BigCommerce

JANUARY 26, 2021

Nearly four thousand years ago a Chinese Emperor Shen Nung, also known as the Father of Traditional Chinese Medicine, wrote…

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Kibo

JANUARY 25, 2021

What is headless commerce? Before we jump into the definition, it’s helpful to understand the background and foundation. You can’t properly understand headless commerce and its benefits without understanding the history behind it. In the beginning there was only one channel for the customer to shop: the store, or more likely the market. Fast forward to the year 2000 and a new method referred to as “ecommerce” is on the rise.

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SellBrite

JANUARY 26, 2021

For eBay sellers, customer interactions come in all shapes and sizes. There are wonderful shoppers you wish could be every customer, and there are the very unpleasant ones you never want to speak to again. Ideally, you want to make every buyer interaction a positive one. Customers—both good and bad—are a vital piece of the growth puzzle, so you don’t want to turn them away regularly.

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Forrester eCommerce

JANUARY 27, 2021

In our prior Tech Titans research, we mentioned that Microsoft was poised to become a security behemoth. Today, Microsoft announced that its cybersecurity business has grown to over $10 billion in revenue. Ten billion dollars in revenue with 400,000 customers cements the vendor as a cybersecurity behemoth, without a doubt. As more and more businesses […].

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

My Wife Quit Her Job

JANUARY 25, 2021

If you want to start an ecommerce business selling clearance merchandise, this post will teach you how to buy Amazon return pallets for sale at rock bottom prices. Those of you who shop on Amazon know that their return policy is extremely lenient. Recently, Amazon changed their “no questions asked” refund policy to 90 days which means that consumers can now return almost ANYTHING within 3 months!

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Kissmetrics

JANUARY 26, 2021

You might not be aware of Discord. Or you may know about it, and you’re wondering what it has to do with marketers. After all, isn’t it for gamers? That was once the case, but not anymore. Discord has evolved considerably since its official 2015 launch. Once solely a tool for dedicated gamers, it is now a popular base for a diverse range of groups, including influencers and hobbyists.

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Forrester eCommerce

JANUARY 29, 2021

It’s 2021. Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?” Our new Landscape report in the Forrester Social Marketing Playbook breaks down the four types of […].

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My Wife Quit Her Job

JANUARY 27, 2021

Today I’m thrilled to have my long time friend Larry Ludwig on the show. Larry is one of the most successful bloggers that I know and he recently sold his personal finance blog Investor Junkie for a mid 7 figure sum. He’s also a master of stats, SEO, and affiliate marketing. In this episode, we’re going to learn about his story and how he managed to grow such a profitable blog.

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Kissmetrics

JANUARY 27, 2021

Let’s talk about content marketing. How’s it doing in 2021? Where might it be headed this year and next? Is it still the king? Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face.

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Retail TouchPoints

JANUARY 29, 2021

Just over half ( 52% ) of U.S. adults plan to celebrate Valentine’s Day this year, spending a total of $21.8 billion , according to a survey by the National Retail Federation (NRF) and Prosper Insights & Analytics. The holiday may be serving as a form of release for pent-up consumers: nearly three-quarters ( 73% ) of shoppers celebrating Valentine’s Day this year feel it is important to do so given the current state of the pandemic.

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

JANUARY 26, 2021

In my recent Forrester webinar I outlined how AI drives the evolution of technology and data governance, and how an increase in customer demand and regulatory activity will necessitate companies to take a closer look at their approach (Forrester clients can access the replay here). In this blog post I’d like to recap the two […].

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BigCommerce

JANUARY 28, 2021

In October 2020, eMarketer increased their 2020 ecommerce retail sales forecast from 20% growth to 30%, making an omnichannel approach…

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Kissmetrics

JANUARY 29, 2021

There are few things Google likes more than updating its ranking signals. If you’ve heard about passage indexing, there’s a good chance you have questions. What is passage indexing? Is it a significant update that will tank your website traffic? Or is it just another small change in Google’s ever-evolving algorithm and ranking factors?

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Retail TouchPoints

JANUARY 28, 2021

Pet Supplies Plus will sell itself to Franchise Group in an all-cash transaction valued at approximately $700 million. Pet Supplies Plus operates more than 500 locations, of which nearly 60% are franchised, with more than 185 new stores in various stages of development nationwide. The pet wellness industry has thrived in the past year as shoppers pampered their pets while sheltering at home.

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Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

JANUARY 29, 2021

We’re hitting the end of January. So, let me ask you, how is that New Year’s resolution coming along? Each year, many consumers vow to change their behavior come January 1, resolving to cut down on social media, eat more healthily, sort out their finances, or — for those in lockdown — go for a […].

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ecomdash

JANUARY 28, 2021

Studies warn that cybercrime is on the rise in 2021. Here we explain how you can protect your ecommerce site and prevent scams, malware, and other cyberattacks. The post Cyberattack Prevention for Ecommerce 2021: Don’t Be an Easy Target appeared first on Ecomdash.

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Kissmetrics

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. This process could take months to show real results and, even then, you may not get the information you were seeking.

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Retail TouchPoints

JANUARY 27, 2021

When describing the essence of modern direct-to-consumer (DTC) brands, words like “digitally native,” “quirky,” “edgy” and “creative” are often used. This is especially true if you’re attempting to define MeUndies, the Los Angeles-based underwear and loungewear company that turned the category on its head with its subscription model. Founded in 2011, MeUndies initially stood out with its bold, colorful and pop culture-infused prints as it acquired a loyal customer base through social media.

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

JANUARY 27, 2021

Customer service organizations played an elevated role in nurturing customers during the pandemic and did a great job at helping retain them and their spend. The pandemic also exposed gaping holes in customer service technologies and processes. It helped accelerate modernization projects that were already underway – and whose value will extend far beyond current […].

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ecomdash

JANUARY 27, 2021

Retail arbitrage - buying discounted goods and selling them at regular price - is not as easy as it seems. Avoid these 7 common mistakes. The post Avoid These 7 Retail Arbitrage Mistakes Like an Expert Reseller appeared first on Ecomdash.

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Kissmetrics

JANUARY 27, 2021

Launched in 2003, LinkedIn has become the most popular social network for professionals. With over 700 million users globally, it is now one of the biggest social media platforms. That’s why every brand should be using LinkedIn to grow their brand. One way to do that is by creating a LinkedIn newsletter. What Is a LinkedIn Newsletter? What exactly is a LinkedIn newsletter?

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Retail TouchPoints

JANUARY 27, 2021

The past six months have been tough, even punishing, for many retailers, but there was good news this past holiday season. According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year. However, a question mark still hangs over where they spent their money, as research showed that since the beginning of the pandemic, 49% of shoppers have been purchasing more online.

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Forrester eCommerce

JANUARY 26, 2021

Although women make up more than half of the global workforce, they represent fewer than one-third of all B2B sales and one-quarter of all B2B tech sales roles. And when it comes to the coveted top sales jobs, women hold only 12% of those positions. While gender diversity in B2B sales is severely lacking, company […].

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Omnisend

JANUARY 26, 2021

Reading Time: 5 minutes. When considering the merits of the marketing automation platform Omnisend vs. Bronto (now called Oracle Netsuite), there are no easy decisions to be made. Both tools were built with one goal in mind: to help ecommerce businesses engage with their customers and drive revenue through email marketing. However, in some cases, these tools apply different approaches and focus on different needs—and come with much different costs.

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Kissmetrics

JANUARY 25, 2021

With a reported 3.68 million active sellers on Etsy , it can be daunting to figure out how to ensure marketplace visibility. How will new customers find your store with thousands of similar offerings? How do you ensure your products appear in a prime position on the search list? The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy.

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Retail TouchPoints

JANUARY 26, 2021

Belk is reportedly nearing a deal to file for bankruptcy, with plans for Sycamore Partners to hand ownership of the retailer to its lenders, people familiar with the matter told Bloomberg. The deal would take Belk through a pre-arranged restructuring of its $2.6 billion debt. The move would mark a reversal of Belk and Sycamore’s earlier plan , which would have helped the struggling department store avoid bankruptcy altogether.

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

JANUARY 26, 2021

The Biden-Harris administration has its sights set on a new future for the US healthcare system, and — yep, you guessed it — the Affordable Care Act (ACA) will be front and center. The new administration is coming into a legislature that will quickly move to protect it and expand it as it hopes to […].

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Omniconvert

JANUARY 25, 2021

In the previous chapter, you’ve read about Ex-Lovers – an RFM group that was very loyal and profitable but is. The post The Ultimate CVO Guide – RFM model: Apprentice appeared first on Omniconvert Ecommerce Growth Blog.

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Kissmetrics

JANUARY 29, 2021

As an e-commerce seller, your business depends on your relationship with search engines. Search engines are one of the first stops potential buyers make before purchasing an item. When your store is invisible to search engines, you simply don’t exist to the vast majority of your audience. It’s a concerning thought and one reason e-commerce sellers spend so much time fixing and maintaining their on-site SEO.

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Retail TouchPoints

JANUARY 29, 2021

For Vietnamese retail management firm Au Chau Fashion and Cosmetic Company (ACFC) , the rapid adoption of online shopping spurred by COVID-19 store closures offered an opportunity to beef up the omnichannel experience across its suite of international brands. . ACFC, a subsidiary of Imex Pan Pacific Group, manages and distributes a range of major international brands in Vietnam, including Nike, Levi’s, Gap, Tommy Hilfiger, Mango, Banana Republic, Calvin Klein, Dune London, Cotton On, French

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Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail