October, 2021

The Three Principles of Sustainable Transformation

Forrester's Customer Insights

Becoming an environmentally, socially, and economically sustainable business demands a profound and fundamental change. Like digital transformation before it, you can’t just bolt it on.

How Can Retailers Survive a Cyberattack? Build Forgivability.


As more businesses grew their sales online during the COVID-19 pandemic, something more sinister was also growing — ecommerce fraud.… … General Ecommerce Tips Cyberattacks Cybersecurity Forgivability


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The Ultimate Checklist for Every New Ecommerce Site (Oct 2021)

Ecommerce Platforms

When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a quality user experience.

Halloween Comes Early For Synverse, FB, and Twitch – What We Can Learn From Their Spooky Outages + Breaches

Forrester eCommerce

As renowned ghost hunter and solver of mysteries Scooby-Doo would say, “Ruh roh, Raggy!” It looks like more than ghosts are wreaking havoc on haunted networks. We’re less than a full week into October and Cybersecurity Awareness Month isn’t quite taking shape the way we expected.

This Coming Holiday Season is Shaping Up to Have the Most Spending in History

As for what shoppers want to buy most, you'll have to read the “2021 Holidays Unwrapped” report by Klarna to find out. Download it here!

375: Navigating The Shipping Crisis And The Ultra Competitive Amazon Landscape With Bernie Thompson

My Wife Quit Her Job

Today, I’m lucky to have Bernie Thompson back on the show. Bernie runs Plugable which is a company that sells USB and Bluetooth devices all over the world.

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8 Top Payment Processors


If you’re launching any sort of business you’ve thought about payment processing. With so many choices in the marketplace, the selection process can be a daunting one depending on what works best for your business.

What Every Ecommerce Seller Needs to Know About Sales Tax Holidays


If you sell into any of the 18 states with a sales tax holiday in 2021 (plus Puerto Rico), you… Business Taxes How to Sell Online sales tax Sales Tax Holidays

The Complete BetterCommerce Review (Oct 2021)

Ecommerce Platforms

Welcome to our ultimate BetterCommerce review. The ecommerce space is extremely competitive and without access to the best solutions, your brand may suffer.

Omnisend Partner Program helps agency serve clients better and faster


Reading Time: 5 minutes. A large part of Jason Wagg’s job as a brand developer is to fill in his clients’ marketing gaps.

The Importance of PCI Compliance and Data Ownership When Issuing Payment Cards

This eBook provides a practical explanation of the different PCI compliance approaches that payment card issuers can adopt, as well as the importance of both protecting user PII and gaining ownership and portability of their sensitive data.

What the Epic Games vs. Apple Injunction Means for Software Companies


Regardless of whether you believe that Epic Games or Apple won in the recent U.S. injunction, the ruling from U.S. District Judge Yvonne Gonzalez Rogers certainly captured the attention of the mobile development community.

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As retailers shaped holiday hiring plans, 721K retail workers quit in August

Retail Dive

Employers including retailers are having to raise wages and otherwise sweeten their offer in order to lure people to take openings


Can Elastic Path Handle My Large Product Catalog?


It will come as no surprise that the adoption and growth of digital commerce continues to skyrocket amongst branded manufacturers. According to a recent Gartner Survey , digital commerce revenue increased by 25% from 2019 to 2021.

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How MACH Architecture Bolsters Ecommerce Digital Experiences


Digital experience. This is the new buzzword in the world of enterprise ecommerce. For good reason. If you offer a… Enterprise Ecommerce enterprise MACH MACH Alliance MACH Architecture

Make Payment Optimization a Part of Your Core Payment Strategy

Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.

Squarespace Print on Demand – Everything You Need to Know

Ecommerce Platforms

Wondering how to sell print on demand with Squarespace ? Squarespace is one of the most popular tools for building your own professional online presence. You can design a stunning website with Squarespace and use it to attract all kinds of customers. The question is, what are you going to sell?

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A Simple Strategy To 2X Your Twitter Followers In 6 Months (Organically For Free)

My Wife Quit Her Job

This post will teach you a step by step method to 2X your Twitter followers within 6 months without paying for followers and without following and unfollowing random people.

UpSellit Awarded “Best Use of Data-Driven Marketing” at 2021 Rakuten Advertising Golden Link Awards


UpSellit won the 2021 Rakuten Advertising Golden Link Award for Best Use of Data-Driven Marketing! It’s an achievement we don’t take for granted, and we’re honored to be recognized by industry leaders in performance marketing. What are the Golden Link Awards?

Retailers are betting on wage hikes, perks to woo workers ahead of the holidays. Will it work?

Retail Dive

Employers are offering incentives like sign-on bonuses, tuition assistance and higher pay to staff up, but challenges remain


A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

21 Data-Backed Reasons That Point to Why you Should Consider an Omnichannel Strategy in 2022


Connecting with shoppers has never been as easy, or as difficult, as it is today. There are any number of channels businesses can use to market and sell their products, ranging from their own website or third-party marketplaces, to brick-and-mortar stores or even the traditional sales team.

Nicole Leinbach Reyhle Shares the Secret to Holiday Retail Success at Make it Big 2021


Customers expect to be delighted when they shop — but are you prepared to entertain? At BigCommerce’s 2021 Make it… Make It Big Make It Big 2021 MIB Nicole Leinbach Reyhle

An In-depth Biona Theme Review: The Perfect Theme for Sports Stores?

Ecommerce Platforms

No matter your niche, finding and using the right theme for your WooCommerce store is integral. Needless to say, the sports nutrition industry is no exception – your site still has to communicate credibility and expertise.

378: Follow This Strategy And Never Depend On Amazon Again With Shep Hyken

My Wife Quit Her Job

Today, I’m thrilled to have Shep Hyken on the show. Shep is the founder of Shepard Presentations and he is a customer service experience expert and keynote speaker. His agency works with companies to build relationships with their customers in order to increase repeat business.

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

UpSellit Awarded “Best Use of Data” at 2021 International Performance Marketing Awards


UpSellit won the 2021 International Performance Marketing Awards for Best Use of Data! We are incredibly honored to receive this award and are grateful for the dedication our team has shown to earn this recognition. What are the IPMAs?

7 experiential store concepts that opened this year

Retail Dive

From Dick's Public Lands outdoors banner to Bloomie's to Ulta's Target shop-in-shops, here's some of the most notable concept launches this year

Casual Observations on Social e-Commerce


While my purchases via social media are limited in scope, I’m fascinated and admittedly a bit hooked on what’s new on these apps for sale. I’ve spent more than a few hours scrolling when my intent was to unwind and shut off screen time. Oh well.

Ann Handley Demonstrates How To Compel with Storytelling at Make it Big 2021


Content marketing has come a long way since its origin in 1895 with John Deere’s The Furrow — but many… Make It Big thought leadership

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

The Ultimate MYR POS Review (Oct 2021)

Ecommerce Platforms

Welcome to the ultimate MYR POS review. Whether you are a large or small business you require a POS (point-of-sale) system to help you in processing orders and managing your brand.

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377: Social Media Strategy For New Ecommerce Store Owners With Alex Rossman

My Wife Quit Her Job

Today, I’m thrilled to have Alex Rossman on the show. Alex is the founder of Rossman Media, which is a social media agency that helps improve the sales and site traffic for ecommerce businesses.

How Beauty Brands Can Boost New Customer Acquisition


New customer acquisition is a beautiful thing. By leveraging personalized solutions and targeted conversion strategies, beauty brands can shine through the saturated marketplace and turn undecided shoppers into loyal customers. The Challenge of a Highly Saturated Marketplace.