BigCommerce
MARCH 10, 2017
Being fired by one of my first clients taught me one of my hardest lessons: the importance of being able to accurately diagnose the disease before providing the cure. What I realized then was that even though SEO done well can increase traffic and ROI, if you do it poorly, it will negatively impact an online store’s organic search efforts, therefore conversions and revenue.
Forrester eCommerce
MARCH 17, 2017
With the increasing significance of the online channel in retail, we need variables other than macroeconomic data or consumer market size to assess the readiness of a market for eCommerce. While there is no universal tool for selecting expansion opportunities, the Forrester Readiness Index (FRI) provides a holistic assessment of the eCommerce setting for each country.
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My Wife Quit Her Job
MARCH 8, 2017
Today I’ve have someone really special on the show, Chris Boerner. Now I met Chris at the Ecommerce Fuel conference in Savannah Georgia a month ago and I’m really glad that we met. She has an amazing story and she runs a successful business called CieloPillHolders.com where she sells premium key chain pill fobs. She’s done exceptionally well on Amazon, is extremely well connected with the Amazon community and she has a lot of experience with the platform.
Groove
MARCH 2, 2017
If you were one of 50 attendees here at Groove or more than 300 viewers on Facebook Live of the last Baltimore HubSpot User Group (HUG) on February 23, you may already be re-writing your executive summaries, removing jargon from your scope of services, and enforcing a deadline on a proposal. Just as likely, you could be shopping for a turquoise "Coffee is for Closers" t-shirt.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Traffic and Sales
MARCH 16, 2017
It’s no secret, website pop ups have changed the way online businesses engage, interact, and convert their visitors. Whether you like them or not, they are incredibly effective, especially when used right. Still, many marketers are missing the boat when using pop ups on their website. In this article, we’ll cover the key elements of a high converting website pop up and how you can pop up conversions with a few simple tweaks.
RTP blog
MARCH 24, 2017
By Peter Edlund, DiCentral Brick-and-mortar retailers spent decades building infrastructure to guarantee merchandise is on the shelf when customers walk into the store. Unfortunately, store traffic is declining, leaving too much perfectly allocated inventory to get marked down, crushing profitability. To survive, major retailers have shuttered hundreds of underperforming stores.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Optimizely
MARCH 24, 2017
One of the most important aspects of web push is the real-time factor: where email is still largely at the mercy of a customer’s delay in opening and reading each message, web push allows marketers to deliver campaigns exactly when a customer needs them, in a way that creates urgency and encourages more in-the-moment engagement. But the real-time factor is accompanied by an increased danger of irrelevance – because web push is inherently more invasive than email (and even more so than mobi
My Wife Quit Her Job
MARCH 20, 2017
I’ve been helping would be entrepreneurs for nearly eight years now and one thing I’ve discovered is that you can’t really push someone to take the entrepreneurial plunge. Either you have the desire to start your own business or you don’t and most people can’t get over the uncertainty that’s involved with being your own boss.
Groove
MARCH 21, 2017
The greatest piece of sales advice I ever received was from my very first sales manager who would always say, "Time is the killer of all deals." Not so coincidentally, it took me some time - and some lost sales - to fully understand exactly what he meant.
Ecommerce Platforms
MARCH 22, 2017
With the ever changing market, it's difficult to understand exactly where and how to sell your products online, regardless of whether they're physical or digital. A band, for example, might want to sell merchandise and music tracks, but trying to figure out the best outlet to do so is troublesome. After all, selling a digital product would push you towards one platform while physical products like shirts and hats would send you elsewhere.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RTP blog
MARCH 31, 2017
By Kate Munro, Bamboo Rose Blindly navigating cultural differences can land a world traveler in a sea of trouble with one wrong move. Decades of globalization have established corporate giants as ubiquitous global icons, but their global presence doesn’t mean their employees have worldly etiquette. For example, would you know better than to bring marigolds to a dinner party in Mexico (as they signify death there), give a pink onesie to a Japanese baby girl (pink is largely for men in Japan) or s
Fastr
MARCH 2, 2017
Of-the-moment content is an up and coming trend in ecommerce; by creating relevant and seasonal content that is perfectly tailored to their audience, brands can increase engagement and conversions. And interactive holiday-driven content is a powerful way to stand out from the competition and cut through the ecommerce noise. Holidays are some of the busiest times of the year for ecommerce retailers, The post Guided Selling With Godiva appeared first on Zmags.
Optimizely
MARCH 10, 2017
A customer has just made their first purchase with your brand – certainly a moment to celebrate as a marketer. But the journey isn’t over. Without further nurturing from your brand, the vast majority of customers will make one purchase, and then disappear: and it’s important to remember that 80% of a brand’s revenue will come from 20% of their customers.
My Wife Quit Her Job
MARCH 6, 2017
Sometimes a seemingly insignificant change to your website or online strategy can pay huge dividends. And in many cases, the answer to improving sales requires very little effort to implement. In this article, I’m going to discuss some simple tweaks that we made to our website that had a dramatic impact on our business. Before I get into the guts of what we did, I just want to stress the importance of obtaining quality metrics for your website.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Groove
MARCH 2, 2017
On February 23, Kyle Racki, CEO of Proposify, made a trip down to Baltimore to teach the audience how to build a business proposal and proposal system that sells.
Ecommerce Platforms
MARCH 5, 2017
Whether a customer contacts you through email, phone, chat or a support ticket, they want a fast response. At that moment in time that's the only thing they desire. Therefore, a speedy response time should always be your primary objective when establishing a support system. After that the customer is going to judge you on the quality of support. This ties into how knowledgeable you sound, if you resolve their problem on the first try and if you're accommodating to any problems they have encounte
RTP blog
MARCH 29, 2017
Organized retail crime (ORC) continues to be a thorn in the side of merchants everywhere. In the latest high-profile example of retail theft, New York State officials indicted 12 people for stealing $12 million in merchandise from various major retailers and reselling the products on Amazon and eBay. Retail stores affected included Staples , Best Buy and Office Depot locations in NYC, as well as stores in 27 other U.S. states.
Forrester Omnichannel
MARCH 22, 2017
Source: Forrester, "Make Omnichannel A Cornerstone Of Your Telecom Digital Transformation" Poor customer experiences remain the Achilles' heel of telcos' digital transformation efforts. We live in the age of the customer, and today's telco customer has expectations that far exceed the traditional standard of telco customer service. A random search on Trustpilot for customer satisfaction with telcos in various countries shows widespread dissatisfaction.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Optimizely
MARCH 2, 2017
Until recently, the vast majority of subscription boxes came from subscription brands – that is, brands that exclusively sell curated boxes of themed merchandise. But in the past year, many bigger brands decided to dip their toes into the subscription box business: the beauty brand Sephora released the monthly subscription “PLAY! by Sephora,” Starbucks introduced a coffee subscription called Reserve Roastery, and Target has a themed subscription box with products for babies/new parents, to
My Wife Quit Her Job
MARCH 15, 2017
Today I have someone really special on the show. He’s actually someone who I’ve looked up to for a very long time and someone who I never thought I would have access to especially since he lives in Australia. And he’s actually one of the reasons why I got started blogging in the first place back in 2009. His blog ProBlogger.net started a revolution of professional bloggers all over the world.
A Better Lemonade Stand
MARCH 21, 2017
In this post learn how to write better product descriptions by understanding your audience so well you can describe what they want better than they can. The post How to Write Better Product Descriptions: Are Your Product Descriptions Missing These 3 Crucial Ingredients? appeared first on A Better Lemonade Stand.
Ecommerce Platforms
MARCH 13, 2017
We've all heard it. Content is king. Yes, that's true. But quality content, especially blog posts, are extremely hard to come by. I often speak with small online business owners who cringe at the idea of setting up and managing a social media account. Why? Because it takes tons of time, and you're not exactly guaranteed to see any returns unless you have awesome posts that people get exited about.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
RTP blog
MARCH 28, 2017
By Tim Parry, Managing Editor The end is near, and I believe Q2 2017 will finally be the quarter when Sears Holdings files for bankruptcy and calls it quits. I’m not saying that solely because of its most-recent SEC filings, but also as someone who shops Kmart and Sears stores and e-Commerce sites. I moved to a small town in Connecticut about a year and a half ago, and quickly became a Kmart shopper.
SellBrite
MARCH 28, 2017
Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are questions I’ve been wondering about lately as I read more and more stories about ecommerce brands dipping their toes in the physical, brick-and-mortar world of retail.
Optimizely
MARCH 28, 2017
It’s a marketer’s worst nightmare: for whatever reasons, a once active customer has stopped engaging with your brand entirely. Maybe it’s been over six months, or maybe even a year, but either way the relationship has gone cold and you weren’t able to save it – or, you didn’t know you needed to. But there is still hope! Winback campaigns, when executed well, are proven to not only capture your customer’s attention, but also encourage your customer to start shopping again.
My Wife Quit Her Job
MARCH 1, 2017
In this solo podcast episode, I go over the most important reason why you need to expand beyond Amazon. You’ll learn 6 easy to implement strategies on how to sell more to your existing customers and boost your sales significantly. Enjoy the show! What You’ll Learn How to find your business customers How to find your best repeat customers How to leverage Facebook lookalike audiences How to cross sell your customers How to implement a referral program Why you need to expand beyond Amaz
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
Fastr
MARCH 30, 2017
One of our favorite forms of content is the tried and true buyers guide. Coupled with rich and shoppable content, it’s a striking way to guide the customer down the path to purchase. And with editorial featurettes and personalized advice, customers are connecting to your brand in a whole new way. Here are some of our favorite. The post The Buyers Guide: Creating A Rich Brand Experience appeared first on Zmags.
Ecommerce Platforms
MARCH 1, 2017
Whether you're attempting to accumulate more customers or simply trying to get feedback from your customers, you generally have to piece together marketing and ecommerce apps and tools to make it all happen. However, REES46 has taken a different approach, bringing together everything from smart product recommendations to triggered emails and customer segmentation to real-time analytics.
RTP blog
MARCH 27, 2017
By Thomas Torre, Copatient The healthcare industry has gone through many changes that have resulted in a major shift of financial responsibility onto the consumer. Plus, Washington is planning drastic revisions to the way we receive and pay for healthcare, making the future uncertain. Retail is one space particularly susceptible to skyrocketing medical costs, in large part due to its dependence on an hourly work force.
SellBrite
MARCH 17, 2017
For any ecommerce entrepreneur, the first step to success often stems from finding the right manufacturing partner. With the plethora of online manufacturing marketplaces like Alibaba , Global Sources , and HKTDC , finding a manufacturer can be easy. The hard part is knowing if you’ve found the RIGHT manufacturer that isn’t a scammer or middle man. From my experience bringing dozens of products to market(mostly from China), I’ve realized how big this problem really is–almost every ecommerc
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
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