August, 2016

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Short Form Product Video Can Be The Key To Converting Customers

Forrester eCommerce

Marketers have a great arsenal of tools to drive conversions and now short form video needs to be part of that mix. Invest in it now to differentiate your business. Historically, video has been expensive to produce and manage, but that's changed. It no longer costs a fortune to produce video content. In fact, some retailers added video production to their existing photography process and they're using the same equipment.

Customer 282
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Conversion 101: Creating an SEM Legend for Improved PPC Campaigns

Bryan Eisenberg

In part one of this post , we took a look at the challenges a home remodeler or contractor might have at getting prospects to contact them and fill out a form from their landing pages. Before I go through the process and list all the questions our Persona might have, I want to ask you who do you think is the most successful SEM advertiser of all time ?

PPC 144
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The Ultimate List Of Ecommerce Marketing Tactics

Store Growers

This is the biggest and baddest list of ecommerce marketing tactics on the planet. It contains everything from quick wins to get more traffic to your online store, all the way to other tactics that will take months of hard work to pay-off. Many of these tactics are powerful, but they require your full attention. Do not try to do a little bit of everything, but pick a few and focus hard.

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The Consumer Internet of Things is About to Explode

GetElastic

In industrial manufacturing, machine-to-machine communications allows sensors in one place to communicate with control systems for an automated response. For example, if the temperature in a commercial food processor reached a critical high, a sensor could send that information through a supervisory control and data acquisition system. In response, the control system could trigger a cooling system to bring the temperature down.

Consumer 113
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Did Walmart buy Jet to steal market share from Amazon?

Jumpshot

Yesterday, Walmart officially announced it will acquire Jet.com, an online marketplace akin to Amazon, for $3 Billion as part of their efforts to boost the brand’s online transactions and challenge Amazon. Two-year-old Jet recently released financial information on the company, which peaked our interest. We cross referenced its online sales activity with this information to assess the potential acquisition and found that the online purchase activity does not line up with the reported figures.

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How to Run a Successful Ecommerce Flash Sale [Case Study]

Shopping Signals

Have you experimented with flash sales yet? It’s something worth your consideration. According to Reuters , sites using flash sales during the holiday shopping season grew twice as fast as online sellers who did not. So what is a flash sale? It can be many things. On sites like Groupon and Zulily, everything they’re selling is a flash sale.

More Trending

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What’s the Key to Marketing Automation Success?

Webbula

Marketing automation is a proven tactic for driving lead conversion and the shortest path to purchase. But if you’re not getting the great results you hoped for, your data might.

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Personalized Product Recommendations

Dynamic Yield

The post Personalized Product Recommendations appeared first on Dynamic Yield.

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La Maison Simons wins Supply Chain Innovation Award

Retalon

We’re proud of our customer, La Maison Simons, for winning Retail Council of Canada’s “Supply Chain Innovation” Award. The award was presented for an initiative Retalon has had the pleasure to work on along with La Maison Simons called: “Synchronizing the Supply Chain to Support Growth & Expansion in an Omni-Channel Environment”. PHOTO: Gary Craig (VP Information Technology) accepted the award on behave of the retailer at the Toronto Congress Center during the annual “Excellence in Retail Aw

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Shopping History Hack – Recently Viewed Items can Boost Conversions

Shopping Signals

Howdy! Want to learn about an advanced tactic will help turn more repeat visits into sales? Then read on my friend. This is a quick tip, but implementing it could be somewhat advanced. Although let’s be honest, Shopify probably has an app for this (just checked, yep, of course they do: [link] ), so it may be easy for you if you’re a Shopify’r.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Delectable DELI

Canadian Special Events

For those who don’t know about Caplansky’s deli in Toronto, you need to get up now, drop what you are doing and drive to 356 College St. for the absolute best Deli you will ever eat. Don’t just take my word for it though. Guy Fieri, the frosted tipped host of the Food Network’s Diner’s, Drive-Ins and Dives agrees: If you’re a fan of delis, and I’m talking old-school, Jewish-style deli’s, and you’re cruising through Toronto, Canada, don’t worry, they got a joint for ya.

Outdoor 74
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How to Drive Revenues with a “Data Smart” Customer Journey

Webbula

The steps your customers go through when they engage with your company are collectively known as your customer journey. The journey might include browsing online, experiencing your retail location, contacting.

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Marketing Data Quality 101

Webbula

In today’s ever-changing marketing ecosystem there is an infinite amount of data available. Marketers find it challenging to identify high-quality data that works. Learn how to find updated, fresh.

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Put Your Event In a Bubble

Canadian Special Events

Introducing the CrystalBubble collection distributed by CasaBubble, a unique approach to temporary leisure accommodation, event venues and luxurious environments just about anywhere. Created by French designer Pierre-Stéphane Dumas, CasaBubble offers a full range of Bubbles for your private or business events. They install directly at your event location and can be heated or air conditioned. .

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Seven Fabulous Tech Finds Every Planner Needs

Canadian Special Events

Digital Pens. A digital pen converts handwritten analogue information into digital data. It is discreet, uses real ink and writes on paper. The only difference between this digital pen and the pen in your breast pocket is the digitization of your pen strokes– every word, doodle, sketch, or scribble is converted to a digital page that is then saved to your PC or laptop.

Events 64
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EpiQVision Sponsors the Argyle Affair

Canadian Special Events

This summer, Sunnybrook Next Generation hosted its annual Argyle Affair and Canadian Audio Visual firm EpiQVision was there to support the important event for the 2nd consecutive year. Argyle Affair is a signature event for the organization. Previous events have raised over $460,000 over the past two years in support of Sunnybrook and this event was critical to continuing the powerful and lasting impact on patients.

Arts 64
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Get Ready For an Event Entertainment Disruption

Canadian Special Events

Toronto is in the midst of a musical revolution that stretches far beyond the names of Drake and The Weeknd. There is a new generation of local artists ready to lead the city known as “the 6” into a new era full of musical experiences. Wind back the clocks a few years. Could you have predicted half of the things we have now? The scene keeps evolving in exciting and unexpected directions and today, we are at the start of a musical revolution.

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Its a Bird, Its a Plane, its…. Flying Brands?

Canadian Special Events

Picture the Calgary skyline filled with Nike swooshes. Or the golden arches of McDonald’s gently drifting over Vancouver. Well a unique company has come up with a way to fill the sky with foamy clouds shaped like corporate logos – Flogos, as they refer to them. Former magician Francisco Guerra developed a machine that produces tiny bubbles filled with air and a little helium, forms the foam into shapes and pumps them into the sky.

Outdoor 45
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Camping, Glamping & Indoor Bonfires

Canadian Special Events

With summer coming to a close, our thoughts turn to the final days of S’mores, Scavenger Hunts and spending time around the campfire. What’s not to love about camping? But, if your guests are at a conference on a long weekend they can’t get out to camp so why not bring the camp to them? Camping Ambience, whether a corporate or private affair, is an event experience that almost all guests will love.

Outdoor 45
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The Meaning & Value of Integrity in Your Business

Canadian Special Events

Courtesy of www.corporatesufi.com. The basis of every relationship is trust, medicine and trust is born out of an expectation or result of integrity. Integrity is the conscious decision to be true in both words and actions, and to be true to your personal epithet of values, principles, and beliefs, and what you hold dear and important. The role of integrity in business is crucial, not only to developing a heightened sense of self-awareness, but it is also a validation of your strength of charac

Books 45
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Grey Steps Out of the Shade and Into the Spotlight

Canadian Special Events

The sexiest buzzword of our generation seems to have some made a deeper impression than we could have predicted. It seems gray, in all its shimmering glory has become the most requested color of the moment for events, weddings and decor. Grey or gray (both are technically correct, is an intermediate color between black and white. It is a neutral or achromatic color, meaning literally that it is a color “without color” It is the color of a cloud-covered sky, of ash and of lead.

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Matt Johnson-Urban Deception

Canadian Special Events

This is not your ordinary entertainer. Urban Deception is unlike anything else in the arena of corporate performers. Originally from England, Matt Johnson now lives in Vancouver, but he has spent the past 20 years performing in the most incredible destinations on earth for some of the most successful companies in the world. Matt started as most in his field do, as a traditional magician and illusionist.

Arts 40
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Sky’s the Limit

Canadian Special Events

Sky’s the Limit is a phrase that truly captures the essence of this forward thinking, innovative event design firm, based on the east coast of Canada. Stephanie Brown and Mark Jones started the company about 7 years ago after Stephanie, who has been involved in the wedding industry for many years decided to venture out on her own to follow her dreams.

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Roaming Dragon

Canadian Special Events

Food truck catering for events are all the rage right now and the trend shows no signs of slowing down. Innovative, mouth watering, gourmet fare can be found on street corners at events all over the world; and here at home, it is the taste du jour for high end weddings and social events. Roaming Dragon is filling the need for fun, unique, delicious, one of a kind event food.

Events 40
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You Are Cordially Invited

Canadian Special Events

Special Advertisement. On Aug 24, 2016 @ 4:00 p.m. join Craig Gruzd, Creative Director, DT Floral & Décor Studio & Olga Pankova, award-winning artist, for a night to remember, “New York” style. This open house event invites social and corporate event planners for a visually stimulating experience with innovative designs and products. The Idea Factory Meets New York Style!

Events 40
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Wear This, NOT That

Canadian Special Events

We all have our ‘go to” outfit. The one we fall back on, feel comfortable in and defer to in those “need to find something to wear” moments. But, we think it is time to retire old faithful and freshen up your on site style with these trendy and adorable outfits that are professional and suitable for every body type. Cozy For Fall Perfect for fall meetings; try on this stunning cream tweed wrap with elegant dress pants or pair with leggings and boots for a more casual look

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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La Maison Simons wins Supply Chain Innovation Award

Retalon

We’re proud of our customer, La Maison Simons, for winning Retail Council of Canada’s “Supply Chain Innovation” Award. The award was presented for an initiative Retalon has had the pleasure to work on along with La Maison Simons called: “Synchronizing the Supply Chain to Support Growth & Expansion in an Omni-Channel Environment”. PHOTO: Gary Craig (VP Information Technology) accepted the award on behave of the retailer at the Toronto Congress Center during the annual “Excellence in Retail Aw

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A guide to maximizing revenue with product recommendations

Dynamic Yield

Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI. The post A guide to maximizing revenue with product recommendations appeared first on Dynamic Yield.

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The Expert’s Guide to Driving Revenue with Product Recommendations

Dynamic Yield

Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI. The post The Expert’s Guide to Driving Revenue with Product Recommendations appeared first on Dynamic Yield.

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Shopping Cart Abandonment

Dynamic Yield

Reduce shopping cart abandonment and increase sales Automate real-time triggered emails, push notifications, exit-intent overlays, and retargeting ad campaigns – anytime a cart is abandoned. Trigger cart & browse abandonment emailsSend behavioral email messages based on real-time signals and user behavior, like abandoning a shopping cart or lack of activity shown in the past week. […].

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.