February, 2021

Shift4Shop Vs Shopify – Is Shift4Shop A Shopify Killer?

My Wife Quit Her Job

Shift4Shop is the most compelling ecommerce platform I’ve come across in a while and has the best chance to dethrone Shopify. This post compares Shift4Shop vs Shopify so you can make an informed decision.

Five Ways Omnichannel Marketing Can Help Your Business Thrive in 2021

BigCommerce

2020 was a challenging year for, well, everyone — but retailers suffered the particular challenges of shutting down or restricting in-store… Omnichannel Strategies marketing

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4 Keys to Powerful Price Management for Online Retailers

IntelligenceNode

And Why You Need Machine Learning To Tie Them All Together We all know how important competitive pricing is in the online retail sphere. After all, the pricing successes of giants like Walmart, Target, and Best Buy has been documented time and time again.

Super Bowl 2021: Marketing to a Large-Scale Audience

Zaius

Super Bowl LV is this weekend! Will you be watching? Of course, you will. We’re in a pandemic , so what else is everyone doing, am I right? Crack open some drinks, order some pizza, cozy up with your family and pets, and make a night of it.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Wix Ecommerce Review (Feb 2021): The Good, The Bad and The Ugly

Ecommerce Platforms

Wix is known for its simple website builder, with a drag and drop interface and a development wonderland for complete beginners. Wix ecommerce has also seen some success, with competitive pricing and decent-looking themes.

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342: How My Student Amanda Makes 6 Figures Selling Dollhouse Furniture

My Wife Quit Her Job

Today, I’m really happy to have Amanda Austin on the show. Amanda is a student in my Create A Profitable Online Store Course and she runs a 6 figure business selling dollhouse furniture over at ShopOfMiniatures.com.

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10 Ecommerce Trust Signals to Build Customer Confidence (+ Increase Conversions on Your Site!)

BigCommerce

In 2020, everything was a piece of cake. Crocs. Toilet paper. Plants. Pizza. They’re all literally cake! The viral meme… General Ecommerce Tips

Top 7 trends in retail digital transformation and innovation for 2021

retaildive

From contactless services to cost optimization strategies, retailers are building adaptable business models in response to COVID-19, writes Gartner's Kelsie Marian

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Messaging in COVID-Times and Giving Back – An Interview with Framebridge

Zaius

At the beginning of 2020, before the COVID-imposed lockdown, one of the last in-person client conversations the Zaius team had was with Framebridge , a custom framing startup company based in Washington, D.C.

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Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

Vaping best for quitting smoking, report reveals

TalkingRetail

Vaping is better than nicotine replacement therapy for stopping smoking, a new report reveals.

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The Complete MerchMixer Shopify App Review

Ecommerce Platforms

Dropshipping is huge right now, so it’s only natural to want a slice of this booming market. With the convenience offered to new online sellers and the choice it unlocks for consumers, dropshipping is popular worldwide.

Should I Quit My Job Or Close My Business? Here’s When To Move On

My Wife Quit Her Job

Should I quit my job? Should I shut down my business? Should I end a partnership? In this post, you’ll learn the exact questions that I ask myself when deciding whether to move on and pursue something else. First off, the principles outlined in this post apply to all areas of life.

Missed Opportunities in your Omnichannel Marketing

Omnisend

Reading Time: 6 minutes. Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Why mall landlord Westfield is leaving the US

retaildive

The company says it's grappling not only with the pandemic's temporary challenges, but also retail bankruptcies and department store closures

Three Signs Your Ecommerce Business Can Benefit from a CDP

Zaius

Ecommerce business sales will continue to make up a large portion of retail sales in 2021, with in-store sales increasing slowly as businesses and retailers reopen cautiously.

[Video] 5 Email Marketing Tips to Increase Opens and Clicks

ROI Revolution

Published February 8, 2021. We send hundreds of emails a year here at ROI Revolution and have done a bevvy of split testing and multivariate testing to help us make more informed decisions for everything from subject lines to email content and creative.

6 Best Dropshipping Suppliers in the UK (Feb 2021)

Ecommerce Platforms

Launching your own online store is an exciting process. However, there are a lot of tricky parts involved. Retailers need to build an ecommerce store, market themselves, and even source product inventory that they can send to their clients.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Amazon Fulfillment Center Locations & How Sales Tax Works For MCF

My Wife Quit Her Job

If you are using Amazon multi channel fulfillment to store and ship orders for your online store, you need to know exactly which Amazon fulfillment centers are being used for your sales tax calculations.

SMS Marketing Short Code Regulations Are Changing: What You Need to Know

Omnisend

Reading Time: 4 minutes. SMS is a rapidly growing marketing channel and major mobile carriers are taking action to keep it a trusted one.

5 creative ways malls are repurposing their space

retaildive

With lots of square footage and tons of parking, shopping centers are rethinking ways to give their centralized locations new life

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Introducing the Customer Lifecycle Benchmark

Zaius

Customer-Obsessed. Customer Experience. Customer-centric. We all talk about putting our customer first. But, when it comes to measuring performance, we act more like customer-later. Across digital marketing, most of our KPIs are focused on campaign performance.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Ecommerce Fulfillment Centers: A Guide for Small Businesses

SellBrite

Making the sale is a big win—but it’s only half the battle. If you want to keep making sales, you need to deliver products quickly and without friction. Customers want fast, cheap shipping. They want easy returns.

Revolut vs Monzo (Feb 2021): Which Online Bank’s Best?

Ecommerce Platforms

Revolut and Monzo are two innovative financial services that offer various personal and business accounts to suit multiple needs. They both provide a range of services designed for busy people that can be conveniently accessed via their mobile banking apps.

343: Jamie Kern Lima On How To Bootstrap A Billion Dollar Company

My Wife Quit Her Job

Today, I’m super excited to have Jamie Kern Lima on the show. Jamie is the co-founder of IT Cosmetics and is the first female CEO of a L’Oreal brand in the company’s history. In 2016, Jamie sold IT Cosmetics to L’Oreal for 1.2

Apple iOS 14 Update: Impact on Ecommerce Brands [February 2021]

ROI Revolution

Published February 3, 2021. With iOS 14, Apple will require users to provide explicit permission for apps to collect and share data. To collect permission, Apple is enforcing a Tracking Transparency Prompt (ATT) in the App Store. Apps that do not adopt the prompt will be blocked from the App Store.

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7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.