January, 2018

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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images. Product images not only testify to the quality of your product, but also serve as windowfs into your ecommerce store, creating 2 very important things: Transparency. Trust. When consumers view a product page, they are looking for proof of quality and value.

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Digitally Reinventing The Retail Store With Mobile

RTP blog

By Rodney Bryant, ?Apple + IBM Partner ship The recent bankruptcies and shuttering of apparel brands such as The Limited, American Apparel and Aéropostale, combined with declining sales at some brick-and-mortar stores, point to the demise of the physical store. Yet this past summer Walmart — the largest brick-and-mortar retailer in the world — announced its acquisition of Bonobos, indicating it may not be all “doom and gloom” for retail stores.

Mobile 300
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Want Fewer Returns? Try a Longer Return Window

Optimizely

The holidays are over (thankfully), and your ecommerce business is back to normal. Or, almost. It’s now returns season, and that can be almost as difficult for B2C businesses as the holidays themselves. Customers are trying to return gifts that are the wrong size, broken, unwanted, or otherwise flawed in some way. It’s tough for your customer service team to sort through it all and still make sure you end up with happy customers at the end of the day.

Gifts 335
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Three Lessons Marketers Can Learn From Cable News

Kissmetrics

I’m a bit of a cable news junkie. Now, I don’t watch it often, but am generally more interested how a news product can draw people in hold their attention for hours, and keep them coming back everyday. But why is this so interesting? And why should marketers care? Because news itself can be pretty boring. For your average 9-5 American with two kids and a mortgage, there’s not a big reason to watch news.

Marketing 279
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Hiring An Accountant To Do Your Taxes Vs Using Turbo Tax Or Tax Cut

My Wife Quit Her Job

Do you really need an accountant to file your taxes? And will an accountant actually save you money versus using an off the shelf tax program like Turbo Tax? In this post, I discuss my own personal experiences filing my tax returns with 2 different accountants vs using Turbo Tax and Tax Cut. Specifically, this article will shed some light on… Whether an accountant will save you money on your taxes Whether an accountant will save you time on your taxes.

Article 214
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Is Loss Aversion a Real Thing?

Rishi Rawat

Sure it is. Do I (the reader) suffer from it? Yes, you do. Let me prove it. Which option would you pick between 1 and 2 below? Option 1: Get $900. Option 2: Take a 90% chance of winning $1,000 (and a 10% chance of winning 0)? If you picked option 1 you have a full blown case of loss aversion because the outcome of option 1 and 2 are identical. Don’t feel too bad, I picked option 1 too.

Marketing 140

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Retailer Finds Savings in Carrier Costs

RTP blog

| Big Lots Enhances Transportation Network through Partnership with Chainalytics | With over 1400 stores in 47 states, Big Lots is one of America’s largest discount retailers of brand name foods, home furnishings and accessories, furniture, seasonal merchandise, toys, electronics, gifts, and 100s of everyday items. Maintaining their mission of “Surprises in every aisle, every … The post Retailer Finds Savings in Carrier Costs appeared first on Chainalytics.

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Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Optimizely

Most B2C marketers think they already know everything about email segmentation. You create a list of similar buyers, send them a targeted email, and it drives better conversion rates because it’s more personalized. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment.

Customer 334
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32 Ways Your Ecommerce Company Can Boost Engagement and Sales

Kissmetrics

The ecommerce customer is a moving target. I mean that in more than one way: Online behaviors and buying preferences evolve constantly. Customers jump around relentlessly from apps, to messaging platforms, to social sites and websites. They’re mobile. How do you woo these “moving targets” into engaging with your ecommerce promotions, opting into your offers, and buying your products?

eCommerce 225
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Best Comparison Shopping Sites – Google Shopping Vs Nextag Vs Bing Vs Shopping.com

My Wife Quit Her Job

Comparison shopping engines are a great way to market and generate sales for your online store. If you are unfamiliar with comparison shopping engines(CSE), CSE’s are sites that aggregate product listings, prices and product descriptions from a large number of merchants in order to help shoppers make informed buying decisions. Chances are, you’ve already used comparison shopping sites in the past and just didn’t realize it.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Asymmetric Dominance Effect

Rishi Rawat

Is a tactic where an option that is inferior is added to the comparison set. The lesser alternative makes the option that is dominated look more appealing. Experiment 1: Students are presented with 2 annual subscription plans: Option 1: $59 for online access. Option 2: $125 for print and online access. In this experiment, 68% chose print option, while only 32% chose online only.

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Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)

BigCommerce

Are you looking to start an ecommerce business without the need to stock inventory yourself? Or are you wanting to expand your existing business by offering more products? Dropshipping may be the way to go. What is Dropshipping? Dropshipping allows you to partner with a supplier to display their products in your store. In other words, you can sell their goods. .

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Music-Themed Pop-Up Showcases Pay-By-Phone Technology

RTP blog

By Klaudia Tirico, Features Editor I was recently invited to check out Mastercard’s music-inspired, experiential pop-up shop in New York City — The Mastercard House — which hosted a variety of shopping and music events leading up to the Grammy awards that were held on Jan. 28. The best part? All you needed to shop was your phone’s camera! The pop-up was filled with music merchandise and memorabilia, including photo prints of top musical artists performing at their concerts and vinyl records.

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Preview to Win: How Preview Text Drives Open Rates

Optimizely

This post originally appeared in Target Marketing. When it comes to email marketing, there are a million different things you can optimize. You can run A/B tests of your subject lines, your email copy, your font, your images, your CTAs and more. However, there’s one aspect of emails that many B2C marketers tend to forget about testing: preview text.

B2C 247
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Art and Science of Storytelling — And How to Use Both to Reach Your Audience

Kissmetrics

Marketers are a lot like those realtors on HGTV’s “House Hunters.” The same way they’re trying to find a bungalow with beach access that also has a downtown industrial-loft feel (and stays within a $50,000 budget …), we’re constantly striving to create content that accomplishes many things. We need to create content that’s thoughtful and well-crafted — content that speaks to our audiences, deeply engages them, thoroughly answers their questions, and helps them do their jobs better.

Arts 220
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194: Copywriting Strategies To Increase Ecommerce Sales With Karon Thackston

My Wife Quit Her Job

Today I’m happy to have Karon Thackston back on the show. If you don’t remember Karon, I had her on episode 74 where we talked about how to optimize an Amazon listing for maximum sales. She’s been helping ecommerce clients get both higher rankings in search and higher conversion rates with the power of copy for the last 25 years. She’s the author of 10 books and she runs the popular site MarketingWords.com which I recommend that you check out. .

eCommerce 145
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Buying From Alibaba: The Main Factors To Be Careful of

Ecommerce Platforms

Oh, the wonderful world of Alibaba! Just like the old tale, a trip to Alibaba’s website can either unearth many treasures or lead you down a path to destruction. Either way, buying from Alibaba can be quite the adventure. Your first visit to Alibaba can be a little intimidating. You’ve probably heard stories of people being scammed on the website and are if it could happen to you.

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92 Small Business Tax Deductions to Use Now (+11 You Should Never Try)

BigCommerce

So far in this Ecommerce Tax Handbook we’ve covered sales tax , Amazon FBA , and tax law deadlines. Now we’re on to the fun stuff: deductions. Taxes are business as usual, but so are a lot of other things. Small business in the U.S. are fortunate to have plenty of possible deductions to save money where they can. Note that in order to use any of these deductions, you will need to prove the fees and cost.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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H&M Hoodie Debacle Made Worse By Brand’s Slow Response

RTP blog

H&M came under heavy scrutiny earlier this month for an advertisement image placed on its UK web site, showing a black child wearing a green sweatshirt with the words “coolest monkey in the jungle” on the front. The misstep sparked outrage at the company for the perceived racist overtones, and there were even protests at some H&M stores in South Africa.

Fashion 186
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4 Post-Holiday Marketing Tactics for Customer Retention

Optimizely

This is a guest blog post from Justuno , the conversion optimization platform. . Congratulations! If you’re reading this article, you’ve survived the grueling holiday season as an online retailer. Now it’s on to the new year where we can take what we’ve learned and build on it for an even more lucrative year! The new year is a blank canvas and with every blank canvas, it’s difficult to know where to start.

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Why Entrepreneurs Cannot Ignore Their Company’s Brand

Kissmetrics

“Branding”. “Our brand is strong”. “Brand equity”. “Our brand is admired around the world”. These words and phrases make most entrepreneurs and employees roll their eyes. They view brand as an overused term that means very little to the world outside the company. But your brand may be the most valuable asset your company has. It’s also the most fragile.

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Your Ecommerce SEO Strategy: How to Optimize Your Store

SellBrite

Selling online without an SEO plan is like an unlit shop on a remote road. Buyers can’t easily find the store, so the merchant can never make a sale. SEO is the key to driving more customers to your online store. Some say that SEO is dead as search engines have changed their algorithms to have more complex standards for relevant results. But SEO isn’t dead — it’s just changing.

SEO 163
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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How to Sell Food Online: A Comprehensive Guide

Ecommerce Platforms

More often than not, a new ecommerce entrepreneur is thinking about a cool invention for solving problems somewhere around the house. Or maybe they're considering ways to source products for their online stores from China and amaze customers with service, speed, and quality. Yet, it's not too often you hear about selling food online. And since this is the case, there's a limited amount of information on learning how to sell food online.

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Sales Tax Guide for Amazon FBA Sellers

BigCommerce

Sales tax is a fact of life for most retailers, whether you sell online, at a brick and mortar store or all of the above. Sales tax for Amazon FBA sellers is a bit more complex than it is for most other retailers. This guide is for Amazon FBA sellers who want the scoop on collecting and filing sales tax. We’ll explain: What sales tax is & why Amazon FBA sellers charge it.

Clothing 390
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The Top 5 E-Commerce Fulfillment Predictions For 2018

RTP blog

By Andrew Atkinson, GrandCanals There’s something about the start of the year that brings out the crystal-ball-gazer in all of us, even though, as Nobel-prize winning physicist Niels Bohr once noted (seconded by New York Yankees Hall of Famer Yogi Berra), “Prediction is very difficult, especially about the future.” Nonetheless, we will do our best to identify what we at GrandCanals believe to be the top five fulfillment trends of the coming year, to better help you get in front of them.

eCommerce 170
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10 Tips for Creating an Effective Influencer Outreach Email Campaign

Bootstrapping Ecommerce

Handle your influencer outreach emails like a sales prospect: Plan your next steps, be diverse with what you send and don’t be afraid to follow up through different channels. You might get lots of ‘"no" answers, but one "yes" will make it all worth it. The post 10 Tips for Creating an Effective Influencer Outreach Email Campaign appeared first on Bootstrapping Ecommerce.

Channel 162
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Business and Leadership Lessons From One of America’s Top Turnaround Executives

Kissmetrics

You may not have heard of Alan Mulally, but he’s led one of the best turnarounds in modern American business history. As Chief Executive for nearly 8 years at Ford Motor Company, he steered the company through the Great Recession (without taking a bailout), restructured the massive corporation to get the company more focused and streamlined, returned the company to profitability, and doubled the company’s stock price during his 8-year tenure as CEO.

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Custom Reports & Vizzes missing from Google Analytics [28 ways to look at data like a boss]

Canonicalized

People often ask why they should use any other tool than Google Analytics? Don’t we have all the data we need there? It’s true, Google Analytics stores a lot of data. But sometimes it doesn’t tell the whole story. We tend to accept the numbers displayed in GA as the absolute truth. It’s is a […]. The post Custom Reports & Vizzes missing from Google Analytics [28 ways to look at data like a boss] appeared first on Canonicalized.

Customer 147
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How to Hire a Copywriter For Your Ecommerce Business

Ecommerce Platforms

If there was ever a task that most ecommerce professionals don't think about before launching a store , it's copywriting. Small, medium-sized, and large business owners realize that they have to wear multiple hats, from accountant to marketing pro , but copywriter? Sounds a bit tedious, especially if you have dozens of pages on your website paired with hundreds of products.

eCommerce 143
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The Complete Sales Tax Guide for Online Sellers [Nexus by State Included]

BigCommerce

Let’s start with the basics of ecommerce taxes. Ecommerce tax refers to the sales tax associated with an online sale. Sales tax is a small percentage of a sale tacked on to that sale by an online retailer. Sales tax is a “consumption tax,” meaning that consumers only pay sales tax on taxable that items they buy at retail. 45 U.S. states and Washington D.C. all have a sales tax.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an