Kissmetrics
SEPTEMBER 25, 2017
Retention, huh? It’s like interviewing for a job and getting to the last stage of the interviews — just to realize it’s not going to happen. We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts. It is especially painful for SaaS businesses because of their lengthy sales funnels and high acquisition costs.
Optimizely
SEPTEMBER 28, 2017
What exactly is IP warming? It’s the careful and deliberate process of building your email reputation from the ground up. If your ecommerce brand is just starting to send marketing emails to customers and prospects, or has recently changed email service providers (ESPs), it’s best practice to go through IP warming right away. This process ensures your emails are successfully hitting inboxes, and not being flagged as spam.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
BigCommerce
SEPTEMBER 12, 2017
Conducting high-level research into who buys what, when and why, with regards to Americans shopping online, can be costly and time-consuming — which is why we’ve done it for you. BigCommerce has teamed up with retail and payment experts Square to dive deep into the shopping habits, behavior and preferences of thousands of American buyers across multiple generations.
RTP blog
SEPTEMBER 25, 2017
By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. Like an intrepid explorer, they want to be masters of their destiny, to plot their own journey. But they also expect a helping hand guiding them along the sales path. As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way.
Advertisement
Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Groove
SEPTEMBER 7, 2017
As buzz around the Magento 2 platform migration continues to loom over the ecommerce industry, many business owners are using the change as a time to take stock in their current ecommerce platform and to choose the best path forward for their store.
Steve Dennis
SEPTEMBER 6, 2017
As much attention as both the growth and disruptive nature of e-commerce receives, few observers seem realize that often the economics of selling online are terrible (what I often refer to as “ the inconvenient truth about e-commerce” ). The fact is only a handful of venture capital funded “pure-plays” have (or will ever) make money and most are now embarked on a capital intensive foray into physical retail that even Alanis Morissette would find deeply ironic.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
|
Optimizely
SEPTEMBER 5, 2017
There’s great news for retailers this week: Amazon no longer has a patent on the 1-Click Purchase. Amazon filed the patent way back in 1997 and it officially expires on September 11, 2017. Now, any ecommerce business can add the technology behind 1-Click checkout to their own site — without paying Amazon a cent for the privilege. With the technology up for grabs, every retailer should be celebrating and planning to use it immediately.
BigCommerce
SEPTEMBER 5, 2017
50% Off The Content + Commerce Conference. Learn how online brands are growing to $10,000,000+ in annual sales through the merger of content and commerce right now. This Sept. 18-20, 2017 conference features Casper, Rue La La, RACKED, Jet.com, ZICO, Fossil and more. Use the discount code b1g1 and you’ll get 50% + an extra ticket. Learn how to make money now. .
RTP blog
SEPTEMBER 18, 2017
By Brad Brodigan, PayPal Imagine: You are driving home from work and pass by one of your favorite clothing stores. Your phone recognizes the location and pulls up an offer for 25% off. You go in, find a sweater that you love but can’t find it in the right size. So you go to the retailer’s app or mobile site, scan the barcode and find the sweater in your size.
My Wife Quit Her Job
SEPTEMBER 26, 2017
In the past 6 years, well over 2700 students have joined my Create A Profitable Online Store course. But I want to be straight up with you. Not every one who has signed up has been successful with their ecommerce business. When it comes to the success of any online business, the biggest variable in the equation is always YOU. Do you have the necessary motivation and drive to succeed?
Advertisement
In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Wiser
SEPTEMBER 28, 2017
The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Omnichannel holiday strategy requires channels to work together. Companies might have different teams for in-store and eCommerce, but they need to be fully in sync to get ahead.
Kissmetrics
SEPTEMBER 14, 2017
If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value in exchange for their contact information that you can then use to nurture a relationship that hopefully leads to a sale.
Optimizely
SEPTEMBER 21, 2017
This is a guest blog post from Justuno , the conversion optimization platform. . What exactly are hidden fields? Hidden fields are a powerful way to capture information about your potential ecommerce buyers. Using a lead capture tool , your promotions are able to pull in additional data from your consumer beyond just the typical “name and e-mail” that is visible.
Salsify
SEPTEMBER 11, 2017
Plain and simple, product manufacturers and brands must publish and synchronize product data across all their selling platforms, or risk decreased consumer sales and loyalty due to poor experiences. Solid product content is critical for your company’s for digital success.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
RTP blog
SEPTEMBER 15, 2017
By Mike Maughan, Qualtrics Drastic changes have occurred in retail this year. In just six months, over 300 retailers have filed for bankruptcy, including Gymboree, Gander Mountain, Radio Shack, rue21, Payless and Gordman Stores. And the future appears uncertain for a number of others. While it’s easy to call online shopping the culprit, the numbers aren’t all grim, which indicates there is more to the story.
My Wife Quit Her Job
SEPTEMBER 19, 2017
After blogging about ecommerce and helping others with their online businesses for the past several years, I’ve noticed a disturbing trend among new entrepreneurs in the small business community. These days, everyone wants someone else to do the hard work for them. “Steve, I don’t know anything about websites. Can you recommend someone to design and implement my entire site for me?
Wiser
SEPTEMBER 6, 2017
Promotions are a key element of the marketing mix. Putting a strong promotional strategy in place can lead to increased customer awareness of your product or brand, and higher sales. An important aspect is the look and feel of your ads. A successful promotional strategy can bring your brand to a more targeted audience. As always, retailers are competing for the same audience and potential customers.
Kissmetrics
SEPTEMBER 27, 2017
LucidChart , a SaaS-based diagramming application with over 9 million users, wanted to make sure their site was more than just pretty to look at. They wanted to ensure that it was leading users down the path to purchase. This is how they used Kissmetrics to leverage the behavioral data their users were leaving behind and increased conversions by 30%.
Advertisement
In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Optimizely
SEPTEMBER 26, 2017
Email is an excellent way to stay top of mind with customers. For marketers everywhere, keeping customers engaged and interested through email is an ongoing task. In fact, in a recent survey, 58% of marketers said it was their number one goal. It’s clear that maintaining good customer relationships through email is a must. Email has been around for awhile, and if you don’t drill into your strategy, it’s easy for things to feel stale.
GetElastic
SEPTEMBER 21, 2017
With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes.
RTP blog
SEPTEMBER 12, 2017
By Adam Blair, Executive Editor Even for a company that routinely generates big headlines, Amazon made quite a splash with its purchase of Whole Foods in June. The retailer got even more attention when it lowered prices on key items at the grocer-formerly-known-as-“Whole-Paycheck” in late August. But Amazon is after more than just a public relations spike, or even the 25% customer traffic increase that it generated, according to Bloomberg.
My Wife Quit Her Job
SEPTEMBER 8, 2017
How much is a customer willing to pay for a product or service? You might think that the most obvious way to find out would be to simply ask the customer. After all, your customers dictate the market price right? It may sound counter-intuitive but basing your prices strictly on customer input is probably one of the worst ways to price your products and services.
Advertisement
The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Ecommerce Platforms
SEPTEMBER 14, 2017
Calling all marketing students and students of technology science! This is the Ecommerce Scholarship page, where we ask you to submit your application to potentially receive a contribution to go towards your tuition and school supplies. At Ecommerce Platforms, we strive to locate products, platforms, marketing tools and tips so that entrepreneurs and ecommerce professionals can establish the most effective systems for selling anything from new inventions to eBooks.
Kissmetrics
SEPTEMBER 8, 2017
The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some are narrower, allowing for a limited number of use cases, while others are more full-featured with advanced conditions, date ranges, and advanced segmentation.
Optimizely
SEPTEMBER 19, 2017
The countdown to Shop.org 2017 is on, and that means it’s time to pick the best sessions to attend so you don’t miss a thing. The annual ecommerce conference is next week, from September 25 to 27 at the Convention Center in Los Angeles. This gathering of top digital marketing professionals includes cutting-edge panels with leading brands like Disney , Toms , and Wayfair , as well as networking opportunities galore.
GetElastic
SEPTEMBER 21, 2017
With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes.
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
RTP blog
SEPTEMBER 29, 2017
By Michael Ting, Hyperwallet There are currently more than 25,000 commercial and not-for-profit resale shops in the United States, not to mention the number of consignment marketplaces active online. There’s no shortage of choice for consignors looking to sell their wares, meaning the competition is stiff among brick-and-mortar and digital retailers fighting to attract and retain their seller community.
My Wife Quit Her Job
SEPTEMBER 11, 2017
If you’ve been selling physical products online for any length of time, chances are you’ve hit a few customer service snafus along the way. Even if you run a robust operation, processing large volumes of orders inevitably results in mistakes and situations that are beyond your control. For example, most online stores rely on 3rd party shippers to deliver their products to the end customer.
SellBrite
SEPTEMBER 6, 2017
With 2 billion monthly site visitors , Amazon strictly regulates sellers to preserve the high quality of its marketplace. Most sellers have no problem following these policies since they’re eager to access Amazon’s 2 billion site visitors shopping for products each month. Having said that, Amazon’s rules are quite strict. Even the best of sellers have had their accounts suspended.
Kissmetrics
SEPTEMBER 12, 2017
When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s little-used beyond the realm of email marketing.
Advertisement
Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Expert insights. Personalized for you.
534 
Let's personalize your content