Forrester eCommerce
APRIL 22, 2021
Just over a year after the global pandemic began, Earth Day is upon us again. The reason this year feels different is because it is. Empowered consumers demand sustainability transformation and a record number of brands have responded in a big way by announcing net-zero or carbon neutral commitments, establishing targets to reduce GHG emissions, […].
Kissmetrics
APRIL 22, 2021
Sign up. Buy now. Learn more. None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind.
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RetailDive
APRIL 19, 2021
Consumers returned $428 billion in merchandise last year. Retailers need to change systems for the sake of the environment and the bottom line.
Groove
APRIL 20, 2021
Whether you're just getting started with eCommerce SEO or are a seasoned professional, it's always beneficial to ask for help from others when you stumble upon a problem you can't fix on your own. Though the payoff of SEO optimization doesn't happen overnight, you'll be proud when your pages rank on search engine results pages (SERPs) and see that your efforts paid off.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
APRIL 20, 2021
We have heard it again and again: the pace of change has never been faster, and it is not going to slow down. To win, the most successful organizations will those who are able to capitalize on this market dynamism. Forrester finds that firms with a future fit strategy succeed in this new reality by […].
Kissmetrics
APRIL 23, 2021
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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BigCommerce
APRIL 19, 2021
As customer expectations rise around the entire shopping experience, from discovery to delivery, the competition has also closed in, making…
Forrester eCommerce
APRIL 22, 2021
There’s no shortage of obstacles holding back folks from finding meaningful employment in the cybersecurity sector. Some of these obstacles are imposed by human resources policies and the software used to automatically scan through resumes in a game of electronic buzzword bingo. One of the most insidious of these being the requirement of a college […].
Kissmetrics
APRIL 19, 2021
Blogging is a pain. Not because content is hard to write (worse case you can just hire a writer or agency ), but due to the fact that no one can guarantee that your blog post gets read or not. Just think about it… you spend all this time writing content, but no one can guarantee that it gets seen, shared, or even linked to. So, I thought it would be fun to analyze popular blog posts and see what common characteristics that they have.
Retail TouchPoints
APRIL 21, 2021
Pinterest is expanding its partnership with Shopify to 27 new countries, including Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland and the UK. The Shopify Pinterest Channel is now home to more than 1.7 million merchants. The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
My Wife Quit Her Job
APRIL 21, 2021
Today I’m thrilled to have Jennifer Marie Garza on the show. Jen is the founder of LowCarbInspirations.com which is a company that specializes in keto and healthy living. She’s also the author of one of the highest-selling keto cookbooks of all time called “Easy Keto For Busy People” She runs a gigantic Facebook group with almost 200K members, a Facebook page with almost 700k fans, and another Facebook group with 100k members.
Forrester eCommerce
APRIL 22, 2021
Significant gaps continue to exist in private banking, forcing firms to rethink pricing and organizational models. As a result, high-net-worth clients are not fully benefiting from some of the digital innovations that are changing how customers interact with their private banks. To identify “The Top Global Private Banking Trends In 2021,” we interviewed senior executives […].
Kissmetrics
APRIL 20, 2021
If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. Understanding them provides useful insight into why some customers convert — and some don’t.
Retail TouchPoints
APRIL 22, 2021
Dollar General is planning to hire 20,000 new employees in spring 2021 as it begins the process of opening 1,050 new stores , remodeling 1,750 existing locations and relocating 100 stores by the end of the year. To help onboard and guide both new and current employees, the retailer has entered an employee training partnership with Axonify. Dollar General will utilize the Axonify training platform and content marketplace to enable continuous, personalized business learning and development to its
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
lateshipment
APRIL 22, 2021
The world of eCommerce has grown significantly over the past few years. Each year, the online turf is becoming more competitive and crowded with new businesses that are trying to thrive. Mistakes in such an environment can turn out to be costly and therefore should be avoided at all costs. The reason why this fact cannot be stressed enough is that today’s consumers have more power than ever before.
Forrester eCommerce
APRIL 19, 2021
As forces converge to drive B2B marketing to a higher purpose, marketing leaders must evolve from brand stewards, lead generation machines, and sales supporters in order to fulfill it.
Kissmetrics
APRIL 20, 2021
Selling can be challenging because it involves s a complex process of human behavior and cognition. More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips.
Retail TouchPoints
APRIL 21, 2021
The pandemic accelerated not just ecommerce but also digital payment methods: digital wallets reached 29.3% of U.S. ecommerce share in 2020, up from 23.7% in 2019. The wallets are expected to unseat credit cards as the preferred online payment method in the coming years, according to the FIS Global Payments Report 2021. Buy now, pay later (BNPL) also thrived over the past year, rising nearly 78% to account for 1.6% of ecommerce spend.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
lateshipment
APRIL 22, 2021
The world of eCommerce has grown significantly over the past few years. Each year, the online turf is becoming more competitive and crowded with new businesses that are trying to thrive. Mistakes in such an environment can turn out to be costly and therefore should be avoided at all costs. The reason why this fact is so stressed is that today’s consumers have more power than ever before.
Forrester eCommerce
APRIL 22, 2021
We didn’t need to check the results of the MITRE ATT&CK Carbanak+FIN7 evaluation when they were released since within minutes of being live, we already had an email from a vendor touting their MITRE ATT&CK prowess. This vendor stated it “dominated” the evaluation. Except MITRE Engenuity doesn’t hand out rankings and awards (therefore, there is no #winning).
Kissmetrics
APRIL 21, 2021
Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. They are experts within a specific community who endorse or review products, software, or even thoughts within their field of expertise. Others in the community look to them when making their own purchasing choices. Influencers yield a lot of power.
Retail TouchPoints
APRIL 19, 2021
Macy’s Backstage , Lids and Carhartt all have announced expansions of shop-in-shop formats with parent and partner retailers. Macy’s plans to eventually add Backstage-branded spaces at 270 locations across the U.S.; Lids has partnered with DSW and The Shoe Company for in-store shops at locations in Canada; and Carhartt and Tractor Supply Company are expanding their successful shop-in-shop partnership.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ecomdash
APRIL 22, 2021
Selling on eBay isn’t as simple as listing your products and watching them sell. Use these eBay inventory management tips to maximize profits. The post 5 Useful Tips for Managing Your eBay Inventory appeared first on Ecomdash.
Forrester eCommerce
APRIL 21, 2021
The world is suffering from a systemic shortage of chips. Worry not, your supply of Cool Ranch Doritos is just fine. The chips I’m talking about here are based on silicon, not potatoes or corn. Semiconductors power just about everything now. Your car is a small data center on wheels. When you do a Zoom […].
Kissmetrics
APRIL 19, 2021
There was a time when Pandora was all the rage. Everyone everywhere was streaming music, listening, and sharing it with their friends. In came Spotify and in no time, the platform reached 345 million users. Spotify now has 34 percent of the market share compared with Apple Music, Amazon Music, and others. What does all of this mean for you? It means Spotify ads are popular, and advertising on this platform could make a significant difference in your business.
Retail TouchPoints
APRIL 19, 2021
Amazon CEO Jeff Bezos tackled a wide range of topics in his final letter to shareholders before he passes the CEO baton to Andy Jassy, current head of the Amazon Web Services division, later this year. In addition to discussing the recent failed unionization vote in Bessemer, Ala., climate change and how the company can continue to innovate, Bezos started the letter by touting some big stats: Amazon Prime members now number 200 million worldwide.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
MakeWebBetter
APRIL 21, 2021
Marketing is not just about selling; it’s about giving. Giving “value beyond your products” is the essence of inbound marketing. And one such way to offer value is by creating a free resource library on your WordPress website. Having these free resources is equal to offering free services because your created content provides a solution. […]. The post How to Add A Free Resource Library Section On Your WordPress Website appeared first on MakeWebBetter.
Forrester eCommerce
APRIL 21, 2021
Storytelling is an essential skill that inherently engages audiences and makes content distinctive and memorable. Yet, B2B marketing professionals often struggle to create compelling stories.
Kissmetrics
APRIL 20, 2021
The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. However, it requires synergy between online commerce channels and physical retail to succeed. What are the advantages of the buy online, pick up in-store strategy, and how can retailers deliver?
Retail TouchPoints
APRIL 23, 2021
Flexible payment provider Affirm is expanding its range of services to include the post-purchase experience with the acquisition of online returns solution Returnly for approximately $300 million. Retailers such as Walmart , Bonobos and Peloton currently use Affirm to offer customers flexible payment options such as Buy Now, Pay Later. Returnly currently facilitates returns and replacements for online orders for more than 1,800 merchants.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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