Forrester eCommerce

APRIL 11, 2018

We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics. We find that, to stay ahead, CIOs, CTOs, CDOs, and other executives integrating leading-edge technologies into their companies’ operations and business models must turn their attention to automation technologies, including intelligent machines, robotic process automation (RPA) bots, artificial intelligence, and physical […].

Technology 341

Technology Operations Other Information 341

My Wife Quit Her Job

APRIL 9, 2018

If you are currently selling on Ebay, Etsy or Amazon and you want to start your own ecommerce store, you are probably overwhelmed by the vast number of options at your disposal. Should I pay for an all in one shopping cart solution? Which cart is the best? Should I run my store on WordPress with an ecommerce plugin? Which plugin is the best? Should I use a free open source cart and host my own website?

Shopping Carts 248

Shopping Carts Article Recommendation eCommerce 248

Groove

APRIL 13, 2018

With constant algorithm updates and conflicting advice from SEOs, creating a content strategy can leave brands with more questions than answers. Although a lot has changed, it’s important to understand that the future of SEO driven by the way humans search, and not search engines. The shift from formal keywords to conversational search inquiries is revolutionizing how search engines index content.

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SEO Recommendation Blog Definition 225

Kissmetrics

APRIL 11, 2018

The average person spends almost two hours on social every day. This comes out to five years and four months on social apps over the course of a lifetime. While this number may sound astounding, we all know how great social can be for connecting and engaging with friends, family, and brands we love. We can get the news, family updates, and current events we need to feel connected all in one place.

eCommerce 225

eCommerce Social Media Customer Improvements 225

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

APRIL 11, 2018

Social selling is one of my B2B Marketing and Sales team’s top inquiry topics. We’ve also helped numerous clients plan and execute effective social selling programs. Given this and the recent report that Mary Shea just published, New Tech: B2B Social Selling Tools, Q1 2018, I thought now would be a great time to touch […].

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B2B Marketing Social Media 337

RTP blog

APRIL 10, 2018

By Adam Blair, Executive Editor When your advertising slogan is “Just the right amount of wrong,” and your commercials feature a combination of kinky S&M imagery with bunnies, puppies and kittens romping through the halls of your hotel, you just can’t have a boring chatbot. That’s why the Cosmopolitan of Las Vegas created Rose, a bot that is “witty, sassy, bossy and confident — exactly who you would want to show you around Las Vegas,” according to Mamie Peers, VP of Digital Marketing for the

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Presentation Games Arts Customer 170

Ecommerce Platforms

APRIL 7, 2018

While planning the crowdfunding for my latest project Not A Factory I was faced with a dilemma when I went looking for a good crowdfunding platform. I wanted to I focussed mostly on the European market (I am from the Netherlands myself) so it needed to be in English, but also support multiple payment options. Because what most people don't know is that paying with creditcard isn't very popular at all in the Netherlands and Germany.

WooCommerce 159

WooCommerce Payment Services Banking PayPal 159

Forrester eCommerce

APRIL 9, 2018

Do you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Just three years later, it had garnered the top spot and has remained there. Since 2010, Apple’s brand value has increased at a compound annual growth rate of 36%, while the entire “brandscape” has grown […].

Customer Experience 294

Customer Experience B2C Customer Marketing 294

RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience. This is why Nordstrom’s recent acquisitions of BevyUp and MessageYes are intriguing.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Klaviyo

APRIL 11, 2018

Growing your engaged email list is critical to growing your business, and signup forms are an essential tool for building that list of subscribers. Of the various signup options, popups are generally more effective at visitor conversion than embedded forms (one study found them up to 400% more effective), so it’s no wonder that most ecommerce websites utilize them for lead capture.

Apparel 132

Apparel Information Customer Improvements 132

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

A Better Lemonade Stand

APRIL 9, 2018

In this Easyship review we’re discussing in detail what Easyship does to make shipping worldwide as easy as possible for ecommerce merchants. The post Easyship Spotlight: The Easiest Way to Ship Worldwide appeared first on A Better Lemonade Stand.

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Shipping eCommerce Fulfillment 128

Forrester eCommerce

APRIL 13, 2018

Account-based marketing (ABM), demand generation, social selling, channel marketing, go-to-market strategy, marketing mix, campaign execution and almost anything that today’s B2B marketer worries about hinges on having relevant content that engages your buyers. My colleague, Ryan Skinner, defines content marketing as: A marketing strategy where brands create interest, relevance, and relationships with customers by producing, […].

B2B 294

B2B Channel Marketing Customer 294

Fastr

APRIL 12, 2018

As more and more consumers choose to complete their shopping online, their expectations for that online shopping experience have evolved. This holiday season […]. The post Rich Magento Content Examples: Murad, Tibi, and More appeared first on Zmags.

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Magento Consumer eCommerce Customer 100

Bootstrapping Ecommerce

APRIL 10, 2018

This guide will take you through the steps of understanding what Amazon FBA is, how it works and how you can start selling through it. The post The Beginner’s Guide to Selling on Amazon with Amazon FBA: 2018 Edition appeared first on Bootstrapping Ecommerce.

eCommerce 118

eCommerce Shipping Fulfillment Operations 118

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Salsify

APRIL 9, 2018

By 2025, CPG is expected to account for 20% of total digital revenue. Consumers expect CPG brands and manufacturers to tailor product experiences to the further-fragmenting methods of digital shopping, according to a recent Salsify survey. At the core, requires creating a competitive product experience, to include convenience, information, and community.

Information 111

Information Consumer 111

Forrester eCommerce

APRIL 10, 2018

Brands know that video resonates with their buyers, but if you’re new to producing video, the format can be daunting. There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas. In our report A Blueprint For Successful B2B Video Marketing we outline 3 steps that marketers […].

B2B 267

B2B Marketing Technology 267

ecomdash

APRIL 10, 2018

As an online retailer, you know the struggle with abandoned shopping carts all too well. Find out how to implement five Facebook retargeting ads that combat abandoned carts and help recover those lost sales. Read more. The post 5 Facebook Retargeting Ads That Combat Abandoned Carts appeared first on ecomdash.

Shopping Carts 109

Shopping Carts Online Retail Retail Blog 109

Klaviyo

APRIL 10, 2018

Segmentation is the cornerstone of effective digital marketing. It gives us the ability to cluster our customers into small groups to whom we can send highly targeted, personalized communication. In fact, segmentation is so effective that in January of this year, Klaviyo customers earned 11x higher revenue per recipient on segmented emails vs. email blasts to their entire mailing list.

Games 104

Games Customer Marketing Improvements 104

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

SellBrite

APRIL 9, 2018

Driving conversions falls at the intersection of development, design, and marketing. This convergence is tricky. Picture this: You work hard to make the interface of your e-commerce site slick and responsive and to simplify the buying process. But for reasons outside your control, after lots of activity, the only thing you hear from some of your customers is crickets.

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Subscription eCommerce Customer Apparel 108

Forrester eCommerce

APRIL 11, 2018

“…would not reasonably expect.” Those four words form the basis of a fair and ethical data practice. Today, as he was questioned by the Senate Judiciary and Commerce Committees, Mark Zuckerberg made it clear that, even now, he isn’t concerned with what users might reasonably expect him to do with their data, as long […].

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TradeGecko

APRIL 8, 2018

If you’ve recently started selling products, you might be wondering, ‘What is an SKU’? SKU, meaning Stock Keeping Unit, is a term that is typically used when talking about inventory management. Managing inventory with SKUs is important for any business that sells products.

Management 103

Management 103

Klaviyo

APRIL 12, 2018

Thank you emails, or what some people call post-purchase emails, are surprisingly one of the most engaging emails in email marketing. They’re almost always opened, providing an opportunity to set the stage for customer retention and future purchases. In this post, I’m going to go over the benefits of sending a thank you email and ways to optimize them to help you increase customer retention.

Customer Retention 100

Customer Retention Recommendation Shipping Customer 100

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Store Growers

APRIL 9, 2018

March was the 7th month for Apes in Space, my space posters store. February was the biggest month yet ( grossing $1,340 ), but profitability was hurting A LOT. So while it would have been nice to report another $1,000+ month, I knew I had to make some drastic cost cuts. So without the support of the ads, I knew March was going to be a lot less eventful .

Article 98

Article Blog Reference Shopify 98

Forrester eCommerce

APRIL 11, 2018

My fellow Forrester analysts have been covering the data and privacy implications of the Facebook/Cambridge Analytica scandal in several excellent blog posts, such as this one and this from yesterday but this scandal has highlighted some CIAM-specific implications that CISOs and CMOs need to assess, particularly around the future role of social login.

Blog 241

Blog 241

Wiser

APRIL 9, 2018

This is a guest post by Chad Rucker , Sales Director at Wiser. . Out-of-stocks. Stockouts. Shortages. Backorders. Regardless of the name, not having the proper amount of inventory is detrimental for both brands and retailers. The sale is lost, the shopper is frustrated, and you may have unintentionally driven them to choose a competing brand or shop at a competing store.

Retail 98

Retail Management Information Supplies 98

Retail Technology Review

APRIL 10, 2018

Online retailers need greater automation in the warehouse to help meet delivery schedules during peak periods and to improve customer service, shows independent market research from Conveyor Networks.

Online Retail 87

Online Retail Customer Management Retail 87

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

TradeGecko

APRIL 11, 2018

Inventory management is the operational backbone of any business with a product to sell. If you are just starting out with a small number of products without many variants, Microsoft Excel is a good tool for beginners to create an inventory list template.

Management 90

Management Operations 90

Forrester eCommerce

APRIL 10, 2018

The CIOs of SAP customers need to pay close attention to the vendor’s announcement earlier today with details on how it intends to modernize its software licensing model. Please don’t think that “software licensing” is an esoteric topic that you can delegate to someone a level or two down in your organization. It isn’t. There […].

Customer 218

Customer Management Technology 218

Klaviyo

APRIL 10, 2018

Businesses and marketers who want to conquer the luxury consumer market need to learn the new rules of communication, localization and design if they want to be successful. From established luxury brands like Louis Vuitton , to new brands like Sugarfina , selling exclusivity online has become a requirement for high class companies that want to stick around.

Marketing 78

Marketing Arts Web Design Travel 78

Salsify

APRIL 10, 2018

It's not just Alexa. Amazon has launched a growing array of private label branded products, and it's probably not much of a surprise to learn that most of these products sell pretty well on Amazon. So what can your brand team learn from the success of Amazon's private label brands?

Clothing 83

Clothing 83

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail