March, 2019

Overcoming Self Doubt And What It Takes To Make 6 Figures In Ecommerce

My Wife Quit Her Job

Looking back, one of the biggest challenges of starting our ecommerce store was the lack of support. For example in 2007… We had no one to talk to. We had no one to share our experiences with. We had no one to compare strategies with.

Understanding Buyer Motivation: Getting More of Your Ecommerce Customers to Checkout

BigCommerce

Understanding the motivations behind your buyers, how they interact with your ecommerce site, and where they are in terms of… Conversion Rate Optimization

Engage Buyers Between Purchases with an Ecommerce Content Strategy

Zaius

Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase.

Make No Mistake — Microsoft Is A Security Company Now

Forrester eCommerce

Microsoft has announced support for macOS in its rebranded Microsoft Defender ATP product, taking this product from being an offering that could be considered an add-on for hardening its own operating system to a multiplatform security solution.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Multilingual SEO: Site structure and best practices

Canonicalized

Multinational markets used to be a thing that only big companies can tap. However, as an online business, we have one big advantage that many small and medium businesses did not had in the past, the internet. The internet does not have borders and can be accessed from anywhere in the world.

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248: James Clear On How To Create The Right Habits To Grow Your Business

My Wife Quit Her Job

Today I’m thrilled to have my buddy James Clear back on the show. James’ most recent book, Atomic Habits, hit the New York Times bestseller list and the last time I checked, it was the #8 best selling book on all of Amazon.

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The State of Influencer Marketing: 10 Influencer Marketing Statistics to Inform Where You Invest

BigCommerce

Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands… Social Selling

Meet Zam: Your Marketing Assistant

Zaius

We have someone you MUST meet! Zam (like Sam, but with a ‘Z’). If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform.

Use Direct Mail To Get The Attention Of Your Digital-First B2B Buyers

Forrester eCommerce

When was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here. The sad truth about most modern marketing tactics is that they’re too cheap and too easy.

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Visual Analysis Series: SEO Growth or Business Decline? eCommerce Edition

Canonicalized

Data visualization is a powerful tool in the hands of those who try to answer the right question. For some it might be pretty pictures, others might build charts for the sake of it. For us, it’s something that should move minds in the right direction.

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What You Need to Know for an Ecommerce Website Redesign in 2019

Ecommerce Platforms

Is this the year you’re going to redesign your ecommerce website? If it’s been a few years since you have, then you need to know that a lot has changed.

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Why You Need A Fulfillment Center And My Top 3PL Picks For 2019

My Wife Quit Her Job

One of the biggest challenges with running an ecommerce business is finding an efficient and inexpensive way to deliver your goods to the end customer. Unlike digital products which can be delivered via download or email, a physical product must be shipped using a carrier like USPS, FedEx or UPS.

The BigCommerce Partner Philosophy

BigCommerce

Earlier this month, Shopify announced a series of changes to its partner terms of service – changes that dictate the… BigCommerce News

Why B2C Branding is Really a Management Tool

Zaius

This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that?

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Tech Titans Google And Microsoft Are Transforming Cybersecurity

Forrester eCommerce

Last April, we outlined how the “Tech Titans” (Amazon, Google, and Microsoft) were poised to change the cybersecurity landscape by introducing a new model for enterprises to consume cyber security solutions. Security has long been delivered as siloed solutions located on-premise.

Rich Content, Richer Experiences

Zmags

Rich Content and Richer User Experience As a content marketer, you know design is everything. You also know that rich content contributes to […]. The post Rich Content, Richer Experiences appeared first on Zmags.

Can Retailers Act Like Tech Companies —  And Should They?

Retail TouchPoints

Walmart turned heads at SXSW earlier in March by billing itself as a tech company for the first time. The retail giant hasn’t been shy about investing in newer technologies such as VR , robotics.

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How to Create a Facebook Shop Page: Learn How to Sell on Facebook – A Step-by-Step Guide (March 2019)

Ecommerce Platforms

How many platforms are you currently selling products on? Three? Is one of those a Facebook Shop page? It should be. Here's why selling on Facebook makes a lot of sense: ?? “You need to learn how to sell on Facebook!”

BigCommerce Doubles Down on Headless Commerce with BloomReach, Sitecore, Adobe Experience Manager, and More

BigCommerce

Today, we are excited to announce additional headless heads for ecommerce brands of all sizes as a CMS-agnostic headless checkout… Product News headless

6 Ways to Avoid and Improve Email List Fatigue

Zaius

Email list fatigue is almost inevitable, even if you’re an email marketing magician. Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages.

What To Expect At RSA Conference 2019: Cloud As Security Improvement And The Possible End Of The Infosec Gilded Age

Forrester eCommerce

I recently did a webinar with a few of my colleagues from the RSA Conference Advisory Board on precisely this topic, which you can find here. We tried to expose as much as we could of the fantastic variety that you’ll find at RSA Conference 2019.

17 Charts That Show Where Content Marketing is Heading

Kissmetrics

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars.

Serving Retail Consumers In An Age Of Digital Transformation

Retail TouchPoints

By Bryan Gray, Alorica As the retail industry transitions to a digitally-driven customer experience, companies are faced with the difficult task of creating an exceptional customer journey online.

60 Amazing Online Clothing Stores and Their UX Tricks You Should Steal

Ecommerce Platforms

There are plenty of inspirational clothing stores and these 60 were chosen for their clean design, great UX or creative products. While in a brick and mortar store the assistant can help people entering the store to decide what to buy, in the online world it’s completely different.

How Your Business Can Make Money Selling on Instagram

BigCommerce

You’ve seen them all do it. Top brands like Adidas, Nike, and Glossier have been using Instagram to inspire purchase… Social Selling

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Zaius: The Award-Winning CRM for B2C Marketers

Zaius

We work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. . That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019.

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Atoms Get Their Revenge At The Intelligent Edge

Forrester eCommerce

My colleagues J.P. Gownder, Craig Le Clair, and I just published the results of a year-long study to answer the question “What happens when digital business systems and physical-world processes come together?” The answer: Atoms get their revenge.

Every Self Made Millionaire Has This Mindset…Do You?

My Wife Quit Her Job

Are you looking to become wealthy? Do you aspire to be filthy rich? Well chances are you are going about it all wrong. Before you can give yourself a shot at making life changing money, you must first develop the proper mindset. Recently, I had a Facebook Messenger conversation with a reader seeking business advice. He currently works 3 jobs that together require 90 hours per week. He is single with no children. He saves 30% of his income every month.

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Five Breakthrough Data-Driven Strategies To Win Retail Customers For Life

Retail TouchPoints

By Deesean Wilson, DXC Technology Digital technology has had a profound effect on the retail industry, an effect demonstrated by the importance and utility of data.

Physical Retail Is Not Dead Yet!

Bryan Eisenberg

Amazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing great. You too can Be Like Amazon while not being like Amazon. Any business, retail or services, online or brick and mortar can learn from these principles.

Checkout on Instagram is Coming: What It Is, Why It Matters, and When You Can Get It

BigCommerce

Today, Instagram publicly announced their closed beta for checkout on Instagram in partnership with select ecommerce platforms including BigCommerce. Instagram’s… Product News

Measuring Ecommerce Ad Attribution for Maximum Impact

Zaius

When it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC). They get excited by the number of clicks on their ads, invest more in the channels that led to the most clicks, and consider their job done.

What CIOs Can Learn from Fleetwood Mac about Marketing

Forrester eCommerce

Here at Forrester, we love all things music. Each office floor has a different musical theme and all the rooms are named after popular musicians of the time. It’s not uncommon to have a team meeting in Guns N’ Roses or an afternoon phone call in Jackson Browne.