Kissmetrics

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. Ninety-one percent check out the brand’s website or app, 89 percent make a purchase, and 85 percent recommend the brand to someone they know.

Social Media 363

Social Media eCommerce Payment Services Apparel 363

FastSpring

APRIL 1, 2021

Before you can convert free users into paying customers, you need to understand that most people don’t sign up for trials to check out your product. They sign up to see what kind of outcomes your product can produce for them. It’s very rare for someone to look at your product and think, “Wow, look at that long list of features that FastSpring offers.

Payment Services 98

Payment Services Customer Payments Subscription 98

Forrester eCommerce

MARCH 31, 2021

Sales compensation plans have not kept up with the realities of how B2B sales are won. This will change as insights are increasingly folded into the compensation planning process.

B2B 330

B2B Operations Customer 330

Groove

MARCH 30, 2021

Last year, Google announced its release of a Core Algorithm update coming in May 2021. Through several internal and external studies, Google has found that users prefer (and are more likely to convert on) websites that offer a great page experience. With this update, Google will increase the importance of page experience metrics, also called Google Core Web Vitals, in ranking criteria for search.

SEO 370

SEO Information Reference Improvements 370

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Kissmetrics

MARCH 30, 2021

I was reading an article from my buddy the other day and he had an interesting trend. 14.1% of all searches on Google are in the form of a question. Here’s the breakdown within the United States: How – 8.07% What – 3.4% Where – 88% Why – 82% Who – 6% Which – 33%. Because we have over a billion keywords globally in Ubersuggest and we already have a questions section, I thought it would be fun to see what it would look like worldwide.

SEO 358

SEO Games Blog Presentation 358

Retail TouchPoints

MARCH 29, 2021

There’s a modern-day gold rush on, except instead of the hills and creek beds of the American West, the landscape of this one is the vast, rich expanse of Amazon.com. With not a pan or pick in sight, fortunes are yet being made as an ever-increasing number of private equity investors flock to the ecommerce behemoth in search of what has become one of today’s richest commodities — successful Amazon third-party sellers.

Multi-channel 344

Multi-channel eCommerce Fulfillment Accessories 344

Groove

APRIL 1, 2021

Optimizing a website to align with eCommerce SEO best practices not only involves keyword research and content marketing, but it also entails updating the design and layout of web pages across an entire site. If you've experienced high bounce rates and low engagement, we encourage you to continue reading for some inspiration to get started and make changes.

Web Design 365

Web Design SEO Improvements Mobile 365

BigCommerce

MARCH 29, 2021

In three months, the U.S. retail industry vaulted 10 years ahead in terms of digital penetration.

Shopping Carts 428

Shopping Carts Other Retail eCommerce Technology 428

Kissmetrics

MARCH 29, 2021

If you run an e-Commerce brand, there’s a good chance you have an Instagram account. How much time do you spend on your Instagram bio, though? You probably spend far more time crafting great-looking posts and engaging stories. How long should E-commcerce companies spend writing their best Instagram bios? It’s important to have an excellent bio since it’s one of the first things a user sees when they visit your Instagram profile.

eCommerce 338

eCommerce Toys Clothing Social Media 338

Forrester eCommerce

APRIL 1, 2021

For a 30 year old technology category, it is amazing to see the CRM industry continue to grow at a staggering rate. Why? Because CRM is at the heart of every business that wants to compete on customer experience. It enables companies to access 360-degree views of customers in real time to drive reliable, trusted, […].

Customer 482

Customer Customer Experience Technology Management 482

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Retail TouchPoints

MARCH 29, 2021

Nike has reportedly closed its accounts with DSW , Urban Outfitters , Shoe Show , Dunham’s Sports , Olympia Sports and Big 5 Sporting Goods as the retailer pulls out of specialty retailers and department stores, according to Forbes and other media outlets. Macy’s will no longer receive products directly, but the Finish Line at Macy’s business will still carry Nike items.

Sporting Goods 321

Sporting Goods Specialty Retailers Department Stores Retail 321

BigCommerce

MARCH 27, 2021

As if the ecommerce industry wasn’t expanding fast enough, the pandemic added fuel to the fire.

eCommerce 359

eCommerce 359

Kissmetrics

MARCH 29, 2021

We’ve discussed how you can build authority in your industry through blogging. Today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Determine Your Guest Blogging Goals. Before we begin, your first task is to decide what your goal for guest blogging is. Knowing this goal ahead of time is key in determining the right kind of blogs to submit guest posts to.

Blog 328

Blog Social Media Other Books 328

Forrester eCommerce

APRIL 2, 2021

After a period of scrambling many technology leaders are looking to get their technology strategy back on track. Here's how you can do it.

Technology 492

Technology Customer 492

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Retail TouchPoints

MARCH 31, 2021

They say you can never go back. Nowhere is that more true than the retail market, which has seen a fundamental shift among consumers in the wake of the pandemic. Online is now the preferred method of shopping. The question is: are retailers ready to handle it? This article examines how application programming interfaces (APIs) and customer identity and access management (CIAM) technologies are assisting retailers in building a more engaging, efficient and profitable future with their online pres

Customer 317

Customer Reference Fashion Article 317

My Wife Quit Her Job

MARCH 29, 2021

If you’ve followed me at all for the past 10 years, you know that Elon Musk is one of my idols. As a former engineering director of microprocessor design, Elon’s background and way of thinking truly resonates with me and in this post, I share my favorite Elon Musk quotes of all time! Even if you’re not a fan of Elon Musk, you have to give him credit for accomplishing some crazy, outrageous goals.

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Kissmetrics

APRIL 1, 2021

Instagram is extremely popular. The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 billion users. If you don’t have a presence on Instagram, you’re missing out on building an audience and increasing your sales. To get the most out of Instagram, you should create a solid Instagram bio so users can get a clear, concise idea of who you are, what you’re about, and, most importantly, what you can offer them.

Small Business Retail 285

Small Business Retail Social Media SEO Books 285

Forrester eCommerce

MARCH 29, 2021

I speak with companies weekly about the growing importance of digital accessibility, and prior to 2020 those conversations almost always started with this question: “How do we make our sites and apps accessible so we don’t get sued?” It’s a fair question — after all, the number of web and mobile accessibility lawsuits has increased […].

Mobile 388

Mobile Customer Experience Customer 388

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Retail TouchPoints

APRIL 1, 2021

Design and furnishings company Herman Miller has opened a standalone location in Chicago’s Fulton Market that brings together its growing family of eight brands under one roof in a new retail, showroom and exhibition space. The 45,000-square-foot location occupies a landmark 1920s brick building with an adjoining five-story newbuild, complete with a rooftop and outdoor pavilion.

Outdoor 304

Outdoor Marketing Accessories Operations 304

BigCommerce

APRIL 1, 2021

The first use case of UGC was taken to collect information for the Oxford English Dictionary – as written in…

eCommerce 216

eCommerce Information 216

Kissmetrics

APRIL 2, 2021

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. What’s the best way to do that? Shifting their perspective so they understand not just what you do, but what problem you solve. Help them recognize they need what you offer to create a demand for your products or services.

Information 260

Information Marketing B2B Customer 260

Forrester eCommerce

APRIL 2, 2021

The firms that prove most resilient have innovation processes built into their culture and leverage adaptive technology platforms. Learn how you can do this at your firm.

Technology 370

Technology Customer 370

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Retail TouchPoints

APRIL 2, 2021

As the world emerges from the COVID-19 crisis, consumers plan to fundamentally change how they spend money and live their lives. According to the sixth EY Future Consumer Index , people are more worried about their health, families and futures than they were in October 2020, when the last Index was published. Many expect life to get harder, not easier.

Consumer 298

Consumer Recommendation Other 298

Omnisend

MARCH 31, 2021

Reading Time: 8 minutes. The beauty ecommerce business is booming. In 2021 alone, the beauty industry was estimated to be greater than $510 billion. And that’s a low number, given that the pandemic caused an estimated 25% decline in consumer spending. Much of that decline is likely tied to brick and mortar stores closing in response to local lockdown rules or general consumer fear of populated spaces.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Kissmetrics

APRIL 2, 2021

You created an app. Now you just need to drive traffic to it. As a marketer or app creator, you might not know where to start to drive app downloads. It might not be as hard as you think. You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad campaign is and how to run one effectively? Let’s cover what you need to do to get started and optimize your chances of success.

Mobile 249

Mobile Payment Services Download Other 249

Forrester eCommerce

MARCH 30, 2021

Are you investing your design efforts in the right place? Are you wondering if your company is really designing in ways that attract and create more loyal customers? Have you ever felt like you were wasting time on some projects while neglecting important experiences? Many leaders ask themselves these questions — about whether they’re designing the right things and putting their energy into the right mix of design projects.

Customer 356

Customer Customer Experience 356

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Retail TouchPoints

MARCH 29, 2021

Continually mining and employing data is essential if retailers — and their brand partners — are going to meet shoppers’ expectations of seamless, omnichannel shopping experiences. And it’s by meeting those expectations that brands and retailers will create measurable ROI, drive sales and generate loyalty. Today’s non-linear and highly complex shopper journey is only illuminated through data that provides measurable insight and activation capability.

eCommerce 299

eCommerce Payments Retail POS 299

My Wife Quit Her Job

MARCH 31, 2021

Today, I’m thrilled to have Miriska Harris on the show. Miriska is the founder of Outlinematic which is a design service catering to e-commerce entrepreneurs. They do box design, packaging, logo designs, you name it and they specialize in e-commerce. In this episode, we’re going to dig deep into e-commerce package design and the right way to do it to maximize conversions.

eCommerce 156

eCommerce 156

Kissmetrics

APRIL 1, 2021

Are you in a crowded industry and can’t seem to stand out? Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands.

Marketing 209

Marketing Social Media White Paper Webinar 209

Forrester eCommerce

APRIL 2, 2021

I like chatbots. I think they’re neat and hold immense promise. Unfortunately, most of the bots I’ve interacted with haven’t met the bar to be considered “useful.” In fact, I would say a majority of chatbot experiences that both myself and others have are quantifiably “bad,” impeding people from getting the help they need, yet […].

Other 351

Other Customer 351

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail