March, 2019

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Overcoming Self Doubt And What It Takes To Make 6 Figures In Ecommerce

My Wife Quit Her Job

Looking back, one of the biggest challenges of starting our ecommerce store was the lack of support. For example in 2007… We had no one to talk to. We had no one to share our experiences with. We had no one to compare strategies with. And to make things worse, most people doubted that we would ever be able to replace my wife’s 6 figure income selling handkerchiefs online.

eCommerce 224
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Understanding Buyer Motivation: Getting More of Your Ecommerce Customers to Checkout

BigCommerce

Understanding the motivations behind your buyers, how they interact with your ecommerce site, and where they are in terms of…

eCommerce 410
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Engage Buyers Between Purchases with an Ecommerce Content Strategy

Optimizely

Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase. But, if you don’t keep buyers engaged after their first purchase, it will be harder to get them to shop with you again. That’s where content marketing comes in. If you sell lower ticket items such as toothbrushes, you might not think that content is for you.

eCommerce 210
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Make No Mistake — Microsoft Is A Security Company Now

Forrester eCommerce

Microsoft has announced support for macOS in its rebranded Microsoft Defender ATP product, taking this product from being an offering that could be considered an add-on for hardening its own operating system to a multiplatform security solution. While this is an early release, it is a clear signal of the investment Microsoft is making to […].

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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This Holiday Marketing Campaign Increased Revenue by 108%

Groove

Executive Summary. How do you make your business stand out on one of the most highly emailed weeks of the year? How do you introduce a new product upgrade to legacy customers, trial users and new prospects? Final Draft, the world's #1 screenwriting software, challenged our team to answer both of these with a goal of surpassing revenue from their 2016 launch of Final Draft 10.

Marketing 283
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How to Find the Right Keywords to Rank #1 on Google For

Kissmetrics

Do you want more traffic? Well, who doesn’t? The reason you want more traffic is that you think more traffic equals more revenue. But here is what you’ll learn the hard way… as your traffic goes up, your revenue won’t increase at the same pace. And in many cases, as your traffic goes up, your revenue won’t increase one bit. In other words, if you get the wrong kind of traffic, you’ll find yourself spinning your wheels and becoming frustrated.

SEO 279

More Trending

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BigCommerce Doubles Down on Headless Commerce with BloomReach, Sitecore, Adobe Experience Manager, and More

BigCommerce

Today, we are excited to announce additional headless heads for ecommerce brands of all sizes as a CMS-agnostic headless checkout…

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Why B2C Branding is Really a Management Tool

Optimizely

This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Why? Because RedBull has built a great brand. What do we mean by that? In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” Trader Joe’s won the second year in a row as the American’s favorite grocery retailer on the Dunn

B2C 323
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Use Direct Mail To Get The Attention Of Your Digital-First B2B Buyers

Forrester eCommerce

When was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here. The sad truth about most modern marketing tactics is that they’re too cheap and too easy. When anyone can do it, everyone will — which also […].

B2B 347
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eCommerce Automation: How to Improve Organizational Efficiency

Groove

What is eCommerce Automation? eCommerce automation is a combination of software, processes and mindsets that allow businesses to remove manual action from the order lifecycle. From content distribution to process consolidation, eCommerce automation helps businesses save time and money. Furthermore, this approach reduces redundant tasks and manual workflows to help you focus on moving your business forward.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How to Create a Global SEO Strategy

Kissmetrics

As a child, I did everything that most kids did. I played outside with friends, I watched a lot of TV, I loved eating cereal for breakfast, and I went to school. My childhood wasn’t too much different than yours. But there was one thing that was a bit unique. I grew up watching Bloomberg before I went to school. Now, I don’t want you to think I was some child prodigy because I wasn’t.

SEO 271
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60 Amazing Online Clothing Stores and Their UX Tricks You Should Steal

Ecommerce Platforms

There are plenty of inspirational clothing stores and these 60 were chosen for their clean design, great UX or creative products. While in a brick and mortar store the assistant can help people entering the store to decide what to buy, in the online world it’s completely different. 90% of visitors want to see great design paired with awesome products, easy-to-read fonts (but matching the overall design!

Clothing 171
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Checkout on Instagram is Coming: What It Is, Why It Matters, and When You Can Get It

BigCommerce

Today, Instagram publicly announced their closed beta for checkout on Instagram in partnership with select ecommerce platforms including BigCommerce.

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6 Ways to Avoid and Improve Email List Fatigue

Optimizely

Email list fatigue is almost inevitable, even if you’re an email marketing magician. Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages. Do you know the signs? The first step towards avoiding email list fatigue is to know when it is happening so you can take action.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Apple’s Partnership With Goldman Sachs Will Drive Seismic Shifts In The Banking Industry

Forrester eCommerce

Apple and Goldman Sachs are partnering to deliver a new credit card. The industry seems to be quick to dismiss the partnership, especially the rewards program – but we think they’re missing the bigger picture. There’s an awful lot more at stake here than credit card rewards. The bigger concern for digital banks, traditional banks, […].

Banking 313
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How to Make Social Commerce the Key to Unlocking Customer Loyalty

Omnisend

The average US millennial spends more than eleven hours a day consuming media. They’re well versed in moving from one app to another and are ambivalent about which platforms they perform actions on. As a result, there are more and more digital spaces becoming vital sales channels. Nearly 25% of business owners are selling through Read more The post How to Make Social Commerce the Key to Unlocking Customer Loyalty appeared first on Ecommerce Marketing Automation | Omnisend.

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Transactions to interactions: how Carnival is disrupting the travel industry [video]

GetElastic

The Get Elastic team was recently down in Miami at The Carnival Experience Center and caught up with John Padgett, Chief Experience and Innovation Officer of Carnival Corporation and Sal Visca, Chief Technology Officer of Elastic Path. During the visit, we were able to capture a captivating conversation with Padgett and Visca where they discussed how Carnival is transforming cruise vacationing into seamless interactions to create an experience unlike any other.

Travel 165
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How to Start a T-Shirt Business: 7 Things You Need to Know

Ecommerce Platforms

It's hardly surprising that 63% of people in their 20's want to start their own business. The freedom that comes with being your own boss is fantastic- not to mention the earning potential is also pretty enticing. These are just a few of the benefits that would make anyone reconsider the traditional nine to five. So, why don't more people stop dreaming of becoming an entrepreneur and just get on with it?

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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The State of Influencer Marketing: 10 Influencer Marketing Statistics to Inform Where You Invest

BigCommerce

Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands…

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Zaius: The Award-Winning CRM for B2C Marketers

Optimizely

We work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. . That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019. Put on by ClickZ , the award ceremony celebrated a number of top technology brands in marketing, including Salesforce, Seismic, Adobe, and more.

B2C 286
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Atoms Get Their Revenge At The Intelligent Edge

Forrester eCommerce

My colleagues J.P. Gownder, Craig Le Clair, and I just published the results of a year-long study to answer the question “What happens when digital business systems and physical-world processes come together?” The answer: Atoms get their revenge. By that we mean that so much of our attention has been focused on digital business over […].

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Physical Retail Is Not Dead Yet!

Bryan Eisenberg

Amazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing great. You too can Be Like Amazon while not being like Amazon. Any business, retail or services, online or brick and mortar can learn from these principles. Build relationships, help people buy instead of focusing on selling them, understand your employees & customers’ motivation.

Retail 138
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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What specifies a web application as a Progressive Web App (PWA)

GetElastic

Progressive Web Apps’ (PWAs) biggest draw is in their ability to adapt and provide the best overall mobile web experience regardless of what screen they’re being viewed on or what browser they’re being run on. PWAs drive performance and load similar to a regular web page, but offer additional native device functionality such as working offline, serving notifications, launching a camera, etc.

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Find the Best Bigcommerce Pricing Plans: How Much Are You Going to Pay With BigCommerce?

Ecommerce Platforms

BigCommerce serves as a way for legitimate businesses to make a fluid move to online selling. By legitimate, I mean that the majority of plans from BigCommerce provide extensive tools and product options for turning your already profitable, or upscaling, business into something special. But what is the BigCommerce pricing actually like? Is it more expensive or cheaper than the competition?

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How To Sell T-Shirts Online And Actually Make a Profit

BigCommerce

People love t-shirts. They can make your entire outfit pop, help you make a statement, or be a conversation starter.

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An SEO’s Perspective: How to Scale Quality Content Production

Inflow Insights

For eCommerce companies looking to increase organic traffic, “scaling” content production, that is, building systems to produce a higher volume of content is usually a strategy that is on their radar. We hear this often from clients: “We’re looking to scale content production”, or “In the past, we tried scaling content production, then this happened”, etc.

SEO 152
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Tech Titans Google And Microsoft Are Transforming Cybersecurity

Forrester eCommerce

Last April, we outlined how the “Tech Titans” (Amazon, Google, and Microsoft) were poised to change the cybersecurity landscape by introducing a new model for enterprises to consume cyber security solutions. Security has long been delivered as siloed solutions located on-premise. These solutions were hard to buy, hard to use, and existed in siloes. Security […].

Consumer 303
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How to Create an Omnichannel Customer Journey

Omnisend

Customers are fickle. They’re demanding- and they want every message they receive to be completely tailored to their wants and needs. We want our marketing messages to always be relevant. We want to make sure the right message gets to the right person at the right stage of their customer journey. This is why omnichannel Read more The post How to Create an Omnichannel Customer Journey appeared first on Ecommerce Marketing Automation | Omnisend.

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4 ecommerce marketing takeaways [infographic]

GetElastic

ICYMI: In February, we shared an article on the 4 ecommerce marketing takeaways from Netflix’s Black Mirror – Bandersnatch. Black Mirror – Bandersnatch from Netflix has been a great indicator to the way users will consume digital content in the future. This emerging trend could spill over into the ways brands decide to deliver marketing communications to their audiences (soon).

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PrestaShop Review: Is It The Best Open Source Ecommerce Platform?

Ecommerce Platforms

Are you looking for a free open source ecommerce platform to launch your online store? If that’s the case, then PrestaShop might be the solution for you. In this PrestaShop review, we’ll look at its features and answer the burning questions you have about this solution. Sounds good? Let’s get started. PrestaShop Review: Overview. PrestaShop is an ecommerce platform that uses the self-hosted or open source option.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib