Timely and Relevant Is The Only Message That Matters
Kissmetrics
OCTOBER 30, 2017
During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source. Sure, he may have gotten some funny looks, but it didn’t seem like a big deal. That is, until a certain fast food chain seized the opportunity to craft a clever tweet: Hey @Pharrell , can we have our hat back? #GRAMMYs. — Arby's (@Arbys) January 27, 2014.
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