Inflow Insights
NOVEMBER 1, 2021
If someone can’t remember the name of an actor in a TV show, they Google it. If someone has a strange symptom that they’re worried about, they Google it. And, if people are considering buying a good or service, the odds are high that they’ll Google that, too. Businesses who show up higher in search engine results pages (SERPs) have a decisive advantage in reaching potential customers.
Kissmetrics
NOVEMBER 1, 2021
SEO isn’t new, it has been around for a while. Just think of it this way… Google was founded in 1998 and SEO existed before Google as it wasn’t the first search engine. At this point, we know the intention of search engines, in which they want to show the best results for people at the top. So, with all of their algorithm changes, what do you think is going to be the biggest challenge in 2022?
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Retail TouchPoints
NOVEMBER 3, 2021
As it did with many other aspects of retail, COVID-19 gave a major boost to touchless technology applications — and enthusiasm for these solutions will continue even after the pandemic has waned, according to Greg Buzek, Founder and President of IHL Group. “The desire is still there to do touchless, but for different reasons than COVID safety,” he said during a presentation at the 2021 retailX conference in Chicago.
Ecommerce Platforms
NOVEMBER 8, 2021
Wix ADI is one of the most impressive website building solutions available right now. The AI system belongs to the Wix website builder. Wix is one of the most popular website building tools in the world today. Praised for an excellent combination of robust features and simplicity, Wix ADI ensures companies of all sizes can easily get started online with virtually no prior experience in website building.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
UpSellIt
NOVEMBER 22, 2021
If you’re a B2B marketer, you understand the process of closing a sale takes time. However, it’s still crucial to incorporate conversion rate optimization in your digital marketing strategy to find success. Conversion rate optimization (CRO) moves shoppers to complete a desired action, but the action can be more than getting visitors to add to their shopping cart.
Omnisend
NOVEMBER 2, 2021
Reading Time: 12 minutes. The Black Friday-Cyber Monday mega sales weekend, known as BFCM or Cyber 5, is increasingly popular for customers—but also increasingly difficult for merchants. In 2020, Shopify store owners made a whopping $5.1 billion in sales between Black Friday and Cyber Monday. This is up from $2.9 billion during BFCM 2019, an amazing 76% increase in sales worldwide.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Kissmetrics
NOVEMBER 15, 2021
As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts.
Retail TouchPoints
NOVEMBER 5, 2021
Build-A-Bear Workshop is reimagining its ecommerce site with the Bear Builder 3D Workshop, an animated shopping experience that moves the experience of bringing a teddy bear “to life” online. The site is designed to take shoppers through the bear-building experience in an immersive 3D environment. The experience begins with whimsical music and a selection of bears to choose from.
Ecommerce Platforms
NOVEMBER 15, 2021
There are multiple ways for online sellers to keep their brand at the forefront of their customer's minds, including social media, blogging, email and SMS marketing, loyalty programs, and more. However, a common oversight is to ignore the importance of branded, custom packaging. It's a chance for customers to physically see your brand's aesthetic- often for the first time if you don’t have a physical retail outlet.
Wiser
NOVEMBER 2, 2021
The world of pricing can be a little complicated. Not only do you have to manage a long list of products, but you have to compete with the Amazons and Walmarts of the world. You have to satisfy demanding customers who expect the best price at all times and be agile enough to change your prices on the fly if the market requires it. As a result, a massive industry of pricing-related tools has emerged.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
SheerID
NOVEMBER 11, 2021
SheerID helps NASCAR verify military and veterans for a promotional campaign providing exclusive ticket discounts for select NASCAR races throughout the 2022 race season.
RetailDive
NOVEMBER 3, 2021
Whether as a joke, a nostalgic trip back to the '90s or as shorthand for the love of movies, the dead chain's name still resonates with many. Except perhaps the brand's owner.
Kissmetrics
NOVEMBER 19, 2021
Finding prospective customers or “leads” for your business is no easy task. There’s a whole strategy involved, for one thing. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations.
Retail TouchPoints
NOVEMBER 15, 2021
Casper Sleep has entered into a definitive agreement to be acquired by Durational Capital Management LP , which will take the mattress retailer private. Additionally, Co-Founder and CEO Philip Krim has left the company, with President and Chief Commercial Officer Emilie Arel stepping into the position. Durational Capital will pay $6.90 for each outstanding Casper share, a 94% premium over the closing price on Nov. 12, 2021.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Liveintent
NOVEMBER 23, 2021
For many of us, our four-legged friends are as much a part of our family as the humans in their lives. This is why we’ve not only cultivated a community for LiveIntent pet owners and animal lovers alike, but we also offer several benefits and perks for our employees’ furry companions. Keeping our pets healthy. LiveIntent helps keep pets healthy and happy by providing access to pet insurance through Nationwide.
365 Retail
NOVEMBER 5, 2021
The UK led the way for shopper footfall among the major European economies in October in an encouraging sign for retailers ahead of Christmas, figures show. Total UK footfall was down by 13.7% in October compared with two years ago – adjusted to avoid the impact of the pandemic – with a 3.2 percentage point improvement from September, according to BRC-Sensormatic IQ data.
SheerID
NOVEMBER 9, 2021
Leading brands honor and recognize active-military and veterans with exclusive deals available through SheerID.
RetailDive
NOVEMBER 18, 2021
Customization tools like shoppable recipes and product recommendations are helping consumers cut through the clutter of center store. But retailers are only scratching the surface of what's possible.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Kissmetrics
NOVEMBER 10, 2021
Are you short on content topics? Not sure where your next idea is coming from? Then, this is the post for you. I’ve got a secret well of inspiration that is so deep I never run out of things to write about. Today, I’m going to share it with you. It’s called YouTube. Specifically, I’m talking about the videos that are trending on YouTube right now. These are hot topics that thousands of people are interested in and there’s no shortage of ways for you to explore them.
Retail TouchPoints
NOVEMBER 17, 2021
It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really want? Opening day of the 2021 virtual Retail Innovation Conference , which continues today, Nov. 17 with more great sessions, provided valuable insights into the mindset of today’s shoppers. The day kicked off with a keynote presentation by Jeff Orschell, EY Americas Practice Leader: “Bottom line for retailers is that change is still happening, consumer behav
Liveintent
NOVEMBER 2, 2021
Email newsletters were already enjoying a renaissance a few years ago — with D2C brands launching robust operations and email-forward publishers like Morning Brew emerging. Once the pandemic hit and Google announced the deprecation of the third-party cookie , however, the value of email as an owned, opt-in channel kicked into overdrive. Now, as publishers and advertisers are looking for new ways to build audience relationships and gather first-party data, they’re continuing to ramp up thei
365 Retail
NOVEMBER 26, 2021
The Co-op is replacing its traditional multi-million pound Christmas TV advertising with a move to promote the network of Community Fridges. The retail giant said its funding will double to 500 the network of Community Fridges, which was set up by environmental charity Hubbub in 2016. Co-op aims to double the number of Community Fridges. Each Community Fridge redistributes an average of 2.4 tonnes of food every month.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
RetailMinded
NOVEMBER 5, 2021
The inventions of new technologies and the internet have impacted all walks of human life. For instance, it allowed consumers to shop online and have their goods delivered to their doorsteps within no time. So, today, doing shopping online is the most convenient way for most consumers. . Besides, the internet allows customers to make price comparisons between different online stores before making the final buying decision.
RetailDive
NOVEMBER 15, 2021
The largest retailers are spending fortunes repurchasing their own shares. Taxpayers are footing part of the bill while workers and investment may be suffering.
Kissmetrics
NOVEMBER 1, 2021
In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. Have you ever wondered: What do these terms really mean? Is it the same thing? How do the two roles differ from the perspective of a user or consumer? In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.
Retail TouchPoints
NOVEMBER 24, 2021
Google Shopping and American Express have teamed up to celebrate small businesses this holiday season with a new take on the classic window-shopping experience, in the form of shoppable street murals in New York, Los Angeles, Boston and Chicago. Blending physical shopping inspiration with a digital experience, the murals, which will be live through mid-December, give passersby an interactive way to discover and support local businesses.
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
Liveintent
NOVEMBER 9, 2021
Newsletter programs have seen a massive boom since early 2020. Many credit the COVID-19 pandemic for driving attention to the inbox as people all over the world clamored for daily pandemic updates. Newsletters have seen such tremendous success that publishers across a variety of industries have recently launched their own newsletter programs or doubled down on their existing efforts.
365 Retail
NOVEMBER 15, 2021
This festive season is going to be like two Christmases rolled into one – and deservedly so! As the nation prepares to get its homes ready for guests, Homebase is launching its Christmas advert. It features Channel 4’s most iconic DIY-loving couple, Dick and Angel Strawbridge, to show how we can bring a bit of showtime sparkle to our homes. The heart-warming advert sees Dick and Angel sneak past security into a Homebase store to give the place a full festive makeover.
Fabric Blog
NOVEMBER 2, 2021
I am partnering with fabric this Fall season to revisit concepts in my book Billion Dollar B2B E-Commerce and reflect on how organizations approached these concepts during the height of COVID-19 that pushed more business online. This is part one of an eight-part series.
RetailDive
NOVEMBER 1, 2021
Those who've declared the Saks online-offline split a success now want the same for Macy's and Kohl's. Here's why they're vulnerable.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
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