January, 2019

The Build Vs. Buy Vs. Lease Paradigm

BigCommerce

Disclaimer: I am a religious believer in the software-as-a-service model and have been since 2004 when I first implemented Salesforce.com… Ecommerce Technology

Trust Me: 3 Types of Social Proof that Drive Customers to Buy

SellBrite

Customers are social beings that are heavily influenced through their friends, family and the testimony of others. The three main types of social proof that will drive customers to purchase a product or service include reviews and testimonials, referrals, and other customers also viewed suggestions.

The Google Ads Test: Discover Your Kryptonite

Store Growers

Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads.

Toys 246

The Secret Factor to Surviving in an Amazon World: Emotional Connections

Zaius

Chat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Channel Data Is A Competitive Differentiator

Forrester eCommerce

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

More Trending

How to Sell on WordPress: The Opportunity, The Tools, The Strategy

BigCommerce

According to Statista in 2017, annual retail ecommerce sales worldwide reached $2.3 trillion, and are projected to double by 2021.… … How to Sell Online

Tune In To The Top Ten Marketing Podcasts of 2019

Zmags

Do you feel like your marketing strategy is stuck in 2018? Is your content looking dated? It might be time to get a […]. The post Tune In To The Top Ten Marketing Podcasts of 2019 appeared first on Zmags.

The Google Ads Strategy of Purple Mattresses

Store Growers

Imagine a new brand launching in a hyper-competitive market. Its competitors have been grinding away for a couple of years and have hundreds of millions of dollars in venture capital in the bank. This new brand decides not to raise any money form those investors.

QUIZ: Are You a Marketing Data Scientist?

Zaius

In an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data.

You’ve Still Got Mail

Forrester eCommerce

It has been more than two decades since AOL popularized email with the catchy “you’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a romcom starring Tom Hanks and Meg Ryan.

FBA Calculator – Hidden Fees All Amazon Sellers Should Know About

My Wife Quit Her Job

Have you ever wondered how Amazon merchants selling $2 items can possibly make a profit? The truth is that they are not. In fact, most sellers fail to calculate all of the fees associated with selling on Amazon and end up losing money as a result. To make matters worse, Amazon doesn’t exactly make it easy for you to tabulate all of your costs associated with selling on their platform and there are many hidden costs that Amazon doesn’t tell you about.

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Video Advertising in 2019: Your New Tool to Increase Ecommerce Sales

BigCommerce

Customers are more informed than ever. With greater access to information and decreasing attention spans, competing for that attention is… Content Marketing

Are Retail Execs Equipped For The Oval Office?

Retail TouchPoints

The retail and political realms occasionally collide, particularly when it comes to brands taking a stand on a particular issue.

Books 195

Every Action is an Expression of Belief

Bryan Eisenberg

Our companies are nothing but the collection of action every one of our employees take. What beliefs do your employees have about the organizations goals and vision? In Alan Stein, Jr. new book Raise Your Game he quotes a famous Inc.

What’s the Difference Between Cart Abandonment and Checkout Abandonment?

Zaius

In ecommerce, we talk a lot about abandonment –– browse abandonment , search abandonment, cart abandonment, etc. But you may not know that what you think of as cart abandonment may actually be checkout abandonment. Not sure about the difference between the two? You’re not alone.

Arts 269

What I See Coming For The Channel In 2019

Forrester eCommerce

We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. As a review, here were my 2018 predictions. Private equity will continue its sweep of the channel software space, creating some unicorns along the way. Verdict: As mentioned in the […].

Amazon SEO – A Step By Step Process To Rank In Amazon Search

My Wife Quit Her Job

When it comes to ranking your products in Amazon search, there’s a common misconception that amassing a bunch of 5 star reviews is the key to success. Don’t get me wrong. Reviews do matter, but they are just a small part of your overall Amazon SEO strategy. Today’s post will teach you everything you need to know on how to get your product to the top of Amazon search based on my own experiences as a 7 figure seller.

SEO 180

Understanding Ecommerce Website Costs and Total Cost of Ownership in 2019

BigCommerce

When staring at the reality of an ecommerce website that needs to either be built from the ground up or… Ecommerce Technology

3 Reasons To Invest More In Data Analytics

Retail TouchPoints

By Jeffrey Cheal, Episerver There are two kinds of marketers today: those who use a firehose to drink up data analytics and those who haven’t even turned on the faucet. There’s a happy medium that exists when purposeful metrics flow into every part of a retail business.

5 Future Ecommerce Trends of 2019

Ecommerce Platforms

Is your business joining the ecommerce revolution? If not, you could be missing out on the projected $4.8 trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth. In 2017, there were 1.66 billion online buyers.

B2B 228

Marketing Unboxed: How Le Creuset Cooks Up Memorable Marketing

Zaius

Whether you’re a professional chef or just a casual home cook, chances are you’ve noticed Le Creuset’s line of beautiful, high-end cooking and baking products. So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics.

It’s Time To Mainstream ABM

Forrester eCommerce

When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing.

B2B 318

239: Paul Jarvis On Business, Happiness And Running A Company Of One

My Wife Quit Her Job

Today I’m thrilled to have Paul Jarvis on the show. Paul is an author, designer, podcaster, course and software creator. His works have been talked about by Ashton Kutcher and Ariana Huffington. He’s worked with clients like Danielle Laporte, Microsoft, Marie Forleo and Mercedes.

Books 177

How To Avoid And Manage B2B Ecommerce Channel Conflict

BigCommerce

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand… Multi-Channel Ecommerce Omnichannel Strategies

3 Keys For A Killer Mobile Experience

Retail TouchPoints

By Alicia Esposito, Content Strategist. After years of small yet steady growth, mobile commerce has officially reached a tipping point.

Mobile 195

The Ultimate SEO Tool: Ubersuggest 3.0

Kissmetrics

In 2018, I promised you I would release a better version of Ubersuggest for free, and I did that. But there was one big issue: Ubersuggest only worked on a keyword level. When you put in a keyword, you get a list of more keyword ideas and content ideas.

SEO 208

Marketing Unboxed: MVMT Proves Timing Is Everything

Zaius

A broken clock might be right twice a day. But when it comes to marketing, leaving your strategy to chance isn’t going to cut it. That’s why we started Marketing Unboxed in the first place—to shed light on brands doing intentional, innovative marketing.

CEOs And Software

Forrester eCommerce

How To Lead The Most Important – and Perplexing — Corporate Domain by John R. Rymer and Jeffrey S. Hammond Summary What if CEOs — not software development and delivery leaders or CIOs — held the keys to the fast, high-quality software delivery that is so crucial to digital business?

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242: How Allen Walton Created A 7 Figure Store Selling Spy Equipment

My Wife Quit Her Job

Today, I’m thrilled to have Allen Walton on the show. Now Allen is someone who I met at Ecommerce Fuel Live a long time ago but we didn’t really get to know each other until we hung out at Billy Murphy’s Mancation earlier this year.

Books 156

The Best WordPress Ecommerce Themes for Your Next Project

BigCommerce

With so many new ecommerce shops sprouting up left and right, you’ll want to do whatever you can to set… Ecommerce Design

Top Takeaways From NRF2019: Humans Remain Essential, AI May Not Have All The Answers

Retail TouchPoints

The NRF 2019 Big Show saw some of retail’s biggest names, including Walmart, Target, Kroger and Alibaba, offer a glimpse into what the future holds for the industry.

How Digital Marketing Will Change in 2019

Kissmetrics

Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given.

CDP vs. CRM: What’s Right for Your B2C Business?

Zaius

There are a million acronyms in Martech — with more popping up every day. Many of these terms are confusing and some even overlap. But there are two that everyone keeps talking about: CDP and B2C CRM. What are they exactly?

B2C 247