Liveintent

NOVEMBER 11, 2020

Before the pandemic, programmatic advertising was seeing double-digit growth as publishers sought to monetize content and advertisers needed to reach targeted audiences at scale. Then COVID-19 shook the world, causing marketers to rethink their advertising strategies – including how they approach programmatic. In a recent Real Time Banter webinar, we talked to Stephanie Layser, vice president of advertising and technology operations at News Corp, about how COVID-19 has affected programmatic adve

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Groove

NOVEMBER 12, 2020

A customer's first impression — better yet, first experience — with a brand often makes or breaks their purchasing decision. Make a great first impression and create a positive experience for your customers by catering to their unique needs. In this blog, we're sharing 5 tips on how to improve customer experience and turn existing customers into repeat purchasers.

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RetailMinded

NOVEMBER 10, 2020

It’s true that every business is different. As such, each one has different supply chains and faces issues when their business requirements need to change or grow. Add to that not being on top of your logistics management, and you can be facing disastrous consequences on the health of your business as a whole. As the spinal column of any business, logistics management is crucial because it serves to make sure that the entire supply chain management, including shipping and delivery, are conducted

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Forrester eCommerce

NOVEMBER 12, 2020

This holiday season, maintaining (and tapping into) your customers’ loyalty has never been more critical. As you plan for holiday shopping – and the inevitable returns that will follow in January – loyalty marketers must: Show, not tell. It’s a stressful time under normal circumstances, but now we’re living in a year-long anxiety attack for […].

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

BigCommerce

NOVEMBER 12, 2020

There are currently 7.1 million online retailers in the world with 1.8 million in the United States alone.

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Groove

NOVEMBER 10, 2020

B2B eCommerce businesses require a platform that allows for a positive user experience, taking into consideration factors like fast site speed and mobile optimization. When this client turned to Groove to switch platforms, we were happy to help. Continue reading this case study to see the website design before & after for our client, Curtain Call, and how we updated their eCommerce store to improve the customer experience.

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Forrester eCommerce

NOVEMBER 12, 2020

Today Paul Miller, Tracy Woo, and I released our report that examines the market impact of the GAIA-X project. France and Germany announced an initiative in 2019, which was formalized as the GAIA-X Foundation in early October 2020. For our report, we spoke with several of the GAIA-X founders and studied its potential impact for […].

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Retail TouchPoints

NOVEMBER 12, 2020

Aetrex Worldwide has launched Albert 2, the next generation of the company’s 3D foot scanning technology. The omnichannel device is designed to be a fully integrated foot scanning system that can help shoppers find correctly fitting footwear and orthotics and provide an enhanced customer experience at retail. Customers step into the Albert 2, which can scan both feet in 20 seconds or less, to capture static and dynamic pressure as well as 3D measurements of the foot.

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My Wife Quit Her Job

NOVEMBER 9, 2020

If you are interested in selling private label products on Amazon, you need to know what you are getting into. This post will answer one of the most common questions I get asked, “how much does it cost to sell on Amazon with private label products?” First off, there is no “one size fits all” number in terms of startup expenses because there are so many variables involved.

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Kissmetrics

NOVEMBER 9, 2020

With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) that can benefit every business. Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. 1.

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Marketing Article eCommerce Download 357

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

NOVEMBER 9, 2020

As brands increasingly use different types of partners to reach, influence, transact, and retain customers, partner relationship management (PRM) solutions are being asked to serve both traditional and nontraditional channels at a new level of scale and personalization. Managing these growing ecosystems in a consistent, predictable, and productive way is critical to the success of […].

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Retail TouchPoints

NOVEMBER 13, 2020

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com. To support its operations and manage continued growth across its ecommerce platforms, Backcountry has partnered with software developer 3Pillar Global (3Pillar).

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Optimizely

NOVEMBER 10, 2020

With the holiday shopping season only a few weeks away, you’ve probably been bombarded with campaign optimization tips and email best practices from all your martech vendors… including us, at Zaius. (For example, have you checked out our Holiday Recipes yet?) Fingers crossed that you’ve had the opportunity to make your campaigns more powerful and personalized by implementing some of these suggestions into your holiday campaigns.

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Kissmetrics

NOVEMBER 10, 2020

Getting verified on social media is one of the first steps to building a successful social media marketing strategy. Whether it’s your personal account, your business account, or both, getting that little checkmark next to the profile name is massively important. And not so that you look like one of the ‘cool kids.’ A verified social media account provides instant social proof and credibility when anyone looks up to you or your company online.

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Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

NOVEMBER 11, 2020

When thinking about implementing a digital transformation, there are things sales leaders must consider to align and compensate the organization’s sales resources with the shift. Forrester analyst Anne Slough shares how a digital transformation impacts the sales team’s success.

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Retail TouchPoints

NOVEMBER 10, 2020

VF Corporation will acquire Supreme for $2.1 billion in a deal expected to close this calendar year. Supreme will leverage VF’s expertise and resources, including its global supply chain, to maximize growth. VF is the parent company of Vans , Dickies , Timberland. and The North Face , and the addition of Supreme will offer it ”deeper access to attractive consumer segments” that apply to many of these brands, according to a company statement.

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Ecommerce Platforms

NOVEMBER 9, 2020

While we simply can't deny the fact that Shopify is at least one of the top ecommerce platforms for creating and managing online stores today, there can exist some reasons for which you wish to explore its alternatives. No matter why you wish to look at them, here are the top 12 Shopify alternatives for your ready reference, with my brief review of each.

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Kissmetrics

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide.

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

NOVEMBER 12, 2020

Europe has lost the battle for the digital consumer. We, European consumers, discover the Web via Google and use Chrome or web browsers from US firms. We, European consumers, access mobile and apps through Google and Apple on our Asian smartphones or on iPhones. We, European consumers, spend a massive amount of time interacting socially […].

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Retail TouchPoints

NOVEMBER 10, 2020

The COVID-19 pandemic has upended the retail sector. From household name brands declaring bankruptcy, to Amazon consolidating its ecommerce dominance, to curbside delivery options becoming a coveted competitive differentiator across categories ranging from electronics to grocery to fashion, the landscape for retailers looks radically different than it did 12 months ago.

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My Wife Quit Her Job

NOVEMBER 11, 2020

Today, I’m thrilled to have Jasmine Star on the show. Jasmine is the founder of SocialCurator.com and is a world renowned speaker and business strategist. She specializes in social media and has taught thousands of people how grow their audience on Instagram and Facebook. In this episode, you’ll learn how to build a powerful ecommerce brand with Instagram.

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Social Media Books eCommerce Marketing 156

Kissmetrics

NOVEMBER 9, 2020

The problem with selling your startup is the long exit time. Sometimes it can take as long as seven years before you can sell your business and hop on the next idea. And the investors? They feel the same way. Who wants to wait almost a decade to buy a startup when the face of tech is evolving at such a rapid pace? Plus, the price tag on those more established businesses often run into the billions.

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

NOVEMBER 10, 2020

There were three interesting grocery developments in the last few days, all pandemic related and all reflective of the fact that digital transformation in grocery is still a work in progress and hardly a home run: Nestlé bought Freshly. This was probably the most predictable in that we’ve seen many big traditional companies buy startups […].

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Retail TouchPoints

NOVEMBER 12, 2020

Retail Ecommerce Ventures placed a $4 million stalking horse bid for the intellectual property of Stein Mart through a majority-owned subsidiary called Stein Mart Online. The assets available for sale include the Stein Mart brand as well as its private label brands, domain names, social media assets and customer data. Retail Ecommerce Ventures has acquired the intellectual property of multiple retailers in recent years, including Modell’s Sporting Goods , Dressbarn and Pier 1 Imports.

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Sporting Goods eCommerce Social Media Retail 285

Retail Technology Review

NOVEMBER 11, 2020

The global pandemic has impacted nearly every aspect of our lives this year, including Britons' Christmas shopping budgets, according to research by the Fashion Retail Academy.On average, people are planning to spend £341 on gifts this Christmas - 6% less than in 2019. .

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Gifts Fashion Retail Internet Retail 156

Kissmetrics

NOVEMBER 7, 2020

Almost everyone uses email. But here’s the sweet part. The people you’re trying to reach or retain already have active email addresses. Heck, most of them used or would use one to sign-up for your service or product. If you can get into (and stay) in people’s inbox, you can make a ton of money. Data shows companies can generate $38 for every $1 email investment.

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Marketing Recommendation Management Channel 214

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

NOVEMBER 11, 2020

All organizations need to leverage the AI-fueled (i.e., deep learning) revolution in computer vision (CV), but most can’t do this on their own. To help you realize your vision-ary ambitions, we have released our first Forrester New Wave™ evaluation of computer vision consultancies for Q4 2020. We looked at the top 13 CV service providers […].

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Retail TouchPoints

NOVEMBER 13, 2020

Specialty licensor of women’s apparel and accessories bebe stores inc. has purchased 47 Buddy’s Home Furnishings rent-to-own franchises from Franchise Group Inc. for $35 million. The agreement also grants bebe the rights to build additional franchises in protected geographies throughout the southeastern U.S. This is the company’s first foray into the home furnishings vertical.

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Store Growers

NOVEMBER 11, 2020

Last Updated on November 27, 2020. When you’re shopping online, one of the most difficult things to judge is whether you can trust a certain site. That’s why we fall back on shopping with household names and relying on reviews. Both can give us some benchmark at what it is to do business with a certain store. In Google Ads you can leverage those store reviews as seller ratings.

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Consumer Electronics Article Recommendation Electronics 140

ecomdash

NOVEMBER 10, 2020

Need inspiration for your ecommerce content? Here are 7 ways to find new content ideas for your blog, social media, and all your other channels, catered to you. The post 7 Ways to Find New Content Ideas for Your Ecommerce Brand appeared first on Ecomdash.

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Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail