The Build Vs. Buy Vs. Lease Paradigm
BigCommerce
JANUARY 2, 2019
Disclaimer: I am a religious believer in the software-as-a-service model and have been since 2004 when I first implemented Salesforce.
BigCommerce
JANUARY 2, 2019
Disclaimer: I am a religious believer in the software-as-a-service model and have been since 2004 when I first implemented Salesforce.
SellBrite
JANUARY 4, 2019
Customers are social beings that are heavily influenced through their friends, family and the testimony of others. The three main types of social proof that will drive customers to purchase a product or service include reviews and testimonials, referrals, and other customers also viewed suggestions. “What is social proof? Put simply, it’s the positive influence created when someone finds out that others are doing something.
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Store Growers
JANUARY 15, 2019
Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads. But by not asking whether your business has the foundations in place to make Google Ads a success, you’ll find yourself having a hard time.
Forrester eCommerce
JANUARY 16, 2019
We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. As a review, here were my 2018 predictions. 1. Private equity will continue its sweep of the channel software space, creating some unicorns along the way. Verdict: As mentioned in the […].
Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Optimizely
JANUARY 17, 2019
Chat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world. Sure there are various factors driving this competition—less barriers to entry, more marketing channels—but there’s one main reason so many brands are dying off each month: Amazon. After all, Amazon is cheaper, easier, and has more name recognition than any other brand.
Kissmetrics
JANUARY 29, 2019
In 2018, I promised you I would release a better version of Ubersuggest for free, and I did that. But there was one big issue: Ubersuggest only worked on a keyword level. When you put in a keyword, you get a list of more keyword ideas and content ideas. And then when you put in a URL, nothing happened. Well, that was before. You can now get domain level metrics!!!!
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Groove
JANUARY 28, 2019
Shopify reports that 82% of smartphone users consult their devices when making an in-store purchase. Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile strategy that makes sense for them. Ultimately, going through this prior to investing time and money can be the difference between success and failure.
Ecommerce Platforms
JANUARY 4, 2019
Is your business joining the ecommerce revolution? If not, you could be missing out on the projected $4.8 trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth. In 2017, there were 1.66 billion online buyers. This number is expected to skyrocket to 2.14 billion by 2021.
Forrester eCommerce
JANUARY 2, 2019
It has been more than two decades since AOL popularized email with the catchy “you’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a romcom starring Tom Hanks and Meg Ryan. Since then, however, the way that people use the internet to communicate has evolved significantly. AOL […].
Optimizely
JANUARY 24, 2019
In an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data. Your marketing strategy would revolve around it; it’d be the focal point of your campaigns; you’d have an entire team working with you to analyze it; and it’d make measuring your ROI easy as can be. . Alas! Unless you’re living in marketing utopia, we’re guessing there still might be room for improvement when it comes to how you handle data across the or
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Kissmetrics
JANUARY 22, 2019
When I started my journey as an entrepreneur, I made a huge mistake. And sadly, it took me years to figure out what I was doing wrong. The issue with this mistake is that it isn’t obvious. Not just entrepreneurs, but people, in general, make it for the majority of their lives. Can you guess what that mistake is? I was a people pleaser. I kept saying “yes.” Especially when it came to business.
BigCommerce
JANUARY 4, 2019
When staring at the reality of an ecommerce website that needs to either be built from the ground up or…
Groove
JANUARY 21, 2019
To be the best, you have to use the best. That’s why knowing the best tools should be an essential component of your eCommerce SEO Strategy. From legacy eCommerce SEO tools to industry disruptors, we’ve outlined some of our favorites for keyword research, backlink information and more. eCommerce SEO Tools We Recommend. Google Structured Data Testing Tool.
My Wife Quit Her Job
JANUARY 28, 2019
Have you ever wondered how Amazon merchants selling $2 items can possibly make a profit? The truth is that they are not. In fact, most sellers fail to calculate all of the fees associated with selling on Amazon and end up losing money as a result. To make matters worse, Amazon doesn’t exactly make it easy for you to tabulate all of your costs associated with selling on their platform and there are many hidden costs that Amazon doesn’t tell you about.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Forrester eCommerce
JANUARY 11, 2019
Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream. Smart channel professionals are looking at data across the partner journey as a […].
Optimizely
JANUARY 1, 2019
In ecommerce, we talk a lot about abandonment –– browse abandonment , search abandonment, cart abandonment, etc. But you may not know that what you think of as cart abandonment may actually be checkout abandonment. Not sure about the difference between the two? You’re not alone. One requires you to be almost fully checked out and about to buy, while the other just means you dropped an item in your cart and left.
Kissmetrics
JANUARY 8, 2019
When you look at me, what do you see? Someone who is a marketer… maybe even an entrepreneur. As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York Times bestselling author. The list keeps going on and on. In other words, most people see me as successful.
BigCommerce
JANUARY 7, 2019
Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand…
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Groove
JANUARY 30, 2019
What is an eCommerce Loyalty Program? eCommerce loyalty programs reward frequent customers with discounts, rebates, rewards, free merchandise, coupons and access to unreleased products. As a result, customer loyalty programs help to increase retention and lifetime value. Loyalty programs help businesses increase sales and improve their bottom line by establishing lasting customer relationships.
My Wife Quit Her Job
JANUARY 1, 2019
When it comes to ranking your products in Amazon search, there’s a common misconception that amassing a bunch of 5 star reviews is the key to success. Don’t get me wrong. Reviews do matter, but they are just a small part of your overall Amazon SEO strategy. Today’s post will teach you everything you need to know on how to get your product to the top of Amazon search based on my own experiences as a 7 figure seller.
Forrester eCommerce
JANUARY 17, 2019
When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing. And while that controversial approach might have been great for creating buzz and drawing attention, it created significant confusion for the mainstream B2B marketer. It’s taken a couple of years to […].
Optimizely
JANUARY 10, 2019
It’s obvious to anyone working in marketing today: the role is changing fast. With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition.
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
Ecommerce Platforms
JANUARY 29, 2019
Most users struggle when trying to pick the best ecommerce software. There's just so much stuff out there. There are different requirements to compare, different price points, features, abilities, designs, and so on. We want to help you find your way around all that noise and point you towards the top ecommerce software in the market so that you can make an educated decision when building an online store.
BigCommerce
JANUARY 30, 2019
With so many new ecommerce shops sprouting up left and right, you’ll want to do whatever you can to set…
Omnisend
JANUARY 6, 2019
Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant. In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the Read more The post How to Use Targeted Email Marketing for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.
My Wife Quit Her Job
JANUARY 21, 2019
For many people, running an online business is “the dream.” After all, a successful online business can free you up to live the life you want on your own schedule and on your own terms. However creating any business from scratch is a huge undertaking. Successful entrepreneurs spend months and years working to build their businesses and overnight success is a myth, especially when you start from scratch.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Forrester eCommerce
JANUARY 12, 2019
I spent this week in Las Vegas at CES to check out the latest and greatest technology wonders, ranging from 3D printing, AI, and cryptocurrency to drones, autonomous vehicles, dancing robots, and wearables. A lot of what I saw has broad CX implications for accessibility, healthcare, and more.
Optimizely
JANUARY 15, 2019
Whether you’re a professional chef or just a casual home cook, chances are you’ve noticed Le Creuset’s line of beautiful, high-end cooking and baking products. So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics. Just how smitten were we with Le Creuset’s cart abandonment strategy, email marketing, retargeting ads, and more?
Ecommerce Platforms
JANUARY 16, 2019
Email marketing is still the most effective way to connect with your customers. Social media and pay per click advertising are both essential parts of the equation, but they can often only go so far. After all, you're not building a community of loyal customers with advertisements on social media or Google. Email marketing is still the way to connect with and engage customers, both new and old.
BigCommerce
JANUARY 21, 2019
Customers are more informed than ever.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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