January, 2020

Time To Grow: The 5 Things To Consider When Scaling Your Online Business

BigCommerce

As your business takes flight, you’ll begin growing quarter over quarter, year over year. That is — until the day… How to Sell Online

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Is SEO Dead? (A Data-Driven Answer)

Kissmetrics

SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up.

SEO 201

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Product IQ: The Missing Ingredient In Most PPC Campaigns

Store Growers

Being good at Google Ads doesn’t mean that you can run and scale profitable campaigns. That might sound weird. But it is true. And the reason I know this is because I’ve failed at it plenty of times.

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What I See Coming For The Channel In 2020

Forrester eCommerce

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

How CDP Marketing Powers Your Brand

Zaius

Today’s ecommerce market is growing incredibly fast, as we all know. It’s never been easier to create an ecommerce business in every product category. As a result, the industry has become much more competitive, giving shoppers more options than ever before.

More Trending

Why DTC Brands Are Joining The OTT Movement

Retail TouchPoints

By Rebecca Lerner, MadHive. Over-the-top (OTT) ad spend is on track to reach $5 billion by 2020, with the digital-esque targeting capabilities, granular campaign reporting and low-cost linear alternative attracting a wider variety of brands than traditional TV.

5 ways B2B automation will transform your ecommerce business

GetElastic

What do you think of when someone says the word “automation?” For me, it’s robots in factories building cars faster than humans ever could. For you, perhaps automation brings to mind artificially intelligent algorithms spotting patterns in data and making decisions in fractions of a second.

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Can High Achievers Live A Balanced Life? My Take On The 4 Burners Theory

My Wife Quit Her Job

Elon Musk is one of the most successful entrepreneurs on the planet but he works 100 hours per week. Sheryl Sandberg states that women routinely settle for non-leadership roles because they put their families first. But can you have it both ways?

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Guess what? GDPR enforcement is on fire!

Forrester eCommerce

Yes, you read the title of this blog well: GDPR enforcement is on fire! Fines might not always be particularly high, but our analysis shows that – at least in terms of volume – Data Protection Authorities (DPAs) are rapidly increasing their GDPR enforcement activities.

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Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Point Line Trend on… The Return of the Merchant

Zaius

The relationship between a brand and a shopper takes many forms. From creating the spark of inspiration at Nike, to the philanthropic approach of Bombas and Toms, to the pragmatic utility of IKEA, there is no singular formula for a winning connection.

Competing With Amazon: How Amazon’s Top Ecommerce Competitors Survive and Thrive

BigCommerce

Amazon, launched by president and CEO Jeff Bezos in 1994 just outside of Seattle, Washington, is a global ecommerce giant. With… Omnichannel Strategies

What’s In Store At NRF2020? RTP Editors Reveal Their ‘Must-See’ Experiences

Retail TouchPoints

NRF2020 is less than a week away, and the Retail TouchPoints team is sending its full editorial team to cover the hottest sessions and gather insight on the top new trends and solutions for 2020. Leading retail and tech CEOs including Best Buy’s Corie Barry, Starbucks’.

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How to Come Up with a Business Name and URL for your Online Shop

Ecommerce Platforms

How to Come Up with a Business Name and URL for your Online Shop. Ready to transform your business idea into an incredible money-making opportunity? You're going to need one all-important thing first: a business name. Many business leaders assume that choosing the right title is simple.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

298: Nate Lipton On How To Sell Cannabis CBD Products Online

My Wife Quit Her Job

Today I’m thrilled to have Nate Lipton on the show because he runs numerous ecommerce businesses in the cannabis space. For example, GrowersHouse.com is an 8 figure ecommerce store selling growing supplies and he recently launched a line of CBD products over at TruPotency.com.

Shatter The Seven Myths Of Machine Learning

Forrester eCommerce

The best New Year’s resolution? Become machine-learning-literate! It’s good for your organization, your career, and the sanity of your data scientists.

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Why Every Marketer Needs a CDP

Zaius

As a marketer, your job has become more and more data-centric in the past few years. Data is now so essential to marketers, that we hardly even have to mention it! It’s already likely on your mind. Your brand needs an incredibly in-depth understanding of the buyer in order to market effectively.

What is an API? A Digestible Definition with API Examples for Ecommerce Owners

BigCommerce

You’ve probably heard the terms API, Public API, or Web API before. These are often used by software companies when… General Ecommerce Tips

What To Know Before Selling Online

Retail TouchPoints

By Eric Prugh, PactSafe Digital marketplaces have made it overwhelmingly simple to open up an online store and sell products online. Between Etsy, Shopify, eBay, and a host of other online marketplaces, it’s never been easier to make your products available for your customer base.

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15 Tips for Valentine’s Day Email Marketing

Omnisend

Some people love Valentine’s Day. Others—not so much. But we can all agree that this is a great occasion for amazing sales. Merchants promote it and customers have no problem shopping for cheaper products as well.

Amazon FBA – A 2020 Guide To Selling Private Label Products

My Wife Quit Her Job

This detailed guide will teach you how to start an Amazon FBA business selling private label products step by step. Here’s what you will learn. How to find a profitable product to sell on Amazon. How to setup your first Amazon listing the correct way. How to optimize your listings for maximum conversions. How to get early exposure for your products. How to run Amazon pay per click ads the right way. How to make the front page of Amazon search.

With Good Foundations, Augmented Reality Offers A Great Way To Engage With IoT Data

Forrester eCommerce

Augmented reality (AR) and the internet of things (IoT). In principle these two hot technologies are a great match, with data streaming from IoT-connected machines to be used by AR-wielding engineers on the factory floor.

Point Line Trend on… Proactive Outreach

Zaius

Customer Service is the true 1:1 channel – a place where every interaction is with an individual. However, far too many agents are operating with little access to data, and do so almost exclusively reactively. What if brands turned the tables, and led with service ?

Competing With Amazon: How Amazon’s Top Ecommerce Competitors Survive and Thrive

BigCommerce

Amazon, launched by president and CEO Jeff Bezos in 1994 just outside of Seattle, Washington, is a global ecommerce giant. With… Omnichannel Strategies

Landing Page Builder: The Best Landing Page Creator Tools for 2020

Ecommerce Platforms

Best Practices for Acquiring New Customers via PPC Advertising

Omnisend

For eCommerce businesses to expand operations, customer acquisition is a must. While using email segmentation can help to increase CLV and sales, a company can only grow so much with a stagnant customer base. Pay-per-click (PPC) adverts are a prime tactic for bringing new shoppers into the fold.

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How To Create A Customer Loyalty Program Using ManyChat And Facebook Messenger

My Wife Quit Her Job

When it comes to getting repeat sales for your ecommerce store, customer loyalty programs are one of the most effective ways to boost customer retention. In fact, studies have shown that 69% of consumers are influenced by retailers that offer loyalty and rewards programs.

Values-Based Selling Will Help Retailers Win Consumers’ Spend

Forrester eCommerce

With Holiday peak just behind us, apply lessons from 2019 for wins in 2020 (… and not just during Holiday!).

Zaius Honored in Built In Boston’s Prestigious Best Places to Work List in 2020

Zaius

Boston, MA — Zaius today announced it was included on Built In Boston’s list of Best Places to Work in 2020 , recognized as one of the Best Midsize Companies to Work For. Companies are selected based on data submitted by companies and their employees.

17 Tips For Online Small Business Owners

BigCommerce

Chapter by chapter we’ve unlocked the keys to online small business success. You’ve created a great product. Built a stunning… How to Sell Online

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4 Step eCommerce Keyword Research Strategy (Advanced Guide)

Inflow Insights

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website.

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SMS Campaigns 101: Things To Know Before Starting (With Examples)

Omnisend

SMS text messages are living their renaissance. In Omnisend, over Thanksgiving week alone, ecommerce merchants sent more than one million SMS campaigns, and that was more than ever before. DTC brands and ecommerce retailers invest in SMS heavily for a reason.