October, 2018

The Secret to the Future Growth of Your Ecommerce Channel: Social Commerce


Most purchase journeys have too many unnecessary steps in the conversion funnel. Each one massively increases the chance your potential… Social Selling

Live and Die by Your Repeat Purchase Rate


You might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick).

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Five Creative Word of Mouth Strategies To Get You Noticed


Everyone knows how important word of mouth is for a business. Besides hearing the same thing over and over about how to implement […]. The post Five Creative Word of Mouth Strategies To Get You Noticed appeared first on Zmags.

If You’re Not Prioritizing Employee Experience Improvement, You’re Doing It Wrong

Forrester eCommerce

There is ample evidence that improving employee experience leads to better business results. Briefly, firms that improve employee experience find that they get better work performance and more discretionary effort from employees.[i]

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Read This If You Use Free WordPress Plugins And Javascript Code On Your Site

My Wife Quit Her Job

Over the last decade of running this blog and teaching my online store course, I’ve noticed a disturbing trend among many ecommerce entrepreneurs.

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The Ultimate Instagram Marketing Guide for Ecommerce Stores


On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever. That day is… Branding Strategies

B2C Ad Copy Examples That Convert


Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.

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Improved Stacked Bar Charts with Tableau Set Actions


Stacked bar charts are difficult to interpret more often than not. One thing we can do is to use percentages instead of the actual values. Comparing the top and bottom segments becomes easier, but we lose track of the totals, and we still have difficulties with the middle parts.

Digital Myth No. 4: Your Company Needs A Digital Strategy

Forrester eCommerce

When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy. After […].

How To Pick A Career That Makes You Happy (Without Getting Pressured Into It)

My Wife Quit Her Job

For most of us, our choices in life are heavily influenced by our environment. We are born into a society that tells us what we want in a career and we’re often too young to know any better. We are given a set of rules and goals at an early age, and these rules often determine our path in life.

Are Seasonal Pop-Ups ‘Haunting’ Abandoned Toys ‘R’ Us Stores A Good Idea?

Retail TouchPoints

The absence of Toys ‘R’ Us headed into the holiday season has created a scramble in two ways: one, to grab a larger share of the toy market, and another for additional physical space. Amazon , Walmart, Target , BJ’s Wholesale Club and Michaels.

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Email Automation: Pro Tips for Ecommerce Marketers to Win Big


Email marketing continues to reign as the highest performing marketing channel for return on investment (ROI), according to the 2018… Email Marketing

Marketing Unboxed: How Glossier Wins Over Fans with Marketing That Shines


The first episode of Marketing Unboxed is here! This is our newest video series where we order a fun product from a top ecommerce brand, and then track every marketing touchpoint along the way to see what works, and what doesn’t.

Morning Routines Every Digital Marketer Should Do


Your alarm didn’t go off, you missed your 8:15 bus, and the Uber you took cost an obscene amount of money. You go […]. The post Morning Routines Every Digital Marketer Should Do appeared first on Zmags. Ecommerce Best Practices Zmags culture

Climate Change Is Transforming Business

Forrester eCommerce

It may not seem like it yet, but climate change is altering the world so drastically that all enterprises will need to undergo a transformation to avoid going extinct.

230: How An 8 Figure Business Launches New Products On Amazon With Bernie Thompson

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Today I‘m lucky to have Bernie Thompson back on the show. Bernie is someone who I had on back in episode 157 and in case you’ve forgotten, Bernie runs an 8 figure business called Plugable.com which is a company that sells USB and Bluetooth devices online all over the world.

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Souq Might Be One Of Amazon’s Best Acquisitions

Retail TouchPoints

By Hendrik Laubscher, Buy Box Experts There are few e-Commerce markets as exciting as the Middle East. The area contains some of the wealthiest people on earth, and a market likely to experience consistent growth due to technology becoming a focus as natural resources (oil) diminish.

The World of Chatbots: Customer Service, Business Automation & Scalability


80% of businesses say they currently use or are planning to use chatbots by 2020. 50% of customers say they are more likely to shop if chat is available. Chatbots range from Facebook bots in messenger to on-site bots via tools like Drift. Ecommerce Technology

15 Cart Abandonment Email Examples that Really Work


How many of your shoppers abandon their carts? While the number varies widely depending on the business, the product price point, and the industry, cart abandonment an issue for every single ecommerce brand.

Spooky Season: The Ecommerce Holiday to Watch


Just for good measure, it’s October 3rd also known as the Mean Girls national holiday. Happy Birthday, Aaron Samuels. You are a […]. The post Spooky Season: The Ecommerce Holiday to Watch appeared first on Zmags. Ecommerce Best Practices

Red Hat Acquisition Gives IBM A Much-Needed Booster Shot Of Open Source And Cloud DNA

Forrester eCommerce

Yesterday, IBM announced its intention to purchase Red Hat for $34B.

AliExpress Dropshipping & Oberlo Are Officially Dead Without ePacket Shipping

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Every single day, I get at least 10 emails asking me how to get started with AliExpress dropshipping. And despite my best efforts to steer these readers towards a more sustainable ecommerce business model, they often ignore my advice. Well thanks to Trump, ePacket shipping, a crucial component of Aliexpress dropshipping, is going away soon which will basically kill this business model altogether.

The Great Sears Demise: What Can Retailers Learn?

Retail TouchPoints

It had been predicted by multiple retail analysts for quite some time, but the long and winding road for Sears finally reached its inevitable conclusion — bankruptcy.

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The Wholesale Distributor’s Guide to Launching an Ecommerce Channel


The digital economy is disrupting the world as we know it. While B2B companies have been insulated from the disruption,… B2B Ecommerce

The Best of the Best Ecommerce Website Pop-Ups


Ecommerce website pop-ups done wrong are not just annoying — they’re a guaranteed way to lose customers.

B2B ecommerce: the four challenges to face for long-term growth


Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. It’s either innovate or die.

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Three More Ways To Advance Your Innovation Efforts

Forrester eCommerce

As our research has shown, most companies today have pretty immature innovation efforts and one of the biggest hold-backs is their corporate culture. Sadly, most human’s fear change and thus this mentality can keep you from being a driver of market shifts.

How To Grow Your Email List By 56% Overnight With Group Giveaways

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A while back, my partner Toni and I launched a free group giveaway service called Go Brand Win. And this service was designed to help ecommerce and Amazon entrepreneurs quickly grow their email lists for free by collaborating with similar brands. How quickly can you expect to grow your list with a group giveaway? Here are some statistics from our very first contest. Total Emails Acquired : 11.7K. Average Email List Size Of Participating Brands: 20,822. Average Email List Size Growth : 56.25%.

The Case For An Updated Focus On Customer Lifetime Value

Retail TouchPoints

By Adam Blair, Executive Editor Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV).

IaaS vs PaaS vs SaaS Enter the Ecommerce Vernacular: What You Need to Know, Examples & More


If you’re considering moving your ecommerce business to the Cloud, here are three important acronyms to wrap your head around:… Ecommerce Technology

Are You About to Lose a Loyal Customer?


A version of this article originally appeared in 60 Second Marketer. Loyal customers are the lifeblood of your business. Rather than constantly looking for new business, it’s both easier and far more profitable to keep your loyal customers happy.

Shopify Goes Multilingual: What To Expect and How it Helps Your Store

Ecommerce Platforms

One of the easiest ways to expand your store's reach around the globe is by incorporating a multilingual interface. This means that a website that's usually shown in, say, English, could be instantly translated to German, Italian, or whatever language the current user wants.

Video: Adobe Premiere Rush CC Brings AI-Powered Video Editing To Marketers

Forrester eCommerce

Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives.