Sat.Dec 28, 2019 - Fri.Jan 03, 2020

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Shift happens: 7 factors that defined a decade of retail disruption

Steve Dennis

As far as I can tell, retail has always been pretty darn dynamic. Certainly the past 50 or 60 years brought some big changes: the rise of the suburban regional shopping center, the emergence of discount mass merchants and category killers, the advent of home shopping and warehouse clubs and so on. Yet few would dispute that during the past decade we have witnessed the most seismic changes of all, largely driven by the spread of digital technology.

Retail 117
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Omnichannel vs. Multichannel: How to Know the Difference

Omnisend

Many businesses use multichannel marketing since they can reach out to customers and send them information. However, those that use multichannel marketing run into problems: Style inconsistencies between channels. Miscommunication between channels. Frustrating customers since they need to use multiple channels. Businesses may wonder how they can overcome these problems with their marketing strategy.

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Shatter The Seven Myths Of Machine Learning

Forrester eCommerce

The best New Year’s resolution? Become machine-learning-literate! It’s good for your organization, your career, and the sanity of your data scientists. See the new “Shatter The Seven Myths Of Machine Learning” report below for a mini course on machine-learning fundamentals and terminology.

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Product Photography Basics To Increase Conversions

Groove

Did you know that 51% of Americans with internet access prefer to shop online? And that number is continuously growing. With the growing majority of people that shop online, it’s crucial for eCommerce websites to showcase their products in the best way possible. It only takes a vague amount of consumer behavior knowledge to understand that shoppers critique product images and base their purchase decisions off of these images.

Reference 266
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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A Green Brand Finding Roots in Sustainability

BigCommerce

When I became CEO of EcoEnclose, I knew I wanted to change what packaging means for ecommerce so that it…

eCommerce 265
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Why DTC Brands Are Joining The OTT Movement

RTP blog

By Rebecca Lerner, MadHive. Over-the-top (OTT) ad spend is on track to reach $5 billion by 2020, with the digital-esque targeting capabilities, granular campaign reporting and low-cost linear alternative attracting a wider variety of brands than traditional TV. These features are helping advertisers — big and small — ensure they are delivering the right messages to the right people while mapping tangible business outcomes and ROI to campaigns.

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Best eCommerce Website Designs: Incredible Inspiration for 2020

Groove

While retail sales are still dominated by brick and mortar stores, the number of people who shop online is rapidly increasing at an unprecedented rate. eCommerce took up 14.3% of total retail sales in 2018. As a result, it’s necessary for businesses to move into this avenue and develop a strong online presence if they want to keep up with the demands of their customers.

eCommerce 229
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SMS Campaigns 101: Things To Know Before Starting (With Examples)

Omnisend

SMS text messages are living their renaissance. In Omnisend, over Thanksgiving week alone, ecommerce merchants sent more than one million SMS campaigns, and that was more than ever before. DTC brands and ecommerce retailers invest in SMS heavily for a reason. According to VoiceSage, over 90% of SMS messages are read within 3 minutes of Read more The post SMS Campaigns 101: Things To Know Before Starting (With Examples) appeared first on Ecommerce Marketing Automation | Omnisend.

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Where Payment Processing Systems Are Headed In 2020

RTP blog

By Scott Paape, Talus Pay The U.S. market for payment systems is complex. We have over 21 million businesses, and every one of them needs some form of a payment processing solution. They rely on more than 10,000 financial institutions to make that happen. All told, it amounts to an $18 trillion economy. So, yes. Payment processing is complex. However, payment technology is perhaps the best it’s ever been.

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A Deeper Dive Into Forrester’s Sales Enablement 2020 Predictions: A Conversation With Caroline Robertson (CR) And Mary Shea (MS)

Forrester eCommerce

In October 2019, our team published its Predictions 2020: B2B Marketing And Sales, and in late December we recorded Webinar: B2B Marketing And Sales Predictions 2020: A Conversation With The Analysts Who Made Them. In the waning hours of 2019, Caroline Robertson and I took the opportunity to double-click into our sales enablement predictions. What […].

B2B 382
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to Start an Online Clothing Store – Step by Step Guide

Ecommerce Platforms

Have you got an eye for fashion? Maybe you always wanted to launch your own clothing store, but never had the nerve to strike out on your own? We’re here to tell you that now is the perfect time to take that leap. In today’s digital world full of online store builders like BigCommerce or Shopify , building your own online clothing store doesn’t have to be as daunting as it seems.

Clothing 138
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9 Newsletter Best Practices to Succeed in 2020

Omnisend

Customers love information. Customers appreciate it when a business can provide information about deals, services, and other changes. Many businesses keep in mind online newsletters’ best practices to maintain communication with their customers. It provides multiple benefits: Increasing website traffic through links. Keeping customers happy and informed.

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How to Start an Ecommerce Business

SellBrite

In 2019, 1.92 billion people shopped online, and today, with the variety of marketplaces and free tools available, it’s easier than ever to start your own ecommerce business and get in on the online shopping action. But running a successful ecommerce business requires much more than just choosing a shop name and starting to sell products. If you want to learn how to start an ecommerce business, it involves several important steps that begin with what you’re selling. 1.

eCommerce 132
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Three Key Drivers That Alibaba Enables Brands’ Business Growth

Forrester eCommerce

My colleagues Danny Mu, Guannan Lu and I attended Alibaba ONE Business Conference on December 18 in Hangzhou. The conference attracted 2,000 business leaders from brands across industries and focused on how Alibaba enables brands’ business growth with its digital ecosystem, data and technology capabilities, and business methodologies. Alibaba wrapped these tools, methods, and capabilities […].

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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15 Niche Ecommerce Business Ideas You Can Bank On

eCommerce CEO

Your dream of sitting on the beach and running a ecommerce business starts with a profitable ecommerce business idea. I’m dreaming. Are you? If you’re planning on diving into ecommerce (like I am), the first step is to research and decide what niche to attack. Then figure out the specific products and validate your business plan. … 15 Niche Ecommerce Business Ideas You Can Bank On Read More ».

Banking 135
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Guido Jansen podcast: Start by having a unique value proposition

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Guido Jansen, cognitive Psychologist, The post Guido Jansen podcast: Start by having a unique value proposition appeared first on ECOMMERCE GROWTH Blog.

Blog 113
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12 Ways To Promote Local Business Online in 2020

MakeWebBetter

Recently, we attended an event where many of the local business owners made their presence. We had a great experience there and obviously learned many things. Everyone had their own unique business and issues. However, a common issue among all of them was promoting their local business online. Most of them wanted to do it […]. The post 12 Ways To Promote Local Business Online in 2020 appeared first on MakeWebBetter.

Events 113
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AI is transforming fraud detection in FSI

Forrester eCommerce

I believe most people who own credit cards have experienced fraud or false positives (non-fraud transaction declined), so did I. Three months ago, I have experienced an overseas credit card fraud with amount around 3,000 USD and my bank is still investigating the case now. What gave me a deeper impression was the complicated procedures […].

Banking 244
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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What is Dropshipping Retail Arbitrage?

ecomdash

Thinking about giving dropshipping retail arbitrage a try? Learn more about what it is, the benefits and drawbacks, and which marketplaces to be cautious of. . The post What is Dropshipping Retail Arbitrage? appeared first on Ecomdash.

Retail 104
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19 Top Open Source And Free Ecommerce Platforms for 2020

eCommerce CEO

From corporate giants to small mom & pop shops, many ecommerce store owners are turning to free open source ecommerce platforms. The tools needed to sell online don’t come cheap. But using open source software can delete at least one monthly fee. Plus you’ll have greater control over your online presence. Some of today’s most … 19 Top Open Source And Free Ecommerce Platforms for 2020 Read More ».

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What It Takes To Start Your Online Business Idea This 2020?

MakeWebBetter

Will you be successful finally in establishing your Online Business Idea this 2020? Well, this question is a matter of concern and worth giving a thought if you are actually done with 9 to 5 jobs and are planning to start your own venture. As easy as it may seem to be having your own […]. The post What It Takes To Start Your Online Business Idea This 2020?

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PayPal officially enters China: Challenges vs Opportunities

Forrester eCommerce

A week ago before Christmas, PayPal has officially finished its acquisition of a Chinese licensed payment company GoPay, a deal has started since the end of September. This deal signals PayPal’s official entry to China’s domestic payment market and made it the first foreign payment company to own the domestic payment license. I have followed […].

PayPal 221
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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D2C Marketers Share The Decisions They’d Change If Given A Marketing Do-Over

Liveintent

Every one of us has wished for a do-over at some point in our professional lives. Failure may be the best teacher, but it can also be a pretty painful one. Below, our panel of expert D2C marketers share some of the moments they wish they could go back and handle a little differently. Hopefully the suggestions below will prevent others from making some of the same missteps.

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4 Trends in Last-Mile Delivery That Can Help Drive Sales

Wiser

It’s often said that the last step is the hardest to take. This is certainly a challenge faced by many eCommerce brands and retailers—how to get customer orders that last mile to their front doors. This is known as last-mile delivery, or the final part of the eCommerce experience when orders are delivered to waiting customers. Brands and retailers who do it right are in a great position to make money: fast fulfillment, great service, and happy shoppers.

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What Does It Take to Win on the Digital Shelf With Albertson's and Amazon | Salsify

Salsify

Projections show the online grocery market in the U.S reaching $100 billion by 2022 , according to 2019 research from the Food Marketing Institute (FMI) and Neilson. Grocery retailers are investing in digital shopping experiences to keep pace with these numbers while continuing to serve brick-and-mortar shoppers. Albertsons Companies, one of the largest food and drug retailers in the U.S., is currently building on its strong local presence in 35 states by investing in micro-fulfillment centers.

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Resolving or Revolving?

Forrester eCommerce

It’s that time of year. When folks make up their minds that things are going to change. The gym is full of new members who are eager to get into their journey towards some other semblance of better health, or a beach body, or some change that they desire. Others are in that annual state […].

Other 195
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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December 2019 Marketing News Recap

ROI Revolution

Published January 3, 2020. Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more. Marketing News Highlights.

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MakeWebBetter Heading Towards Its New Phase Via WordPress & WooCommerce Services

MakeWebBetter

Success is a journey, not a destination; which explains why we aren’t there! MakeWebBetter announces a new savor in its endeavor. Yes! A step towards a new phase to explore wider opportunities, to serve more customers and to keep our own satisfaction level upgrading with WordPress & WooCommerce Services. As well said – “True success […]. The post MakeWebBetter Heading Towards Its New Phase Via WordPress & WooCommerce Services appeared first on MakeWebBetter.

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Best Practices: How Clothing Brands Manage Item Set Up Across the Digital Shelf | Salsify

Salsify

What shoppers want when buying clothing online: bold images, detailed sizing information, and material breakdowns, and details about the manufacturing of the item. Clothing brands compete to create the most compelling online experiences — and the digital shelf is continually evolving. Brands must have the ability to syndicate across each digital shelf endpoint, while ensuring a consistent brand experience, to deliver the optimal digital experiences for shoppers.

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What Makes A Payments App Successful?

Forrester eCommerce

Excellence in digital experience is fast becoming a non-negotiable expectation that customers have from a brand. The thing about expectations is that once they rise, they become par for the course. Payments apps are no exception! We recently analysed seven apps from Indian payments providers. We found that that with next-to-zero cost of switching in […].

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.