October, 2021

The Three Principles of Sustainable Transformation

Forrester Digital Transformation

Becoming an environmentally, socially, and economically sustainable business demands a profound and fundamental change. Like digital transformation before it, you can’t just bolt it on.

How Can Retailers Survive a Cyberattack? Build Forgivability.

BigCommerce

As more businesses grew their sales online during the COVID-19 pandemic, something more sinister was also growing — ecommerce fraud.… … General Ecommerce Tips Cyberattacks Cybersecurity Forgivability

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The Ultimate Checklist for Every New Ecommerce Site (Oct 2021)

Ecommerce Platforms

When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a quality user experience.

Halloween Comes Early For Synverse, FB, and Twitch – What We Can Learn From Their Spooky Outages + Breaches

Forrester eCommerce

As renowned ghost hunter and solver of mysteries Scooby-Doo would say, “Ruh roh, Raggy!” It looks like more than ghosts are wreaking havoc on haunted networks. We’re less than a full week into October and Cybersecurity Awareness Month isn’t quite taking shape the way we expected.

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

375: Navigating The Shipping Crisis And The Ultra Competitive Amazon Landscape With Bernie Thompson

My Wife Quit Her Job

Today, I’m lucky to have Bernie Thompson back on the show. Bernie runs Plugable which is a company that sells USB and Bluetooth devices all over the world.

Omnisend Partner Program helps agency serve clients better and faster

Omnisend

Reading Time: 5 minutes. A large part of Jason Wagg’s job as a brand developer is to fill in his clients’ marketing gaps.

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Inside Gildan’s Digital Transformation to B2B Ecommerce

BigCommerce

Started in 1946 in Montreal, Canada as a children’s apparel manufacturing company, Gildan has gone on to become one of… B2B Ecommerce b2b b2b ecommerce Gildan

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The Complete BetterCommerce Review (Oct 2021)

Ecommerce Platforms

Welcome to our ultimate BetterCommerce review. The ecommerce space is extremely competitive and without access to the best solutions, your brand may suffer.

The Ultimate Customer Value Optimization Guide

Omniconvert

This Omniconvert guide covers everything about Customer Value Optimization (CVO): customer value, CLV, customer retention, RFM segmentation. The post The Ultimate Customer Value Optimization Guide appeared first on Omniconvert Ecommerce Growth Blog. Customer Value Optimization eCommerce Growth RFM

Supplier e-commerce sites failing B2B buyers

Retail Technology Review

B2B suppliers are failing buyers, new research has found, with 52% of e-commerce sites not fully meeting expectations. Critical Issues Internet Retailing Retail Supply Chain

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A Quick Guide to Shopping for Fulfillment

5 Factors to Consider When Comparing 3PLs

How To Create A Great Email Every Time—With Real Examples

Omnisend

Reading Time: 6 minutes. Every email marketer knows the feeling of opening a new page and staring at the blank screen. You have all the details, the A/B paths, and CTAs, but wonder “where do I begin?”. We hear this question from customers all the time.

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How to Get the Most Out of Your Next Temporary Price Reduction

Wiser

Temporary price reductions, or TPRs, are a necessary part of retail. It’s not really a question of if you should use a TPR, but when.

What Every Ecommerce Seller Needs to Know About Sales Tax Holidays

BigCommerce

If you sell into any of the 18 states with a sales tax holiday in 2021 (plus Puerto Rico), you… Business Taxes How to Sell Online sales tax Sales Tax Holidays

Squarespace Print on Demand – Everything You Need to Know

Ecommerce Platforms

Wondering how to sell print on demand with Squarespace ? Squarespace is one of the most popular tools for building your own professional online presence. You can design a stunning website with Squarespace and use it to attract all kinds of customers. The question is, what are you going to sell?

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Improve Facebook Ads ROAS with REVEAL’s Audience Builder

Omniconvert

Discover REVEAL’s Dynamic Audience Builder and start creating better custom audiences for Facebook Ads to improve ROAS, customer acquisition, and retargeting. The post Improve Facebook Ads ROAS with REVEAL’s Audience Builder appeared first on Omniconvert Ecommerce Growth Blog.

New fashion app helping retailers and consumers avoid returns

Retail Technology Review

Online shopping is booming. But with online shopping comes the cost – and the hassle – of online returns, and this occurs quite frequently when it comes to clothing. Data Capture Internet Retailing

7 Tips for Effective Facebook Advertising Campaigns for BFCM

Omnisend

Reading Time: 8 minutes. Facebook’s ad platform is still the number one way for most ecommerce merchants to get new and old visitors to their stores during the BFCM period. And this year won’t be any different.

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What is Image Recognition in Retail?

Wiser

In-store success is often won at the shelf. For a shopper to choose your brand out of a sea of competitors, your products need to make it to the shelf, be displayed correctly, be re-stocked when needed, and many other crucial steps.

Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.

How MACH Architecture Bolsters Ecommerce Digital Experiences

BigCommerce

Digital experience. This is the new buzzword in the world of enterprise ecommerce. For good reason. If you offer a… Enterprise Ecommerce enterprise MACH MACH Alliance MACH Architecture

An In-depth Biona Theme Review: The Perfect Theme for Sports Stores?

Ecommerce Platforms

No matter your niche, finding and using the right theme for your WooCommerce store is integral. Needless to say, the sports nutrition industry is no exception – your site still has to communicate credibility and expertise.

How to tackle onboarding campaigns

Omniconvert

People don’t buy products. They hire them to make progress in their lives. Most companies are ignoring things like: the purchase cycles if the customers actually used the products they bought if they are happy or not How to do properly these campaigns? Step 1: You segment your customers based on RFM.

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As retailers shaped holiday hiring plans, 721K retail workers quit in August

Retail Dive

Employers including retailers are having to raise wages and otherwise sweeten their offer in order to lure people to take openings

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

The Elements of the Perfect Ecommerce Post-Click Experience

Omnisend

Reading Time: 6 minutes. One click. That’s all it takes for a visitor to go from viewing your ad to purchasing your product. Yet most ecommerce ads don’t secure that click because they direct visitors to cluttered product pages that fail to engage them : .

6 Ways to Increase Impulse Buys: Online and In-Store

Wiser

Do you want your shoppers to spend more when they visit your stores? Which retailer doesn’t? One effective way to increase those basket sizes is through impulse buys—the act of making an unplanned purchase once already inside a store or browsing online.

Nicole Leinbach Reyhle Shares the Secret to Holiday Retail Success at Make it Big 2021

BigCommerce

Customers expect to be delighted when they shop — but are you prepared to entertain? At BigCommerce’s 2021 Make it… Make It Big Make It Big 2021 MIB Nicole Leinbach Reyhle

Our Take On The Best Ecommerce Platforms in the UK

Ecommerce Platforms

If you aspire to become an independent UK store owner, there's no time like the present! With so many eCommerce platforms to choose from, it's never been easier to launch your own online business.

Make Payment Optimization a Part of Your Core Payment Strategy

Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.

How to turn customer service from a cost-center to a profit-center

Omniconvert

Nobody likes to have a bad experience even though that’s all everyone gets from time to time. There’s a myriad of resources available about why CX is more important than ever.The main reason is competition.

Retailers are betting on wage hikes, perks to woo workers ahead of the holidays. Will it work?

Retail Dive

Employers are offering incentives like sign-on bonuses, tuition assistance and higher pay to staff up, but challenges remain

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Getting Popup Timing Right for Maximum Opt-in Rates

Omnisend

Reading Time: 6 minutes. You can’t expect visitors to buy something the first time they encounter your ecommerce store—the best you can do is encourage them. With the right encouragement, you can push them towards joining your email list.

What the Epic Games vs. Apple Injunction Means for Software Companies

FastSpring

Regardless of whether you believe that Epic Games or Apple won in the recent U.S. injunction, the ruling from U.S. District Judge Yvonne Gonzalez Rogers certainly captured the attention of the mobile development community.

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.