September, 2018

How To Use Facebook Dynamic Retargeting Ads To Generate A 12x Return On Ad Spend

My Wife Quit Her Job

What Do Your Buyers Love? Ask Them in a Customer Survey


Do you know exactly what your customers like and don’t like? If you quickly answered “Yes” then pause, and honestly ask yourself this: how do you really know? Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points.

An Advanced Approach To Fraud Protection

Retail TouchPoints

By KC Fox, Radial Retailers today continue to face an uphill battle in the ongoing fight against fraud.

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Word Of Mouth Is Less Important For Top-Line Growth Than You Think

Forrester eCommerce

Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more.

Why You Should Care About National Manufacturing Day


I grew up in Beaumont, Texas –– a small town near Houston on I-10. The location had nothing to do with… Ecommerce News

Handling Negative Criticism: How To Navigate These Reviews


Everyone knows how important reviews and referrals are to a business. Everyone knows how bad scathing Yelp reviews can be to a business’ […]. The post Handling Negative Criticism: How To Navigate These Reviews appeared first on Zmags. Ecommerce Best Practices

227: Email Marketing Takeaways From Klaviyo Con With Austin Brawner And Toni Anderson

My Wife Quit Her Job

A few weeks ago, I attended Klaviyo’s first ever email marketing conference and it was an amazing event. In this episode I go over some of my key takeaways from day 1 along with Toni Anderson and Austin Brawner of Ecommerce Influence.

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Holiday Readiness: 3 Tips for Finding the Perfect Pitch for Voice Search and Assist

Retail TouchPoints

By Jessica Bergmann, Salesforce ‘Tis the season for voice-assisted shopping: This year, 50% of consumers will use voice search to research products , while 33% say they plan to use it to shop. Voice will power shopping behaviors this season like never before — and not just through smartphones.

Customer Experience Index Reveals Brands Lack Human Connection

Forrester eCommerce

Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers.

How You Can Build A Powerful Influencer Marketing Strategy in 2018


In the words of marketing guru Seth Godin, “People do not buy goods and services. They buy relations, stories, and… Ecommerce Marketing influencer marketing

Seize The Day: Time Saving Hacks For Content Marketing


Blogs and budgets are due and Q4 is about to begin. To be candid, you may be dropping the ball as you figure […]. The post Seize The Day: Time Saving Hacks For Content Marketing appeared first on Zmags. Ecommerce Best Practices online merchandising Trends

226: How To Design A Product From Scratch And Fully Fund A Kickstarter In 18 Hours With Shirley Tan

My Wife Quit Her Job

Today I’m thrilled to have a very special guest on the show, Shirley Tan. Shirley is someone who I met at the Traffic and Conversions Summit.

A Customer’s Second Purchase Is More Important Than Their First


Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? If you’re not careful, a first purchase could be a one-time purchase.

How Will Retailers Handle The Potential Amazon Go Expansion?

Retail TouchPoints

Amazon is reportedly considering a plan to open as many as 3,000 new Amazon Go cashierless stores by 2021, with more than 50 locations in major markets by 2019, according to Bloomberg.

Join Us To Learn How To Embrace Privacy And Set Your Firm Apart In Your Customers’ Eyes

Forrester eCommerce

We know it: customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […]. age of the customer data security privacy regulations & legislation

Customize Every Pixel: Custom Checkouts Now Available on BigCommerce


BigCommerce is excited to announce the achievement of a major platform milestone: Our Checkout SDK is now generally available. What is the BigCommerce Checkout SDK? The Checkout SDK is a JavaScript library that makes it easy to consume the new Checkout APIs.

8 Essential Podcasts Every Marketer Needs To Know


I would just like to say, you’re welcome. I have scoured near and far all types of podcasts to deliver the most comprehensive […]. The post 8 Essential Podcasts Every Marketer Needs To Know appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace Trends

A Facebook Advertising Strategy For Ecommerce Stores That Really Works

My Wife Quit Her Job

When I first launched my online store, I generated a lot of sales early on by advertising with Google Adwords. And even today, orders from Google Adwords still represents a significant chunk of our monthly revenues.

Learn From Last Year’s Best Black Friday and Cyber Monday Emails


Summer may just be wrapping up, but like every good B2C marketer, we have the holidays on our minds already. And how could we not, when last year’s sales for Black Friday and Cyber Monday shattered records yet again ? But that growth is a double-edged sword.

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Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

Retail TouchPoints

By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively.

14 Hacks For Your CX Business Case

Forrester eCommerce

Eighty-six percent of CX professionals we recently surveyed say that the ROI of CX isn’t well established in their firm. Yikes! To be fair, building a CX business case can be hard.

Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies


For a tradition that only dates to 2010, you have to hand it to Small Business Saturday. The unofficial shopping holiday now has 70% awareness amongst U.S.

Healthcare Content Marketing


It may seem strange to see creative content and healthcare in the same sentence. But it’s true that healthcare companies should care about […]. The post Healthcare Content Marketing appeared first on Zmags. Ecommerce Best Practices customer experience healthcare

225: Fireside Chat With Andrew Youderian On Dropshipping, Negotiation And Emotional Decisions

My Wife Quit Her Job

Recently, Andrew Youderian and I took an epic 5 day camping trip in the wilderness of Montana. There was very little internet so we decided to record a few podcasts along the way. This episode is part 3 of a 3 part series where we discuss the other side of entrepreneurship.

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WEBINAR: How Empowered Marketers Drive The Repeat Purchase


Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to focus your energies on incentivizing the repeat purchase to build a sustainable and growing business.

3 Data Strategies Every Retailer Should Have In Their Marketing Playbook

Retail TouchPoints

By Chris Parker, ownerIQ We are in very interesting times where all marketing is becoming data-driven and moving toward transparency, especially for retailers.

Forrester 2018 Mobile Banking Industry Wave™: BBVA Offers World-Class Mobile Banking Services

Forrester eCommerce

Digital banks are not eating the incumbent banks’ lunch (yet!) but they’re certainly demonstrating voracious appetite. In the UK, Monzo recently hit the one million customer mark, whilst Revolut has almost tripled its customers to 2.8 million in a year.

Affiliate Programs Made Simple: A Step-by-Step Guide For Ecommerce Sites


Getting your products into people’s hands and generating new sales is tough as a new ecommerce business. Aside from organic ecommerce SEO which can take time, you’ll probably need to invest in paid traffic on Google or Facebook (and advertising costs continue to rise).

New York Fashion Week: Capitalizing on the Runway


As New York Fashion Week continues this week, the events and headlines get bigger and bigger. Aside from rappers Cardi B and Nicki […]. The post New York Fashion Week: Capitalizing on the Runway appeared first on Zmags. Ecommerce Best Practices ecommerce news Trends

BigCommerce gives brands full control of ecommerce checkout experience with new Checkout SDK

Retail Technology Review

BigCommerce, the ecommerce platform for fast-growing and established brands, has launched its Checkout JS Software Development Kit(Checkout SDK), a new JavaScript library that makes it easy for merchants to consume BigCommerce's Checkout APIs. Internet Retailing

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase


Fans are everything. These are the people who love your brand and your products so much they can’t wait to tell their friends. They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways.

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Getting Holiday Ready — Prepare Now For Peak Holiday Traffic

Retail TouchPoints

By Joanna Beerman, Salesforce The following blog also is published on The sidewalks of August sizzle with heat. And as a brand or retailer, your team is setting the stage for a holiday season that will sizzle too.

Redefining Influencer Marketing: Key Insights For B2B Marketing Leaders

Forrester eCommerce

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous.

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Shopping in Instagram Stories Now Available for BigCommerce Customers


Today, BigCommerce is proud to announce Shopping in Instagram Stories availability and support for all BigCommerce customers. If you are a BigCommerce customer and already using Shopping on Instagram, you can now begin to use Shopping in Instagram Stories. Example of a Shopping story on Instagram.

Interactive Content: What You Need To Know


The demand is high for the next best thing in the ecommerce world. Late 2018 and 2019 is going to be all about […]. The post Interactive Content: What You Need To Know appeared first on Zmags.

Ecommerce Content Marketing: 25 Epic Ways to Boost Sales

Ecommerce Platforms

If you have an ecommerce site, I think you will agree with me when I say: It’s REALLY hard to convert ice-cold traffic into warm leads and sales. Well, it turns out you can dramatically increase your site’s conversion rate by almost six times. The secret is content marketing.

International Ecommerce: Preparing Your Brand to Go Abroad


Have you ever discovered an exciting new ecommerce brand, picked out the perfect thing to buy, and then realized at checkout the company doesn’t deliver products to where you live? For many people around the world, this is a frustrating reality.