June, 2016

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Why CEOs Don’t Care About Conversion Rate Optimization #CRO

Bryan Eisenberg

I recently presented (slides below) at Conversion World. Sam Hurley ; Digital Marketing influencer and Founder of OPTIM-EYEZ , asked me the following eight questions. The interview is still getting regular retweets so I’m providing a link to the interview and the slideshare. Jeffrey, why do you think CRO has become relegated to junior managers as a side project?

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Why I Keep My Failed Ecommerce Business Alive

Store Growers

When you start working on a new idea, it’s always a ton of fun. You’ve got a clean slate, nothing to hold you back and you’re free to pursue any bold idea you can dream up. This freedom fuels your passion and drives you to make your dreams a reality. Your brain helps with something called confirmation bias. That means that you look for facts that match your ideas or plans, and ignore the ones that don’t.

eCommerce 138
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Why Are Entrepreneurs So Slow

Traffic and Sales

Why are we so slow? I spoke to an entrepreneur last week that built a $10 million business in less than 2 years. When he told me about his success, it sent me spiraling. I had flashbacks of my last 2 years and wondered: “why am I moving so slow?” When you hear these results, you can’t help but get flooded with nagging thoughts about why you aren’t more successful.

Other 119
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Prestashop Speed Optimization – How to make it insanely fast!

Canonicalized

Canonicalized is going all in on Prestashop optimization. We are testing everything as we go along the speed up process. Is actual speed essential for your store? Or maybe you want to score high in PageSpeed tests from Google, GTmetrix or Pingdom? We go trough all of these in the Prestashop speed up guide! The post Prestashop Speed Optimization – How to make it insanely fast!

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Navigating Omnichannel Complexities: 3 Tips for Success

GetElastic

Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. Stefan Sjostrand, the president of Ikea Canada, recently cautioned businesses about in-store sales cannibalization and shared how Ikea will lead the way in succeeding both offline and online.

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Why You Should be Building Links For an Ecommerce Website (Infographic)

Bootstrapping Ecommerce

Link building is a massive part of any SEO strategy, but it’s incredibly important to eCommerce sites for exposure in both organic search and referral traffic. There are many ways to increase these crucial links to your site, but it’s also important to understand how they affect your ranking factors. Once you’ve chosen the niche for your online […].

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Why Email is the Key Identifier for Marketing and Advertising Campaigns

Webbula

As a savvy marketer, you’re probably taking steps to know your audience on a deeper level. Maybe you gather details on demographics and purchase history. Perhaps you use modeling to.

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You should say NO more

Traffic and Sales

It’s wedding season. I’ll go to a personal record 5 weddings this year + my own. And my fiancée is a pastry chef. So a couple of her friends that are getting married are asking her to make wedding cake toppers. In the last couple months I’ve seen her make a Star Wars themed wedding cake topper and a Yoshi themed wedding cake topper. These toppers take many hours to make so she usually has to allot 2-3 weekends to work on them outside of her regular pastry chef job that takes 50-60 hours of her w

Other 114
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MakerBot Reduces Cart Abandonment & Increases Sales with Real-Time Messaging (Case Study)

Dynamic Yield

Learn how 3D printing leader MakerBot uses Dynamic Yield to morph its site and automatically cater to each and every visitor. The post MakerBot Reduces Cart Abandonment & Increases Sales with Real-Time Messaging (Case Study) appeared first on Dynamic Yield.

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Should You Quit Your Day Job?

Traffic and Sales

If you’re not doing XYZ, you’re doing it wrong. Did that irk you at all? It’s often spouted by gurus trying to motivate you to listen to them or buy their products. We get inundated with blanket statements all the time. Making us feel like we should go down one path and then as we start making progress someone pops up and tells us we should do a 180 and go in the opposite direction.

Blog 105
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to Find the Best Email Addresses to Drive ROI

Webbula

We often talk about how to identify and eliminate bad email addresses from your database. While removing threats and following email best practices will save you in the long run.

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Dynamic Ads

Dynamic Yield

Dynamic ads (also known as dynamic creatives or dynamic banners) are banners that automatically change in order to adapt content and promotions specifically to each user, ensuring that each user is exposed to the most effective creative for him or her. Generating a dynamic ad involves uploading a product or content feed, and using an […]. The post Dynamic Ads appeared first on Dynamic Yield.

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Introducing: Seamless Preview, Configuration, and Debugging

Dynamic Yield

Perform end to end QA for personalized experiences with Dynamic Yield's preview links, preview extension and implementation helper. The post Introducing: Seamless Preview, Configuration, and Debugging appeared first on Dynamic Yield.

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Introducing: Seamless Preview, Configuration, and Debugging

Dynamic Yield

Perform end to end QA for personalized experiences with Dynamic Yield's preview links, preview extension and implementation helper. The post Introducing: Seamless Preview, Configuration, and Debugging appeared first on Dynamic Yield.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Average Revenue Per User (ARPU)

Dynamic Yield

What is ARPU? Average Revenue Per User (also known as Average Revenue Per Visitor or ARPV) is the average amount of revenue each user brings to your business. ARPU Calculation Average Revenue Per User is calculated by dividing the total revenue by the total number of unique users: Average Revenue Per User = Total Revenue ÷ Total […]. The post Average Revenue Per User (ARPU) appeared first on Dynamic Yield.

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Which Recommendation Strategy Will Work? Retailers Don’t Have a Clue

Dynamic Yield

How can marketers extract the highest value from recommendations? By leveraging the customer's position in the purchase journey. The post Which Recommendation Strategy Will Work? Retailers Don’t Have a Clue appeared first on Dynamic Yield.

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Which Recommendation Strategy Will Work? Retailers Don’t Have a Clue

Dynamic Yield

How can marketers extract the highest value from recommendations? By leveraging the customer's position in the purchase journey. The post Which Recommendation Strategy Will Work? Retailers Don’t Have a Clue appeared first on Dynamic Yield.

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Customer Lifetime Value (CLV)

Dynamic Yield

Customer Lifetime Value definition – Customer Lifetime Value (also known as CLV or LTV) is an estimation of the amount of revenue a customer will generate over the course of their relationship with your brand. It is a highly useful method eCommerce marketers use to estimate marketing costs and analyze an acquisition strategy. Customer Lifetime […].

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Average Order Value (AOV)

Dynamic Yield

Average Order Value Definition: In eCommerce, Average Order Value (AOV) measures the amount that is spent every time a customer places an order on a website or app. AOV can help you understand whether customers tend to order more expensive or less expensive products, the amount of products they typically order, and how much each […]. The post Average Order Value (AOV) appeared first on Dynamic Yield.

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Download Nature Hills Case Study

Dynamic Yield

The post Download Nature Hills Case Study appeared first on Dynamic Yield.

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New Mobile Web Page

Dynamic Yield

The post New Mobile Web Page appeared first on Dynamic Yield.

Mobile 28
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tests5

Dynamic Yield

The post tests5 appeared first on Dynamic Yield.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.