My Wife Quit Her Job

SEPTEMBER 17, 2018

A while back, I published an article entitled “A Facebook Advertising Strategy For Ecommerce Stores That Really Works” And in that post, I outlined how I run profitable Facebook ads by sending a customer through a 3 part journey with top of funnel, middle of funnel and bottom of funnel campaigns. I also discussed how I employ a multi-step email autoresponder sequence to warm up leads so that customers think about our shop when they are finally ready to make a purchase.

Article 213

Article Recommendation Information eCommerce 213

Optimizely

SEPTEMBER 11, 2018

Do you know exactly what your customers like and don’t like? If you quickly answered “Yes” then pause, and honestly ask yourself this: how do you really know? Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250

Customer B2C Social Media Improvements 250

Forrester eCommerce

SEPTEMBER 25, 2018

Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more. Retention is when current customers continue to buy your products and services.

Recommendation 880

Recommendation Customer 880

BigCommerce

SEPTEMBER 17, 2018

Today, BigCommerce is proud to announce Shopping in Instagram Stories availability and support for all BigCommerce customers. If you are a BigCommerce customer and already using Shopping on Instagram, you can now begin to use Shopping in Instagram Stories. Example of a Shopping story on Instagram. Instagram Stories have seen rapid growth and consumption YoY, with consumers and brands of all sizes flocking to the feature, which allows users to tell a story through a collection of pictures and vid

BigCommerce 375

BigCommerce Customer Social Media Channel 375

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Kissmetrics

SEPTEMBER 25, 2018

I promised you months back that I was going to release a newer, better version of Ubersuggest for free. And can you guess what? I just released it! ??. Before I go into the features of the new Ubersuggest and how it works, I just want to tell you that not all of the features have been released yet. For the first release, I focused on keyword research.

SEO 278

SEO Article Recommendation Other 278

Groove

SEPTEMBER 26, 2018

The growth and development of today’s technologies has changed the way businesses operate. We understand the difficulties businesses face when finding the best way to drive revenue. That’s why we’ve partnered with HubSpot, a company that’s software and benefits provide you with what you need to succeed. Benefits of HubSpot. They Created the Inbound Marketing Methodology.

Live Chat 244

Live Chat SEO Information Blog 244

Optimizely

SEPTEMBER 26, 2018

High fashion is a highly competitive space. Between powerful legacy brands and new, upstart ecommerce companies, it can be hard to reach picky, high-end customers. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Both brands have an intense focus on curating the very best products from a mix of well-known brands and up-and-coming independent designers.

Fashion 321

Fashion Marketing Supplies B2C 321

Forrester eCommerce

SEPTEMBER 5, 2018

Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers. This is not a question of delighting customers as an endgame or some fluffy sense of emotional attachment; this is a crass and clear story of financial risk. Taking a step […].

Customer Experience 868

Customer Experience Customer Automotive Banking 868

BigCommerce

SEPTEMBER 21, 2018

Getting your products into people’s hands and generating new sales is tough as a new ecommerce business. Aside from organic ecommerce SEO which can take time, you’ll probably need to invest in paid traffic on Google or Facebook (and advertising costs continue to rise). You’ve probably heard the term affiliate marketing thrown around, but with all of the different digital marketing tactics out there, it may seem a bit confusing or get lost in the shuffle.

eCommerce 344

eCommerce Customer Retention Payments Management 344

Kissmetrics

SEPTEMBER 18, 2018

How many visitors do you think NeilPatel.com generates each month? Maybe a million… maybe 2 million? I bet you’re going to guess 1,866,913. If that’s what you guessed, you are wrong. This blog actually generated 2,530,346 visitors. 1,866,913 is the number that came from search engines. So, what’s the secret to my ever-growing Google traffic? Sure, I have optimized my on-page SEO , I’ve built links , written tons of blog post … I’ve done all of the stuff that most of my competition has done.

Hobbies 266

Hobbies Mobile SEO Blog 266

Advertisement

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Ecommerce Platforms

SEPTEMBER 28, 2018

Once upon a time, running a business meant creating your own products from scratch, spending loads of upfront cash, and handling everything from shipping to packaging and customer support. That's changed quite a bit of the years, and one of the most popular trends is called dropshipping. If you're unfamiliar with the selling tactic, it basically allows merchants to partner with a “dropshipper,” or supplier, what creates and stores products, then ships them out to your customers after

Shopify 185

Shopify Shipping Costs Merchant Services Shipping 185

My Wife Quit Her Job

SEPTEMBER 27, 2018

A few weeks ago, I attended Klaviyo’s first ever email marketing conference and it was an amazing event. In this episode I go over some of my key takeaways from day 1 along with Toni Anderson and Austin Brawner of Ecommerce Influence. What You’ll Learn How to create optin forms to attract higher LTV customers Is giving away coupon codes for an email a good idea any more?

Marketing 216

Marketing Books Events Improvements 216

Optimizely

SEPTEMBER 18, 2018

Fans are everything. These are the people who love your brand and your products so much they can’t wait to tell their friends. They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. These are the loyal customers your brand relies on. Brand advocates are the lifeblood of any successful business.

B2C 261

B2C Fashion Magazine Jewelry 261

Forrester eCommerce

SEPTEMBER 12, 2018

We know it: customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […].

Customer 546

Customer Customer Data 546

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? You’re not alone. Merchants who sell everything from razors to pet food to mattresses to meal kits have seen the writing on the retail wall. In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Kissmetrics

SEPTEMBER 11, 2018

User signals! It’s the one thing SEOs don’t optimize for. I don’t know why most SEOs ignore this metric considering how important it is to Google. See, Google doesn’t care to put the website with the most backlinks at the top or the best on page SEO … they want to put the website that you and other people love at the top. That’s why they look at user signals.

SEO 257

SEO Mobile Article Games 257

Ecommerce Platforms

SEPTEMBER 21, 2018

I think we can all agree, the thought of starting a clothing line is pretty exciting. So, bite the bullet and do it! Does creating an online brand and launching a digital store selling your apparel fuel you with excitement? If the answer's yes, then make it happen; it's as simple as that. There are tons of success stories of people setting up an online store and making their first $1,000 in just a few weeks!

Clothing 170

Clothing Shipping Costs Shipping Apparel 170

My Wife Quit Her Job

SEPTEMBER 19, 2018

Today I’m thrilled to have a very special guest on the show, Shirley Tan. Shirley is someone who I met at the Traffic and Conversions Summit. I actually don’t remember exactly how we met but we hit it off immediately because a long time ago, she founded American Bridal which was a company I competed against when I first got started in ecommerce. Anyway, Shirley sold American Bridal long ago but she’s back with a completely brand new product called The Posture Keeper.

eCommerce 194

eCommerce 194

Advertisement

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Optimizely

SEPTEMBER 27, 2018

Have you ever discovered an exciting new ecommerce brand, picked out the perfect thing to buy, and then realized at checkout the company doesn’t deliver products to where you live? For many people around the world, this is a frustrating reality. It’s clearly a terrible customer experience and yet, many brands don’t do much to fix it because even in 2018, international ecommerce can be intimidating.

Shipping Costs 225

Shipping Costs eCommerce Payment Services Shipping 225

Forrester eCommerce

SEPTEMBER 5, 2018

Eighty-six percent of CX professionals we recently surveyed say that the ROI of CX isn’t well established in their firm. Yikes! To be fair, building a CX business case can be hard. And even when you’ve built one, you may discover that it’s not compelling enough and therefore you miss out on the funding you […].

Customer 392

Customer 392

BigCommerce

SEPTEMBER 26, 2018

In the words of marketing guru Seth Godin, “People do not buy goods and services.

Marketing 417

Marketing eCommerce Marketing eCommerce 417

Omnisend

SEPTEMBER 4, 2018

Omnisend is excited to present our brand-new infographic on our Ecommerce Email Marketing Statistics for 2018. We analyzed data from over 128,000 email campaigns and automated emails sent by 7,200 brands (more than 964 million emails in total) using Omnisend’s ecommerce marketing automation platform. 7 takeaways from Omnisend’s ecommerce email marketing statistics: While cart abandonment emails still perform the Read more The post Ecommerce Email Marketing Statistics 2018 [Infographic] app

eCommerce 150

eCommerce Marketing eCommerce Marketing Presentation 150

Advertisement

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Ecommerce Platforms

SEPTEMBER 6, 2018

This Kooomo review takes a look at all the critical features that principally set it apart from the rest, the pricing structure for different types of users, and finally, overall suitability. Commercial transactions conducted electronically over the web. That’s the basic definition of ecommerce today. And so it has been for close to three decades. Fair enough.

Payment Services 166

Payment Services eCommerce Payments eCommerce Platforms 166

My Wife Quit Her Job

SEPTEMBER 16, 2018

Pricing your products effectively isn’t just about assigning a set of numbers to items that you sell. It’s also about managing perceptions and understanding consumer psychology. A common misconception is that customers shop primarily based on logical thinking. Especially with the advent of the internet and instant price comparisons, you might think that most purchasing decisions are made based on numbers and hard data.

Games 156

Games Consumer Presentation Management 156

Optimizely

SEPTEMBER 13, 2018

Summer may just be wrapping up, but like every good B2C marketer, we have the holidays on our minds already. And how could we not, when last year’s sales for Black Friday and Cyber Monday shattered records yet again ? But that growth is a double-edged sword. There are more and more brands—including your competitors— vying for consumer attention and money this holiday season. .

B2C 210

B2C Books Reference eCommerce 210

Forrester eCommerce

SEPTEMBER 28, 2018

Digital banks are not eating the incumbent banks’ lunch (yet!) but they’re certainly demonstrating voracious appetite. In the UK, Monzo recently hit the one million customer mark, whilst Revolut has almost tripled its customers to 2.8 million in a year. Lifestyle-app Alipay, the digital wallet and payments solution operated by Ant Financial, now has 700 […].

Banking 418

Banking Payment Services Mobile Operations 418

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events

BigCommerce

SEPTEMBER 28, 2018

I grew up in Beaumont, Texas –– a small town near Houston on I-10.

eCommerce 383

eCommerce 383

Omnisend

SEPTEMBER 6, 2018

If you’re running your own store on WordPress, you know how important it is to have great WooCommerce follow up emails. There’s an amazing amount of value you can get for your ecommerce store by setting up automated follow up emails. And that’s what we’ll be looking at today. But just in case you’re not Read more The post WooCommerce Follow Up Emails: 12 Best Practices and Examples appeared first on Ecommerce Marketing Automation | Omnisend.

WooCommerce 148

WooCommerce eCommerce Marketing eCommerce Marketing 148

Bootstrapping Ecommerce

SEPTEMBER 18, 2018

A/B testing, or split testing, is a method of sending traffic to one or more variant of an existing webpage to see which performs the most successfully. The post The Beginner’s Guide to A/B Testing: A/B Testing for Ecommerce Stores appeared first on Bootstrapping Ecommerce.

eCommerce 135

eCommerce Conversion Optimization 135

My Wife Quit Her Job

SEPTEMBER 7, 2018

I don’t know why but Google seems to go out of its way to make sure that you lose money when advertising on their Adwords platform. Not only is the interface overly complicated but there are so many bells and whistles that even experienced advertisers can get confused. It also doesn’t help that Google offers “free consultations” to show new users how to waste even more money than they could on their own.

eCommerce 156

eCommerce 156

Advertisement

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS