February, 2021

Shift4Shop Vs Shopify – Is Shift4Shop A Shopify Killer?

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Shift4Shop is the most compelling ecommerce platform I’ve come across in a while and has the best chance to dethrone Shopify. This post compares Shift4Shop vs Shopify so you can make an informed decision.

Five Ways Omnichannel Marketing Can Help Your Business Thrive in 2021


2020 was a challenging year for, well, everyone — but retailers suffered the particular challenges of shutting down or restricting in-store… Omnichannel Strategies marketing


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4 Keys to Powerful Price Management for Online Retailers


And Why You Need Machine Learning To Tie Them All Together We all know how important competitive pricing is in the online retail sphere. After all, the pricing successes of giants like Walmart, Target, and Best Buy has been documented time and time again.

Super Bowl 2021: Marketing to a Large-Scale Audience


Super Bowl LV is this weekend! Will you be watching? Of course, you will. We’re in a pandemic , so what else is everyone doing, am I right? Crack open some drinks, order some pizza, cozy up with your family and pets, and make a night of it.

Post-Pandemic eCommerce Growth: Leverage Customer Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

Wix Ecommerce Review (Feb 2021): The Good, The Bad and The Ugly

Ecommerce Platforms

Wix is known for its simple website builder, with a drag and drop interface and a development wonderland for complete beginners. Wix ecommerce has also seen some success, with competitive pricing and decent-looking themes.

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342: How My Student Amanda Makes 6 Figures Selling Dollhouse Furniture

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Today, I’m really happy to have Amanda Austin on the show. Amanda is a student in my Create A Profitable Online Store Course and she runs a 6 figure business selling dollhouse furniture over at ShopOfMiniatures.com.


10 Ecommerce Trust Signals to Build Customer Confidence (+ Increase Conversions on Your Site!)


In 2020, everything was a piece of cake. Crocs. Toilet paper. Plants. Pizza. They’re all literally cake! The viral meme… General Ecommerce Tips

Review Marketing Strategies That Build Customer Trust and Loyalty


Reading Time: 6 minutes. What’s the first thing you look at when you’re shopping for products online? Chances are, it’s customer reviews.

Messaging in COVID-Times and Giving Back – An Interview with Framebridge


At the beginning of 2020, before the COVID-imposed lockdown, one of the last in-person client conversations the Zaius team had was with Framebridge , a custom framing startup company based in Washington, D.C.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Broad Match Modifier is Gone: Here Is What To Do Next

Store Growers

Last Updated on February 9, 2021. Google Ads released a pretty big update early February 2021. After years of tinkering with keyword match types , they’ve made yet another change.

The Product Launch Guide: 5 Questions to Answer Before Making the Leap


Launching a new product is anything but easy. Forty percent of new products fail , according to an article from The Journal of Product Innovation Management. This stat is worrisome, particularly for small ecommerce sellers.

Should I Quit My Job Or Close My Business? Here’s When To Move On

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Should I quit my job? Should I shut down my business? Should I end a partnership? In this post, you’ll learn the exact questions that I ask myself when deciding whether to move on and pursue something else. First off, the principles outlined in this post apply to all areas of life.

Vaping best for quitting smoking, report reveals


Vaping is better than nicotine replacement therapy for stopping smoking, a new report reveals.


5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

The Complete MerchMixer Shopify App Review

Ecommerce Platforms

Dropshipping is huge right now, so it’s only natural to want a slice of this booming market. With the convenience offered to new online sellers and the choice it unlocks for consumers, dropshipping is popular worldwide.

Three Signs Your Ecommerce Business Can Benefit from a CDP


Ecommerce business sales will continue to make up a large portion of retail sales in 2021, with in-store sales increasing slowly as businesses and retailers reopen cautiously.

What awaits retail on the other side of the pandemic


Everyone wants to get back to normal. Except maybe retailers

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Multichannel Distribution 101: Expand Your Ecommerce Business to New Marketplaces


Whether you started on a marketplace like Amazon or your own website, you’ve already invested in inventory, fulfillment, and operations for your business. You’ve already set prices, taken product images, and worked out listing details.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Amazon Fulfillment Center Locations & How Sales Tax Works For MCF

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If you are using Amazon multi channel fulfillment to store and ship orders for your online store, you need to know exactly which Amazon fulfillment centers are being used for your sales tax calculations.

How Gamification Marketing Can Increase Your Ecommerce Sales


Reading Time: 6 minutes. Think about the last time you won something. How did it make you feel? People look for gaming pleasure for years–it taps into our competitive human nature.

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Revolut vs Monzo (Feb 2021): Which Online Bank’s Best?

Ecommerce Platforms

Revolut and Monzo are two innovative financial services that offer various personal and business accounts to suit multiple needs. They both provide a range of services designed for busy people that can be conveniently accessed via their mobile banking apps.

Introducing the Customer Lifecycle Benchmark


Customer-Obsessed. Customer Experience. Customer-centric. We all talk about putting our customer first. But, when it comes to measuring performance, we act more like customer-later. Across digital marketing, most of our KPIs are focused on campaign performance.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

[Video] 5 Email Marketing Tips to Increase Opens and Clicks

ROI Revolution

Published February 8, 2021. We send hundreds of emails a year here at ROI Revolution and have done a bevvy of split testing and multivariate testing to help us make more informed decisions for everything from subject lines to email content and creative.

Top 7 trends in retail digital transformation and innovation for 2021


From contactless services to cost optimization strategies, retailers are building adaptable business models in response to COVID-19, writes Gartner's Kelsie Marian


343: Jamie Kern Lima On How To Bootstrap A Billion Dollar Company

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Today, I’m super excited to have Jamie Kern Lima on the show. Jamie is the co-founder of IT Cosmetics and is the first female CEO of a L’Oreal brand in the company’s history. In 2016, Jamie sold IT Cosmetics to L’Oreal for 1.2

SMS Marketing Short Code Regulations Are Changing: What You Need to Know


Reading Time: 4 minutes. SMS is a rapidly growing marketing channel and major mobile carriers are taking action to keep it a trusted one.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.