March, 2018

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7 Brands Discuss the Benefits of the New Cashless Economy and Apple Pay’s Growing Ubiquity

BigCommerce

Technology is restructuring how money moves. From crypto-currencies to peer-topper payments and one-click checkouts, modern innovations are shifting the basic payment infrastructure of our economy. The gadget we carry in our pockets is becoming more than ever thought possible. And the wallet is its next target. Adii Pienaar, Founder of Conversio and WooThemes (later acquired by WooCommerce), sums this up best: Customers worldwide are using their mobile devices for online shopping more often.

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IBM Channel Executives Are Frustrated With The Pace Of Partners’ Transformation

Forrester eCommerce

PartnerWorld kicked off in Las Vegas yesterday and, for the first time, colocated with IBM’s Think main event. The 1,000-plus partners who packed the MGM Grand Arena heard some great messaging around simplified programs, reduced contractual requirements, and a direct sales team who was finally getting channel religion delivered through its paychecks.

Channel 354
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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

A form of this article originally appeared on Stitch Labs. Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. Download the original guide here. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Consumers want more than an email newsletter—they want easy tracking and personalization.

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Personalizing Ecommerce Emails? Use Dynamic Content

Optimizely

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. Buyers today simply expect personalized emails. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. Even more importantly, personalization can reduce acquisition costs by up to 50% and increase the efficiency of marketing spend by 30% percent, according to McKinsey.

eCommerce 199
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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8 Essential Product Photography Tips For Amazon Sellers And Ecommerce Store Owners

My Wife Quit Her Job

Let me just say it straight away: great product photography isn’t easy to achieve. But I’m not saying this to scare you. Rather, I’m saying this to comfort you. The thing is, if you’ve been struggling to take good product images and haven’t been happy with your results, it’s not necessarily because you’re a bad photographer, it’s just that it’s not the easiest thing to master.

eCommerce 209
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How ‘Going Live’ Helps Your Brand Connect With Your Customers

RTP blog

By John Kueber, LiveShopCast QVC launched on Nov. 24, 1986 and sold $7,400 worth of merchandise in its first 24 hours of live programming. It would become one of the most effective retailing machines ever created, as it mimicked the homes and product values of a new generation of stay-at-home buyers. More than three decades (and several large corporate acquisitions) later, QVC continues to innovate their live programming options as a means of staying close to its customers and to compete with th

Customer 186

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How To Ride The Technology Wave (And Not Get Swept Away)

Forrester eCommerce

AI, blockchain, chatbot, digital identity, etc. — there’s enough emerging technology in financial services to fill a whole alphabet book. And it’s difficult not to get swept off your feet by visions of bionic men, self-executing smart contracts, and virtual assistants that anticipate our every need. Investing in emerging technology is one of the main […].

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Want More Traffic? Deindex Your Pages. Here’s Why.

Kissmetrics

Most people are worried about how to get Google to index their pages , not deindex them. In fact, most folks try and avoid getting deindexed like the plague. If you’re trying to increase your authority on search engine results pages, it can be tempting to index as many pages on your website as possible. And most of the time, it works. But this might not always help you get the most amount of traffic possible.

Reference 234
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Creating the Perfect HubSpot Abandoned Cart Workflow

Groove

Have you ever walked into a room and asked yourself, “What did I come in here for again?” You’re not alone. One minute you’re shopping for a baseball jersey online, the next minute you’re scrolling through your Twitter feed. Before you know it, it’s time for bed and that lonely jersey is still sitting in your cart. What Is HubShop.ly? HubShop.ly is an extension to integrate HubSpot with BigCommerce , Magento and Shopify.

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How To Use Facebook Messenger To Sell Online – A Guide To Building Chatbots For Ecommerce

My Wife Quit Her Job

For the past year, I’ve been experimenting with Facebook Messenger marketing and Facebook Messenger chatbots and my results have been nothing short of incredible. Right now, my Facebook messenger marketing numbers are blowing my email marketing numbers out of the water. For example… My open rates are 5X better than email My click through rates are 8X better than email My revenue per subscriber is about 3.5X better than email Pretty amazing right?

eCommerce 189
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Empowered Marketer: Customer Retention is Everything in Ecommerce

Optimizely

. When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. Coryell is the Growth Advisor at Glambot , a site for makeup lovers to buy and sell used makeup. Because the company is offering a new type of service to its customers, it can sometimes be challenging to convert new buyers. It’s Coryell’s job to make sure the company not only converts new customers, but keeps existing buyers coming back again and again.

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Subscription Ecommerce Websites Saw 4,461% Revenue Boom in 5 Years: 20 Brands Reaping the Benefits

BigCommerce

Don’t even say it out loud: Subscription boxes are not dead. Heralded as the newest, greatest ecommerce strategy beginning around 2010, subscription box services like BirchBox, Trunk Club and Dollar Shave Club have not only made headlines – they’ve made billions. In 2011, subscription brands made an estimated $57,000,000. In 2016, that revenue jumped to $2.6 billion – a 4,461% increase.

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Twenty Goals That Are Just Plain Better Than “Growing Revenue”

Forrester eCommerce

Dear Marketers, I know how important it is to you to grow revenue. I also know how that focus will help expand your remit — to align with your organization’s strategic priorities and rally around an explicit path to revenue. Any of these 20 examples (and countless more) are more substantial, manageable, and productive than an […].

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Using Email to Increase Repeat Purchases for your eCommerce Store

Kissmetrics

Getting prospects to convert to customers is one thing. But, how do you get customers to buy again and again after the first purchase? It’s more than just ‘nice to have’, consistent repeat purchases can be the difference between success and failure. This is where attentive, behavior based emails become important. At Kissmetrics , we have a product that is built around the ability to powerfully segment your customers based on their behaviors so you can deliver the right engagement (ad, email, etc

eCommerce 215
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How Marlow Increased CVR by 21% with HubSpot COS

Groove

How Marlow Improved with HubSpot COS. The Challenge. When considering a website redesign, technical debt was one of Marlow ’s biggest considerations. Their previous site was built and maintained on the Magento eCommerce platform, which required separate hosting and management costs. However, Marlow only used their site as a product catalogue and was paying for functionality that didn’t make sense for their business.

Magento 160
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How Heat Maps And Scroll Maps Boosted Conversions For Our Online Store By 9.3%

My Wife Quit Her Job

When it comes to running any online business, tracking visitor behavior and testing your conversion funnels are essential for improving your sales. Most webmasters rely on the free tool, Google Analytics, to track the overall statistics for their sites. But while Google Analytics is an extremely powerful tool, it does not provide enough information to give you a clear picture of how a visitor interacts with your site.

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The Best Ecommerce Brands on Instagram

Ecommerce Platforms

Best Ecommerce Brands in Instagram – An Introduction. Businesses have always sought to connect with customers and build a good name for themselves; and with the advent of social media , that connecting has been made much easier. Instagram has become a favorite for e-commerce brands to show off their products and engage with their target audience.

eCommerce 166
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The Benefits of B2B Ecommerce: “We Now Have a Thriving Business Thanks to the Internet”

BigCommerce

It’s no secret that the rise of the internet heavily disrupted nearly all industries. As consumers gained immediate access to brand and product information, business sales cycles were thrown off. Suddenly, earning customers wasn’t just about putting your number in the Yellow Pages or driving to a new city and taking potential customers out for drinks.

B2B 344
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Retailers Without Chat: A Missed Opportunity

Forrester eCommerce

Chatting, by definition, is meaningless, trivial talk – but web “chatting” is anything but; it is starting to transform digital customer experiences. And it works. Customers want to use chat. Forty-five percent have used it to interact with a live agent in 2017. The companies that get it are moving towards a holistic chat strategy […].

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5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. People now prefer to access the Internet on the go, and companies that don’t adapt to the fact that their customers are no longer stuck behind a desktop, will pay the price for their inaction.

Mobile 214
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We tested 1 Million Websites to see how Mobile-Friendly they are [Original Study]

Canonicalized

Everyone is talking about the mobile-first world. The web as we know it is turning upside down. All because people are spending a lot more time on their mobile phones. We rolled up our sleeves and did a study. We analyzed the top 1 million websites in the world to see with our own eyes how mobile-friendly they really are. The post We tested 1 Million Websites to see how Mobile-Friendly they are [Original Study] appeared first on Canonicalized.

Mobile 168
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199: The Best Way To Source Private Label Products From China With Nathan Resnick Of Sourcify

My Wife Quit Her Job

Nathan Resnick is someone who I met at The Hustle conference in San Francisco. He is the founder of Sourcify which is a company that helps you find manufacturers to produce your products. Prior to that, he owned 2 ecommerce companies, Yes Man Watches and Cork Supply Co. And recently, he was on the Hustle blog where he made 23k selling Conor McGregor F You Suits.

Supplies 152
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Budget Sales Strategy: How to Increase Your Sales on a Budget

Bootstrapping Ecommerce

With a little creativity, experience and passion, you can devise a budget sales strategy that will help you boost the sales of your small business even when you are working with a small budget. The post Budget Sales Strategy: How to Increase Your Sales on a Budget appeared first on Bootstrapping Ecommerce.

eCommerce 165
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Email Strategy Teardown: MunchPak vs. graze

Klaviyo

We’re kicking off our eighth email strategy teardown in our series of email strategy teardowns. This time around, I’m breaking down the ecommerce email marketing strategies behind two super successful subscription snack box services. Just why do we take the time to teardown email strategies? It’s simple; we want to uncover the good and bad marketing out there.

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Avoid These Top CX Misconceptions

Forrester eCommerce

To provide great CX reliably and efficiently, companies must master the six competencies of customer experience management (CXM): research, prioritization, design, enablement, measurement, and culture. Unfortunately, common misconceptions can cause even the most experienced CX professionals to stumble along the path to CXM maturity.

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

E-commerce is growing at a meteoric pace, and there is no doubt about it. According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 trillion in 2017 and are expected to reach 4.9 trillion in 2021. Interestingly, this growth pattern is not solely a retail B2C phenomenon. In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 trillion, which is 235% higher than B2C.

eCommerce 210
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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57 Must-Have Tools For Scaling Your Ecommerce Business

SellBrite

In ecommerce, sustainability and growth are impossible unless you’re willing to invest resources into tools that can help you scale your business. When you first launched your business, you might have been able to keep all the plates spinning yourself but, if you want to scale, you need to get out of a fulfillment frame of mind and focus instead on optimization and growth.

eCommerce 151
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201: Creative Ways To Run Facebook Ads To Sell Physical Products With Steve Weiss

My Wife Quit Her Job

Today I’m happy to have Steve Weiss on the show. Steve runs MuteSix.com which is a firm that specializes in customer acquisition. They consult with Facebook ads, Google ads, email marketing…you name it and they were ranked number 341 on the Inc 5000 for 2017. Anyway, Steve is a master of running Facebook ads in the context of ecommerce so today we’re going to pick his brain.

Books 147
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10 Steps for Writing Ecommerce Product Descriptions that Generate Orders

Bootstrapping Ecommerce

The product descriptions you write are the only form of communication you will have with your customers about your products and is, more often than not, the make or break feature that will generate your income. The post 10 Steps for Writing Ecommerce Product Descriptions that Generate Orders appeared first on Bootstrapping Ecommerce.

eCommerce 151
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How to Convert Mobile Visitors into Email Subscribers

Klaviyo

Mobile devices are taking the Internet by storm. Nearly 56% of website traffic now comes from mobile devices. As a result, many businesses are now facing a new challenge. Mobile visitors aren’t converting as well as desktop visitors. Why is it difficult to convert mobile traffic into leads? Well, you don’t have to wonder anymore. In this post, we’ll show you some of the most effective tactics for turning your mobile visitors into email subscribers, all by yourself.

Mobile 144
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an