October, 2021

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How Can Retailers Survive a Cyberattack? Build Forgivability.

BigCommerce

As more businesses grew their sales online during the COVID-19 pandemic, something more sinister was also growing — ecommerce fraud.

Retail 481
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The Ultimate Checklist for Every New Ecommerce Site (Oct 2021)

Ecommerce Platforms

When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a quality user experience. From the website design to a sleek, quick checkout module, you must set up all of these elements to make the most efficient online store possible. Otherwise, you run the risk of customers encountering broken links, unfinished product page content, or a checkout that's far from user-friendly.

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How to Do Quarterly SEO Planning for 3x the Results

Kissmetrics

Let me guess. You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. After all, you’re doing everything right. You’re publishing new content consistently. You spend hours researching keywords. You have a thorough content promotion strategy. Yet, crickets. What gives?

SEO 347
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Tempur-Pedic NYC Flagship Named Retail Design Institute Store of the Year

Retail TouchPoints

The Retail Design Institute has named the Tempur-Pedic New York City flagship as its Store of the Year. The 3,100-square-foot store on Manhattan’s Upper East Side, which opened in Oct. 2020 , was designed by CallisonRTKL to offer a “one-of-a-kind immersive digital experience.”. The flagship focuses on key themes of escapism, sustainability, access to nature, and multi-sensory experiences, according to the design firm.

Retail 328
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Omnisend Partner Program helps agency serve clients better and faster

Omnisend

Reading Time: 5 minutes. A large part of Jason Wagg’s job as a brand developer is to fill in his clients’ marketing gaps. He’s got a ton of retail and ecommerce knowledge from roles in customer service, stints at luxury fashion companies, and supporting digital implementations when online shopping first came into vogue. But he admits that overall, what he’s doing for his clients isn’t “incredibly ground-breaking,” nor is it too advanced for them to learn with the proper bandwidth.

Fashion 174
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How You Win Share of Shelf Smarter, Not Harder

Wiser

Ahh, the age-old problem for your brand—how to win more share of shelf. It’s common knowledge that optimizing shelf space at your top-performing retailers (and edging out the competitors in your category) is a core part of increasing sales. What’s not always common knowledge? That there are easier ways out there to convince stores to give you better placements on the shelf.

Banking 173

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Our Take On The Best Ecommerce Platforms in the UK

Ecommerce Platforms

If you aspire to become an independent UK store owner, there's no time like the present! With so many eCommerce platforms to choose from, it's never been easier to launch your own online business. These solutions simplify the whole process: From building your eCommerce website to setting up a convenient shopping cart to marketing products – many of these platforms provide it all!

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How to Drive Traffic with YouTube Live

Kissmetrics

As a marketer, you know how valuable audience connection is. When you truly connect, you build trust and increase the likelihood of repeat purchases and interaction. These days, there are more and more ways for marketers to reach their target audiences. From TikTok to in-feed Instagram ads, marketers are encountering never-before-seen amounts of opportunity for connection.

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Gen Z Expert Reveals Why This Generation’s Seeming Contradictions Make Complete Sense

Retail TouchPoints

There has never been a generation quite like Gen Z, and retailers need to recruit them now to bring their valuable insights and skillsets into their corporate culture. Hana Ben-Shabat, Founder of Gen Z Planet and author of the book Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce , noted that while companies have a lot of preconceived notions about this cohort, they often miss the bigger picture.

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WooCommerce For Enterprise: Everything You Need To Know!

MakeWebBetter

Establishing a successful enterprise business has become way easier than ever before. With a variety of platforms available it’s absolutely practical to give life to your ideas. Having said that, WooCommerce is one of the most known eCommerce platforms for WordPress websites. It was launched in the year 2011 and since then has become extremely […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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7 experiential store concepts that opened this year

RetailDive

From Dick's Public Lands outdoors banner to Bloomie's to Ulta's Target shop-in-shops, here's some of the most notable concept launches this year.

Outdoor 144
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What Every Ecommerce Seller Needs to Know About Sales Tax Holidays

BigCommerce

If you sell into any of the 18 states with a sales tax holiday in 2021 (plus Puerto Rico), you…

eCommerce 397
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Squarespace Print on Demand – Everything You Need to Know

Ecommerce Platforms

Wondering how to sell print on demand with Squarespace ? Squarespace is one of the most popular tools for building your own professional online presence. You can design a stunning website with Squarespace and use it to attract all kinds of customers. The question is, what are you going to sell? Print on Demand services make it quick and simple to create a creative line of products for your brand.

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How to Translate Foot Traffic Into Digital Sales

Kissmetrics

As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Perhaps your biggest advantage is you don’t need to spend quite so long building the relationships that turn people into buyers: you’ve already done that.

eCommerce 295
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Amazon, Target, Walmart Incentivize Early Holiday Shopping

Retail TouchPoints

Three of the country’s biggest retailers are taking significant steps to get consumers into the holiday shopping groove — and to do so (much) sooner than later. Beginning Oct. 4, Amazon is offering what the retailer calls “Black Friday-worthy” deals, along with Epic Daily Deals and an Amazon Holiday Prep Shop hub to help consumers organize their holiday gift-giving and event planning.

Gifts 325
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WooCommerce For Small Business: The Perfect Pair

MakeWebBetter

When selling through eCommerce, the most important decision to be taken is to choose the right platform. With the abundance of available choices, it can be arduous to choose the one best for your business’s needs. In a study it has been found that WooCommerce owns more than 26% of all online stores, making it […]. The post WooCommerce For Small Business: The Perfect Pair appeared first on MakeWebBetter.

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What is lookalike modeling?

Liveintent

Most digital marketers are familiar with the term lookalike modeling, and most know it’s an effective way of targeting new audiences. When it comes time to break the concept down, however, things can get a little tricky. How does lookalike modeling work? So how does lookalike modeling actually work, and why is it so valuable? These are the questions many marketers continue to struggle with — and with good reason.

Fashion 127
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Is Best Buy undermining its storybook turnaround?

RetailDive

Layoffs and flexing in stores have taken a toll, current and former employees told Retail Dive. As one said, "You can't have good customer service when you barely have any customer service reps.

Customer 130
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Five trends from this year’s Retail Week Live: from digital fitting rooms to sustainable shopping

365 Retail

John Lewis is rolling out more livestream shopping and Gymshark is preparing to introduce digital fitting rooms, as Boxpark’s boss Roger Wade warns of the death of the high street. These were just some of the findings from Retail Week Live 2021 , a two-day global festival for brands across the retail ecosystem, where digital transformation, sustainability and issues with the supply chain were among this year’s big themes. 1,000 people attended this year’s event with Ken Murphy from Tesco, Steve

Retail 115
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How to Build Paid Ad Campaigns Around Typos, Misspellings, and More

Kissmetrics

We all make mistakes. It’s part of being human. Unfortunately, in some cases, mistakes can be costly. If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral.

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NRF Predicts Record-Breaking Holiday Sales Despite Inventory Issues

Retail TouchPoints

Consumer purchasing power from growing income and household wealth will lead to record-breaking holiday sales this year, according to predictions from the National Retail Federation. Gift buyers are expected to shop early, extending the holiday season even as retailers grapple with inventory problems. During November and December, holiday sales are expected to grow 8.5% to 10.5% compared to the same period in 2020, for totals ranging between $843.4 billion and $859 billion , according to NRF.

Gifts 321
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How to Be a Dropshipper: The Ultimate Guide

eCommerce CEO

Thinking about starting an ecommerce business, but having a hard time deciding which business model you want to use? Dropshipping is one of the most. Read more.

eCommerce 114
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Customer acquisition with email newsletters

Liveintent

Email is a powerful channel for driving one-to-one connections and retention amongst customers. In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences.

Customer 126
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7 mall stores you forgot about

RetailDive

What is it about the mall experience that stokes nostalgia? Here's a look back at some of the brands that once loomed large in shopping centers.

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Cake Box sales jump as retailer opens 20 new stores

365 Retail

Cake Box has revealed that its sales have almost doubled for the past six months amid a strong recovery in customer demand. The high street cream cake retailer said it was buoyed by its continued expansion , opening 20 new franchise sites over the six months to September, to bring it to a total of 174 stores. Egg-free cake retailer Cake Box has unveiled its latest results (Cake Box/PA).

Retail 114
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How to Increase B2B Sales 150% During a Slow Q4

Kissmetrics

It’s Q4, and the pressure is on. You have three months left to hit your sales targets and end the year on a high note. The only problem? Your sales pipeline is dry. No one is signing up for your offers, and your forecast looks bleak. Luckily, not all hope is lost. I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets.

B2B 290
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

The labor crunch, inventory shortages and Delta variant concerns will put stress on this holiday season, but retailers still have a lot to look forward to. Salesforce expects U.S. digital sales to grow 10% , while shifting shopper habits will create a variety of new opportunities for omnichannel retailers. Here are the Top 10 predictions retailers should keep in mind as they plan, implement and finalize their holiday strategies.

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All About Amazon: The Latest Trends and Strategies

ChannelAdvisor

During ChannelAdvisor Connect , the exclusive, live, global gathering of forward-thinking e-commerce and marketing professionals held in September, Senior Product Manager Alison Held and Client Strategy Team Lead Waed Ramadan shared a detailed overview of what types of activity the marketplace giant has experienced over the last several months and what exciting new developments will be rolling out to its sellers. .

eCommerce 105
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The Complete BetterCommerce Review (Oct 2021)

Ecommerce Platforms

Welcome to our ultimate BetterCommerce review. The ecommerce space is extremely competitive and without access to the best solutions, your brand may suffer. Large scale enterprises are in the same competing space as midsize and small businesses and this makes the competition a lot more difficult to overcome. However, BetterCommerce offers a solution that disrupts this narrative.

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As retailers shaped holiday hiring plans, 721K retail workers quit in August

RetailDive

Employers including retailers are having to raise wages and otherwise sweeten their offer in order to lure people to take openings.

Retail 145
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.