September, 2016

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How to Increase your Sales with Better Product Photos

Traffic and Sales

This is a guest post by Holly. Holly is the founder of Pixc , an on demand image editing company. She has a passion for eCommerce and design. When she is not working, she loves travelling and drinking a good coffee. High quality product photos are the key to increasing your online sales. It’s not just about taking flawless shots — you need to optimize your images for eCommerce so that they showcase your products in the best possible way and give your store a professional look.

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US and UK online shopping trends: Amazon purchases analyzed

Jumpshot

We know everyone loves Amazon, as we’ve been analyzing consumer shopping behavior on the site for nearly a year. T o c e l e b r a t e a y e a r ’ s w o r t h o f d a t a , w e ’ r e l a u n c h i n g a monthly series to identify shopping trends and MoM changes in Amazon purchases. To kick off the series, we analyzed the online purchases of US and UK residents throughout 2016.

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5 Differences Between Fulfillment by Amazon and Seller Fulfilled Prime

ChannelAdvisor

When was the last time you thought about Amazon? Yesterday? Today? In the last hour? I’d guess it’s very recently, as Amazon can impact your business in dramatic ways. The retail giant ultimately plays a starring role in the day-to-day operations of online retailers of all shapes and sizes. Therefore, a good presence on Amazon is crucial to the success of your business, while visibility on Amazon Prime is even more important.

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Red Events is a story about love, passion and an apple tree!

Canadian Special Events

In 2000, Gill Boyd had a dream of offering modern wedding decor for Calgary brides. Working long hours outside of her daytime job as an event planner for the Calgary Stampede, she began Spoilt Red Productions with her sister Lissa. Innovation, creativity, and style were hallmarks of a Spoilt Red Wedding; They were even the first company in Calgary to own their own chair covers.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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5 Ways to Increase the Value of Your E-Commerce Business

Shopping Signals

You may not have started your e-commerce business with the ultimate goal of selling it, but eventually many entrepreneurs come to that conclusion for a variety of reasons. When is the best time to start thinking about how to increase the value of your e-commerce company for a potential sale? Certainly not a month before you put up the For Sale sign.

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The Art of Incentives

UpSellIt

While incentives are commonplace in e-commerce strategy, they are limitless in their implementation and ROI. Before choosing a random % or $ amount to supplement your sales tactics, look at your data and known variables to cater to your audience the best you can. Hilarious comedy queen Chelsea Peretti calls for a discount of 50% off minimum, yet the sentiment to takeaway is that she wants to feel that she is being offered a fantastic deal – not a skimpy markdown.

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More Trending

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Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

Nike is the biggest name in sports. Amazon is the biggest name in retail. As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon. We then compared these results against the four other leading sports brands in the US to assess the greater sports apparel market.

Apparel 74
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Introducing Amy Robertson, ChannelAdvisor’s new VP and Chief People Officer!

ChannelAdvisor

For the past 15 years, ChannelAdvisor has strived to foster an employee-first workplace culture. We’re always looking to improve the experience that our employees have in the office, making sure to hear everyone’s opinions and using them as guiding principles as we grow and shape our company culture. . We’re excited to announce the newest member of our executive team: Amy Robertson, vice president and chief people officer!

Channel 40
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The Party Centre

Canadian Special Events

With 31 years of industry experience, no one knows it better than The Party Centre to ensure your event is a success. The Party Centre has an extensive in-house inventory of quality tents, tables, chairs, special events & party rental equipment that are competitively priced ensuring good value for your money suitable for any outdoor and indoor event.

Outdoor 75
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You Don’t Need Traffic To Improve Conversions

Shopping Signals

Is your website relatively new, or otherwise lacking in the traffic department? Don’t be embarrassed. It’s perfectly normal. . A common misconception is that you need to run A/B tests to effectively improve conversions on your website. In order to run effective split tests, or “A/B tests”, you do need a certain amount of traffic.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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5 Elements of a High Converting Landing Page

UpSellIt

Your conversion optimization strategy is built upon the assumption that your site’s landing pages are optimized. It’s a no-brainer: landing pages are an essential piece to your strategy’s puzzle. However, it’s easy for landing pages to operate as the brunt of saturated conversion goals. Whether a click through landing page or lead generation landing page, the goal of a landing page is conversion.

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Mobile Web

Dynamic Yield

MOBILE WEB PERSONALIZATION Serve personalized experiences designed for a mobile-first world Make every pixel count with machine-learning optimization and convert mobile visitors into paying customers. WATCH VIDEO Transform static mobile sites into adaptive native experiences Move beyond just changing banners and buttons to personalizing all aspects of your mobile site.

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Progressive dominates the American auto insurance market

Jumpshot

With recent increases in auto insurance rates, we decided to look into the auto insurance market to see who leads the U.S. for consumer quotes. We analyzed the path-to-quote funnels of the five leading domestic insurance providers to assess each provider’s performance and relative market share. We found that Progressive dominates the market for both quote conversion rates and overall share of quotes, accounting for 65 percent of the auto insurance quote forms submitted.

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Have You Heard? ChannelAdvisor Now Supports eBay Promoted Listings

ChannelAdvisor

If you sell online, you know how important search results are. Everyone wants to be on top. It’s a competitive world out there and getting in front of your target consumers is more important than ever. Throw in an omnichannel e-commerce strategy ( of course you’ve already implemented that!) and all of a sudden you’re managing a multitude of advertising and awareness campaigns.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Lessons from Romanias Famous Theatrical Street Festival

Canadian Special Events

Whether you like fairy tales, historical tales or special effects, ARCUB is sure to satisfy with the production of the only international street theater festival in Bucharest, B-FIT in the Street! The city lights up with unexpected characters who stir in the crowd and interact with passers-by. This incredible feat of entertainment mastery has a lot to offer planners looking to find new and fresh ways to create experiences for their guests.

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Retail Planning: The Perils of Using Last Year as Your Baseline

Retalon

Written by Jeff Coull, Director of Professional Services at Retalon. We’ve all heard the retail cliche, “we need to do it differently.” Yet year after year, organizations plan to do the exact same thing as before. Slight hyperbole, I know, but using last year (LY) actuals as your baseline for creating this year (TY) plans is doing just that. Most organizations are creating financial plans that mirror their successes and, more importantly, their failures from the prior year.

Retail 32
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Optimizing Your Email List Health Infographic

Webbula

The health of your email list has a direct impact on the performance of your campaign.

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The Expert’s Guide to Driving Revenue with Product Recommendations

Dynamic Yield

Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI. The post The Expert’s Guide to Driving Revenue with Product Recommendations appeared first on Dynamic Yield.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Say Hello to the Digital Swag Bag

Canadian Special Events

Swag bags are on the downhill slide. No one wants a swag bag at a conference. They say that 80% of the products in the bag ends up in the garbage can at the hotel and never even makes it into the suitcase for the flight home. If it does, it is either used as the gift mommy brings home from the conference for little Sally and Jack or, its taken to the office and added to the collection of junk on the bookshelf.

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5 Venues Inspired by Art & Design

Canadian Special Events

We discovered these five stunning venues inspired by Art & Design. These beautiful locations are perfect for special events. Each one offers custom designed spaces and in house amenities, making it easy for planners while providing a unique experience for guests. From Montreal to Vancouver, be sure to include these beauties when deciding where to host your next event.

Arts 58
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Ten Stunning Wedding Stages

Canadian Special Events

Wedding stages, already a center piece of middle eastern weddings, are just starting to trend in North America. Take a look at these lavish and absolutely stunning designs from around the world. For brides looking to be “center stage” you may want to ask your wedding planner about building you the platform of your dreams.

Events 58
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The Principles of an Effective RFP

Canadian Special Events

Published on Linkedin By Aubrey Esar. As a planner, much of our time is spent researching and requesting information from suppliers and vendors. Finding the right fit for an event space, an entertainment option or a hotel is paramount to the success of a program, and that success also relates significantly to whether or not we have remained within budget.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Marketing to Planners Should Never Be a One Night Stand

Canadian Special Events

Marketing to event professionals is unique. One off ads or cold calling will not get you the results you want. The traditional drivers, such as promotions, sales, time sensitive offers or discounts often do not apply. The event itself drives the decision and that may come tomorrow or six months to a year from now. So how do you effectively market your brand, product or service to people who plan events?

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Path to Purchase: Why Should Brands Care?

ChannelAdvisor

I have a memory from when I was about 7 years old, from the first time I went to a big box store (it was a Sam’s Club, or maybe a Costco). I walked in with my mom and I must have been in the store for two minutes before she lost track of me, and I was on my own. I had never seen anything like it before. Pallets of different toys, clothes, games, home goods, sporting goods, stacks of tires higher than buildings, and to top it off there were free samples of the finest cuisine in the world (or so I

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Walmart Marketplace: Q&A Rapidfire

ChannelAdvisor

In the e-commerce world, headlines change quickly. There’s always a new channel or latest feature grabbing attention and causing ripples in the retail world. But Walmart is different. Since revamping its marketplace in early 2016, the world’s largest retailer continues to take the e-commerce world by storm and stay at the forefront of everyone’s mind.

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Fab Five: Great Places, Amazing Spaces

Canadian Special Events

We have curated a list of five fabulous Western/Northern Canadian event spaces inspired by art, nature and Canada’s rich cultural heritage. On the Rocks. Painted Boat Resort & Marina, Sunshine Coast , British Columbia. Nestled in a five-acre glade of Douglas fir, red cedar and arbutus trees, Peter Treuheit’s architectural design was carefully designed to take full advantage of this extraordinary geography.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Event Marketing at the Highest Level

Canadian Special Events

Event marketing at work, can be found in the most unsuspecting places. The house of praise is a great example of a modern church that understands the power of an event to create engagement and grow their membership. They’ve taken the time to create experiences that resonate with younger members and potential members alike and while the lessons may have stayed the same, from those of your parent’s church, the delivery has certainly been taken up a notch or three.

Events 40
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Frequentist vs. Bayesian approach in A/B testing

Dynamic Yield

The industry is moving toward the Bayesian framework as it is a simpler, less restrictive, more reliable, and more intuitive approach to A/B testing. The post Frequentist vs. Bayesian approach in A/B testing appeared first on Dynamic Yield.

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Mobile Personalization & A/B Testing

Dynamic Yield

The post Mobile Personalization & A/B Testing appeared first on Dynamic Yield.

Mobile 53
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Retail Planning: The Perils of Using Last Year as Your Baseline

Retalon

Written by Jeff Coull, Director of Professional Services at Retalon. We’ve all heard the retail cliche, “we need to do it differently.” Yet year after year, organizations plan to do the exact same thing as before. Slight hyperbole, I know, but using last year (LY) actuals as your baseline for creating this year (TY) plans is doing just that. Most organizations are creating financial plans that mirror their successes and, more importantly, their failures from the prior year.

Retail 32
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an