagerly pursuing its potential.
Forrester eCommerce
JULY 14, 2024
In a business environment that continually evolves, particularly with the rise of artificial intelligence, the old ways of crafting an IT strategy at your kitchen table on a Sunday afternoon are not just outdated but ineffective.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
JULY 23, 2024
Enterprises experimenting with generative AI (genAI) are prioritizing use cases that enable internal and external users to better retrieve information they need, be it data, how-to pages, corporate policies, or return policies. Retrieval-augmented generation (RAG) is now the most common underlying approach for building this type of large language model (LLM)-based enterprise knowledge-retrieval application.
Forrester eCommerce
JULY 3, 2024
Enterprise architecture teams must take action to demonstrate their value to the overall business — read this blog for some key best practices and activities that EA professionals can undertake.
Forrester eCommerce
JULY 10, 2024
Customer success (CS) teams continue to improve as important business functions. As B2B firms dedicate more resources to CS, leadership wants reassurance that this investment delivers solid returns. Proving this becomes challenging when scaling customer success happens primarily through headcount and by teams segmenting coverage into low-touch and high-touch models.
Forrester eCommerce
JULY 25, 2024
Digital banks are gaining traction among consumers, globally. Learn what incumbent banks should do to compete.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
JULY 23, 2024
GitLab is a leading platform for version control, continuous integration and delivery (CI/CD), and collaboration. With its robust features and security focus, GitLab has gained a loyal user base and has become a go-to solution for enterprise developers worldwide.
Forrester eCommerce
JULY 25, 2024
Net Promoter Score (NPS) reminds me of the apricot tree on the side of our house. It sometimes disappoints us – like this year when it carried exactly one (!) fruit.
Forrester eCommerce
JULY 30, 2024
In today’s fast changing and competitive B2B markets, integrated product and go-to-market strategies are table stakes for growth. You don’t have time to develop a product for one target market only to have sales and marketing speak to a different user and/or buyer.
Forrester eCommerce
JULY 3, 2024
Aristotle’s wisdom nails it: mastering precision, appropriateness, timeliness, intentionality, and methodology isn’t just for anger management — it's crucial for AIOps too. In the chaotic world of IT, we need to separate the signal from the noise and act with clear intention.
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Forrester eCommerce
JULY 18, 2024
Our Planning Guides will steer you toward budgeting decisions that set you up for success in 2025. Get a preview of what to expect when the guides launch on August 1.
Retail TouchPoints
JULY 30, 2024
In a “near unanimous” vote, Costco employees in Norfolk, Va. represented by Teamsters Local 822 have authorized a strike following more than eight months of negotiations, according to the union. Nearly 250 Costco warehouse workers voted to join the union in January 2024. Additionally, Teamsters Local 174 also is in negotiations for more than 150 Costco drivers in Sumner, Wash., who voted to join the union in April 2024.
Forrester eCommerce
JULY 26, 2024
Crises such as the one triggered by CrowdStrike's global outage shine a bright light on many aspects of business and technology. Our new report provides a thorough overview of recommended actions for tech leaders as they face the unfolding long-term repercussions.
Groove
JULY 30, 2024
Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Ravi Kurani of MySutro.com In this episode of eCommerce Masters, host Ethan Giffin interviews Ravi Kurani, founder of Sutro, a company that creates robotic water diagnostics devices for swimming pools. Kurani shares his journey from pool boy to entrepreneur, developing a high-tech solution for pool maintenance.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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