December, 2024

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Mastering eCommerce Email List Growth: A Comprehensive Guide

Groove

Since the beginning of eCommerce, email marketing has been one of the most effective ways to reach customers, and this is still true even in today's crowded digital landscape. However, the biggest key to successful email marketing for eCommerce is building an email subscriber baseand this is often easier said than done. To help grow your eCommerce email list, let's take a look at some proven lead-generation tactics and powerful tools for email list growth.

eCommerce 295
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The Average B2B Firm Invests 8% Of Revenue In Marketing — But That’s Not The Whole Story

Forrester eCommerce

Global averages mask a great deal of nuance. Get an overview of our B2B marketing budget benchmark reports and find out how they can help you evaluate your marketing investment.

B2B 354
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Rethinking Retail Returns

Retail TouchPoints

Welcome to the world of retail returns, an expensive, cumbersome yet essential part of the industry. The number of returns is growing and managing them is critically important to maintaining margins and customer satisfaction. Consider these facts: total returns amounted to $743 billion in merchandise in 2023 and in 2022; approximately 16.5% of all purchased goods were returned to retailers.

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567: Why Everyone Needs a Side Hustle in 2025 – And the Best Ones to Start Today

My Wife Quit Her Job

These days, relying on just one source of income is like putting all your eggs in one basketits risky. A side hustle isnt just about making extra cash; its about taking control of your financial future. Whether its paying off debt, saving for a dream, or creating a safety net, a side hustle gives you options. And the best part? You can start small, work on something you actually enjoy, and watch it grow.

eCommerce 156
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Maximizing Conversions from Existing Traffic: How to Lower Customer Acquisition Costs

UpSellIt

Rising Customer Acquisition Costs for Ecommerce Retailers Customer acquisition costs (CAC) are on the rise, making it more challenging for ecommerce retailers to maintain profitability. CAC refers to the total expense that is involved in acquiring a new customer, which can include ad spend, marketing efforts, and sales strategies. With rising advertising expenses, increased competition, and the decline of third-party cookies, focusing solely on acquiring new traffic has become less sustainable a

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Yesway Opens 5 Allsup’s Stores in New Mexico and Texas

Retail TouchPoints

Convenience store chain Yesway is continuing its aggressive U.S. expansion by opening five new Allsups stores in New Mexico and Texas. In October 2024, the company announced the opening of eight new locations across New Mexico, Oklahoma and Texas within a six -month period. These new stores each span 6,277 square feet and operate 24 hours a day, offering a variety of private label products, including fresh bread, milk and eggs, as well as Allsups famous burritos.

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Digital Design Made Fastr: Libraries & Templates

Fastr

In every corner of the creative world, templates have long existed – and for good reason. They teach, guide, inspire, and accelerate the creative process. If your corner is the digital one, building and managing an ecommerce frontend, you're no stranger to these tools and templates. nor their limitations. If only you had a dollar for every time you wished you could get that brilliantly beautiful design from your head to your screen and site – without any creative compromises or unsolicited adjus

eCommerce 162
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European Cybersecurity Reflections 2024

Forrester eCommerce

This time of year is perfect for reflectionlooking back at the challenges and successes of 2024 while anticipating the opportunities and changes that 2025 will bring.

Customer 259
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Macy’s Increases Store Closures to 65 by 2025

RetailWire

Macy's is closing more stores than originally planned.

Retail 105
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eCommerce Retargeting Strategies with Michael Diesu from Revenue Roll - EP009

Groove

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Michael Diesu from Revenue Roll In Episode 009 of eCommerce Masters, host Ethan Giffin (CEO of Groove Commerce), welcomes Michael Diesu from Revenue Roll to discuss cutting-edge retargeting strategies and data-driven marketing insights. Michael shares the journey from his roots in consulting at Accenture to co-founding Revenue Roll, a platform revolutionizing how businesses approach retargeting by using advanced

eCommerce 364
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Banner Black Friday Sales Bode Well for Holiday Season

Retail TouchPoints

Easing inflation, the looming threat of potential tariffs and heavy discounting saw Americans spend in record numbers over the Thanksgiving weekend, with U.S. retail sales (excluding automotive) up 3.4% on Black Friday according to Mastercard SpendingPulse , which measures in-store and online retail sales across all payment types. Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 billion online, up

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My 2024 Retail Predictions: A Reckoning

Steve Dennis

For the last several years, I’ve made a list of annual predictions for the retail industry, which I share here, on Forbes , and on my podcast. And then, in what can sometimes amount to an act of self-flagellation, I take account of how I did. So without further ado, let the grading of my baker’s dozen of prognostications begin! The bifurcation (polarization) of just about everything accelerates.

Retail 167
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Why Brand Trust Makes 87% of Shoppers Pay More for Products | Salsify

Salsify

The numbers are in: Customers will pay more for products from brands they trust. That is, 87% of them, according to Salsifys upcoming 2025 Consumer Research report.

Consumer 133
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Anti-Predictions 2025: What Won’t Happen In The Year Ahead

Forrester eCommerce

It's predictions season at Forrester. Read this blog to get a look at what won't happen in the year ahead in our 2025 anti-predictions.

Blog 370
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Wendy’s Is Closing 140 Locations by the End of 2024. Here’s Who May Be Affected.

RetailWire

Wendy's is closing several locations before the year is over.

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Benefits of Content Marketing for eCommerce: 10 Reasons to Start Now

Groove

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. The emergence of the latest content marketing trends, including AI-driven personalization and the use of video across platforms, has further shaped how customers and brands interact at every step of the buyers journey.

eCommerce 307
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How AI Assistants are Already Reshaping Shopping

Retail TouchPoints

2024 is set to go down in history as the year of the AI assistant. Amid all the ongoing furor around new artificial intelligence applications, when it comes to actual utility for both brands and consumers, the cream that has risen to the top appears to be AI-powered agents. Amazon was one of the first retailers to launch an AI shopping assistant, but others swiftly followed.

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Cyber Monday spending hits $13.3B: Adobe

RetailDive

Cyber Monday remains the biggest online shopping day, but the five-day period from Thanksgiving to Monday brought in over $41 billion online overall.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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AI Shopping Assistants and Chatbots in Customer Experience | Salsify

Salsify

If you work in ecommerce, you know how deeply customers appreciate speed and convenience. That being said, many brands may be overlooking a simple way to provide it to their shoppers.

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Environmental Sustainability: Even If You Change The Route, Keep The Destination

Forrester eCommerce

Theres a school of thought that writes most sustainability efforts off as annoying virtue signaling: Consumers with time and disposable income choose to pay a green premium for products that make them feel good, and companies plant trees and recycle coffee cups to make those customers like them.

Consumer 352
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WebGL Graphic Animations: Digital Design Made Fastr

Fastr

Even those who've retired from poking around shops or roaming malls adopting a strictly online-only shopping method still want a taste of that immersive element of brick-and-mortar browsing, but it's a craving no static website can satiate. The good news: Online shopping does not have to be a cold and clinical activity thanks to tools and tech that enable brands to build dynamic, animated, and interactive digital content.

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BigCommerce SEO Tips: How to Rank Your Products in Search

Groove

SEO optimization for BigCommerce can make or break your business. Incorporating the major SEO trends of 2024including mobile-first indexing (and ensuring that your site benefits from mobile-first SEO), working to appeal to Googles experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) framework, and prioritizing Core Web Vitalscan help set you up for success in your eCommerce business.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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SVP Reveals How Tractor Supply Assesses Tech to Power ‘Legendary’ Service Experiences

Retail TouchPoints

A key aspect of Tractor Supply Company s brand mission is providing legendary customer service. That means investing in technology that both directly and indirectly supports them as they browse and buy across channels. Whether customers decide to shop online, use the mobile app or are face to face with an associate, Tractor Supply offers a number of tools that enable inventory visibility, seamless service and fast checkout.

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Nordstroms succeed in taking company private for $6.25B

RetailDive

The board unanimously approved the deal, which also includes Mexican retail conglomerate El Puerto de Liverpool and gives the founding family a majority stake.

Retail 126
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566: New US Crackdown Just Killed Dropshipping – What Sellers Must Know

My Wife Quit Her Job

In this episode, I’m going to break down why the aliexpress dropshipping business model is essentially dead. I’ll break down what happened, why it happened and what it means for you. What You’ll Learn The new deminimus legislation Why this affects China dropshipping Why the new rules kill this business model Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

Books 156
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GDPR Isn’t Enough: Navigate Privacy Regulations In APAC

Forrester eCommerce

According to Forrester’s Business Privacy Survey 2024, 46% of privacy decision-makers in Asia Pacific (APAC) reported full compliance with GDPR. However, compliance with the EU’s GDPR alone isn’t sufficient in APAC, where local regulations may impose additional or different requirements.

B2C 482
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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Figma Import: Digital Design Made Fastr

Fastr

Good ol Figma an old friend to many ecommerce brands and a key part of their digital content and frontend creation process. Your designers, marketers, merchandisers, copywriters, and other creative team members would likely agree: It's familiar, powerful, organized, collaborative, and it gets the job done. We wouldn't argue that, but we would specify this: Figma gets the design ideation job done.

eCommerce 173
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HubSpot Pros and Cons for eCommerce: What Brands Need to Know

Groove

HubSpot is well-known among business owners, entrepreneurs, and marketing professionals. As an all-in-one solution for inbound marketing, sales, and customer service, it checks a lot of boxes, but you may not recognize the full extent of what it has to offer. In this post, we'll dive into the biggest HubSpot pros and cons, breaking down its capabilities, the most significant limitations, and how it might support your company's goals.

eCommerce 281
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Sustainability and Profitability: How Embedding Sustainability can Boost Business Performance

Retail TouchPoints

The retail sector faces significant challenges in achieving sustainability. Industries such as fashion, for example, face significant customer stakeholder pressure as well as complex, decentralized supply chains with the heavy burden of Scope 3 emissions (approximately 96% of the sector’s total). For home and retailing brands, 98% of emissions are within Scope 3.

Supplies 223
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Big Lots’ new deal could keep up to 400 stores open

RetailDive

Under the transaction, Variety Wholesalers would acquire at least 200 stores and up to two distribution centers, saving jobs in the process.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.