BigCommerce

DECEMBER 14, 2018

When it comes to marketing in 2019, simply using traditional methods is no longer going to cut it.

Marketing 384

Marketing eCommerce eCommerce Marketing 384

Optimizely

DECEMBER 20, 2018

How do you carve out your slice of the market in a super competitive industry? If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. It’s far easier if you’re selling a niche product such as nootropics. But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market.

Online Retail 259

Online Retail Marketing Retail Fashion 259

Forrester eCommerce

DECEMBER 12, 2018

Every company needs edge computing on its technology roadmap starting in 2019. While many of you may see edge as exclusive to IoT, its value is much wider and will prove as critical to driving up customer experience as content delivery networks (CDN) were in the early days of the Web. Which explains why you […].

Customer Experience 397

Customer Experience Technology Customer 397

My Wife Quit Her Job

DECEMBER 3, 2018

Contrary to popular belief, it does NOT require a large upfront investment to start a successful online business. What you lack in funds can be made up for with a little ingenuity and this post will show you how to start a business with no money whatsoever. But first things first. You have to be determined. And when it comes to determination, you have to be willing to persist with your business for at least 2 years or more regardless of the outcome.

Other 293

Other 293

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Groove

DECEMBER 31, 2018

Executive Summary. In late 2018, Cutter & Buck approached us with two separate challenges. First, they wanted to increase friends and family engagement. Second, they needed a scalable solution to distribute discount codes at industry events. Although these were separate problems, our team realized we could resolve both by creating a formal Cutter & Buck Friends & Family program.

BigCommerce 260

BigCommerce Customer B2C Events 260

Kissmetrics

DECEMBER 4, 2018

What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money and even their homes to standing in front of private jets and yachts.

Webinar 275

Webinar Other Marketing Banking 275

Optimizely

DECEMBER 11, 2018

What’s the name of the game? For hundreds of thousands of energetic competitors worldwide, it’s Spikeball. For us marketers who might not be as adept at, say, running around and contorting our bodies to eke out that extra point, it’s analyzing their marketing strategy. The game itself is heaps of fun, but can the same be said of their marketing approach to new customers?

Games 220

Games Marketing Social Media Customer 220

Forrester eCommerce

DECEMBER 3, 2018

Do cities need a “smart city platform?” It depends. Clients have been asking Forrester our thoughts on new IoT-enabled smart city platforms launched by vendors focused on transforming city government infrastructure and applications.

397

397

My Wife Quit Her Job

DECEMBER 16, 2018

Joining the Amazon brand registry is more important today than it has ever been before. Not only does registering your brand allow you to control your listing but it’s also a requirement to get your brand gated so that other sellers can not sell your products on Amazon. It also allows you to enroll in the Amazon Transparency program which further protects your brand from counterfeit sellers.

Other 196

Other Shopping Carts 196

Groove

DECEMBER 6, 2018

What is demand generation and how do I incorporate it’s strategies into my business? Demand generation is what a brand does to get attention of customers and instill a desire in them to buy, learn, and engage with your company. It uses various marketing strategies to capture customers and move them through your funnel. Demand generation is an umbrella strategy and should be treated as a flywheel.

Webinar 258

Webinar Marketing Social Media Blog 258

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Ecommerce Platforms

DECEMBER 21, 2018

If you aren't happy with your conversion rates for your online store, then you've come in the right place. This is where mastering the art of copywriting for ecommerce platforms comes into its own. Once you've got to grips with the art of writing compelling copy, you're more likely to engage with consumers in a way that touches them- and therefore, pushes them further down the sales process.

eCommerce 174

eCommerce SEO Arts eCommerce Platforms 174

BigCommerce

DECEMBER 3, 2018

As the second most popular search engine worldwide, YouTube is one of the most powerful platforms for businesses trying to…

353

353

Optimizely

DECEMBER 25, 2018

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. One minute you’re marketing SaaS products to enterprises, the next minute you’re convincing consumers to buy a pair of jeans. The two situations require very similar marketing and technical skills, but incredibly different approaches.

B2C 218

B2C B2B Marketing Technology 218

Forrester eCommerce

DECEMBER 20, 2018

Diplomatic networks carry some of the world’s most sensitive information – communications between world leaders, key technical intellectual property, trade strategies, and military plans. A recent report by anti-phishing vendor Area 1 Security, reveals that a 3 year-long cyberattack led to the successful breach of the European Union’s diplomatic communications network.

Information 395

Information 395

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

My Wife Quit Her Job

DECEMBER 17, 2018

Picture this scenario. A customer in your online store is about to checkout. But they see a discount code field in your cart, do a search for “YourStore.com coupons” and find a coupon from a deal site like RetailMeNot or Coupons360. But wait! You don’t have any outstanding coupons in your shop. The codes are fake!!! The customer then tries the fake coupon code on your shop and it doesn’t work so they leave to search for more fake codes.

Customer 185

Customer Shopping Carts Conversion Optimization eCommerce 185

Groove

DECEMBER 5, 2018

If your eCommerce store is hosted on BigCommerce, you’ve likely heard of Blueprint and Stencil – the two available BigCommerce theme frameworks. Since being introduced in 2015, Stencil cleared the way for a new era of theming that supports a number of benefits for eCommerce businesses. If you haven't upgraded to BigCommerce Stencil and are still using Blueprint, you could be missing out on many benefits of the updated framework.

BigCommerce 256

BigCommerce Mobile eCommerce Platforms eCommerce 256

Bryan Eisenberg

DECEMBER 18, 2018

I have been sharing more content on LinkedIn lately, are we connected there yet? Have a great 2019. The post Can you improve 2019 looking back at 2018 data? appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

Improvements 163

Improvements 163

BigCommerce

DECEMBER 18, 2018

Smartphones are arguably consumers’ most personal devices simply because most of us centralize our lives on them: interpersonal communication, social…

Customer Loyalty 314

Customer Loyalty Customer Consumer Mobile 314

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Optimizely

DECEMBER 6, 2018

What’s the matter with discounts? Let me count the ways. For starters, they diminish the perceived value of your product, and subsequently your brand. “Is this product actually worth the amount it’s priced at?” isn’t an idea you want to place in shoppers’ minds. Buyers might second guess themselves and start to lose confidence if you slash your prices too often—and nobody wants that.

eCommerce Marketing 210

eCommerce Marketing eCommerce Marketing Events 210

Forrester eCommerce

DECEMBER 6, 2018

Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event.

Events 386

Events 386

My Wife Quit Her Job

DECEMBER 10, 2018

What I love about powerful quotes are that they provide you with a certain perspective that you may not have considered before. But once they resonate with you, they can completely change your outlook on life. The quotes that I’m about to present to you have drastically changed the way I approach business and entrepreneurship. In fact, they have enabled me to run a 7 figure ecommerce store, a 7 figure blog, a podcast, an online store course and a conference all while working a full time jo

Presentation 174

Presentation Blog eCommerce 174

Groove

DECEMBER 4, 2018

Customers are the core of your business. In order to operate a successful company, you need a reliable CRM that fits both your business’ needs and your clients’ needs. Customer Relationship Management helps identify and close leads while simultaneously maintaining and assisting your existing customers. CRM technologies lead to better business strategies and a higher level of functionality in terms of sales, marketing, customer service, and more.

Technology 199

Technology Information Social Media Management 199

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Ecommerce Platforms

DECEMBER 27, 2018

Are you one of the 45% of entrepreneurs struggling to cope with their stress? If so, you probably don't have enough hours in the day to complete all the necessary tasks to maintain and scale your Shopify store. If you can relate, start outsourcing some of the work. Period. This then begs the question, what should I outsource and how do I go about doing it?

Shopify 167

Shopify Social Media Payment Services Order Fulfillment 167

BigCommerce

DECEMBER 7, 2018

In the early 2000’s Bert Berger, was living in Western Australia, spending most of his days cruising along the coast…

eCommerce 280

eCommerce 280

Optimizely

DECEMBER 13, 2018

Personalizing all your marketing communications is extremely effective in ecommerce. The open rate for non-personalized emails is 16%. The open rate for personalized emails is 26%. When customers receive non-personalized emails, the click-to-convert rate is 4%. When they receive personalized emails, the click-to-convert rate is 7%. If you directly communicate with your shoppers via email and personalize it ( more than just saying “ Hi, YOUR NAME ”) through emails, ads, or social media posts in a

Social Media 186

Social Media Games Customer Events 186

Forrester eCommerce

DECEMBER 24, 2018

“You who are on the road must have a code that you can live by… teach your children well… and feed them on your dreams.” Graham Nash was spot on – about machine learning. Training a well-adjusted machine learning model that won’t get in trouble and embarrass you in public requires the same assiduous guidance, […].

382

382

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events

My Wife Quit Her Job

DECEMBER 12, 2018

Today I’m lucky to have Dennis Yu on the show. Dennis is someone who I met at Social Media Marketing World at the speakers mixer and it’s funny. I knew that I recognized the guy right away because he’s been plastered all over my Facebook feed for years. Anyway Dennis is the CTO of BlitzMetrics, a digital marketing company which partners with schools to train young adults, teaching them how to manage social campaigns for large enterprise clients.

Social Media 169

Social Media Books Management Marketing 169

GetElastic

DECEMBER 3, 2018

If you run an ecommerce business, then you know how important customer retention is. And getting customer feedback is directly linked to customer retention. Nobody gets everything right all the time, but sometimes there are consistent weak spots that can really damage your business reputation. Whether it’s slow shipping, a difficult checkout or constantly being out of stock for popular items, it’s important that customers have a way to let you know where you aren’t measuring up

Customer Retention 157

Customer Retention Improvements Customer Social Media 157

Ecommerce Platforms

DECEMBER 31, 2018

Even though small and mid-sized businesses enjoy the online shopping boom, a good majority struggles to keep up with the increased fulfillment demands that come with growth. For this reason, a third party solution such as ShipStation could be the missing ingredient to streamline your shipping process. After all, shipping is the key element where consumer expectations and the ecommerce experience converge.

Shipping Costs 156

Shipping Costs Shipping Live Chat 3dcart 156

BigCommerce

DECEMBER 20, 2018

Digital cart abandonment is at an all-time high.

Other 398

Other eCommerce 398

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS