April, 2019

From URL To IRL: How Urbanization Will Shape The Future Of Retail

Retail TouchPoints

By Katrin Zimmermann, TLGG The past years have been rough on the retail sector, to say the least. Still struggling to adjust to the rise of e-Commerce, retailers realize that a much bigger challenge is still ahead of them — urbanization.

The 7 deadly sins of ecommerce UX

GetElastic

According to Statista , there were 1.79 billion global online buyers in 2018, and in 2021, the number is expected to rise to over 2.14 billion. And if you’re reading this and haven’t shopped online — especially on a mobile device — what’s your secret? My wallet wants to know.

Why You Shouldn’t Try to Rank #1 on Google

Kissmetrics

Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a specific term.

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What Are Spam Traps and Why Should You Care?

Zaius

Getting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

How Automation Is Impacting Enterprises In 2019

Forrester eCommerce

Forrester predicted in late 2018 that automation would become the tip of the digital transformation spear in 2019, impacting everything from infrastructure to customers to business models. Now that we’re four months in, we’ve evaluated whether our five specific predictions are on track.

More Trending

Acing Your Google Ads Keyword Match Types

Store Growers

Most advertisers spend a lot of time coming up with the keywords they want to include in their Google Search campaigns. And rightly so. Having the right keywords is the foundation of a successful paid search campaign. But very often, all that work goes right out the window during the setup phase.

PPC 212

Strategic Easter Email Campaigns Can Put a Spring in Your Marketing Step

BigCommerce

Easter falls a bit later this year — on April 21st — which means you have extra time to pull… Email Marketing

What’s In Store For Retail: The Connected Associate

Retail TouchPoints

By Ian Hutchinson, Samsung Last year, Americans spent over $513 billion on e-Commerce. That’s a sizable sum — but it’s pocket change compared to the trillions spent inside stores. Online shopping accounts for only 10% of retail in America, according to the U.S. Department of Commerce.

What It Takes to Create and Measure an Effective Influencer Program

Zaius

An influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand. In fact, the best influencer marketing is similar to word-of-mouth advertising.

Stop Trying To Replace Your Agents With Chatbots — No, Seriously!

Forrester eCommerce

Customer service organizations have been looking for ways to cut costs for decades. Now that chatbot mania has taken over, many are jumping on the bandwagon and attempting to replace their human agents with chatbots.

How To Write A Killer Product Description (Templates And Examples Included)

My Wife Quit Her Job

If I asked you what it would take to create a website that sells, what would you say? You’d probably talk about optimizing your landing pages and driving traffic to your website. You’d probably talk about your overall website copy and starting a blog. All of these are good ideas.

Parameter Actions and Toggle Containers – New levels of interactivity in Tableau 2019.2

Canonicalized

Tableau is making progress towards better interactivity. After the introduction of Set Actions in 2018, they are taking it up a notch with Parameter Actions and with the ability to show/hide dashboard containers (toggle). In this article, we are showing how these work and we share some ideas on how you can make use of them. The post Parameter Actions and Toggle Containers – New levels of interactivity in Tableau 2019.2 appeared first on Canonicalized. Data Visualization Tableau

Traditional Types of Ecommerce Business Models + Innovative New Ones To Consider For Your Next Venture

BigCommerce

Think back to how you shopped five years ago. Better yet, ten years ago. Where did you go to buy… Ecommerce Marketing

3 Ways To Optimize Your Store For The Ultimate Shopper Experience

Retail TouchPoints

By Alexa Lemzy, TextMagic In the modern retail market, creating an enjoyable and convenient shopping experience is just as important as having the best prices and products.

Connect Your In-Store Experience to Your Online Marketing Strategy

Zaius

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do.

Time To Rethink Channel Incentives And Program Management (CIPM)?

Forrester eCommerce

Channel incentives are used to improve indirect sales performance, orchestrate partners’ behavior, and engender channel loyalty.

253: How To Make Millions Teaching Blackjack Card Counting With Colin Jones

My Wife Quit Her Job

Today, I’m happy to have my friend Colin Jones on the show. Colin was a professional black jack player and made over $4 million dollars by counting cards at casinos. But today, he runs a successful online business teaching others how to beat the casinos over at BlackjackApprenticeship.com.

YouTube Marketing Techniques to Grow Your Video Channel and Your Blog Traffic in 2019

Ecommerce Platforms

I am sure you are already familiarized with YouTube and its benefits. Maybe, you already know a couple of vloggers that managed to become popular on this platform. You know that the channel is accessible and that it attracts a lot of viewers, especially the younger audiences.

Blog 183

Finding The Best Shipping Software For Your Business (Provider Comparison + Guide)

BigCommerce

The ecommerce industry’s main differentiator from the technology industry is in physical fulfillment. Once you capture cash, you have to… Ecommerce Technology Shipping & Fulfillment

Editor Q&A: Is Sustainability Moving Into The Retail Mainstream?

Retail TouchPoints

Just in time for Earth Day, various retailers such as H&M , Target , Gap Inc. and Ashley Furniture have gone out of their way to reveal or promote new sustainability initiatives, designed to promote more environmentally conscious decision-making among consumers and retailers alike.

What is SMS Marketing and How Can It Power Your Ecommerce Brand?

Zaius

We’re all glued to our phones – at lunch with friends, waiting in line, while watching Netflix, or even while crossing the road. Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing.

Want To Launch An Extended Reality (XR) Experience? Start With Employee Use Cases

Forrester eCommerce

After returning from Mobile World Congress in Barcelona last year, where I walked miles to test every virtual reality (VR) and augmented reality (AR) experience, one thing was clear: They aren’t ready for mainstream consumer use. But what about for employees?

Mobile 280

252: How To Create A 9 Figure Ecommerce Business With Dustin Robertson Of Drip

My Wife Quit Her Job

I’m really happy to have Dustin Robertson on the show. Dustin is the CMO of Drip but in a prior life, he executed the digital marketing strategy for BackCountry.com and helped grow it to over 350 million dollars in revenue.

Books 204

An Exhaustive Spocket Review for 2019: Everything You Need to Know About Dropshipping from the US & EU

Ecommerce Platforms

As you all already know, a number of factors go into building a dropshipping store : from the quality of your stock and delivery times to the profit margins and brand identity, each aspect plays a big role in the success of your online store.

17 Charts That Show Where Social Media is Heading

Kissmetrics

You already know it’s harder to get traffic from the social web unless you spend money ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year.

Five Off-The-Radar Retail Predictions For The Last Half Of 2019

Retail TouchPoints

By Sherry Smith, Triad Consumers are driving a retail revolution. The path to purchase has become a complex fusion of multiple channels and devices, and many stores are struggling to keep up. As of August 2018, several major U.S.

Toys 195

The Data Scientist Inside the Marketing Assistant

Zaius

KPI dashboards are flashing in the office; flash reports are flush with beautiful data viz; and you’ve even got a job req open for your very own data scientist (I bet it has been open for a while, too). You’ve successfully progressed to become a data-driven marketer.

Apple ITP 2.1: What It Is, What It Means, and Why It Matters

Forrester eCommerce

Apple first introduced Intelligent Tracking Protection (ITP) in 2017, but the latest update (2.1) creates a new set of challenges for advertisers, publishers, and tech vendors that make money from online behavioral advertising (OBA), attribution, web analytics, testing, and personalization.

B2C 282

Need Money Now? Here’s How To Make 1000 Dollars Fast From Home With Free Tools

My Wife Quit Her Job

Whenever I get asked for advice on how to start an online business, inevitably the following questions arise. Steve, how can I make money fast? I need money now. Steve, how quickly can I expect to make real money with my business? Steve, what’s the best business model to make money now? Now your definition of “fast” may be different, but the general consensus among my readers is that making money within 1-3 months is pretty darn quick.

Webflow vs Shopify: It Depends on Your Experience

Ecommerce Platforms

Sometimes it's tough to decide between two ecommerce platforms , even when they're so different. In our Webflow vs Shopify comparison, you'll find that your decision will depend completely on your experience and desire for certain features.

Payment Gateways: Keeping Your Ecommerce Transactions Safe

BigCommerce

Payment gateways online have never been so convenient. They’ve also never been such an important target for hackers and scammers.… … Payments

Why Your Online Marketing Strategy Needs To Cater To Millennials And Gen Z

Retail TouchPoints

By Christopher Hansen, IgnitionOne In 2019, Gen Z will surpass Millennials as the most populous generation , comprising roughly 32% of the population. Since the birth of the Internet, brands have looked to Millennials for advice on the latest trends and influences.

The Empowered Marketer: Jessica van Rooyen of Uber Eats

Zaius

Marketplaces everywhere always have a two-sided challenge. You have to both engage your target audience of buyers, and find and engage the right sellers who are a good fit for your specific market. It’s far from easy! Even if what you’re selling is as delicious as food from Uber Eats.