Sat.Dec 28, 2019 - Fri.Jan 03, 2020

Shift happens: 7 factors that defined a decade of retail disruption

Steve Dennis

As far as I can tell, retail has always been pretty darn dynamic. Certainly the past 50 or 60 years brought some big changes: the rise of the suburban regional shopping center, the emergence of discount mass merchants and category killers, the advent of home shopping and warehouse clubs and so on.

Omnichannel vs. Multichannel: How to Know the Difference


Many businesses use multichannel marketing since they can reach out to customers and send them information. However, those that use multichannel marketing run into problems: Style inconsistencies between channels. Miscommunication between channels.

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Shatter The Seven Myths Of Machine Learning

Forrester eCommerce

The best New Year’s resolution? Become machine-learning-literate! It’s good for your organization, your career, and the sanity of your data scientists.


A Green Brand Finding Roots in Sustainability


When I became CEO of EcoEnclose, I knew I wanted to change what packaging means for ecommerce so that it… Executive's Corner

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Why DTC Brands Are Joining The OTT Movement

Retail TouchPoints

By Rebecca Lerner, MadHive. Over-the-top (OTT) ad spend is on track to reach $5 billion by 2020, with the digital-esque targeting capabilities, granular campaign reporting and low-cost linear alternative attracting a wider variety of brands than traditional TV.

More Trending

2020: The Year Of Digital Products

Forrester eCommerce

Is your firm ready for the roaring twenties? Nigel Fenwick predicts the winners in the next decade will be the businesses that master digital product management.

SMS Campaigns 101: Things To Know Before Starting (With Examples)


SMS text messages are living their renaissance. In Omnisend, over Thanksgiving week alone, ecommerce merchants sent more than one million SMS campaigns, and that was more than ever before. DTC brands and ecommerce retailers invest in SMS heavily for a reason.

Where Payment Processing Systems Are Headed In 2020

Retail TouchPoints

By Scott Paape, Talus Pay The U.S. market for payment systems is complex. We have over 21 million businesses, and every one of them needs some form of a payment processing solution. They rely on more than 10,000 financial institutions to make that happen.

How to Start an Ecommerce Business


In 2019, 1.92 billion people shopped online, and today, with the variety of marketplaces and free tools available, it’s easier than ever to start your own ecommerce business and get in on the online shopping action.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

A Deeper Dive Into Forrester’s Sales Enablement 2020 Predictions: A Conversation With Caroline Robertson (CR) And Mary Shea (MS)

Forrester eCommerce

In October 2019, our team published its Predictions 2020: B2B Marketing And Sales, and in late December we recorded Webinar: B2B Marketing And Sales Predictions 2020: A Conversation With The Analysts Who Made Them.

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How to Start an Online Clothing Store – Step by Step Guide

Ecommerce Platforms

Have you got an eye for fashion? Maybe you always wanted to launch your own clothing store, but never had the nerve to strike out on your own? We’re here to tell you that now is the perfect time to take that leap.

9 Newsletter Best Practices to Succeed in 2020


Customers love information. Customers appreciate it when a business can provide information about deals, services, and other changes. Many businesses keep in mind online newsletters’ best practices to maintain communication with their customers.

Product Photography Basics To Increase Conversions


Did you know that 51% of Americans with internet access prefer to shop online? And that number is continuously growing. With the growing majority of people that shop online, it’s crucial for eCommerce websites to showcase their products in the best way possible.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Three Key Drivers That Alibaba Enables Brands’ Business Growth

Forrester eCommerce

My colleagues Danny Mu, Guannan Lu and I attended Alibaba ONE Business Conference on December 18 in Hangzhou.

15 Niche Ecommerce Business Ideas You Can Bank On

eCommerce CEO

Your dream of sitting on the beach and running a ecommerce business starts with a profitable ecommerce business idea. I’m dreaming. Are you? If you’re planning on diving into ecommerce (like I am), the first step is to research and decide what niche to attack.

Guido Jansen podcast: Start by having a unique value proposition


In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Guido Jansen, cognitive Psychologist, The post Guido Jansen podcast: Start by having a unique value proposition appeared first on ECOMMERCE GROWTH Blog.

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Best eCommerce Website Designs: Incredible Inspiration for 2020


While retail sales are still dominated by brick and mortar stores, the number of people who shop online is rapidly increasing at an unprecedented rate. eCommerce took up 14.3% of total retail sales in 2018.

AI is transforming fraud detection in FSI

Forrester eCommerce

I believe most people who own credit cards have experienced fraud or false positives (non-fraud transaction declined), so did I. Three months ago, I have experienced an overseas credit card fraud with amount around 3,000 USD and my bank is still investigating the case now.

The Top 6 Traffic Sources for Your Ecommerce Business


Traffic is ready to flow to your site if you can open the right avenues. The key is finding the best traffic sources for your specific digital product. Review your demographics and take a look at this list. Organic Search. In an ideal world, everyone would find your site naturally.

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19 Top Open Source And Free Ecommerce Platforms for 2020

eCommerce CEO

From corporate giants to small mom & pop shops, many ecommerce store owners are turning to free open source ecommerce platforms. The tools needed to sell online don’t come cheap. But using open source software can delete at least one monthly fee.

What Does It Take to Win on the Digital Shelf With Albertson's and Amazon | Salsify


Projections show the online grocery market in the U.S reaching $100 billion by 2022 , according to 2019 research from the Food Marketing Institute (FMI) and Neilson.

PayPal officially enters China: Challenges vs Opportunities

Forrester eCommerce

A week ago before Christmas, PayPal has officially finished its acquisition of a Chinese licensed payment company GoPay, a deal has started since the end of September.

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FastSpring’s New Year’s Resolutions Heading Into 2020


We asked the often dreaded yet absolutely mandatory question to our team – What’s your New Year’s Resolution? Luckily our team was a good sport about it.

December 2019 Marketing News Recap

ROI Revolution

Published January 3, 2020. Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S.,

Best Practices: How Clothing Brands Manage Item Set Up Across the Digital Shelf | Salsify


What shoppers want when buying clothing online: bold images, detailed sizing information, and material breakdowns, and details about the manufacturing of the item. Clothing brands compete to create the most compelling online experiences — and the digital shelf is continually evolving.

Resolving or Revolving?

Forrester eCommerce

It’s that time of year. When folks make up their minds that things are going to change. The gym is full of new members who are eager to get into their journey towards some other semblance of better health, or a beach body, or some change that they desire.

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What is Dropshipping Retail Arbitrage?


Thinking about giving dropshipping retail arbitrage a try? Learn more about what it is, the benefits and drawbacks, and which marketplaces to be cautious of. . The post What is Dropshipping Retail Arbitrage? appeared first on Ecomdash. Dropship Management

Top 10 Customer Loyalty Programs of 2019

Check out some other amazing loyalty programs in our Top 10 Customer Loyalty Programs of 2018 post. Think of your favorite brand—what type of incentive do they offer you for your loyalty? Aside from loving their product, what makes you return?

Best Practices: How Beauty Brands Manage Item Set Up Across the Digital Shelf | Salsify


What shoppers want when beauty products online: detailed ingredient information and previous in-store experience with the product. Beauty brands compete to create the most compelling online experiences — and the digital shelf is continually evolving.

What Makes A Payments App Successful?

Forrester eCommerce

Excellence in digital experience is fast becoming a non-negotiable expectation that customers have from a brand. The thing about expectations is that once they rise, they become par for the course. Payments apps are no exception! We recently analysed seven apps from Indian payments providers.

D2C Marketers Share The Decisions They’d Change If Given A Marketing Do-Over


Every one of us has wished for a do-over at some point in our professional lives. Failure may be the best teacher, but it can also be a pretty painful one. Below, our panel of expert D2C marketers share some of the moments they wish they could go back and handle a little differently.