October, 2017

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Timely and Relevant Is The Only Message That Matters

Kissmetrics

During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source. Sure, he may have gotten some funny looks, but it didn’t seem like a big deal. That is, until a certain fast food chain seized the opportunity to craft a clever tweet: Hey @Pharrell , can we have our hat back? #GRAMMYs. — Arby's (@Arbys) January 27, 2014.

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Find the Perfect Black Friday Email Flow

Optimizely

If you’re like most B2C marketers, you’re probably already planning out the perfect email marketing strategy for Black Friday. It has to be fun, engaging, surprising, and — most of all — effective at driving new and repeat purchases. But how do you build out the perfect email flow to convert buyers? No week is bigger in the retail world than the one-two punch combination of Black Friday and Cyber Monday.

B2C 341
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Can You Hear Me Now? Voice Search Powers A New Generation Of Retail Sales

RTP blog

By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. You almost definitely already knew that because it actually happened in 2015. But now something different is taking shape. ComScore predicts that by 2020, the lion’s share of Internet searches are going to originate from a different format: voice. That has huge implications for retailers and anybody that wants to be found on the Internet as voice search is fundamentally different than desktop or

Retail 341
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The Complete Cross-Border Ecommerce Guide to Growing Sales in APAC, Europe, The Middle East & Latin America

BigCommerce

In a world dominated by hashtags, retweets, and virality, it is virtually impossible for merchants to control how and when their products connect with consumers. More than ever, internet use, dominated by social media, is enabling how consumers research, discover, and share products. A recent study conducted by WeAreSocial concluded that global internet penetration exceeded 50% in 2016 and surpassed all benchmarks when considering the annual rate of change –– one that is expected to accelerate o

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.

Bryan Eisenberg

A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one? The post Reviewing Amazon’s customer experience for their Treasure Truck offer of the day. appeared first on Bryan & Jeffrey Eisenberg.

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Take your win-back emails to the next level with these resources

Klaviyo

While many ecommerce stores are focused on new customer acquisition, taking the time to focus on customer retention is a straightforward way to increase your revenue and scale your business. Win-back emails, also known as re-engagement emails, are sent to customers who made a purchase (usually 3, 6, or 12 months ago) but not since. They’re a targeted way to reach and re-activate dormant customers.

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Instagram Made Me Buy It!

Optimizely

Instagram and shopping go together like peanut butter and jelly. Because Instagram has such an intense focus on fashion, travel, and lifestyle, it’s a perfect fit for many ecommerce brands looking to reach new audiences and raise awareness of their innovative products. However, there’s a lot of competition these days for Instagram attention. Instagram is a known hub of influencer marketing, with makeup vloggers driving huge profits for brands; travel stars on Instagram sharing their favorite sui

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Reducing Retail Employees’ Stress By Building A Benefits-Focused Culture

RTP blog

By Chris Whitlow, Edukate Stress plays a huge role in the productivity, focus and feelings of employees. Stressed employees can lose the ability to be present and attentive in the workplace, which is a crucial part of providing excellent customer service. Because a great deal of stress arises from financial challenges, retailers should offer financial wellness benefits that empower their employees to take control of their overall financial journey now — instead of simply planning for long-term r

Retail 225
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1,018 Brands Disclose Their Holiday Ecommerce Plans: How Do You Stack Up?

BigCommerce

The holidays are no easy time of year for online stores. While some sit it out entirely, the vast majority of online brands look to the holidays as a final year-end cap on revenue. And often, Black Friday to Cyber Monday can make or break a business’s entire fiscal forecast. There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure

eCommerce 410
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Want Instragrammable Conversions? Leverage Context

Bryan Eisenberg

Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing page and were motivated enough to click on the call to action. What went wrong and how to prevent it? When we work with clients on the Buyer Legends process to plan their customer experience journey, we always start at the end. Let’s look at the reverse chronology of the Sudo.AI Instagram lead capture.

Download 164
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Why and how exit popups can help you build your email list

Klaviyo

Exit popups are powerful. Earlier this year, we analyzed the performance of a sample of email popups cumulating 204 million displays. Among our key learnings, exit popups outperformed popups displayed on landing pages by +5%. If you’re collecting 10,000 emails/month (congrats if that’s the case), that would represent 500 additional emails/month and 6,000 emails/year.

Document 203
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Using Marketing Analytics to Win at Email Marketing

Kissmetrics

You might be part of the group of marketers that feel as though your email campaigns are missing something. Only, you’re not sure what they’re missing. You’ve reversed engineered your competitor’s email campaigns to see what they’re doing, but the truth of the matter is, you will never know the strategy behind their success because you don’t have access to their analytics.

Marketing 228
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WEBINAR: Personalization Rules the 2017 Holiday Season

Optimizely

B2C marketers everywhere are in agreement: personalization continues to be vital for success, especially this holiday season. In the 2017 Ecommerce Holiday Report , which asked hundreds of ecommerce leaders how they’re approaching marketing this holiday season, 31% of B2C marketers say personalization is their #1 focus. Only segmentation slightly beat out personalization, with 33% of marketers listing it as a top priority.

Webinar 210
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The Grinch Who Stole Retailers’ Online Christmas

RTP blog

By Chemi Katz, Namogoo With holiday shopping season nearly upon us, now is the time to make any last-minute tweaks to your e-Commerce strategy. For most online retailers, this means ensuring the customer journey has been optimized to maximize conversions and minimize cart abandonment. Customers personas perfected? Check. Seamless checkout experience crafted?

eCommerce 199
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Complete List: All 49+ Global Marketplaces

BigCommerce

Figuring out where to go may not be as easy as buying a plane ticket on Kayak. However, we have aggregated a complete list of all global marketplaces as of 2017, by region and country. Top Grossing Asia-Pacific Marketplaces by Country. China. At approximately $630 billion of sales in 2015 , China’s online retail market is the world’s largest, nearly 80 percent bigger than the United States’.

eCommerce 256
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Log File Analysis for SEO – Working with data visually

Canonicalized

Everyone has to know a bit about SEO. But so few of us make decisions based on reliable information. With the Log Analysis article, we are taking the first step in helping people realize the value of this kind of information. By reading this article, you are enrolling on the right path. The post Log File Analysis for SEO – Working with data visually appeared first on Canonicalized.

SEO 178
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Everything You Need to Know About Bitcoin and Blockchain in Ecommerce

Ecommerce Platforms

There are several trends influencing the ecommerce industry as a whole, but arguably the most visible of these is bitcoin. When it comes to payment processors in ecommerce sites, the talk used to be about credit cards, PayPal, COD (cash on delivery), et al. But now it’s shifting towards bitcoins and digital currencies. Digital currencies are the future of ecommerce.

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3 Kissmetrics Populations Content Marketers Can Use to Measure Marketing and Retention

Kissmetrics

Content is basically infinite. Run a Google search for a/b testing and you can spend the rest of your life reading about it. So in this proliferation of content, it’s retention, attention, and engagement that are key for content marketers. It’s our goal to get visitors to our content, ideally more than once, and eventually get them to convert in some way.

Marketing 226
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Who Makes the Rules?

Rishi Rawat

Product pages have a very defined standard layout. This is a magazine ad for goodnessknows: Why can’t their ecommerce product page look exactly like the magazine ad? Why does it need to conform to a product page template design?

Magazine 140
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182: How To Make Millions Selling Clothing Online Using Facebook Live With Tiffany Ivanofsky

My Wife Quit Her Job

Today I’m really happy to have Tiffany Ivanofsky on the show. Tiffany is someone who I was introduced to by Toni Anderson and she is making millions of dollars selling LuLaRoe clothing. But here’s the kicker. She sells all of her inventory using Facebook Live. In fact, I’ve watched her and her husband Paul live and the way they sell is mesmerizing. Anyway, today we are going to break down how they manage to sell so many pieces of clothing live on Facebook and learn about their strategies.

Clothing 150
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The Tools You Need to 10X Your International Revenue

BigCommerce

The decision to launch your brand internationally isn’t one to take with a grain of salt. It was be a make or break decision for your brand –– a money pit or the source of 10X revenue. . Cross border commerce, then, be fully assessed and validated before initiating. . The #1 thing you want to know is this: which market should I go into first? Leveraging analytics, data, and market insights will ensure that you are reducing your exposure to failure and risk –– and where you exposure if reduced is

Payments 236
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How to Infuse Product Life Cycle Planning into Your Pricing Strategy

Wiser

Pricing and product life cycle go hand in hand. New, trendy products can garner the highest relative price, while older models often need to be discounted over time. If you’re planning a new product release or feel demand waning for products that used to be bestsellers, this blog is full of examples that aim to help retailers and brands think critically about how they can successfully leverage the relationship between product life cycle and pricing strategy. .

Demo 159
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Walmart Versus Amazon: The Seller’s Guide

SellBrite

The internet may be the great equalizer in many ways, but some ways to sell your products online are just more successful than others. All online marketplaces have pros and cons—and by selling across multiple channels, you can take advantage of the best aspects of each one. But to actually get the most out of each channel, you have to know what to focus on.

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3 Ways You Can Use Sales Automation to Convert More Leads into Meetings

Kissmetrics

Salespeople are at their most valuable when interacting with customers one-on-one. They are highly trained, highly paid professionals who want to convert as many leads into sales as possible. In fact, 80% of sales people think the phone (where they can sell one on one) is the best channel for closing a deal. The problem is that setting up a meeting with a lead requires a lot of tedious and repetitive work which humans don’t do well.

Arts 212
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As A Software Business, How Are You Preparing For This Holiday Season?

FastSpring

Experts are predicting that 2017 will be the strongest holiday shopping season ever for ecommerce. Why? Because even last year, when many people were feeling uncertain about the U.S. economy in the post-election season, they still spent 13% more online than the previous year.

eCommerce 120
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181: How Dave Munson Started Saddleback Leather By Leveraging The Power Of Storytelling

My Wife Quit Her Job

Today I’m thrilled to have Dave Munson on the show. Dave is the founder of Saddleback Leather which is a company that sells indestructible leather bags. I’m actually quite familiar with the Saddleback Leather story. In fact, I even used his company as a case study in my create a profitable online store course on how to create a great unique value proposition for your products.

Books 141
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Cross-Border Commerce 101: The History, The Lingo, The $900B Opportunity

BigCommerce

In 1994, Jeff Bezos founded Amazon in Seattle, Washington, USA. Since, the landscape of commerce has forever been changed. Bezos gave way to a plethora of technology advancements that have accelerated market disruption causing increases in consumer demand, competition, and emerging technologies. . He and his company changed the way we buy and sell online.

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Treat or Treat? How to Win Search This Halloween

Profitero

According to NRF ’s annual Halloween survey, more than 179 million Americans are planning to take part in Halloween festivities – up from 171 million last year. Spending is expected to reach a record high of $9.1 billion, with online search the number one starting point for consumers looking for Halloween ideas and inspiration. Among Halloween online shoppers, a Bizrate Insights survey reveals that more than half (58.6%) are looking to start their Halloween searches on Amazon – which

Download 120
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The Psychology of Competitive Pricing for Ecommerce

SellBrite

Pricing for ecommerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable p ricing strategy involves considering not only your competitions’ prices, but also your customers’ motivations.

eCommerce 151
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Safari’s New “Intelligent Tracking Prevention” — What Does it Mean for Marketers?

Kissmetrics

Along with the release of the iPhone 8, Apple’s new operating system, iOS 11 and its browser, Safari 11 on desktop, are causing quite a stir among advertisers and marketers. Not for their new design or ease of use but for their release of “ Intelligent Tracking Prevention ” — a feature which would limit website owners’ ability to track users across domains.

Marketing 192
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an