February, 2021

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Shift4Shop Vs Shopify – Is Shift4Shop A Shopify Killer?

My Wife Quit Her Job

Shift4Shop is the most compelling ecommerce platform I’ve come across in a while and has the best chance to dethrone Shopify. This post compares Shift4Shop vs Shopify so you can make an informed decision. When Shift4Shop acquired 3DCart and decided to make their ecommerce platform free, it immediately sent ripples throughout the ecommerce community.

Shopify 363
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Five Ways Omnichannel Marketing Can Help Your Business Thrive in 2021

BigCommerce

2020 was a challenging year for, well, everyone — but retailers suffered the particular challenges of shutting down or restricting in-store…

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Zero Trust Is Not A Security Solution; It’s A Strategy

Forrester eCommerce

One of the top challenges and misunderstandings that I continue to see here at Forrester is about what the definition of Zero Trust actually is. Zero Trust is not one product or platform; it’s a security framework built around the concept of “never trust, always verify” and “assuming breach.” Attempting to buy Zero Trust as […].

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Instagram Marketing Tips: 10 Ways To Boost Your Social Media Strategy

Groove

Though Instagram may seem like a feed of endless photos, it's really one of the most powerful social media platforms out there for eCommerce brands. In fact, Instagram's average engagement ratio is 8 times greater than that of other social media platforms, making it full of potential opportunities to build engagement with your audience and sell more online with Instagram eCommerce.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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A New Way to Do Keyword Research

Kissmetrics

What’s the problem with keyword research? Well, you have to go to an app like Ubersuggest , type in a handful of keywords to come up with a list of keywords that are worth targeting. But that is time consuming. Another approach is you go to Ubersuggest , type in your competitor’s domain, and see all the keywords they rank for. But even with this approach, you have to filter through thousands of keywords to find the good ones.

SEO 363
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5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. And while the timeframe is still fuzzy, one thing is clear — the “normal” that we’ll find ourselves in post-pandemic will be familiar, but also fundamentally different, from the world we knew before COVID-19.

Consumer 347

More Trending

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10 Ecommerce Trust Signals to Build Customer Confidence (+ Increase Conversions on Your Site!)

BigCommerce

In 2020, everything was a piece of cake. Crocs. Toilet paper. Plants. Pizza. They’re all literally cake!

Customer 511
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Meet The New Analyst Covering SecOps: Allie Mellen

Forrester eCommerce

Tell Us About You I have a background in computer engineering, and over the past 10 years I’ve been in engineering and consulting roles at organizations like MIT and a variety of startups. I live in New York City and love to read, do yoga, and learn new languages. In normal, non-pandemic times, I’m an avid traveler, though that has obviously […].

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How Gamification Marketing Can Increase Your Ecommerce Sales

Omnisend

Reading Time: 6 minutes. Think about the last time you won something. How did it make you feel? People look for gaming pleasure for years–it taps into our competitive human nature. Unexpected entertainment and winning something makes people feel good, increases their engagement, and makes the occasion more memorable. That’s why gamification in marketing is so effective and businesses are constantly searching for ways to include this element in their strategies.

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What the SERPs Will Look Like in 2021?

Kissmetrics

Google continually updates its SERPs (search engine results pages). With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. It makes sense—Google’s entire business model is based on providing users with the best possible experience. For marketers, though, it can be frustrating.

SEO 359
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Amazon’s Jeff Bezos Exits CEO Position; Head of AWS to Take Reins

Retail TouchPoints

After more than 25 years at the head of the company he founded, Jeff Bezos will step down from the CEO role at Amazon in Q3 2021. He will assume the role of Executive Chair and will be succeeded by Andy Jassy, currently the CEO of Amazon Web Services. “Amazon is what it is because of invention,” said Bezos in a statement. “We do crazy things together and then make them normal.

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Valentines Day Marketing Ideas For Your WooCommerce Store

MakeWebBetter

Valentine’s day is around the corner, and as a WooCommerce store owner, you should be pretty much as excited as all the happy couples out there. To be true, there is no particular season of love. But, there are multiple seasons for marketing. Every holiday season brings new hope for new marketing ideas. Therefore, this […]. The post Valentines Day Marketing Ideas For Your WooCommerce Store appeared first on MakeWebBetter.

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Saks.com Spin-Out: Genius Move or Opportunistic Folly?

Steve Dennis

The reports that Hudson’s Bay Co. is planning to split its online and brick-and-mortar operations into two companies, and then take Saks.com public, immediately strikes me as one of the dumbest strategic decisions I have heard in a long, long time. If we have learned anything from the past two decades of retail disruption, it’s that notions of separate physical and digital shopping behavior are increasingly distinctions without a difference.

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Take Security To The Zero Trust Edge

Forrester eCommerce

Forrester’s take on the SASE model This is big, folks. This is really big. Bigger than Gamestop. Even bigger than Heeleys (the adult version saved in my Amazon wish list). This could be the biggest technological transformation since sliced bread, Dorito tacos, or public cloud. A year ago, fellow Forrester analyst Andre Kindness and I […].

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Fixing Index Bloat: Why Deleting Website Pages Is Great for SEO in 2021

Inflow Insights

Editor’s note: This post was originally published in 2018 and has been updated since to ensure accuracy and to adhere to modern best practices. When you’re an SEO managing a website for years and publishing content consistently, there comes a point where things can seem out of control. You’ve published so many test pages, thank you pages, and articles that you’re not even sure which URLs are relevant anymore.

SEO 164
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Best SEO Plugins for WordPress

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Search Engine Optimization (SEO) can be complicated or overwhelming for the average business owner, but it doesn’t have to be. With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze.

SEO 355
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10 Consumer Trends Shaping the Future of Retail

Retail TouchPoints

Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large. A new report, Vision 2021 , from research and media company Future Commerce , highlights 10 emergent trends related to retail, cultural shifts and technological modernity that are shaping how consumers interact with the world.

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BigCommerce Vs WooCommerce: Which Suits You Best?

MakeWebBetter

Many eCommerce platforms are running the race of obtaining the top position. But multiple options mean a lot of confusion of which platform to choose and why. BigCommerce vs WooCommerce is one such instance of confusion. Although both these platforms belong to the list of the top 10 eCommerce platforms and website builders, yet they […]. The post BigCommerce Vs WooCommerce: Which Suits You Best?

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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What You Need in Repricing Software

Wiser

How can you be more competitive? Increase sales? Optimize margins and boost profits? These are questions every business has—but that doesn’t mean there are very many easy answers. One area you can focus on to address the above concerns is pricing. Specifically, setting the right price at the right time. For many, this is achieved through repricing.

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Are Distributors The Future Of Distribution?

Forrester eCommerce

I made a prediction in January of 2018 that IT distributor disruption would continue. It was obvious that industry consolidation was accelerating, major distributors were diversifying, and private equity was getting more interested in transforming the industry. In the second half of last year, the two largest global IT distributors were acquired by private equity, […].

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Ecommerce Side Hustle: How to Sell Online Without Quitting Your Day Job

ecomdash

Now more than ever, people are looking for alternate sources of income. This guide explains how to start an ecommerce store as a side job, with minimal time. The post Ecommerce Side Hustle: How to Sell Online Without Quitting Your Day Job appeared first on Ecomdash.

eCommerce 148
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How to Run a Cohort Analysis in Google Analytics to Better Segment Your Traffic

Kissmetrics

Google Analytics is a staple in every experienced digital marketer’s set of tools. This is primarily because it provides a wealth of data, covering virtually everything you might want to know about how visitors interact with your site. Cohort Analysis is a particularly useful feature for marketers and small businesses. It can tell you how well your website is performing overall.

eCommerce 350
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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How to Protect Your Supply Chain From Cyberattack

Retail TouchPoints

Cyberthreats evolve constantly, but one rule endures: hackers will never break down your front door if they can get in through an open window. Most retailers are keenly aware that the credit card and customer data on their networks is a prime target for hackers, and so they barricade access points to their websites and ecommerce systems to ward off intrusion.

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Vaping best for quitting smoking, report reveals

TalkingRetail

Vaping is better than nicotine replacement therapy for stopping smoking, a new report reveals. Public Health England’s (PHE) seventh independent report on vaping in England, carried out by researchers at King’s College London, found that: nicotine vaping products were the most popular aid (27.2%) used by smokers trying to quit in England in 2020. using.

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Top 7 trends in retail digital transformation and innovation for 2021

RetailDive

From contactless services to cost optimization strategies, retailers are building adaptable business models in response to COVID-19, writes Gartner's Kelsie Marian.

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Why Invest In Customer Experience?

Forrester eCommerce

Our research shows that Customer Experience (CX) leaders grow revenue faster than CX laggards, cut costs, reduce risk, and can charge more for their products. You can stop reading now… Still not convinced? We can measure this. Forrester’s CX Index methodology measures how well a brand’s customer experience strengthens customers’ loyalty.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Building a NoSQL E-Commerce Data Model

Fabric Blog

E-commerce is capturing an ever increasing market share of shoppers and, in addition to the requirements of managing a physical store like tracking inventory, e-commerce storefronts have additional challenges such as getting the product to the customer, using a payment processor, and building relationships with customers.

eCommerce 136
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WordPress Vs. Shopify

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Online shopping is more convenient than ever, and so is building an ecommerce store. If you’ve ever considered launching your own online business, chances are you’ve thought about the required tools. And while there are several ecommerce platforms on the market, Shopify and WordPress remain the most prominent.

Shopify 326
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4 Trending Color Palettes for 2021

Retail TouchPoints

The retail market changed drastically over the past year, as people transitioned to more online shopping due to restrictions and safety concerns stemming from COVID-19. Now with a vaccine being rolled out and storefronts continuing to reopen across the country, there is a new awareness of personal safety concerns for people in public spaces. Retail owners will need to offer solutions to meet the latest set of guidelines — which includes universal cues to assist in social distancing without being

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One Stop franchisee reports huge increase in sales

TalkingRetail

One Stop franchisee Vinay Parekh has reported a huge increase in sales after focusing on smaller stores, positioned for their location and the needs of their community, rather than their size. Parekh, who currently has two One Stop stores under 1,000sq ft, has reported a 700% increase in the opening three months of trading with.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an