BigCommerce

JUNE 6, 2017

I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. My answer? Invest in local Facebook ads , and then retarget, retarget, retarget. and then comes the inevitable question. “But how?!”. Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. You’re not one counterintuitive “growth hack” away from 100x ROI.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Forrester eCommerce

JUNE 23, 2017

The economic decline in Brazil has hit the retail sector hard , but eCommerce is still growing. To understand the state of affairs in retail eCommerce in Brazil, in 2016 Forrester surveyed online retailers in Brazil together with industry partner e-Commerce Brasil. Here are a few findings from the research: Read more Categories: Brazil. Brazilian eCommerce.

eCommerce 275

eCommerce Retail Online Retail 275

My Wife Quit Her Job

JUNE 26, 2017

If your goal is to start the next Facebook or the next Google, you’ll need a large amount of upfront cash to jumpstart your business. If you want to start the next Amazon.com, you’ll need to invest a significant amount of money to hire engineers and web developers. But if all you want to do is make enough money to quit your job and start a “lifestyle” business, you don’t need much money at all!

Other 268

Other eCommerce 268

Kissmetrics

JUNE 27, 2017

Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Facebook again leads the charge, earning $7.857 billion in the first quarter of 2017 from advertising revenue.

Social Media 269

Social Media eCommerce Article Marketing 269

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Optimizely

JUNE 20, 2017

Unfortunately, browse abandonment campaigns aren’t as popular among marketers as cart abandonment campaigns. Though the majority of retailers will send some sort of “Did You Forget Something?” campaign when a shopper leaves an item in a cart, few will do anything similar when a customer abandons a browsing session. And this is a pity, because browse abandonment campaigns can convert up to 6X more shopping sessions than the standard batch-and-blast email.

Shopping Carts 210

Shopping Carts Recommendation Marketing Customer 210

Groove

JUNE 13, 2017

Screen grab.Copy and paste.Export, import. You’ve been there. Whatever it takes to feature your products in your blog, you’ve done it.

Blog 236

Blog BigCommerce eCommerce 236

Bryan Eisenberg

JUNE 22, 2017

This week we look at a recent NPR analysis of how the Washington Post became profitable after Jeff Bezos acquired them. It was as simple as applying the unifying principles behind the 4 pillars of Amazon success and leveraging the Be Like Amazon: Even a Lemonade Stand Can Do It flywheel. I am publishing these weekly over on my Facebook author page. The post How the Washington Post applies the 4 Pillars of Success to the Newsroom appeared first on Bryan & Jeffrey Eisenberg.

Improvements 180

Improvements Customer Experience Customer 180

My Wife Quit Her Job

JUNE 19, 2017

Ever since Amazon banned incentivized reviews, running profitable Amazon sponsored product ads has become a required skill. In this post, I’ve compared notes with other 6, 7 and 8 figure Amazon sellers to teach you… How to optimally setup and run your Amazon Sponsored Ad campaigns How to bid on your search terms to maximize exposure and profits How to find profitable keywords to boost your sales The pay per click(PPC) strategy that I’m teaching you today is meant for private la

PPC 238

PPC Other 238

Kissmetrics

JUNE 15, 2017

Customer retention. It’s one of the most worthy investments a business can make. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!). But before you can understand how to effectively retain customers, you first must understand why they leave.

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241

Optimizely

JUNE 13, 2017

It’s no secret that the vast majority of ecommerce retailers use email as their primary method of communication with shoppers – many do so exclusively. But while email is generally reliable, its biggest flaw is its inability to be delivered in “real real-time.” However timely the delivery of an email campaign, it’s still ultimately up to the discretion of the shopper as to when they decide to open the message.

Mobile 207

Mobile Shopping Carts Electronics Channel 207

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

RTP blog

JUNE 30, 2017

By James Ramey, DeviceBits Assisting customers on a brand’s products and services has provided countless solutions to the number of daily customer inquiries. On the surface, it seems agents have everything they need to provide a valuable customer experience for the customers they are interacting with. Having knowledgeable and reliable agents creates a genuine connection between business and its customers.

Customer 150

Customer Information Customer Experience Consumer 150

BigCommerce

JUNE 29, 2017

Steve Jobs is – without doubt – one of the greatest founders and entrepreneurs of the past century. Heck, probably ever. His strategic influence and design-first culture helped build Apple into the world’s most valuable company. That, and some of the most stunning, minimally-designed, intuitive and user-friendly products ever made. An entrepreneur is no more successful than the quality of what he sells to the world, be it a physical product, service, or idea.

Shipping Costs 416

Shipping Costs Shipping Supplies Fulfillment 416

Bryan Eisenberg

JUNE 1, 2017

We have teamed up with Goodreads to giveaway 10 copies of the hardcover edition of Be Like Amazon: Even a Lemonade Stand Can Do It. Good luck! Goodreads Book Giveaway. Be Like Amazon. by Jeffrey Eisenberg. Giveaway ends June 08, 2017. See the giveaway details. at Goodreads. Enter Giveaway. The post Goodreads: Be Like Amazon Giveaway appeared first on Bryan & Jeffrey Eisenberg.

Books 177

Books 177

My Wife Quit Her Job

JUNE 12, 2017

When I first launched the Sellers Summit last year with my partner Toni Anderson, I was terrified. I was scared that I wouldn’t be able to sell tickets. I was scared that I wouldn’t be able to find high quality speakers to talk at the event. And I was scared that I wouldn’t be able to find sponsors willing to support such a small, intimate conference.

Events 203

Events eCommerce Other 203

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Kissmetrics

JUNE 14, 2017

Your customers are everywhere. They are learning about your products from display ads, researching your brand on social media, and signing up for your email campaigns to get the latest product updates. That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience.

Channel 226

Channel Customer Jewelry Customer Data 226

Optimizely

JUNE 27, 2017

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. There are a few key problems with this mindset, namely: 1. Measuring the effectiveness of each channel relative to itself means you’re limited to channel-specific metrics like open rates, click-through rates, conversion rates, etc. and only tell a very small piece of the entire story. 2.

Channel 191

Channel Jewelry Marketing Customer Loyalty 191

RTP blog

JUNE 28, 2017

The Amazon acquisition of Whole Foods is top-of-mind in retail and on Wall Street. Every retail and business expert has weighed in on the business implications of the pending merger. But what about consumers? In an opinion piece last week, New York Times contributor Stacy Torres suggested that shoppers don’t want to buy groceries from a robot.

Consumer 150

Consumer Definition Technology Social Media 150

BigCommerce

JUNE 1, 2017

You probably already know how important inventory management is. Optimizing it can help you to: Save money. Ship products to customers in a timely manner. Keep your ecommerce store running as smoothly as possible. Inventory ties into every element of your store, from supply, to warehousing , to order fulfilment and customer satisfaction. But, great inventory management can also increase your sales.

Management 412

Management Shipping Costs Multi-channel BigCommerce 412

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Ecommerce Platforms

JUNE 19, 2017

The world of SEO is one of the more frustrating parts of running an online business. You can read up on the common SEO tips , and those are more than likely going to give you a competitive advantage over other companies in the market. You'll also find all sorts of cool SEO tools that do everything from SEO evaluation to image alt tag creation. Your first step with an online store should be to focus on the basics of SEO.

SEO 178

SEO Blog Outdoor Apparel 178

My Wife Quit Her Job

JUNE 21, 2017

Today, we’re doing a special episode because I’m not interviewing anyone on the show. Instead, I brought Toni Anderson back on the podcast to do a recap of Sellers Summit 2017. Now if you don’t know Toni, she’s my partner in crime and she’s actually been on the show 3 or 4 times already. Anyway, the Sellers Summit is a conference that we throw every year and today we’re going to talk about what worked, what didn’t and some key takeaways.

Books 164

Books eCommerce Other Marketing 164

Kissmetrics

JUNE 7, 2017

It sounds like the premise for a new sci-fi flick: an advanced species, the Quants, arrive with incredibly deep knowledge on data from a variety of sources, and can test, manipulate and model it to confirm or disprove theories, allowing a far greater understanding of what makes people (and the decisions they make) tick. Except it’s anything but science fiction.

Improvements 225

Improvements Marketing Channel Customer Retention 225

Optimizely

JUNE 22, 2017

Too many marketers will nurture their shoppers up until the point when they make their first purchase, then pat themselves on the back and cease engaging with them. But a marketer’s job is by no means done just because a shopper has bought once – if anything, marketers need to double-down and get them to purchase #2 while their interest is still at a relative peak.

Customer Loyalty 170

Customer Loyalty Omnichannel Channel Mobile 170

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

RTP blog

JUNE 26, 2017

By Georges Smine, Opera Solutions Recent news about closures of brick-and-mortar stores paints a gloomy picture for the retail industry, with retailers seemingly having no hope for recovery in the face of the e-Commerce giants. Some media outlets are even predicting another big short in commercial mortgage-backed debt. In light of all this doom and gloom, should retailers give up and shut down their stores, consolidating their operations to the Web?

Retail 150

Retail Shipping Costs Customer Retention Customer Experience 150

BigCommerce

JUNE 20, 2017

First impressions matter. . They matter so much so, in fact, that brands that redesign their site regularly report a 20-300% increase in revenue within 3-6 months after launch. . The industry average for year-over-year revenue growth is less than 25%. You hit even the bottom of that percentile and you’re already well on your way to being one of the fastest growing brands online.

eCommerce 379

eCommerce BigCommerce eCommerce Design Mobile 379

Canonicalized

JUNE 2, 2017

As you might know, Enhanced eCommerce requires a special kind of implementation. It goes way beyond your basic transaction tracking, and it would take a lot longer to implement, but the depth of the data would be definitely worth it. Start off right First and foremost, you have to enable Enhanced Ecommerce reporting for your […]. The post Enhanced Ecommerce via Tag Manager Implementation Guide appeared first on Canonicalized.

Management 180

Management eCommerce Definition 180

My Wife Quit Her Job

JUNE 8, 2017

Today, I’m thrilled to have Austin Brawner back on the show. I met Austin at the Ecommerce Fuel conference 3 years ago and we’ve kept in touch since. In fact, I had Austin on back in episode 65 a long time ago. Austin runs the Ecommerce Influence Podcast and also helps ecommerce companies grow with his site Brand Growth Experts. He’s also the CMO of an ecommerce company called Boom Boom Energy.

eCommerce 157

eCommerce Improvements Marketing 157

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events

Kissmetrics

JUNE 29, 2017

A successful attorney’s entire job rests on one question: can he persuade the jury to view the case as he does? If he can, he wins. Steal these 10 conversion lessons from attorneys to make your SaaS onboarding emails more persuasive and, in the process, increase your conversions. 1. Know Your Goals. How do you know when you’re successful if you don’t have a goal?

Definition 223

Definition Information Customer Other 223

Optimizely

JUNE 6, 2017

When a previously-active shopper goes cold, you send a campaign to try and re-engage them – it’s a no-brainer. But it’s a mistake to try to re-engage all “cold” shoppers the same way. A shopper who hasn’t engaged with your brand in a year or more needs to be marketed to differently than a shopper who’s only been quiet for a month or two, and the same goes for one-time buyers vs. once-loyal customers, or even a customer who repeatedly bought pants vs. one that bought kitchenware.

Mobile 170

Mobile Channel Reference Customer 170

Ecommerce Platforms

JUNE 13, 2017

Hobbyists stop reading. Because VirtoCommerce probably isn't your cup of tea. With customers like HBO, Chevron, ProFlowers, Comcast Xfinity and Volvo, the VirtoCommerce is meant for making serious money with your business. As an opensource solution (akin to Magento or WordPress,) businesses don't have to pay a dime to get started. When I say hobbyists stop reading, I don't mean that all small businesses should run away.

eCommerce Platforms 159

eCommerce Platforms eCommerce Merchant Services Multi-channel 159

BigCommerce

JUNE 27, 2017

Customer research for ecommerce stores is essential. Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290

eCommerce Conversion Optimization Improvements Document 290

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS