January, 2020

Time To Grow: The 5 Things To Consider When Scaling Your Online Business


As your business takes flight, you’ll begin growing quarter over quarter, year over year. That is — until the day… How to Sell Online


Is SEO Dead? (A Data-Driven Answer)


SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up.

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Product IQ: The Missing Ingredient In Most PPC Campaigns

Store Growers

Being good at Google Ads doesn’t mean that you can run and scale profitable campaigns. That might sound weird. But it is true. And the reason I know this is because I’ve failed at it plenty of times.

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What I See Coming For The Channel In 2020

Forrester eCommerce

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

How CDP Marketing Powers Your Brand


Today’s ecommerce market is growing incredibly fast, as we all know. It’s never been easier to create an ecommerce business in every product category. As a result, the industry has become much more competitive, giving shoppers more options than ever before.

More Trending

Why DTC Brands Are Joining The OTT Movement

Retail TouchPoints

By Rebecca Lerner, MadHive. Over-the-top (OTT) ad spend is on track to reach $5 billion by 2020, with the digital-esque targeting capabilities, granular campaign reporting and low-cost linear alternative attracting a wider variety of brands than traditional TV.

5 ways B2B automation will transform your ecommerce business


What do you think of when someone says the word “automation?” For me, it’s robots in factories building cars faster than humans ever could. For you, perhaps automation brings to mind artificially intelligent algorithms spotting patterns in data and making decisions in fractions of a second.

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Can High Achievers Live A Balanced Life? My Take On The 4 Burners Theory

My Wife Quit Her Job

Elon Musk is one of the most successful entrepreneurs on the planet but he works 100 hours per week. Sheryl Sandberg states that women routinely settle for non-leadership roles because they put their families first. But can you have it both ways?


As Bad Bots Evolve, Bot Management Solutions Evolve To Fight Them

Forrester eCommerce

One of my favorite things about covering the bot management market is that bots are not just a security issue. Sure, it’s common for bots to conduct credential stuffing attacks with a bunch of stolen usernames and passwords, but that just scratches the surface of the bot problem.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Point Line Trend on… The Return of the Merchant


The relationship between a brand and a shopper takes many forms. From creating the spark of inspiration at Nike, to the philanthropic approach of Bombas and Toms, to the pragmatic utility of IKEA, there is no singular formula for a winning connection.

What is an API? A Digestible Definition with API Examples for Ecommerce Owners


You’ve probably heard the terms API, Public API, or Web API before. These are often used by software companies when… General Ecommerce Tips

What’s In Store At NRF2020? RTP Editors Reveal Their ‘Must-See’ Experiences

Retail TouchPoints

NRF2020 is less than a week away, and the Retail TouchPoints team is sending its full editorial team to cover the hottest sessions and gather insight on the top new trends and solutions for 2020. Leading retail and tech CEOs including Best Buy’s Corie Barry, Starbucks’.

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Financial Analytics in Tableau: Viz Finance with Dorian


I am starting 2020 with a new project and a challenge for myself: Financial DataViz! It’s not a New Year resolution; it’s something I wanted to do for a long time: takeover a specific topic or industry and work to fathom it out. The way I want to do is by finding specific topics, visualizations, […]. The post Financial Analytics in Tableau: Viz Finance with Dorian appeared first on Canonicalized. eCommerce Platforms

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Amazon FBA – A 2020 Guide To Selling Private Label Products

My Wife Quit Her Job

This detailed guide will teach you how to start an Amazon FBA business selling private label products step by step. Here’s what you will learn. How to find a profitable product to sell on Amazon. How to setup your first Amazon listing the correct way. How to optimize your listings for maximum conversions. How to get early exposure for your products. How to run Amazon pay per click ads the right way. How to make the front page of Amazon search.

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Shatter The Seven Myths Of Machine Learning

Forrester eCommerce

The best New Year’s resolution? Become machine-learning-literate! It’s good for your organization, your career, and the sanity of your data scientists.


Why Every Marketer Needs a CDP


As a marketer, your job has become more and more data-centric in the past few years. Data is now so essential to marketers, that we hardly even have to mention it! It’s already likely on your mind. Your brand needs an incredibly in-depth understanding of the buyer in order to market effectively.

A Green Brand Finding Roots in Sustainability


When I became CEO of EcoEnclose, I knew I wanted to change what packaging means for ecommerce so that it… Executive's Corner

What To Know Before Selling Online

Retail TouchPoints

By Eric Prugh, PactSafe Digital marketplaces have made it overwhelmingly simple to open up an online store and sell products online. Between Etsy, Shopify, eBay, and a host of other online marketplaces, it’s never been easier to make your products available for your customer base.

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Financial Analytics in Tableau: Viz Finance with Dorian


I am starting 2020 with a new project and a challenge for myself: Financial DataViz! It’s not a New Year resolution; it’s something I wanted to do for a long time: takeover a specific topic or industry and work to fathom it out.

How To Create A Customer Loyalty Program Using ManyChat And Facebook Messenger

My Wife Quit Her Job

When it comes to getting repeat sales for your ecommerce store, customer loyalty programs are one of the most effective ways to boost customer retention. In fact, studies have shown that 69% of consumers are influenced by retailers that offer loyalty and rewards programs.

European Retail CX Scores Are Gradually Improving

Forrester eCommerce

The launch of Forrester’s CX Index reports for UK and French retailers is a great way for me to dive into the topic of customer experience in a broader way than I have in the past, with a particular focus on the dynamics of the European market. Those of you who’ve followed me over the […].

Point Line Trend on… Proactive Outreach


Customer Service is the true 1:1 channel – a place where every interaction is with an individual. However, far too many agents are operating with little access to data, and do so almost exclusively reactively. What if brands turned the tables, and led with service ?

Ecommerce CMS: Why Content Still Reigns and 11 CMS to Get Your Message to Your Potential Customers


It’s hard to dispute the power of the written word. Good content has the power to communicate information, to educate,… Content Marketing

What’s in store for 2020 and beyond? 6 trends shaping warehouses of the future

Retail Technology Review

In 2010, many warehouses would still have been regarded as a neglected cost centre. Now, moving into 2020, the warehouse is a carefully managed control centre and very often the strategic hub of e-commerce within an ever-extending supply chain. Internet Retailing Retail Supply Chain

How to Come Up with a Business Name and URL for your Online Shop

Ecommerce Platforms

How to Come Up with a Business Name and URL for your Online Shop. Ready to transform your business idea into an incredible money-making opportunity? You're going to need one all-important thing first: a business name. Many business leaders assume that choosing the right title is simple.

298: Nate Lipton On How To Sell Cannabis CBD Products Online

My Wife Quit Her Job

Today I’m thrilled to have Nate Lipton on the show because he runs numerous ecommerce businesses in the cannabis space. For example, GrowersHouse.com is an 8 figure ecommerce store selling growing supplies and he recently launched a line of CBD products over at TruPotency.com.

Elements Of Reputation: Traits That Indicate A Thoughtful Tech GTM Strategy

Forrester eCommerce

How do you build reputation? How do you gain trust and sustain it? These questions are as fundamental for every organization as it is for every individual personally. Trusting a company is even more critical from a buyer perspective.

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Zaius Honored in Built In Boston’s Prestigious Best Places to Work List in 2020


Boston, MA — Zaius today announced it was included on Built In Boston’s list of Best Places to Work in 2020 , recognized as one of the Best Midsize Companies to Work For. Companies are selected based on data submitted by companies and their employees.