Steve Dennis

NOVEMBER 8, 2019

As much as “retail apocalypse” continues to show up in the headlines, by now most people that take the time to look at the facts know it’s nonsense. The truth is while much of retail is definitely different–in some cases radically–it’s far from dead. Physical retail continues to grow, lots of stores are opening and brands like Target and Best Buy, which were once thought to be made increasingly irrelevant by the massive growth of Amazon, are doing just fine, thank you.

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BigCommerce

NOVEMBER 19, 2019

Running a successful ecommerce website isn’t easy, but it’s made harder by a few myths — some of which are deeply…

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GetElastic

NOVEMBER 21, 2019

We know that click fraud is a costly threat source facing advertisers. The question we’re left to ask, though, is “why?”. What is the motivation behind these fraudsters’ actions? How do they translate clicks into cash? And, most importantly, what can we do to insulate the market against risk in the face of ever-increasing numbers of attacks? How & Why Online Advertising Works.

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Kissmetrics

NOVEMBER 12, 2019

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this. and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do? Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it.

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Steve Dennis

NOVEMBER 27, 2019

On one level, I get the attention paid to retailers’ quarterly reports. So when Macy’s missed on sales expectations and cut its full-year profit outlook recently, it wasn’t surprising that many analysts glommed on to how it was the iconic retailer’s first same-store sales decline in seven quarters, or to CEO Jeff Gennette’s lame weather-related excuses.

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SellBrite

NOVEMBER 26, 2019

It’s frustrating to have great products on Amazon but sales numbers that say otherwise. When your numbers aren’t where you want them to be, you can even find yourself questioning the product, wondering if it’s great after all. While it’s easy to fall into this trap, it’s important you first examine your Amazon conversion rate to determine what the problem is.

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RTP blog

NOVEMBER 29, 2019

By Mahesh Ramachandran, OpsRamp It’s that time of year again. Forget turkey, cranberries and pesky in-laws: it’s time to get your shopping on. For IT organizations at retailers and e-Commerce companies, it’s an exciting time and also one where every detail matters. So far, predictions are robust for sales, with eMarketer forecasting that this will be the first-ever trillion-dollar holiday season in the United States.

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Ecommerce Platforms

NOVEMBER 27, 2019

Not sure how to choose between Stripe vs Square? You're not alone. At first glance, both Stripe and Square seem pretty similar. Both of these tools are market leaders in the payment industry, with features that have transformed the way that we pay for the things that we need. What's more, both Stripe and Square are on the cutting edge of payment technology, giving businesses access to more efficient and reliable ways of accepting and managing their transactions.

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RTP blog

NOVEMBER 25, 2019

By Brian Byer, Blue Fountain Media It’s no question that consumers have embraced online holiday shopping. This year, for the first time, they’re expected to do more shopping online than at the mall and other brick-and-mortar retailers. Our own recent survey on holiday shopping confirms this, with almost 30% of respondents claiming they’d do all their gift shopping online this season, not setting a foot inside traditional retail outlets.

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BigCommerce

NOVEMBER 7, 2019

As a younger Millennial, I’ll be honest — I thought I knew everything there was to know about Gen Z.

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Optimizely

NOVEMBER 14, 2019

Your customers come in many different shapes and sizes. It’s important to segment your marketing so you can serve up the right content at the right time. But, with just 22% of customers saying that they’re satisfied with the level of personalisation they receive, brands need to do a lot more to get their customers to convert. To improve your customer experience and encourage conversion, target your customers in ways that go beyond demographics.

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Forrester eCommerce

NOVEMBER 22, 2019

Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns. The session will: Help you understand the various technologies and […].

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Groove

NOVEMBER 26, 2019

We often get asked during presentations and webinars about how to increase online sales fast. With eCommerce sales growing over 15% in 2018, it’s a very valid question. In this blog, we are going to break down 10 ways you can begin to increase your online sales. Understand your ideal buyer profile and buyer personas. Use automation to email while you sleep.

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Kissmetrics

NOVEMBER 26, 2019

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Some of the moves they are making are really going to impact your marketing efforts. So, what are these non-algorithm changes? Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition.

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Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

RTP blog

NOVEMBER 22, 2019

By Franklin Chu , Azoya USA. Today’s e-Commerce market is oversaturated and many players are losing steam and losing money. Yet Chinese e-Commerce giant Alibaba recorded a whopping $38.4 billion in GMV this year, a 26% jump from last year’s Singles Day. While growth is slowing, it remains strong and impressive for a company as large as Alibaba.

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BigCommerce

NOVEMBER 5, 2019

How to Speed Up WordPress Sites: 6 WP Plugins That Help Keeping your WordPress web pages loading at blazing fast…

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GetElastic

NOVEMBER 22, 2019

Usability. Efficiency. Accessibility. All these terms converge to give life to UX design. Good UX fully utilizes web elements and offers a clear and intuitive interface, hence encouraging the conversion rates. Most of the time, UX revolves around enhancing the experience consumers have when interacting with your product. It’s about making sure they find value in what you’re offering.

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Forrester eCommerce

NOVEMBER 21, 2019

This week, I attended IBM’s fifth annual Security Summit in New York City, an exclusive event for a who’s who of IBM’s security customers. This is my third year attending, and I always look forward to going for a few reasons: 1) This is a small, targeted half-day security conference — perfect for a forced […].

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Groove

NOVEMBER 22, 2019

By 2021, mobile eCommerce will account for 54% of total online sales. Companies like Snapchat are cashing in on this opportunity by offering eCommerce companies the tools they need to succeed. To help merchants like you, we’ve created this blog to cover: Different Snapchat ad formats. Buying habits of users. An exemplary success story. Metrics. Influencer marketing and tips.

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Kissmetrics

NOVEMBER 19, 2019

It’s been more than a year since I launched the “new” Ubersuggest. And over the last 12 months, I have made a lot of progress. Just as a quick recap: Ubersuggest went from a basic keyword research tool to now containing backlink data, rank tracking, content ideas, site audit reports, and many more features. If you haven’t played with Ubersuggest in the past few months, give it a try.

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Ecommerce Platforms

NOVEMBER 6, 2019

Are you selling products on Amazon as a secondary source of income next to your online store? Or, are you strictly an Amazon seller without an ecommerce site? It seems like an Amazon seller account is a must-have if you plan on expanding your reach and locating new customers. It turns out that over 1.7 million sellers are currently peddling products on Amazon, with hundreds of thousands of new third-party merchants being added each year.

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BigCommerce

NOVEMBER 27, 2019

Magento, an open-source platform, is a longstanding giant in the ecommerce space.

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Omnisend

NOVEMBER 29, 2019

Have a plan for online business and looking for the best ecommerce platform? You’ve landed on the right site. In this article, we’ll review five popular ecommerce platforms. They all are high-end solutions, but at the same time, they cover different merchants’ needs and require different levels of technical readiness. For easier comparison, we’ve highlighted Read more The post The Best Ecommerce Platform: Top Five Solutions For Web Building in 2020 appeared first on Ecommerce Marketing Automatio

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Forrester eCommerce

NOVEMBER 28, 2019

In a recent inquiry, a new Chief Data Officer asked where to start. And, wanted to know how to build a community around data and analytics, particularly with a limited budget to hire. Finding “Friendlies” My first suggestion was to look at the case study I did a few years ago on Seattle Children’s Hospital. […].

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Groove

NOVEMBER 25, 2019

What is HubSpot? If you’re reading this blog, you’ve already heard of HubSpot. But are you familiar with everything it has to offer? HubSpot is a cloud-based, software-as-a-service company that offers a full stack of marketing, sales, and service software for your business. Based out of Boston, HubSpot has continued to grow over the last few years after going public in mid-2014.

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GetElastic

NOVEMBER 29, 2019

Today’s average customer is online and connected and every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter. In fact, 86 percent of consumers report reading reviews for businesses and most read up to 10 reviews before trusting a local business. Now, no two customers perceive an experience the same way and some customers are rarely, if ever, completely satisfied with a product or service.

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Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events

Canonicalized

NOVEMBER 9, 2019

A look behind the scenes at how we helped Chaoly use Tableau to bring data to life. The Goal Clients of Chaoly will be able to get valuable insights into their China e-commerce strategy and make smart decisions. The tool of choice: Tableau. People will be able to log in to their accounts and use […]. The post Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics appeared first on Canonicalized.

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Wiser

NOVEMBER 26, 2019

When done right, a new product launch can be a big win for a brand. Apple is usually on the winning side of its product launches, with lines wrapped around the corner for the next iPhone or new gadget. A big part of a successful product launch is the price. Get the price right, and you can drive sales, hype, and long-time customers. Get it wrong, and it can be a public relations nightmare and flat sales.

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Omnisend

NOVEMBER 15, 2019

I bet that, apart from kids, ecommerce retailers are the only ones on planet Earth who wait for Christmas the most. And when it finally comes, your email campaigns may make or break your holiday success. One of the biggest challenges is to find a design solution for all promotional material, including emails, that would Read more The post 4 Ways To Master Your Holiday Email Templates in 2019 appeared first on Ecommerce Marketing Automation | Omnisend.

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Forrester eCommerce

NOVEMBER 26, 2019

A distributed denial of service attack can turn a retailer's holiday season from merry to miserable. Learn how to protect yourself.

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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