April, 2019

From URL To IRL: How Urbanization Will Shape The Future Of Retail

Retail TouchPoints

By Katrin Zimmermann, TLGG The past years have been rough on the retail sector, to say the least. Still struggling to adjust to the rise of e-Commerce, retailers realize that a much bigger challenge is still ahead of them — urbanization.

The 7 deadly sins of ecommerce UX

GetElastic

According to Statista , there were 1.79 billion global online buyers in 2018, and in 2021, the number is expected to rise to over 2.14 billion. And if you’re reading this and haven’t shopped online — especially on a mobile device — what’s your secret? My wallet wants to know.

Why You Shouldn’t Try to Rank #1 on Google

Kissmetrics

Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a specific term.

SEO 271

What Are Spam Traps and Why Should You Care?

Zaius

Getting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

How Automation Is Impacting Enterprises In 2019

Forrester eCommerce

Forrester predicted in late 2018 that automation would become the tip of the digital transformation spear in 2019, impacting everything from infrastructure to customers to business models. Now that we’re four months in, we’ve evaluated whether our five specific predictions are on track.

More Trending

Strategic Easter Email Campaigns Can Put a Spring in Your Marketing Step

BigCommerce

Easter falls a bit later this year — on April 21st — which means you have extra time to pull… Email Marketing

Acing Your Google Ads Keyword Match Types

Store Growers

Most advertisers spend a lot of time coming up with the keywords they want to include in their Google Search campaigns. And rightly so. Having the right keywords is the foundation of a successful paid search campaign. But very often, all that work goes right out the window during the setup phase.

PPC 212

Parameter Actions and Toggle Containers – New levels of interactivity in Tableau 2019.2

Canonicalized

Tableau is making progress towards better interactivity. After the introduction of Set Actions in 2018, they are taking it up a notch with Parameter Actions and with the ability to show/hide dashboard containers (toggle). In this article, we are showing how these work and we share some ideas on how you can make use of them. The post Parameter Actions and Toggle Containers – New levels of interactivity in Tableau 2019.2 appeared first on Canonicalized. Data Visualization Tableau

What It Takes to Create and Measure an Effective Influencer Program

Zaius

An influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand. In fact, the best influencer marketing is similar to word-of-mouth advertising.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Time To Rethink Channel Incentives And Program Management (CIPM)?

Forrester eCommerce

Channel incentives are used to improve indirect sales performance, orchestrate partners’ behavior, and engender channel loyalty.

How To Write A Killer Product Description (Templates And Examples Included)

My Wife Quit Her Job

If I asked you what it would take to create a website that sells, what would you say? You’d probably talk about optimizing your landing pages and driving traffic to your website. You’d probably talk about your overall website copy and starting a blog. All of these are good ideas.

Payment Gateways: Keeping Your Ecommerce Transactions Safe

BigCommerce

Payment gateways online have never been so convenient. They’ve also never been such an important target for hackers and scammers.… … Payments

17 Charts That Show Where Social Media is Heading

Kissmetrics

You already know it’s harder to get traffic from the social web unless you spend money ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

What’s In Store For Retail: The Connected Associate

Retail TouchPoints

By Ian Hutchinson, Samsung Last year, Americans spent over $513 billion on e-Commerce. That’s a sizable sum — but it’s pocket change compared to the trillions spent inside stores. Online shopping accounts for only 10% of retail in America, according to the U.S. Department of Commerce.

Connect Your In-Store Experience to Your Online Marketing Strategy

Zaius

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do.

Stop Trying To Replace Your Agents With Chatbots — No, Seriously!

Forrester eCommerce

Customer service organizations have been looking for ways to cut costs for decades. Now that chatbot mania has taken over, many are jumping on the bandwagon and attempting to replace their human agents with chatbots.

253: How To Make Millions Teaching Blackjack Card Counting With Colin Jones

My Wife Quit Her Job

Today, I’m happy to have my friend Colin Jones on the show. Colin was a professional black jack player and made over $4 million dollars by counting cards at casinos. But today, he runs a successful online business teaching others how to beat the casinos over at BlackjackApprenticeship.com.

Traditional Types of Ecommerce Business Models + Innovative New Ones To Consider For Your Next Venture

BigCommerce

Think back to how you shopped five years ago. Better yet, ten years ago. Where did you go to buy… Ecommerce Marketing

Backlinks: Your Free Link Analysis Tool

Kissmetrics

Please note that you may have to clear your browser cache to see the latest version of Ubersuggest. Do you want to know how many people are linking to you? Do you want to find more link opportunities? Well, I created a free backlink tool that will allow you to do that (and much more).

3 Ways To Optimize Your Store For The Ultimate Shopper Experience

Retail TouchPoints

By Alexa Lemzy, TextMagic In the modern retail market, creating an enjoyable and convenient shopping experience is just as important as having the best prices and products.

What is SMS Marketing and How Can It Power Your Ecommerce Brand?

Zaius

We’re all glued to our phones – at lunch with friends, waiting in line, while watching Netflix, or even while crossing the road. Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing.

Apple ITP 2.1: What It Is, What It Means, and Why It Matters

Forrester eCommerce

Apple first introduced Intelligent Tracking Protection (ITP) in 2017, but the latest update (2.1) creates a new set of challenges for advertisers, publishers, and tech vendors that make money from online behavioral advertising (OBA), attribution, web analytics, testing, and personalization.

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252: How To Create A 9 Figure Ecommerce Business With Dustin Robertson Of Drip

My Wife Quit Her Job

I’m really happy to have Dustin Robertson on the show. Dustin is the CMO of Drip but in a prior life, he executed the digital marketing strategy for BackCountry.com and helped grow it to over 350 million dollars in revenue.

Books 203

Finding The Best Shipping Software For Your Business (Provider Comparison + Guide)

BigCommerce

The ecommerce industry’s main differentiator from the technology industry is in physical fulfillment. Once you capture cash, you have to… Ecommerce Technology Shipping & Fulfillment

How to Outrank Big Companies When You Have No SEO Budget

Kissmetrics

There’s a formula to SEO and as long as you follow it, you’ll get rankings. So, what’s this formula? Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks. Sounds simple, right?

SEO 263

Editor Q&A: Is Sustainability Moving Into The Retail Mainstream?

Retail TouchPoints

Just in time for Earth Day, various retailers such as H&M , Target , Gap Inc. and Ashley Furniture have gone out of their way to reveal or promote new sustainability initiatives, designed to promote more environmentally conscious decision-making among consumers and retailers alike.

The Data Scientist Inside the Marketing Assistant

Zaius

KPI dashboards are flashing in the office; flash reports are flush with beautiful data viz; and you’ve even got a job req open for your very own data scientist (I bet it has been open for a while, too). You’ve successfully progressed to become a data-driven marketer.

Want To Launch An Extended Reality (XR) Experience? Start With Employee Use Cases

Forrester eCommerce

After returning from Mobile World Congress in Barcelona last year, where I walked miles to test every virtual reality (VR) and augmented reality (AR) experience, one thing was clear: They aren’t ready for mainstream consumer use. But what about for employees?

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250: How To Win Any Argument And Influence Others With Victor Cheng

My Wife Quit Her Job

Today I’m thrilled to have Victor Cheng on the show. Victor is someone who I met at Billy Murphy’s annual retreat. He’s a former McKinsey consultant, a Stanford graduate, and he’s been on tv a number of times on Fox Business and MSNBC.

Other 181

WordPress Security: Important Considerations and Recommended for Ecommerce Websites

BigCommerce

WordPress is the CMS (content management system) with the largest amount of installations in the world. Being the biggest means… Ecommerce Technology

One Simple Hack That’ll Boost Your Ecommerce Sales

Kissmetrics

There’s a little growth hack that every ecommerce site should be using. It’s the easiest hack… it doesn’t require money, you don’t need a following, and it works instantly. But you know what? No one is using it. Can you guess what it is? Well, I’ll give you hint… just look at the image above.