February, 2022

3 Myths About Channel Conflict and Cannibalization | Salsify

Salsify

As the digital shelf continues to bring in more direct sales, it’s not uncommon for you to receive concerns, pushback, or confusion from your traditional internal salesforce or leadership team — especially if there’s a strong push for change through digital transformation.

The Ultimate Guide To Performance Max Campaigns

Store Growers

Last Updated on February 14, 2022. Performance Max campaigns are taking the world of Google Ads by storm. pMax campaigns were only announced a few months ago, but right now they are on top of the to-do list for many businesses and services providers. In this article, we’ll show you why that is.

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Retailers Are Struggling to Find Genuinely Sustainable Suppliers

Bamboo Rose

Retailers are following through on their pledges to take ESG seriously, but the lack of sustainable suppliers and verification challenges are proving to be a stopgap.

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Trinity Terpenes Finds Good Vibes for High-Risk Verticals on BigCommerce

BigCommerce

Have you ever received a message that stopped you in your tracks? That’s exactly what happened to Trinity Terpenes one… CBD Customer Stories bigcommerce Trinity Terpenes

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

The Biggest Brand Interceptions From Super Bowl 56

Profitero

In the old days, you watched a Super Bowl ad and unless the brand offered a Twitter sweepstakes or specific call to action, the journey stopped there. But thanks to digital commerce, the journey from ad to action is quicker and more direct.

Similarweb Review: What This Heavy-Duty Platform Offers

Ecommerce Platforms

Running a business and all it entails is tough. But, arguably, staying ahead of your competitors by maintaining a robust online presence is one of the biggest challenges any entrepreneur will face. That's why tracking your website's performance is imperative.

More Trending

Getting Started with Bing Ads for eCommerce Success

Inflow Insights

As a digital marketer, you’re probably already running Google Ads. After, it’s a critical part of any eCommerce strategy. But, remember that old adage about putting all of your eggs in one basket? In today’s ecosystem, diversification is the name of the game.

4 Tips for Mobile Website Optimization

Groove

What is Mobile Website Optimization ? Mobile website optimization is exactly what it sounds like. It’s the way that eCommerce brands optimize their entire site to accommodate not only desktop but also mobile devices.

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Introducing the BigCommerce 2021 Partner Awards Finalists

BigCommerce

It’s time for the BigCommerce 2021 Partner Awards! Marking the fourth year of the program, the BigCommerce Partner Awards is… BigCommerce News bigcommerce BigCommerce Partner Awards BigCommerce Partners Partner Awards

Theodore Moulos: “Ecommerce managers should learn from SaaS managers and start optimizing CLV.”

Omniconvert

Discover Theodore Moulos’s advice for eCommerce stores that want to use growth hacking for their business. The post Theodore Moulos: “Ecommerce managers should learn from SaaS managers and start optimizing CLV.” appeared first on Omniconvert Ecommerce Growth Blog. Top 100 eCommerce experts

A Quick Guide to Shopping for Fulfillment

5 Factors to Consider When Comparing 3PLs

391: Apple Destroyed Facebook Ads. Now What? With Nick Shackleford

My Wife Quit Her Job

Today I’m excited to have Nick Shackleford back on the show. Nick runs Structured.Agency which is a company that specializes in the growth of ecommerce brands and he is a master of paid media.

Events 170

Mailchimp pricing: Is it worth it for ecommerce in 2022?

Omnisend

Reading Time: 9 minutes. Boasting a 70% market share, Mailchimp is the most popular email marketing platform. With affordable entry-level tiers and a generous free plan, businesses of all types and sizes use Mailchimp to market their products.

What is Facebook Business Manager? How to Configure the Settings

Inflow Insights

Editor’s note: This guide was originally published in 2015. It has since been updated for accuracy and to reflect modern practices. Whatever the size of your eCommerce brand, having a well-organized Facebook page and ad accounts is crucial to your social media marketing success.

Why Collaboration — Not Competition — Drives Ecommerce Growth | Salsify

Salsify

Competition is core to the free market concept. By finding ways to outpace, outperform, and outproduce your competitors, you can stay ahead of the curve and attract new potential customers. Ecommerce Strategy

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Exploring Black Health, Wellness and Entrepreneurship with Muniq Founder and CEO Marc Washington

BigCommerce

Black History Month is a dedicated time to remember, reflect and honor African-American history and achievements. At BigCommerce, we’re honored… Customer Stories bigcommerce Marc Washington Muniq

Sendcloud Review: Is It the Right Shipping Platform for Your Online Store?

Ecommerce Platforms

Shipping is a necessity for ecommerce stores, but it shouldn't be confusing, overly expensive, or limited to only a few carriers.

Shopify Vs Etsy – Which Platform Is Better For Selling Online?

My Wife Quit Her Job

If you are looking to sell handmade or vintage goods online, then you’re probably deciding between Shopify vs Etsy as your primary ecommerce platform. Right now, Shopify is one of the most popular shopping carts in the world that is scalable, flexible and future proof.

Valentine’s Day Marketing Statistics & Tips

Omnisend

Reading Time: 5 minutes. Valentine’s Day is no longer just for lovestruck couples. In fact, since 2010 the amount of money that people spent on their friends has increased from $737 million to over $2 billion.

Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.

International eCommerce SEO Best Practices: 7 Strategies to Use

Inflow Insights

If you want to present your eCommerce site to international markets or customers who speak different languages within the same country, you need international SEO.

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Walmart launches beauty accelerator, Walmart Start

Retail Dive

The goal of the program is to prepare up-and-comers in the space to debut in over 1,000 of the mass merchant's stores

BigCommerce Brings Flare to NRF 2022 and Commerce After Dark

BigCommerce

To say the BigCommerce team was excited about NRF 2022 would be putting it lightly. Our first booth presence at… BigCommerce News bigcommerce BigCommerce Partners Commerce After Dark NRF NRF 2022

Is Squarespace Free? Everything You Should Know About the Squarespace Free Trial

Ecommerce Platforms

Is Squarespace free? However, there is a Squarespace free trial, options to land discount codes, and some fairly affordable pricing packages once you launch a website.

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

393: The Real Reason People Fail At Business (And What To Do About It) With Steve Chou

My Wife Quit Her Job

Today I’m going solo to announce some new and exciting episodes for the podcast. For the next 4 weeks, I will bring on successful students in my course to talk about how they started an online business from scratch with no experience.

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Digital Shopping Options: What’s Next for Pickup and Delivery? | Salsify

Salsify

Pickup or delivery? What about a mix of both digital shopping options? Omnichannel Commerce

Organic vs. Paid Social: Which for Your eCommerce Business?

Inflow Insights

While the impact of traditional advertising is waning, the strength of social media marketing continues to increase. Today, more than 50% of consumers use social media to research products , with 79% of them saying user-generated social content highly impacts their purchasing decisions.

Acceleration Nation: How Small Amazon Brands Can Get Bigger Faster

Retail Touch

What do you want to be when you grow up? If you’re a brand currently selling via FBA on Amazon, the answer is probably: a lot bigger.

Make Payment Optimization a Part of Your Core Payment Strategy

Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.

Improving the Customer Experience with Amazon MCF for BigCommerce: Q&A with Amazon’s Abhi Tiwari

BigCommerce

As consumers increasingly expect fast shipping when purchasing online, it may come as no surprise that Amazon surpassed FedEx in… Omnichannel Strategies Selling on Amazon Amazon Amazon MCF bigcommerce

What is Shopify Inbox? And How to Set It Up

Ecommerce Platforms

Shopify store owners know that customer conversions are often at the forefront of the conversation, considering Shopify already has, and continues to release, a wide range of tools for improving the chances of making a sale whenever someone comes to your online store.

392: Screw Apple! Timeless Facebook Ad Strategies That Always Work With Jordan Menard

My Wife Quit Her Job

Today I’m happy to have Jordan Menard on the show. Jordan is the founder of Motif Digital where he helps brands with their digital advertising. He’s run paid advertising for well known influencers like Robert Kiyosaki, Tai Lopez, Ian Locke, and many more.

Other 156

The New ‘New Normal’: The Pandemic’s Long-Term Impact on Shopping Behaviors | Salsify

Salsify

Since the onset of the COVID-19 pandemic, there’s been an unprecedented surge in ecommerce, coupled with several changes in consumers’ shopping behaviors. Omnichannel Strategy

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.