September, 2018

How To Use Facebook Dynamic Retargeting Ads To Generate A 12x Return On Ad Spend

My Wife Quit Her Job

What Do Your Buyers Love? Ask Them in a Customer Survey

Zaius

Do you know exactly what your customers like and don’t like? If you quickly answered “Yes” then pause, and honestly ask yourself this: how do you really know? Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points.

An Advanced Approach To Fraud Protection

Retail TouchPoints

By KC Fox, Radial Retailers today continue to face an uphill battle in the ongoing fight against fraud.

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Word Of Mouth Is Less Important For Top-Line Growth Than You Think

Forrester eCommerce

Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more.

How You Can Build A Powerful Influencer Marketing Strategy in 2018

BigCommerce

In the words of marketing guru Seth Godin, “People do not buy goods and services. They buy relations, stories, and… Ecommerce Marketing influencer marketing

Handling Negative Criticism: How To Navigate These Reviews

Zmags

Everyone knows how important reviews and referrals are to a business. Everyone knows how bad scathing Yelp reviews can be to a business’ […]. The post Handling Negative Criticism: How To Navigate These Reviews appeared first on Zmags. Ecommerce Best Practices

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The Empowered Marketer: Catering to the High Fashion Buyer

Zaius

High fashion is a highly competitive space. Between powerful legacy brands and new, upstart ecommerce companies, it can be hard to reach picky, high-end customers. But Aneesha Rao has fashion buyers down to a science.

Holiday Readiness: 3 Tips for Finding the Perfect Pitch for Voice Search and Assist

Retail TouchPoints

By Jessica Bergmann, Salesforce ‘Tis the season for voice-assisted shopping: This year, 50% of consumers will use voice search to research products , while 33% say they plan to use it to shop. Voice will power shopping behaviors this season like never before — and not just through smartphones.

Customer Experience Index Reveals Brands Lack Human Connection

Forrester eCommerce

Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers.

Why You Should Care About National Manufacturing Day

BigCommerce

I grew up in Beaumont, Texas –– a small town near Houston on I-10. The location had nothing to do with… Ecommerce News

Seize The Day: Time Saving Hacks For Content Marketing

Zmags

Blogs and budgets are due and Q4 is about to begin. To be candid, you may be dropping the ball as you figure […]. The post Seize The Day: Time Saving Hacks For Content Marketing appeared first on Zmags. Ecommerce Best Practices online merchandising Trends

226: How To Design A Product From Scratch And Fully Fund A Kickstarter In 18 Hours With Shirley Tan

My Wife Quit Her Job

Today I’m thrilled to have a very special guest on the show, Shirley Tan. Shirley is someone who I met at the Traffic and Conversions Summit.

A Customer’s Second Purchase Is More Important Than Their First

Zaius

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? If you’re not careful, a first purchase could be a one-time purchase.

How Will Retailers Handle The Potential Amazon Go Expansion?

Retail TouchPoints

Amazon is reportedly considering a plan to open as many as 3,000 new Amazon Go cashierless stores by 2021, with more than 50 locations in major markets by 2019, according to Bloomberg.

Join Us To Learn How To Embrace Privacy And Set Your Firm Apart In Your Customers’ Eyes

Forrester eCommerce

We know it: customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […]. age of the customer data security privacy regulations & legislation

Affiliate Programs Made Simple: A Step-by-Step Guide For Ecommerce Sites

BigCommerce

Getting your products into people’s hands and generating new sales is tough as a new ecommerce business. Aside from organic ecommerce SEO which can take time, you’ll probably need to invest in paid traffic on Google or Facebook (and advertising costs continue to rise).

8 Essential Podcasts Every Marketer Needs To Know

Zmags

I would just like to say, you’re welcome. I have scoured near and far all types of podcasts to deliver the most comprehensive […]. The post 8 Essential Podcasts Every Marketer Needs To Know appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace Trends

A Facebook Advertising Strategy For Ecommerce Stores That Really Works

My Wife Quit Her Job

When I first launched my online store, I generated a lot of sales early on by advertising with Google Adwords. And even today, orders from Google Adwords still represents a significant chunk of our monthly revenues.

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Zaius

Fans are everything. These are the people who love your brand and your products so much they can’t wait to tell their friends. They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways.

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Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

Retail TouchPoints

By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively.

14 Hacks For Your CX Business Case

Forrester eCommerce

Eighty-six percent of CX professionals we recently surveyed say that the ROI of CX isn’t well established in their firm. Yikes! To be fair, building a CX business case can be hard.

Black Friday 2018: An Ecommerce Survival Guide

BigCommerce

Thanksgiving is supposed to wear us out. And even if a turkey-tryptophan-sleep connection isn’t rock-solid as we were once led to believe, every Thanksgiving still brings the draining combination of travel, preparation, and digestion. It’s a coma-inducer.

Healthcare Content Marketing

Zmags

It may seem strange to see creative content and healthcare in the same sentence. But it’s true that healthcare companies should care about […]. The post Healthcare Content Marketing appeared first on Zmags. Ecommerce Best Practices customer experience healthcare

225: Fireside Chat With Andrew Youderian On Dropshipping, Negotiation And Emotional Decisions

My Wife Quit Her Job

Recently, Andrew Youderian and I took an epic 5 day camping trip in the wilderness of Montana. There was very little internet so we decided to record a few podcasts along the way. This episode is part 3 of a 3 part series where we discuss the other side of entrepreneurship.

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The Key to Creating Flawless B2C Omnichannel Communication

Zaius

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand.

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3 Data Strategies Every Retailer Should Have In Their Marketing Playbook

Retail TouchPoints

By Chris Parker, ownerIQ We are in very interesting times where all marketing is becoming data-driven and moving toward transparency, especially for retailers.

Forrester 2018 Mobile Banking Industry Wave™: BBVA Offers World-Class Mobile Banking Services

Forrester eCommerce

Digital banks are not eating the incumbent banks’ lunch (yet!) but they’re certainly demonstrating voracious appetite. In the UK, Monzo recently hit the one million customer mark, whilst Revolut has almost tripled its customers to 2.8 million in a year.

Shopping in Instagram Stories Now Available for BigCommerce Customers

BigCommerce

Today, BigCommerce is proud to announce Shopping in Instagram Stories availability and support for all BigCommerce customers. If you are a BigCommerce customer and already using Shopping on Instagram, you can now begin to use Shopping in Instagram Stories. Example of a Shopping story on Instagram.

New York Fashion Week: Capitalizing on the Runway

Zmags

As New York Fashion Week continues this week, the events and headlines get bigger and bigger. Aside from rappers Cardi B and Nicki […]. The post New York Fashion Week: Capitalizing on the Runway appeared first on Zmags. Ecommerce Best Practices ecommerce news Trends

Why is it so hard to monetize experience?

GetElastic

Today, customers use an average of 5 to 6 touchpoints when buying an item. [1] 1] In this fast-paced world of communication and information overload, consumer’s attention is the most coveted currency that brands are striving to capture in order to realize their business goals.