January, 2017

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3 Videos to Drive Product Page Conversion

Groove

According to Animoto , 73 percent of U.S. adults more likely to purchase a product after watching a video about it. Let that sink in for a second.

eCommerce 259
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The Lazy Mans Guide To Starting A Successful Online Business

My Wife Quit Her Job

When you put yourself out there by writing blog posts about your successful online business, interviewing popular guests on your podcast and throwing ecommerce conferences, there’s a tendency for people to put you on a pedestal. “Steve, you must work your ass off. Do you ever sleep?” “Steve, you are the most motivated person I know” “Steve, you are my favorite ecommerce guru” Well I hate to burst your bubble, but I’m actually none of these things.

Blog 156
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The Importance of Shopper Loyalty and Loyalty Programs

Traffic and Sales

Shopper loyalty has huge benefits. There’s no doubt about it. However with so many ways to build shopper loyalty: rewards, coupons, loyalty programs, customer satisfaction programs, etc, it’s often hard to get started. There are no silver bullets, but as a Shopify merchant, there are many tools to help get started on building customer loyalty, and the benefits that can come from it are not to be missed.

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How To Set Up Google Shopping Campaigns That Print Money

Store Growers

You know how robots will take over all the jobs? Google Shopping is doing that for search ads. Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you. You supply the information about your products, then Google matches the right product with the right search query and creates the advertisement. It’s not 100% perfect yet, but it paves the way to further automation in advertising.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Ecommerce Brand Storytelling: a Growth-Driven Guide

SellBrite

In ecommerce, you don’t just tell stories to entertain your customers, or to make them feel good—you tell stories to sell more products. The reason? The world thrives on stories. Here’s a hard truth you need to understand when it comes to selling to people online: people don’t care about you or your products. They don’t. People care about themselves.

eCommerce 136
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The Beginner’s Guide to Creating an Affiliate Ecommerce Store

A Better Lemonade Stand

Running an ecommerce store can be a profitable and fulfilling online business venture, but you must be willing to invest a considerable amount of time and money to get started. If you’ve been on the fence about taking the leap, there’s an attractive alternative that could be just the ticket: creating an affiliate store. The post The Beginner’s Guide to Creating an Affiliate Ecommerce Store appeared first on A Better Lemonade Stand.

eCommerce 132

More Trending

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147: How I Made Over One Million Dollars Blogging In 2016 With Steve Chou

My Wife Quit Her Job

My wife just closed the books on MyWifeQuitHerJob.com for 2016 and I’m happy to say that I hit 2 major milestones this past year. In this episode, I go over in detail how I managed to make over a million dollars blogging and what’s in store for 2017. What You’ll Learn The 2 milestones I hit this year Why I decided to quit my job Why it was so hard for me to quit The income report for my blog How I hit the million dollar mark this year My Facebook ads strategy Should you start a blog

Blog 156
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Which athletic brand is gaining market share? Year-over-year online purchase analysis

Jumpshot

A decade ago, Lululemon’s supreme popularity created a new market for yoga apparel. While the company still maintains brand-name recognition — Lululemon is almost a generic trademark for yoga pants — a new crop of brands like Athleta and Kate Hudson’s Fabletics have been gaining momentum. To understand which brand is dominating the online market and whether Lululemon is losing steam, we analyzed the market share of the leading athletic wear brands, based on online purchases.

Marketing 111
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Optimizing Prestashop on IIS – How Windows got got!

Canonicalized

We are showcasing this case study to give you a real taste of what can happen in everyday life. In the real world, things can get messed up. We want to help you deal with any issue like a pro! And what a ride it has been! You might think that Windows will work just […]. The post Optimizing Prestashop on IIS – How Windows got got! appeared first on Canonicalized.

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How to Use Data to Fix a Leaky Funnel and Boost Ecommerce Profits

SellBrite

Every ecommerce site is leaking money somewhere, but the important question is where? In this post, I’ll help you to find where your leaks are by looking at a few real-life examples. One of them describes how we found a leak of $2.7 million and what we did to stop it. One key thing to keep in mind is that “averages lies.” Benjamin Disraeli talked about “ lies, damned lies and statistics ,” which applies here.

eCommerce 125
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Unique Chat Prompt

Rishi Rawat

Chat is an incredibly valuable tool. If your site has chat you know chat conversion rates are at least 2x site average. On the flip side, however, chat utilization is typically low. To boost usage some sites show a persistent floating chat prompt or pop open a chat message that says something like, “We can help you …” These tactics are OK.

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Blog Over Your Lunch Hour: Iterative Writing Strategies to Save You Time AND Improve Your Writing

Groove

Let’s face it: if writing were easy, there wouldn’t be 136,500 professional copywriters currently employed by businesses of all sizes and in all verticals.

Blog 165
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146: How To Grow From A Company Of 1 To A Company of 1000 With Michael Gerber Of E-Myth

My Wife Quit Her Job

Today, I’ve got an extra special guest on the show. He’s an author who I’ve followed ever since I started my first business. He is an amazing speaker, author, and business consultant who has coached more entrepreneurs than anyone I can think of. His book the EMyth Revisited is considered required reading for anyone wanting to build a business of their own and changed my way of thinking about small business.

Books 156
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How You Can Generate More Profit Using Google’s Dynamic Search Ads

Bootstrapping Ecommerce

Here at StoreYa we manage an ads budget of ~$1M per month using the Traffic Booster. Advertising on Google AdWords and competing with the big players out-there can be hard. This is the reason we decided to share with you in this post some valuable information that will help you win the AdWords game! If […]. The post How You Can Generate More Profit Using Google’s Dynamic Search Ads appeared first on Bootstrapping Ecommerce.

Games 79
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How To Set Up Google Shopping Campaigns That Print Money

Store Growers

You know how robots will take over all the jobs? Google Shopping is doing that for search ads. Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you. You supply the information about your products, then Google matches the right product with the right search query and creates the advertisement. It’s not 100% perfect yet, but it paves the way to further automation in advertising.

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45 Degrees & The Fairmont Queen E Turn Food into Art

Canadian Special Events

The theme of the 2016 MAC Ball benefiting the Montreal Museum of Contemporary Art couldn’t have been more evocative: Discover your inner artist! Orchestrated by Debbie Zakaib, Chair of the MAC Ball organizing committee, produced by the agency 45 DEGREES , Cirque du Soleil’s events and special projects company and catered by Fairmont The Queen Elizabeth hotel , the Mac Ball is one of the year’s most anticipated and sought-after events and is well known for its high style, discerning taste and gl

Arts 75
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Quizzes Can Be Irresistible

Rishi Rawat

The human brain is wired to notice questions. The ? symbol has a magnetic appeal. Sunflowercamo.net manufactures a hunting camo designed for sunflower fields. Apparently, dove hunters need it. In order to advertise the effectiveness of their invention they ask this simple question … … and when you give up (which you will) they reveal the answer.

70
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7 Beautiful BigCommerce Websites

Groove

15 Seconds. That’s all merchants have to capture a user ( a ccording to Tony Haile, CEO of Chartbeat ).

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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2016 Income Report: How Our Online Store Performed This Past Year

My Wife Quit Her Job

My wife just closed the books on our online store and I’m happy to say that we achieved double digit growth yet again. And the fact that we’ve maintained double or triple digit growth for the past 9 years continues to amaze me! As I mentioned in my mid year report, 2016 was all about improving my online store and I spent most of my free time on strategies to increase sales.

Books 156
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A New Way to Compete on Walmart: The ChannelAdvisor Algorithmic Repricer

ChannelAdvisor

It’s incredible how quickly time flies when you’re busy keeping up with the ever-changing world of e-commerce. A lot has happened in a year — the first Prime Air delivery was made successfully, Instagram went after Snapchat head-on and Alexa took the holidays by storm (to name a few!). It’s hard to believe that a few months short of a year ago, we were telling the world — on the Catalyst stage no less — that ChannelAdvisor was going to be Walmart’s very first third-party launch partner on their

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Escape from Excel

Talkoot

Once upon a time I wrote all my copy in the convoluted cornucopia of colored cells known as Excel. My co-workers and I would email our docs back and forth and back and forth and back again. My desktop was always scattered with finished and half-finished Excel docs. Eventually I would file them away and promptly forget about them until the end of time (or until my hard drive sagged under the weight of all those gigs).

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e=mc2 events and fluid events tell the Children’s Aid Foundation story

Canadian Special Events

On November 26, 2016, the Children’s Aid Foundation’s 30th Annual Teddy Bear Affair was held in Toronto at the Metro Toronto Convention Centre. This year marked the 30th anniversary of the celebrated event which draws some of Toronto’s most dedicated and generous philanthropists. The e=mc 2 events team in Toronto was in charge of producing the event elements including entertainment, technical production, decor, production management and logistics.

Events 75
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Why and How to Hack Growth for Your SaaS with Conversion Rate Optimization [Webinar]

Omniconvert

Are you aware of the latest techniques and trends on conversion rate optimization that will make your online business be successful in 2017? The following webinar will provide the answer to this question and will show you why conversion rate optimization is the core your SaaS growth plan. Join Valentin Radu, CEO Omniconvert, and Vasil. The post Why and How to Hack Growth for Your SaaS with Conversion Rate Optimization [Webinar] appeared first on Conversion Rate Optimization (CRO) Blog - Omniconv

Webinar 60
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How to Determine the Success of Your Influencer Program

SheerID

With over 47% of online consumers using ad-blocker, marketers can. The post How to Determine the Success of Your Influencer Program appeared first on SheerID.

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145: How To Make 6 Figures With Network Marketing (MLM) With Rachel Holland

My Wife Quit Her Job

Today I’m really happy to have Rachel Holland on the show. Rachel is someone who I was introduced to by a friend and she is killing it in the network marketing space. Rachel runs the popular site Surviving The Stores where she teaches others how to save money and live healthy on a budget. She and her husband Ryan run the site together and have turned it into a huge resource.

Marketing 156
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Countdown to Catalyst: 5 Reasons Why Nashville Will Rock Your Boots Off

ChannelAdvisor

As we get closer to the opening keynote of Catalyst 2017, stay tuned to this blog for Catalyst stories, announcements and conference tips in our “Countdown to Catalyst” blog series. . In the Summer of 2012, I was lucky enough to snag an internship in Music City. Years later, I find myself as part of the ChannelAdvisor family. So you’re thinking, what do these statements have in common?

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Investing in Dynamic Yield: Vertex Ventures’ General Partner Speaks

Dynamic Yield

Aviad Ariel of Vertex Ventures explains why he is so excited to support Dynamic Yield and its innovative personalization and AI technology. The post Investing in Dynamic Yield: Vertex Ventures’ General Partner Speaks appeared first on Dynamic Yield.

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Top Food Beverage Trends For 2017

Canadian Special Events

Selecting your food and beverage menu is one of the most important aspects of designing your event’s guest experience. Today’s savvy and health conscious Guests are just saying no to the traditional rubber chicken dinners. They have seriously upped their food IQ thanks to the prevalence of foodie cooking shows, instagram and online resources where they can study food trends, international flavour profiles, recipes, etc.

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Alternative Payments Review: Catering to Customers Who Don’t Like Credit Cards

Ecommerce Platforms

Some commons problems often arise when ecommerce professionals look for payment processing: There are too many fees. Payment processing may not be offered in your country or region. You can't sell to customers in some countries. Credit cards are the only payment option. Fraud is high. Chargebacks are common. Sometimes you can't process recurring billing or subscriptions.

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Survey Results: The State of Exclusive Promotions and Programs

SheerID

It’s no secret that customer loyalty isn’t what it used. The post Survey Results: The State of Exclusive Promotions and Programs appeared first on SheerID.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an