December, 2018

Marketing Matchmaker: Steps to Finding Your Perfect Ecommerce Agency

BigCommerce

When it comes to marketing in 2019, simply using traditional methods is no longer going to cut it. We’re witnessing… Ecommerce Marketing

Top Online Retailers Winning a Competitive Market

Zaius

How do you carve out your slice of the market in a super competitive industry? If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. It’s far easier if you’re selling a niche product such as nootropics.

Low Budget Videos, High-Quality Marketing

Zmags

Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having […]. The post Low Budget Videos, High-Quality Marketing appeared first on Zmags.

Do cities need a “smart city platform?”

Forrester eCommerce

Do cities need a “smart city platform?” It depends. Clients have been asking Forrester our thoughts on new IoT-enabled smart city platforms launched by vendors focused on transforming city government infrastructure and applications.

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237: How To Build A Personal Brand With Facebook Ads For Just 5 Bucks A Day With Dennis Yu

My Wife Quit Her Job

Today I’m lucky to have Dennis Yu on the show. Dennis is someone who I met at Social Media Marketing World at the speakers mixer and it’s funny. I knew that I recognized the guy right away because he’s been plastered all over my Facebook feed for years.

How Will the Holiday Season Impact Shopper Behaviors In 2019?

Retail TouchPoints

During the hustle and bustle of the holiday season, consumers don’t tend to shop how they would on a normal day. Their time is stretched, they have shopping lists to check off and while they’re always looking for the best deal, they tend to spend more than usual.

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Dedicated IP vs. Shared IP: Which Is Better in Ecommerce?

Zaius

Of all the great rivalries in history—Edison vs. Tesla, Dunkin’ vs. Starbucks, Bette Davis vs. Joan Crawford, Ariana vs. Beyonce—dedicated IP vs. shared IP probably doesn’t come anywhere close to topping the list.

B2C 269

These 11 Stores Are Killing It On Google Shopping (Case Studies)

Store Growers

The last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product listing ads. And those success stories attracted more online stores interested in running their own campaigns.

The Business Risks Of Climate Change (Infographic)

Forrester eCommerce

The business risks associated with global climate change are enormously complex and nearly infinite in quantity. Your firm’s climate-related risks, however, are much more manageable (albeit complex and numerous, as well). No two organizations are exposed in exactly the same way.

Events 288

How To Start A Business With No Money And No Ideas. Here’s Exactly What I’d Do

My Wife Quit Her Job

Contrary to popular belief, it does NOT require a large upfront investment to start a successful online business. What you lack in funds can be made up for with a little ingenuity and this post will show you how to start a business with no money whatsoever. But first things first. You have to be determined. And when it comes to determination, you have to be willing to persist with your business for at least 2 years or more regardless of the outcome.

Other 212

Unconventional Marketing: Turn Public Complaints Into Gold And Boost Your Sales Up To 40%

Retail TouchPoints

By Jaakko Timmonen, No No No Are you one of the marketers who is constantly asking how to create authentic content that would build stronger emotional connections with customers that go beyond a transactional relationship? The answer to that question might be counterintuitive.

Growing Your Brand With YouTube Advertising: The Comprehensive Guide

BigCommerce

As the second most popular search engine worldwide, YouTube is one of the most powerful platforms for businesses trying to… Social Selling

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Make the Transition from B2B to B2C Marketing

Zaius

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. One minute you’re marketing SaaS products to enterprises, the next minute you’re convincing consumers to buy a pair of jeans.

B2C 254

Can you improve 2019 looking back at 2018 data?

Bryan Eisenberg

I have been sharing more content on LinkedIn lately, are we connected there yet? Have a great 2019. The post Can you improve 2019 looking back at 2018 data? appeared first on Bryan Eisenberg & Jeffrey Eisenberg. Uncategorized Advertising Personas

Four Types Of Edge Matter To Your IoT Deployments

Forrester eCommerce

The edge, and edge computing, figure prominently in a lot of internet of things (IoT) discussions right now. But where — and what — the edge is very quickly gets complicated. Telecoms operators understand the edge of their network.

Amazon’s Brand Registry And Transparency Program – The Benefits, Requirements And How To Join

My Wife Quit Her Job

Joining the Amazon brand registry is more important today than it has ever been before. Not only does registering your brand allow you to control your listing but it’s also a requirement to get your brand gated so that other sellers can not sell your products on Amazon. It also allows you to enroll in the Amazon Transparency program which further protects your brand from counterfeit sellers. At a high level, registering your brand on Amazon is straightforward to do.

Getting The Most Out Of Security Labels For Increased Sales

Retail TouchPoints

By David Dalton and Keith McUmber, Checkpoint Systems Brands spend millions every year designing and refining product packaging to give it standout shelf-appeal and to make target consumers pine for what’s inside.

11-Time World Surf Champion’s Surfboard Brand Adopts Headless Commerce Into Global Strategy

BigCommerce

In the early 2000’s Bert Berger, was living in Western Australia, spending most of his days cruising along the coast… Ecommerce Success Stories

Marketing Unboxed: How Spikeball Wins the Marketing Game

Zaius

What’s the name of the game? For hundreds of thousands of energetic competitors worldwide, it’s Spikeball. For us marketers who might not be as adept at, say, running around and contorting our bodies to eke out that extra point, it’s analyzing their marketing strategy.

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How Negative Feedback Can Improve Customer Retention

GetElastic

If you run an ecommerce business, then you know how important customer retention is. And getting customer feedback is directly linked to customer retention. Nobody gets everything right all the time, but sometimes there are consistent weak spots that can really damage your business reputation.

Phishing: The Simple Attack That Shreds The Defenses of Sensitive Network

Forrester eCommerce

Diplomatic networks carry some of the world’s most sensitive information – communications between world leaders, key technical intellectual property, trade strategies, and military plans.

How Fake Coupon And Deal Sites Are Stealing Your Sales And What To Do About It

My Wife Quit Her Job

Picture this scenario. A customer in your online store is about to checkout. But they see a discount code field in your cart, do a search for “YourStore.com coupons” and find a coupon from a deal site like RetailMeNot or Coupons360. But wait!

Crisis On The Highway: The Impact Of Technology On The Driver Shortage

Retail TouchPoints

By Mark Pluta, Blume Global. There’s a shortage of truck drivers across the nation, and the crisis hit an all-time high in October, according to the American Trucking Association.

CPA Marketing in 2018: The Ultimate Guide for Beginners

BigCommerce

When it comes to marketing your online business, your return on investment (ROI) is crucial to your success. Take digital… Ecommerce Marketing

How In-Store Data Drives Digital Marketing Success

Zaius

How much do you really know about your customers who shop with you in-store? Are you ringing through purchases and letting them walk out the door without knowing their names, which products they’ve bought before, and their shopping preferences?

The Top 3 Mistakes Companies Make in Implementing B2B Ecommerce

GetElastic

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. By 2020, that number is projected to eclipse $1.2 trillion.

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The Future Of Mobility Is Data, Not Cars

Forrester eCommerce

Having worked in and with the automotive industry for around 25 years, the challenges that OEMs face given their size and structures often inhibit the business agility needed to provide lasting customer value in an age of digital disruption.

Mobile 281

Powerful Quotes For Entrepreneurs That Will Change Your Outlook On Life

My Wife Quit Her Job

What I love about powerful quotes are that they provide you with a certain perspective that you may not have considered before. But once they resonate with you, they can completely change your outlook on life.

How Retail Companies Can Handle Holiday Season Chaos

Retail TouchPoints

By Michael Hess, Waste Harmonics The holiday season is a highly anticipated and busy time for owners and operators of retail companies.

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Drive Customer Loyalty with a Remarkable App Experience

BigCommerce

Smartphones are arguably consumers’ most personal devices simply because most of us centralize our lives on them: interpersonal communication, social… Mobile Strategies