February, 2022

3 Myths About Channel Conflict and Cannibalization | Salsify

Salsify

As the digital shelf continues to bring in more direct sales, it’s not uncommon for you to receive concerns, pushback, or confusion from your traditional internal salesforce or leadership team — especially if there’s a strong push for change through digital transformation.

The Ultimate Guide To Performance Max Campaigns

Store Growers

Last Updated on February 14, 2022. Performance Max campaigns are taking the world of Google Ads by storm. pMax campaigns were only announced a few months ago, but right now they are on top of the to-do list for many businesses and services providers. In this article, we’ll show you why that is.

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Retailers Are Struggling to Find Genuinely Sustainable Suppliers

Bamboo Rose

Retailers are following through on their pledges to take ESG seriously, but the lack of sustainable suppliers and verification challenges are proving to be a stopgap.

Trinity Terpenes Finds Good Vibes for High-Risk Verticals on BigCommerce

BigCommerce

Have you ever received a message that stopped you in your tracks? That’s exactly what happened to Trinity Terpenes one… CBD Customer Stories bigcommerce Trinity Terpenes

Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

The Biggest Brand Interceptions From Super Bowl 56

Profitero

In the old days, you watched a Super Bowl ad and unless the brand offered a Twitter sweepstakes or specific call to action, the journey stopped there. But thanks to digital commerce, the journey from ad to action is quicker and more direct.

Similarweb Review: What This Heavy-Duty Platform Offers

Ecommerce Platforms

Running a business and all it entails is tough. But, arguably, staying ahead of your competitors by maintaining a robust online presence is one of the biggest challenges any entrepreneur will face. That's why tracking your website's performance is imperative.

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Theodore Moulos: “Ecommerce managers should learn from SaaS managers and start optimizing CLV.”

Omniconvert

Discover Theodore Moulos’s advice for eCommerce stores that want to use growth hacking for their business. The post Theodore Moulos: “Ecommerce managers should learn from SaaS managers and start optimizing CLV.” appeared first on Omniconvert Ecommerce Growth Blog. Top 100 eCommerce experts

391: Apple Destroyed Facebook Ads. Now What? With Nick Shackleford

My Wife Quit Her Job

Today I’m excited to have Nick Shackleford back on the show. Nick runs Structured.Agency which is a company that specializes in the growth of ecommerce brands and he is a master of paid media.

Events 170

Introducing the BigCommerce 2021 Partner Awards Finalists

BigCommerce

It’s time for the BigCommerce 2021 Partner Awards! Marking the fourth year of the program, the BigCommerce Partner Awards is… BigCommerce News bigcommerce BigCommerce Partner Awards BigCommerce Partners Partner Awards

Why Collaboration — Not Competition — Drives Ecommerce Growth | Salsify

Salsify

Competition is core to the free market concept. By finding ways to outpace, outperform, and outproduce your competitors, you can stay ahead of the curve and attract new potential customers. Ecommerce Strategy

How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.

Sendcloud Review: Is It the Right Shipping Platform for Your Online Store?

Ecommerce Platforms

Shipping is a necessity for ecommerce stores, but it shouldn't be confusing, overly expensive, or limited to only a few carriers.

Walmart launches beauty accelerator, Walmart Start

Retail Dive

The goal of the program is to prepare up-and-comers in the space to debut in over 1,000 of the mass merchant's stores

Retail 109

Why Latin America is Poised to Become the Next Last-Mile Delivery Battleground

Retail TouchPoints

In the last 18 months, the infamously poor state of last-mile logistics in Latin America has carried a heavier price than ever.

Retail 104

Shopify Vs Etsy – Which Platform Is Better For Selling Online?

My Wife Quit Her Job

If you are looking to sell handmade or vintage goods online, then you’re probably deciding between Shopify vs Etsy as your primary ecommerce platform. Right now, Shopify is one of the most popular shopping carts in the world that is scalable, flexible and future proof.

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

Exploring Black Health, Wellness and Entrepreneurship with Muniq Founder and CEO Marc Washington

BigCommerce

Black History Month is a dedicated time to remember, reflect and honor African-American history and achievements. At BigCommerce, we’re honored… Customer Stories bigcommerce Marc Washington Muniq

Digital Shopping Options: What’s Next for Pickup and Delivery? | Salsify

Salsify

Pickup or delivery? What about a mix of both digital shopping options? Omnichannel Commerce

Is Squarespace Free? Everything You Should Know About the Squarespace Free Trial

Ecommerce Platforms

Is Squarespace free? However, there is a Squarespace free trial, options to land discount codes, and some fairly affordable pricing packages once you launch a website.

Nike moves away from Foot Locker in shift to DTC

Retail Dive

Nike made up 75% of Foot Locker's purchases in 2020, a number that is poised to decline significantly this year. Comps may drop 10% in 2022 as a result

Retail 103

The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Headless CMS is redefining the way online content is presented. But don't worry––it’s not nearly as spooky as it sounds. Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential,

Acceleration Nation: How Small Amazon Brands Can Get Bigger Faster

Retail TouchPoints

What do you want to be when you grow up? If you’re a brand currently selling via FBA on Amazon, the answer is probably: a lot bigger.

Retail 103

393: The Real Reason People Fail At Business (And What To Do About It) With Steve Chou

My Wife Quit Her Job

Today I’m going solo to announce some new and exciting episodes for the podcast. For the next 4 weeks, I will bring on successful students in my course to talk about how they started an online business from scratch with no experience.

Books 156

BigCommerce Brings Flare to NRF 2022 and Commerce After Dark

BigCommerce

To say the BigCommerce team was excited about NRF 2022 would be putting it lightly. Our first booth presence at… BigCommerce News bigcommerce BigCommerce Partners Commerce After Dark NRF NRF 2022

The New ‘New Normal’: The Pandemic’s Long-Term Impact on Shopping Behaviors | Salsify

Salsify

Since the onset of the COVID-19 pandemic, there’s been an unprecedented surge in ecommerce, coupled with several changes in consumers’ shopping behaviors. Omnichannel Strategy

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

What is Shopify Inbox? And How to Set It Up

Ecommerce Platforms

Shopify store owners know that customer conversions are often at the forefront of the conversation, considering Shopify already has, and continues to release, a wide range of tools for improving the chances of making a sale whenever someone comes to your online store.

Nike sues StockX over NFT shoes

Retail Dive

The athletic brand accused the resale marketplace of "minting" digital shoes bearing its trademarks at inflated prices without authorization

Retail 104

Shopify email setup: Simple steps & tips

Omnisend

Reading Time: 5 minutes. Confused about how to set up emails for a new Shopify store? Yes, Shopify email setup can be tricky, especially for folks without previous experience or technical background. That’s why we created this simple guide.

392: Screw Apple! Timeless Facebook Ad Strategies That Always Work With Jordan Menard

My Wife Quit Her Job

Today I’m happy to have Jordan Menard on the show. Jordan is the founder of Motif Digital where he helps brands with their digital advertising. He’s run paid advertising for well known influencers like Robert Kiyosaki, Tai Lopez, Ian Locke, and many more.

Other 156

A Quick Guide to Shopping for Fulfillment

5 Factors to Consider When Comparing 3PLs

Improving the Customer Experience with Amazon MCF for BigCommerce: Q&A with Amazon’s Abhi Tiwari

BigCommerce

As consumers increasingly expect fast shipping when purchasing online, it may come as no surprise that Amazon surpassed FedEx in… Omnichannel Strategies Selling on Amazon Amazon Amazon MCF bigcommerce

Build Better Omnichannel Shopping Experiences | Salsify

Salsify

Almost every aspect of our lives — from how we socialize, to how we work, to how we schedule doctor’s appointments — has become omnichannel. We can transition from digital communication to in-person interaction and back again with ease. Omnichannel Strategy

The Conscious Creative: Practical Ethics for Purposeful Work (Excerpt)

Ecommerce Platforms

Excerpted from The Conscious Creative by Kelly Small ©2020 Kelly Small. Published by House of Anansi Press www.houseofanansi.com. Jumping into action I’ve always loved manifestos: compact packets of concentrated inspiration dripping in idealism and dreamy declarations of possibility.

What does wellness mean for beauty?

Retail Dive

When almost anything can be considered wellness, retailers have plenty of room to expand. Here's how the concept is changing what we define as beauty

Retail 102

The Marketer's Guide to Surviving Black Friday & Cyber Monday

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.